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Understandably, Employers Are Skittish When Hiring. Job Seekers Need to Ease Their Concerns

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Impress Your Interviewer with Your Questions — Part 1

15 years ago (I’m ballparking), employers hired after two or three interviews. Today, it’s common to have five to seven interviews.

I seldom encounter a job seeker who empathizes with employers and grasps that hiring is a significant risk, thus understanding why employers tend to be skittish when hiring.

Employers are risk-averse. Hiring involves assuming a liability risk. Candidates often, without realizing it, present themselves in a way that gives employers the impression that hiring them would be risky.

 

Will the candidate…

 

  • be a fit?
  • be easy to manage?
  • look after the company’s best interest?
  • make them (the hiring manager) look good?

 

Add to the above the persistent talk of a looming recession, along with AI rapidly advancing; thus, AI may soon be able to fill the current vacancy. It’s no wonder why employers are hyper-cautious when hiring.

Think AI won’t have an impact on jobs?

37% of 750 business leaders surveyed by ResumeBuilder said AI replaced workers in 2023. 44% predict AI efficiency will lead to layoffs in 2024. The good news is that 96% of companies hiring in 2024 say candidates will benefit from having AI skills.

In a recent column, I wrote that I consider AI a human replacement tool, not a productivity tool. As AI adoption increases, employers will closely monitor their employees’ productivity versus AI’s and lean towards which best serves their self-interests.

No employer wants to hire a candidate only to let them go a short time later. “Sorry, Bob, the second and third quarters weren’t as strong as we’d hoped; unfortunately, we need to let you go.”

Today’s economic and political climate, combined with seismic changes in the psyches of the younger generation, which are adding fuel to the always-existing discourse between employees and employers, explains why employers hire with extreme caution. As a job seeker, you need to figure out ways to present yourself as a candidate who isn’t high-risk.

Write the following quote on a Post-it Note and place it where you’ll see it daily while job hunting.

“Business is all about solving people’s problems — at a profit.” – Paul Marsden, British writer, businessman and former politician.

Job searching is about selling yourself as the solution to an employer’s problem. What’s the employer’s problem? Read the job description. Ask yourself: Why does this position exist? Why was it created? When you answer these questions, you are forced to focus on what the employer wants rather than what you want.

Instead of focusing on what you want, get deeply and intensely curious about the employer’s needs and wants, increasing revenue and reducing costs being the obvious. (READ: creating a profit ) What do you offer employers that are tangible and measurable that’ll facilitate their earnings and, therefore, are worth paying for? If an employer hired you, what kind of ROI would they receive?

Employers don’t give money to their employees because they want it or feel they deserve it. Employers aren’t concerned with what their employees want or feel they deserve. Employees are paid by their employers in exchange for results that help them achieve their business goals.

You can gain a significant advantage over your competitors by understanding and empathizing with the risks employers take when hiring.

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from his angle as well as your own.” – Henry Ford

In a time of economic uncertainty, rapid technological advancement, and cultural fit becoming increasingly important, job seekers need to address these factors directly.

  • Economic uncertainty

Hyperinflation is shifting consumer behaviour. Geopolitical tensions are becoming more pronounced. There’s constant talk of a recession looming. We live in an angst-filled world.

To ease employers’ concerns about where the economy is heading, candidates must demonstrate flexible problem-solving skills and the ability to adapt to changing circumstances. To be seen as someone who can help the company weather difficult times, prepare a couple of STAR (Situation, Task, Action, Result) stories demonstrating you have handled challenging situations or helped your employer through tough times.

  • Technological advancement

It’s no longer enough to know the basics of Word and Excel. Today, employers expect their employees to be able to proficiently use multiple tech tools, such as data analysis, online collaboration, project management and, of late, AI prompting.

Using tech tools (e.g., QR code, Zoom, Slack) throughout your job search shows that you are tech-savvy without having to say so.

  • Cultural fit

The importance of cultural fit is greater than ever. The slightest sign that you won’t fit in – you don’t align with the company’s values, mission, or work culture – will end your candidacy.

 

By researching the organization’s culture, mission, and values, you can then position yourself to demonstrate how your values and work style match the organization’s mission and culture. Showing enthusiasm for the company’s objectives and illustrating experiences (STAR stories) that resonate with its culture will ease employers’ concerns about cultural compatibility.

