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The cars, the chargers or the customers? A look at what's behind cooling EV sales growth – CBC.ca

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Several automakers are pulling back on plans to expand the amount of electric vehicles they produce in response to slowing sales that aren’t expected to hit previous forecasts.

At the same time, more models are coming to market and overall sales continue to grow year after year.

That’s why there’s a mix of both optimism and pessimism surrounding the EV sector and the eventual transition away from gasoline and diesel vehicles.

The state of the EV market is a focus at this year’s CERAWeek by S&P Global in Houston, one of the world’s largest energy summits. The electrification of vehicles could diminish demand for oil around the globe — and also result in big business for power producers.

“EVs, they are a terrific piece of technology,” said Chevron chief executive Mike Wirth, while on stage at the event. “They work for some customers, but not for all, and we’re seeing that in consumer behaviour and choices today.”

Automakers themselves are striking a different tone as they recognize a change in appetite from customers.

A blue car in a showroom
A Chevrolet Bolt is displayed at the Philadelphia Auto Show in January 2023. Sales of electric vehicles are still growing rapidly compared with the broader car market. (Matt Rourke/The Associated Press)

Over the last year, Nissan and Stellantis were among the companies pledging to be fully electric in Europe by 2030. At the same time, dealers have slashed prices to incentivize sales, while lowering their EV targets and even scrapping some plans to co-develop new models.

“Sales are still growing, but the rate of growth is what’s slowing down,” said Amy Stanley, an executive with Toyota North America, in an interview with CBC News.

Fuelling some of the growth this year is the abundance of new battery-powered models making their way to dealer lots, including more SUVs, which are more popular than cars in Canada and the U.S. For Toyota, sales of SUVs of all types are more than double that of cars.

WATCH | The struggle to locate EV charging stations:

Electric vehicle owners struggle to find charging stations

3 months ago

Duration 2:06

Canadians are buying electric vehicles in record numbers, but there are concerns that infrastructure is not keeping up with demand. Some EV owners say they’re finding that many buildings aren’t properly equipped with charging stations.

Charging a top concern

Customers used to worry primarily about the limited range of EVs, but a top concern now is charging. That includes not only the amount of public charging infrastructure available, but also the ease of using charging stations.

The amount of time an EV charger is functioning properly is known as “uptime” and it’s becoming a point of emphasis within the industry.

“There’s certainly some examination happening in the U.S. about should there be some regulation about uptime reliability to make the charging network at least comparable to the gasoline network in terms of what customers can expect,” said Stanley.

The charging problem extends beyond the physical presence of stations — it’s also about how drivers can locate them where they do exist.

A woman listens while on stage at a conference as part of a panel discussion.
There needs to be more data about charging stations that’s easily accessible, says Elaine Buckberg, a senior fellow of the Salata Institute for Climate and Sustainability at Harvard University. (Kyle Bakx/CBC)

During a recent trip from Michigan to Massachusetts as part of a move, Elaine Buckberg was using multiple different apps on her phone to locate charging stations and find out if they were functioning. She felt like she was using as much concentration as her husband was while driving.

They made it through the road trip, but had to overnight in Cleveland after visiting four different charging stations only to find that none of them worked.

So Buckberg, a senior fellow of the Salata Institute for Climate and Sustainability at Harvard University, knows better than most the need for an organized directory to help locate charging stations, along with other information such as whether they’re functional and what type of charge they provide.

“We have estimated actually that only about one-third of the chargers along major highways have this kind of data available in a central location,” she said, while on stage at CERAWeek.

Changing customer base

Ford says its EV sales shot up 80 per cent last year and are expected to grow about 30 per cent this year.

Senior director Deane Millison describes how the customer base for EVs continues to change as there was an initial wave of early adopters interested in the technology and connectivity and appreciated the environmental benefits.

A woman is speaking on stake at a conference.
If automakers want to survive, Deanne Millison, a senior director with Ford, says they’ll need to understand the transition to EVs. (Kyle Bakx/CBC)

Now, a lot more people are thinking about EVs, said Millison, but they need more education and more understanding before they make the purchase.

“The EV demand is going up,” she said, in an interview. “If we want to be in the future in the automaking business, we need to make EVs. We need to understand this transition.”

Still, Millison says it’s all about choice and providing an assortment of vehicles to suit different customer lifestyles and preferences. 

That’s why she says dealer lots will still feature gas powered vehicles alongside plug-in hybrids and EVs for for years to come. 

WATCH | Crunching the numbers on electric vs. gas powered vehicles: 

What’s cheaper, EV or gas? This scholar crunched the numbers

5 days ago

Duration 2:05

Where you live and how much you drive each day matters when it comes to the cost-effectiveness of an electric vehicle, compared to gas. A new UBC study crunches the numbers.

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Restaurant owner MTY Food sees profit, revenue slide in Q3

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MTY Food Group Inc. says its profit and revenue both slid in its most recent quarter.

The restaurant franchisor and operator says its net income attributable to owners totalled $34.9 million in its third quarter, compared with $38.9 million a year earlier.

The results for the period ended Aug. 31 amounted to $1.46 per diluted share, down from $1.59 per diluted share a year prior.

The company behind 90 brands including Manchu Wok and Mr. Sub attributed the fall to impairment charges on property, plants and equipment along with intangibles assets.

Its revenue decreased slightly to $292.8 million in the quarter from $298 million a year ago.

While CEO Eric Lefebvre saw the quarter as a sign that the company’s ongoing restructuring is starting to bear fruits, he said the business was also hampered by significant delays in construction and permitting that resulted in fewer locations opening.

This report by The Canadian Press was first published Oct. 11, 2024.

Companies in this story: (TSX:MTY)

The Canadian Press. All rights reserved.

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Montreal’s Taiga Motors sells to British electric boat entrepreneur Stuart Wilkinson

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Taiga Motors Corp. says the Superior Court of Québec has approved its sale to a British electric boat entrepreneur.

The Montreal-based maker of snowmobiles and watercraft says it will be purchased by Stewart Wilkinson.

Wilkinson’s family office is behind marine electrification brands that include Vita, Evoy, and Aqua superPower.

Wilkinson and Taiga did not reveal the terms or value of the deal but say Wilkinson will assume Taiga’s debt to Export Development Canada and has committed to funding Taiga’s business plan.

The companies say the transaction will allow them to achieve greater economies of scale and deliver high-performance products at compelling prices to accelerate the electric transition.

The sale comes months after Taiga sought bankruptcy protection under the Companies’ Creditors Arrangement Act to cope with a cash crunch.

This report by The Canadian Press was first published Oct. 11, 2024.

Companies in this story: (TSX:TAIG)

The Canadian Press. All rights reserved.

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TD fined US$3.09 billion by U.S. regulators

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Toronto-Dominion Bank is facing fines totalling about US$3.09 billion from U.S. regulators in connection with failures of its anti-money laundering safeguards.

The bank also received a cease-and-desist order and non-financial sanctions from the Office of the Comptroller of the Currency that put limits on its growth in the U.S. after it was found that TD had “significant, systemic breakdowns in its transaction monitoring program.”

More coming.

Companies in this story: (TSX:TD)

The Canadian Press. All rights reserved.

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