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TikTok rolls out its ‘state-controlled media’ label to 40 more countries

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TikTok today announced it’s expanding its “state-controlled media” label to more than 40 additional global markets, to alert users when videos they’re seeing on the app are being published by entities whose “editorial output or decision-making process” is subject to influence by a government, the company said on Wednesday. The pilot initially began last year after Russia’s invasion of Ukraine by labeling state-controlled media in Russia, Ukraine and Belarus. When tapped, the label provides the user with more information about what the label means and why it’s being applied.

Since its launch, accounts run by Russian media organizations like RT, Ruptly, Sputnik, RIA Novosti, TASS and dozens of others have had the label added to their videos.

The Beijing-based video entertainment app is not being progressive with this implementation of the state-controlled media label. If anything, it’s delayed. TikTok’s peers have offered a similar system for labeling state-run media for years. For instance, YouTube in 2018 said it would begin to label state-funded broadcasters, and last year blocked Russian state-run channels from monetizing through ad dollars alongside Facebook. Meta had also been labeling state-controlled media since 2020 across its platform. And, prior to Elon Musk’s takeover, Twitter’s policy since 2020 had also been to label state-owned media. (Musk has been making jokes about the label, so it’s unclear if the policy will shift.)

In TikTok’s case, the company says it evaluates the editorial independence of an operation by considering its mission statement, editorial practices and safeguards, leadership and editorial governance, and its actual editorial decisions. It also offers an appeals process if an entity feels they’ve been unfairly labeled by its trust and safety team.

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The company said it has worked with a variety of experts ahead of its pilot program, including consultations with more than 60 media experts, political scientists, academics and members from various international organizations and civil society groups worldwide.

TikTok’s handling of misinformation around Russia’s invasion of Ukraine hasn’t been fully effective, however.

The company in March said it would cut off new content originally in Russia in response to the country’s new “fake news” law about the invasion, but continued to allow several prominent Russian state media accounts to post.

And it wasn’t until now that the label is reaching high-profile markets, like the U.S., Canada, parts of Europe, China and others.

TikTok confirmed to TechCrunch the label will be available in the following countries:

Afghanistan, Armenia, Austria, Azerbaijan, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Japan, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Malta, Mongolia, Netherlands, Poland, Portugal, Republic of Cyprus, Republic of Moldova, Romania, Slovakia, Slovenia, Spain, Sweden, Tajikistan, Turkmenistan, United Kingdom, United States, Uzbekistan. 

The expansion comes amid a renewed crackdown on the short-form video app in the U.S., which former President Donald Trump had originally tried to ban in 2020 due to national security threats, only to have the ban stopped by the courts and later, the Biden administration.

But in recent weeks, a number of U.S. states and the U.S. House have now banned TikTok from government-issued devices over mounting security concerns that TikTok shares data with the Chinese government. Forbes also accused the company of spying on its journalists and, last year, BuzzFeed reported TikTok staff in China was accessing U.S. user data, leading TikTok to move the data to Oracle servers in the U.S.

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Vancouver woman wins identity fraud fight with Bell Mobility after posting on social media

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It’s been four blissfully quiet days since Erica Phillips last heard from the collection agencies ringing her two or three times daily for months, demanding payment of hundreds of dollars owed on a Bell Mobility account with her name on it that she never opened.

“It’s a huge sense of relief,” she said. “It’s so nice knowing that this won’t continue being a daily reminder of something that shouldn’t have been my problem to begin with.”

The Vancouver woman says she has been fighting the company for more than two years with little response, submitting documents supporting that the account was fraudulently opened using her name while at the same time filing reports with police, credit agencies and the Canadian Anti-Fraud Centre.

She says relief from the collection calls only came after she contacted news outlets and posted about her frustrations on social media.

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“I took all of the correct avenues,” she said. “I didn’t want to make myself public but I felt like I was forced to,” she said.

Phillips’ ordeal started in 2020 when she received notices mailed to an old address from both Rogers and Bell Mobility that said she owed money. She says she had never been a client of either company, so she thought they were a phishing scam. Further investigation found that identity fraudsters had used her personal information to open the accounts in her name.

She says Rogers took quick action to cancel the account when she contacted them, but Bell Mobility did not.

“That’s what seemed so insane to me at the beginning, that it was so easily taken care of with one of the companies and then not at all with the other,” said Phillips.

In an emailed statement, Bell Mobility told CBC:

“We have conducted an investigation and have determined that this account was fraudulent. We are attempting to contact the client and have advised our affiliated credit agencies of the billing error.”

The Consumer Protection B.C. website has information on how to prevent identity theft. It also has forms and advice for individuals who are being pursued by a company or collection agency for a debt that is not theirs.

Identity fraud and identity theft are criminal offences, but have become lucrative thanks to the growth of technology, according to the Office of the Privacy Commissioner of Canada.

In 2021, the Canadian Anti-Fraud Centre issued an alert after a spike in identity fraud reporting.

“Fraudsters are using personal information about Canadians to apply for government benefits, credit cards, bank accounts, cellphone accounts or even take over social media and email accounts,” it said.

Phillips says in just one night her social media post received more than 100,000 views. She’s been surprised by the number of people who have reached out to her to say they too have been victims of identity fraud.