 

Understanding and mitigating employers’ hiring concerns will help you stand out in today’s fiercely competitive job market.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

Business

Roots sees room for expansion in activewear, reports $5.2M Q2 loss and sales drop

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TORONTO – Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.

The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.

“It’s an area … you will see us continue to expand upon,” she told analysts on a Friday call.

The Toronto-based retailer’s push into activewear has taken shape over many years and included several turns as the official designer and supplier of Team Canada’s Olympic uniform.

But consumers have had plenty of choice when it comes to workout gear and other apparel suited to their sporting needs. On top of the slew of athletic brands like Nike and Adidas, shoppers have also gravitated toward Lululemon Athletica Inc., Alo and Vuori, ramping up competition in the activewear category.

Roach feels Roots’ toehold in the category stems from the fit, feel and following its merchandise has cultivated.

“Our product really resonates with (shoppers) because you can wear it through multiple different use cases and occasions,” she said.

“We’ve been seeing customers come back again and again for some of these core products in our activewear collection.”

Her remarks came the same day as Roots revealed it lost $5.2 million in its latest quarter compared with a loss of $5.3 million in the same quarter last year.

The company said the second-quarter loss amounted to 13 cents per diluted share for the quarter ended Aug. 3, the same as a year earlier.

In presenting the results, Roach reminded analysts that the first half of the year is usually “seasonally small,” representing just 30 per cent of the company’s annual sales.

Sales for the second quarter totalled $47.7 million, down from $49.4 million in the same quarter last year.

The move lower came as direct-to-consumer sales amounted to $36.4 million, down from $37.1 million a year earlier, as comparable sales edged down 0.2 per cent.

The numbers reflect the fact that Roots continued to grapple with inventory challenges in the company’s Cooper fleece line that first cropped up in its previous quarter.

Roots recently began to use artificial intelligence to assist with daily inventory replenishments and said more tools helping with allocation will go live in the next quarter.

Beyond that time period, the company intends to keep exploring AI and renovate more of its stores.

It will also re-evaluate its design ranks.

Roots announced Friday that chief product officer Karuna Scheinfeld has stepped down.

Rather than fill the role, the company plans to hire senior level design talent with international experience in the outdoor and activewear sectors who will take on tasks previously done by the chief product officer.

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:ROOT)

The Canadian Press. All rights reserved.

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Talks on today over HandyDART strike affecting vulnerable people in Metro Vancouver

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VANCOUVER – Mediated talks between the union representing HandyDART workers in Metro Vancouver and its employer, Transdev, are set to resume today as a strike that has stopped most services drags into a second week.

No timeline has been set for the length of the negotiations, but Joe McCann, president of the Amalgamated Transit Union Local 1724, says they are willing to stay there as long as it takes, even if talks drag on all night.

About 600 employees of the door-to-door transit service for people unable to navigate the conventional transit system have been on strike since last Tuesday, pausing service for all but essential medical trips.

Hundreds of drivers rallied outside TransLink’s head office earlier this week, calling for the transportation provider to intervene in the dispute with Transdev, which was contracted to oversee HandyDART service.

Transdev said earlier this week that it will provide a reply to the union’s latest proposal on Thursday.

A statement from the company said it “strongly believes” that their employees deserve fair wages, and that a fair contract “must balance the needs of their employees, clients and taxpayers.”

This report by The Canadian Press was first published Sept. 12, 2024.

The Canadian Press. All rights reserved.

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Transat AT reports $39.9M Q3 loss compared with $57.3M profit a year earlier

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MONTREAL – Travel company Transat AT Inc. reported a loss in its latest quarter compared with a profit a year earlier as its revenue edged lower.

The parent company of Air Transat says it lost $39.9 million or $1.03 per diluted share in its quarter ended July 31.

The result compared with a profit of $57.3 million or $1.49 per diluted share a year earlier.

Revenue in what was the company’s third quarter totalled $736.2 million, down from $746.3 million in the same quarter last year.

On an adjusted basis, Transat says it lost $1.10 per share in its latest quarter compared with an adjusted profit of $1.10 per share a year earlier.

Transat chief executive Annick Guérard says demand for leisure travel remains healthy, as evidenced by higher traffic, but consumers are increasingly price conscious given the current economic uncertainty.

This report by The Canadian Press was first published Sept. 12, 2024.

Companies in this story: (TSX:TRZ)

The Canadian Press. All rights reserved.

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