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Tupperware warned it might go bust — but its stock has gained 700% since then. Here’s why

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Warning that you might go out of business isn’t the sort of thing that tends to send a company’s stock soaring, but that’s exactly what happened to Tupperware recently.

The company revealed in April that it was in danger of going out of business, with sales slowing just as interest rates on its $700-million US debt load moved in the opposite direction.

The company has had an up and down few years of late, with sales booming in the early days of the COVID-19 pandemic as demand for food storage containers went through the roof — with consumers eschewing restaurants and dining almost exclusively at home amid lockdowns.

As recently as 2021, Tupperware’s shares were changing hands at more than $40 apiece on the New York Stock Exchange. But it’s been a slow and steady decline ever since, as its main business model of selling directly to consumers has fallen out of favour.

By the early part of this year, the company was warning investors about “doubts regarding its ability to continue as a going concern,” sending the stock tumbling to less than $1 a share. In June, the NYSE warned that its shares were in danger of being delisted due to their newfound status as a penny stock.

By the end of that month, Tupperware’s shares were changing hands at barely 61 cents a share. In a filing related to its restructuring process, the company revealed it had signed a waiver with one of its major lenders to buy it time to come up with a solution — which seems to have been the catalyst for a breathtaking turnaround in its fortunes.

Just as they did for GameStop, AMC, BlackBerry and others, small retail investors started pouring money into the company’s shares — taking the price from 64 cents a share on July 19 to $5.70 on Tuesday, for a gain of more than 700 per cent.


Stephen Foerster, a finance professor at Western University’s Ivey Business School in London, Ont., said Tupperware has all the hallmarks of being the latest meme stock.

There’s no hard and fast definition of what one is, but generally they tend to be popular with retail investors who pump up the shares in online communities.

“Meme stocks experience price spikes, huge increase in trading volume, and they trade at a value that appears to be excessive based on traditional valuation metrics,” Foerster said in an interview. “If I go through that list, Tupperware checks all the boxes.”

Tupperware has about 40 million shares, and more than five times in the past two weeks, over 100 million shares have changed hands — meaning the entire company was bought and sold, multiple times over, by investors looking to make a quick buck.

Another ‘short squeeze’

A major hallmark of meme stocks is a heightened level of short-selling activity, which occurs when some investors make money by betting that the price of the stock will go down.

They do this by borrowing shares from existing owners, selling them at the current price, banking on being able to later buy back the shares they borrowed for a cheaper price and pocketing the difference.

WATCH | How short selling works:

How short selling works

4 years ago

Duration 0:46

An animated explanation of how people make money from stocks losing value

The fee to borrow the shares to short them is up to 140 per cent, according to Fintel, but that hasn’t dampened demand. More than 27 per cent of Tupperware’s shares are currently being shorted, which is an ideal condition for a “short squeeze” — a scenario where rising stock prices force short sellers to buy into the company to cover their losses, causing more and more buying pressure as they do.

Short squeezes were a major factor in dramatic run-ups in stocks like GameStop and AMC a few years ago, and Foerster said it appears to be at play with Tupperware, too.

“They become a battle between, typically, retail investors who have an informal pact between one another to keep buying and not selling, versus professional investors who are … rationally expecting the value of the stock to go down based on fundamentals,” Foerster said.

“Sometimes market participants don’t act rationally. On the other hand, acting rationally, you can also end up getting burned.”

Image shows the Gamestop logo superimposed next to a stock chart.
So-called meme stocks like GameStop rose to prominence in 2021, with shares in the video game retailer finding themselves at the centre of a battle between retail traders looking to teach Wall Street a lesson, and sophisticated investors known as short sellers. (Dado Ruvic/Reuters)

While a short squeeze is clearly afoot, some investors say that’s not all that’s going on. Calum Rodger of Winnipeg, who produces investment content on his YouTube channel Trending Stocks, said despite whatever problems Tupperware has, a stock price below $1 wasn’t justified, so trading in shares to a point where they are now worth more than $200 million is more than warranted.

