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Ubisoft Using AI Assassin’s Creed Art Amid Cost Cutting

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An AI-generated Ezio appears in front of a terrible AI-generated jack-o-lantern.

 

 

Happy Halloween! Ubisoft Netherlands invites you to celebrate the spooky festivities with AI-generated Assassin’s Creed art. Terrifying indeed!

People first began to notice some of Ubisoft’s social media channels posting what appeared to be AI-generated versions of Assassin’s Creed art last night. A smoothed over, off-brand Ezio emerged on the French publisher’s X (formerly known as Twitter) account for Latin America. “In other amazing industry news here’s an official Ubisoft account with 300K followers posting AI art,” tweeted Forbes contributor Paul Tassi. The publisher’s post was mocked for making Ezio look like a Fortnite character and for one character in the background wielding gun grips like knives. The tweet was deleted soon after.

Not to be outdone, however, the Ubisoft Netherlands account followed up with its own AI-looking Ezio art complete with Jack-o’-lanterns. “Which Ubisoft game is perfect for this horrible evening?” the account asked in Dutch. Clearly the one the Assassin’s Creed maker was playing with fans’ hearts.

Ubisoft recently revealed that over 1,000 people have left the company in the last year as part of its “cost reduction” program. Some of those departures were voluntary, but others included layoffs across customer support, marketing, and other departments in Europe, the U.S., and elsewhere. “Ubisoft literally conducting layoffs this year and last month, and they’re posting AI art,” tweeted film concept artist Reid Southen. “Unbelievable. What the hell is the game industry doing right now.”

Still, over 19,000 people continue to work at Ubisoft, including many devoted just to the Assassin’s Creed franchise and all of its sequels, spin-offs, and other incarnations currently in the pipeline. Surely one of them could have made some art for the social media accounts. Or the company could have just used one of its many existing Ezio images. Anything would have been preferable to posting ugly AI-generated crap as thousands are laid off across the video game industry this year.

Fans have had to become increasingly vigilant in 2023 about companies trying to pass off AI-generated images in their marketing, as DALL-E 2, Midjourney, and other AI text-to-image models make it easier than ever to cobble together fake art. Amazon did it to promote its upcoming Fallout TV show. It sure seemed like Niantic did it to promote upcoming content in Pokémon Go. Legendary Studio Ghibli director Hayao Miyazaki calling AI art tools “an insult to life itself” back in 2016 has never felt so prophetic.

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40 Random Bits of Trivia About Artists and the Artsy Art That They Articulate – Cracked.com

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40 Random Bits of Trivia About Artists and the Artsy Art That They Articulate  Cracked.com

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John Little, whose paintings showed the raw side of Montreal, dies at 96 – CBC.ca

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John Little, whose paintings showed the raw side of Montreal, dies at 96  CBC.ca

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A misspelled memorial to the Brontë sisters gets its dots back at last

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LONDON (AP) — With a few daubs of a paintbrush, the Brontë sisters have got their dots back.

More than eight decades after it was installed, a memorial to the three 19th-century sibling novelists in London’s Westminster Abbey was amended Thursday to restore the diaereses – the two dots over the e in their surname.

The dots — which indicate that the name is pronounced “brontay” rather than “bront” — were omitted when the stone tablet commemorating Charlotte, Emily and Anne was erected in the abbey’s Poets’ Corner in October 1939, just after the outbreak of World War II.

They were restored after Brontë historian Sharon Wright, editor of the Brontë Society Gazette, raised the issue with Dean of Westminster David Hoyle. The abbey asked its stonemason to tap in the dots and its conservator to paint them.

“There’s no paper record for anyone complaining about this or mentioning this, so I just wanted to put it right, really,” Wright said. “These three Yorkshire women deserve their place here, but they also deserve to have their name spelled correctly.”

It’s believed the writers’ Irish father Patrick changed the spelling of his surname from Brunty or Prunty when he went to university in England.

Raised on the wild Yorkshire moors, all three sisters died before they were 40, leaving enduring novels including Charlotte’s “Jane Eyre,” Emily’s “Wuthering Heights” and Anne’s “The Tenant of Wildfell Hall.”

Rebecca Yorke, director of the Brontë Society, welcomed the restoration.

“As the Brontës and their work are loved and respected all over the world, it’s entirely appropriate that their name is spelled correctly on their memorial,” she said.

The Canadian Press. All rights reserved.

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