“It’s unbelievable the comments that I’m getting on all of the various stories now of people in similar situations,” she said. “It’s crazy.”

She says Bell Mobility has not apologized.

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Lawler pays tribute to Edmonton on social media, says goodbye to Elks ahead of CFL free agency

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He was the Edmonton Elks’ superstar free agent signing last year, but with one week to go until the next CFL free agency period begins, receiver Kenny Lawler announced on social media that he plans to leave Alberta’s capital.

“Thank you so much for allowing me to represent this city and this amazing organization,” the 28-year-old football player said in an Instagram post on Tuesday. He said his family was grateful for their brief time in the city.

“Everyone we crossed paths with helped make this transition easy as possible for us.”

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Ottawa Redblacks Patrick Levels (3) tackles Edmonton Elks Kenny Lawler (89) during first half CFL action in Edmonton, Alta., on Saturday August 27, 2022. THE CANADIAN PRESS/Jason Franson.

Last off-season, the Elks signed Lawler to a one-year contract worth a reported $300,000, making him the highest paid player in the CFL who was not a quarterback.

Citing an anonymous source, The Canadian Press reported Tuesday that the receiver who hails from California has agreed to a deal in principle with the Winnipeg Blue Bombers.

CFL contracts cannot officially be agreed to until Feb. 14, when free agency officially begins. However, once the reported two-year deal is officially announced, it would mark Lawler’s return to Manitoba where he began his electrifying CFL career in 2019.

While playing for Winnipeg, Lawler helped the Bombers win Grey Cups in 2019 and 2021. In his only season with the Elks, Lawler managed to tally 58 catches for 894 yards and five touchdowns before undergoing season-ending shoulder surgery.

The 2022 season for the Elks was a difficult one. The club went 4-14 as it continues to rebuild since losing key players like quarterback Mike Reilly in 2019. Lawler said despite the challenging season with the Green and Gold, he was grateful for the competitive spirit the coaching staff maintained.

“Though we fell short, you all were never compromised in getting us to settle for nothing less than the goal we set out to achieve,” Lawler said, adding he will miss the teammates he played with and that he has “gained relationships this year that I know will last a lifetime.”

–With files from Dan Ralph, The Canadian Press

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Media braces for the robot era

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The rapid rise of generative AI tools like ChatGPT could displace dozens of media companies if they don’t move quickly to adapt to a new internet reality.

Why it matters: Facebook’s many pivots pushed media outlets to move their focus away from social media and toward search — but now experts predict another major disruption for publishers relying on search traffic.

“It’s an undoing of the robotic behavior with which we were already committing journalism, because it’s questionable whether writing about National Donut Day really served anybody,” said S. Mitra Kalita, a former CNN executive who has co-founded two new local media companies, Epicenter NYC and URL Media.

  • “In some ways, the work we were doing towards optimizing for SEO and trending content was robotic. Arguably, we were using what was trending on Twitter and Google to create the news agenda. What happened was a sameness across the internet.”

Driving the news: BuzzFeed last week said it is using OpenAI’s publicly available software, which is similar to the popular generative text site ChatGPT, to automatically publish quizzes, beginning this month.

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  • “To be clear, we see the breakthroughs in AI opening up a new era of creativity that will allow humans to harness creativity in new ways with endless opportunities and applications for good,” the company’s CEO, Jonah Peretti, said in a memo to staffers.

BuzzFeed doesn’t plan to use AI to write journalistic articles, which seems to be a line that most publishers aren’t eager to cross.

  • But figuring out the right balance when using AI won’t be easy, as was made obvious by CNET’s AI mea culpa last month.
  • The CEO of Dotdash Meredith, a rival to CNET’s parent Red Ventures, told Axios last month that the firm “will never have an article written by a machine,” but it has already begun to bake AI into many of its workflows, like sourcing images.

Be smart: The past few years gave rise to a slew of successful digital media companies that focused on monetizing search traffic, while social media-reliant publishers struggled to adapt.

  • But the content that has done well on search, such as evergreen articles that help people answer questions or provide recommendations, is poised to be challenged by artificial intelligence.
  • “The most immediate impact of AI is probably that it becomes an efficiency tool,” said Brian Morrissey, former president and editor-in-chief of Digiday and author of a Substack newsletter on media called The Rebooting.

The big picture: Decades of constant pivots at the hands of Big Tech firms had media executives losing sight of which audiences they aimed to serve to begin with, Kalita noted.

  • ABC chief legal correspondent and media entrepreneur Dan Abrams said his media industry news site Mediaite began seeing record engagement once it started to push away from social media and search distribution.
  • The thinking has changed from “find the SEO angle” or “find the Facebook angle” to “find the Mediaite angle, and a large, loyal audience has followed,” Abrams said.
  • Around 16% of the site’s pageviews in 2022 came from homepage traffic, Abrams said.

What’s next: As search-based content becomes more commoditized, media brands will need to pivot towards serving specific audiences, rather than the masses.

  • “You’re going to have to get even more specialized as a publisher,” Morrissey said.

Bottom line: “Trying to compete on efficiency with robots never works, they always win,” Morrissey said.

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