“Realistically, it still isn’t close to where it should be,” he told CBC News in an interview, noting that before the recent flurry, Tupperware was trading at less than its book value — a metric for measuring a company’s value by tracking what its components are worth from an accounting perspective.

Volatility expected

The company’s revenue growth is slowing and the debt load is a concern, but the underlying business still generates cash flow, Rodger said. “Based on fundamentals like price-to-sales ratio, it should be around $8.”

Rodger said he tends not to trade in stocks experiencing a short squeeze because he doesn’t share that “fight against the power” ethos of teaching Wall Street a lesson that many retail traders tend to have. But he said there are reasons to bid up the company’s shares even without trying to get in on a short squeeze.

“They kind of go hand in hand in this play,” he said. “The shorts have excessively overextended themselves, [so] it’s still a good opportunity to make some good money.”

But Foerster said buying the stock of a company that has warned of its own demise, after an eight-fold increase in the share price, is folly.

“This is a record that has been played over and over and over again. A lot of excitement about a stock, some tremendous, exceptional performance in a short period of time and then eventually — just like the laws of gravity — the stock comes crashing down,” he said.

“This story will not be a happy ending for many investors.”

 

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Suncor Energy pleads guilty to charges for 2019 injury on oil vessel off Newfoundland

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ST. JOHN’S, N.L. – Suncor Energy has been fined $90,000 after pleading guilty to two charges stemming from a worker injury in 2019 aboard its production vessel in an oilfield off the coast of Newfoundland.

In a news release Thursday, the province’s offshore oil regular said the company must also give $20,000 to the College of the North Atlantic’s health and safety management program.

The Canada-Newfoundland and Labrador Offshore Petroleum Board says Calgary-based Suncor pleaded guilty on Sept. 5 for failing to ensure the safety of its employees and failing to ensure its employees wore a safety harness attached to a lifeline while inside a confined space.

The board says a worker fell 7.6 metres from a safety ladder while testing for hydrogen sulfide in a ballast tank on the floating production and storage vessel in the Terra Nova offshore oilfield.

An agreed statement of facts says two emergency response workers then went into the tank to tend to the fallen man, and they were not wearing gas masks.

Suncor Energy is the majority owner of the Terra Nova oilfield, and it reported net earnings of $1.57 billion in the second quarter of this year.

This report by The Canadian Press was first published Sept. 17, 2024.

The Canadian Press. All rights reserved.

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TD Bank announces new co-heads of U.S. commercial banking business

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Toronto-Dominion Bank has named new co-heads of its U.S. commercial banking business.

TD says Andy Bregenzer and Jill Gateman will jointly lead the operations.

The bank says the appointments follow the announcement earlier this year of Chris Giamo’s retirement.

Bregenzer will focus on leading all aspects of the regional commercial bank, including small business.

Gateman will lead TD’s national commercial banking effort in the U.S., including middle market, sponsor-backed finance and TD’s other specialty lending lines of business.

TD, which is working to resolve investigations into failures in its anti-money laundering program in the U.S., announced last week that chief executive Bharat Masrani would retire next year and be replaced by Raymond Chun.

This report by The Canadian Press was first published Sept. 26, 2024.

Companies in this story: (TSX:TD)

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Payments tech company Lightspeed Commerce conducting strategic review of business

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MONTREAL – Lightspeed Commerce Inc. says it is conducting a review of its business and operations including talks relating to a range of potential strategic alternatives.

The Montreal-based payments technology company made the comments after reports concerning a potential transaction involving the company.

Lightspeed says it periodically undertakes a review of its business and operations with a view of realizing its full potential.

A strategic review is often seen by investors as a prelude to a sale by a company.

Lightspeed says its board of directors is committed to acting in the best interests of the company and its stakeholders.

Company founder Dax Dasilva returned to the role of chief executive officer earlier this year and has been working to return the company to profitability.

This report by The Canadian Press was first published Sept. 26, 2024.

Companies in this story: (TSX:LSPD)

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