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Economy

Trade Desk’s 31% Plunge Sends Warning on Ad Market, Economy

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(Bloomberg) — Trade Desk Inc. plummeted as much as 31% in extended trading Thursday after the digital advertising platform gave a weak revenue forecast for the current quarter, sending up a warning flare about the health of the ad market.

Meta Platforms Inc., Snap Inc. and Pinterest Inc., social-media companies that rely on advertising sales, also fell on news of Trade Desk’s outlook.

Revenue in the quarter ending in December will be at least $580 million, Ventura, California-based Trade Desk said in a statement. Analysts, on average, projected $610 million, according to data compiled by Bloomberg. The shares fell as low as $52.74 after closing at $76.81. The stock had gained 71% this year through Thursday’s close.

Trade Desk provides advertising technology that’s an alternative to services offered by Alphabet Inc.’s Google, Meta and Amazon.com Inc. The ad-buying platform works with some of the world’s biggest advertisers and brands, including Warner Bros Discovery Inc., Walmart Inc. and NBCUniversal.

The forecast shows “that economic pressures may be weighing on the advertising market and revenue-growth reacceleration that’s modeled for 2024 may be premature,” Bloomberg Intelligence analysts Geetha Ranganathan and Kevin Near wrote in a research note.

Chief Executive Officer Jeff Green, speaking on a conference call after the forecast was released, said Trade Desk began seeing a reduction in spending beginning in October by businesses such as the auto industry and consumer electronics “specifically around cell phones and media and entertainment. Some of these industries have been recently impacted by strikes such as the US auto industry.”

Beginning this month, “we have seen spend stabilize,” Green said.

Analysts at Evercore pointed toward “brand spend weakness” due to the Israel-Hamas war and “caution among brand advertisers and agencies around ad spend during that time.”

The digital ad market seemed to be poised for a rebound after Meta, Snap and Pinterest topped revenue expectations in the recent quarter. But Meta shares slid when executives warned of soft advertiser spending. “We are very subject to volatility in the macro landscape,” Chief Financial Officer Susan Li told investors during a call. The revenue outlook for 2024 is “uncertain,” she said.

©2023 Bloomberg L.P.

 

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Economy

How will the U.S. election impact the Canadian economy? – BNN Bloomberg

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How will the U.S. election impact the Canadian economy?  BNN Bloomberg

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Economy

Trump and Musk promise economic 'hardship' — and voters are noticing – MSNBC

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Trump and Musk promise economic ‘hardship’ — and voters are noticing  MSNBC

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Economy

Economy stalled in August, Q3 growth looks to fall short of Bank of Canada estimates

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OTTAWA – The Canadian economy was flat in August as high interest rates continued to weigh on consumers and businesses, while a preliminary estimate suggests it grew at an annualized rate of one per cent in the third quarter.

Statistics Canada’s gross domestic product report Thursday says growth in services-producing industries in August were offset by declines in goods-producing industries.

The manufacturing sector was the largest drag on the economy, followed by utilities, wholesale and trade and transportation and warehousing.

The report noted shutdowns at Canada’s two largest railways contributed to a decline in transportation and warehousing.

A preliminary estimate for September suggests real gross domestic product grew by 0.3 per cent.

Statistics Canada’s estimate for the third quarter is weaker than the Bank of Canada’s projection of 1.5 per cent annualized growth.

The latest economic figures suggest ongoing weakness in the Canadian economy, giving the central bank room to continue cutting interest rates.

But the size of that cut is still uncertain, with lots more data to come on inflation and the economy before the Bank of Canada’s next rate decision on Dec. 11.

“We don’t think this will ring any alarm bells for the (Bank of Canada) but it puts more emphasis on their fears around a weakening economy,” TD economist Marc Ercolao wrote.

The central bank has acknowledged repeatedly the economy is weak and that growth needs to pick back up.

Last week, the Bank of Canada delivered a half-percentage point interest rate cut in response to inflation returning to its two per cent target.

Governor Tiff Macklem wouldn’t say whether the central bank will follow up with another jumbo cut in December and instead said the central bank will take interest rate decisions one a time based on incoming economic data.

The central bank is expecting economic growth to rebound next year as rate cuts filter through the economy.

This report by The Canadian Press was first published Oct. 31, 2024

The Canadian Press. All rights reserved.

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