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Economy

Where the economy is showing signs of a slowdown near recession levels

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Inflation continues to suck up much of the oxygen on earnings calls, and whether it’s Pepsico making more on less unit volume or Apple finding the time right to ask for more from services subscribers, the biggest firms still have the ability to pass price increases onto customers, and many are expecting that to continue. But at an economy-wide level, recent data has shown that key sales and profit metrics are warning of a potential recession.

A closely watched survey from the National Association for Business Economics has shown a decline in sales for companies that hasn’t been this sharp since the mid-2020 Covid crash and is getting close to a level which corresponds to several past recessions. The Net Rising Index (NRI) for sales — the percentage of survey respondents reporting rising sales minus the percentage reporting falling sales — peaked at 74% of firms in April 2021. As of October, it’s down to 36%.

“This doesn’t mean the majority of firms are predicting a decline, but it is enough to be worrisome,” Julia Coronado, the founder of MacroPolicy Perspectives, former Fed economist and current president of NABE, told us. “That index is down close to, but not at, recessionary levels, even as lot of companies are doing well,” Coronado said.

NABE has tracked this data since the 1980s.

By another NABE measure, the net rising index for profit margins, the recession is here.

Coronado advises firms to focus on the sales decline. That’s because profit margins tend to be more volatile and it is sales, as a read on demand, that drives the economy. “It is a bit more reliable, and that’s flashing yellow to red. It’s not over the edge, just closer to the edge,” she said.

The NABE data has both good and bad news for the Fed and companies. The materials costs associated with supply chain inflation are coming off highs and dropped by 24 percentage points from a record high reading in July. That is the lowest materials costs have been since April 2021, and that is one of the forces the Fed needs as an ally to cool inflation throughout the economy.

But the labor market is still not cooperating. The Net Rising Index for wages reached its third-highest reading ever, surpassed only by January and April of this year.

“They are still raising wages and still trying to pass along the higher costs,” Coronado said.

The latest jobs report on Friday showed an uptick in unemployment, but job growth that remained stronger than expectations and wage growth rising too.

Sixty-nine percent of respondents to the NABE survey indicated all or some costs are being passed on.

A person shops in a supermarket as inflation affected consumer prices in New York City, June 10, 2022.
Andrew Kelly | Reuters

Wage costs and hiring expectations have declined in the NABE survey, but in Coronado’s analysis of the data, there’s not enough yet to make a convincing case that the Fed will reduce the size of rate increases more than the market expects, though the NABE data suggests the leading indicators should get more attention. The Fed hinted in its formal language last week that it might consider slowing its rate hikes if the data warranted, but Fed Chair Jerome Powell’s press conference after the FOMC meeting muddied the picture, with the Powell giving little indication that restrictive monetary policy would soon change and the fight against inflation remaining the focus.

“Clearly, there are signs Fed policy is having its intended effect and we’re entering a zone where you can ask, ‘Is it having enough of an effect? How much further do they need to go?’ … You don’t just keep raising rates until the economy cracks,” Coronado said of the NABE data. “If you’re seeing enough leading indicators moderating, you can let those higher rates take effect. You apply the brake and let it flow through, maybe step down to 50 basis points and then 25. Rates are still going up, borrowing costs are still going up, and demand is still slowing,” she added.

The market is expecting a 50 basis point increase at the December FOMC meeting.

Regardless of what the Fed does, the demand picture means it is going to be a tougher road for many companies with big decisions to be made about productivity and pricing to keep market share. The relief showing up on the supply side, in data such as the materials input costs, will factor into the decisions that businesses have to make as top line sales growth cools. “Do they want to hold onto margins and not pass on that input cost relief,” Coronado asked. “It may be better for stability of market share to give the consumer some relief. It may be better for stability of the economic cycle overall.”

Companies are still testing the boundaries of pricing power. The NABE data shows that even as the goods sector sees the steepest decline in sales outlook, 88% of firms still say they have some pricing power. “Maybe they are not reading the writing on the wall,” Coronado said.

What she sees for certain in the data is a “pronounced shift” relative to earlier in the year, but a consumer and Fed that remain hard to pinpoint.

“Clearly, the economy is slowing, sales are slowing, and margin pressure is real,” she said. “That comes through loud and clear.”

But with wages still rising, even not keeping up with inflation, supply side declines may need more help from the demand side before the Fed can alter its view. “This is an ocean liner of an economy and as long as people have jobs and income, it won’t go over the edge,” she said.

After the Fed followed through on its 75 basis point hike this week, the question is how flexible the central bank will be going forward to a slowing down — how much of a signal they take from leading indicators.

“It’s just been such an uncertain environment, and they’ve been wrong enough on enough things they won’t pound the table on their forecast,” Coronado said.

Members of the Fed will say “we’re getting closer to the rate to restrict the economy,” — and in fact several Fed presidents said that on Friday — but that will continue to complicated by a Fed view that Coronado said can be summed up as, “we need to see more.”

“There’s no doubt that the Fed doesn’t believe it’s done enough to conquer inflation and the question is really around nuance,” Coronado said in a CNBC interview last week. “There is no nuance on a pivot or cutting of rates, but it’s around pace. That’s quite a limited nuance around a very hawkish path.”

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Canada’s unemployment rate holds steady at 6.5% in October, economy adds 15,000 jobs

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OTTAWA – Canada’s unemployment rate held steady at 6.5 per cent last month as hiring remained weak across the economy.

Statistics Canada’s labour force survey on Friday said employment rose by a modest 15,000 jobs in October.

Business, building and support services saw the largest gain in employment.

Meanwhile, finance, insurance, real estate, rental and leasing experienced the largest decline.

Many economists see weakness in the job market continuing in the short term, before the Bank of Canada’s interest rate cuts spark a rebound in economic growth next year.

Despite ongoing softness in the labour market, however, strong wage growth has raged on in Canada. Average hourly wages in October grew 4.9 per cent from a year ago, reaching $35.76.

Friday’s report also shed some light on the financial health of households.

According to the agency, 28.8 per cent of Canadians aged 15 or older were living in a household that had difficulty meeting financial needs – like food and housing – in the previous four weeks.

That was down from 33.1 per cent in October 2023 and 35.5 per cent in October 2022, but still above the 20.4 per cent figure recorded in October 2020.

People living in a rented home were more likely to report difficulty meeting financial needs, with nearly four in 10 reporting that was the case.

That compares with just under a quarter of those living in an owned home by a household member.

Immigrants were also more likely to report facing financial strain last month, with about four out of 10 immigrants who landed in the last year doing so.

That compares with about three in 10 more established immigrants and one in four of people born in Canada.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Health-care spending expected to outpace economy and reach $372 billion in 2024: CIHI

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The Canadian Institute for Health Information says health-care spending in Canada is projected to reach a new high in 2024.

The annual report released Thursday says total health spending is expected to hit $372 billion, or $9,054 per Canadian.

CIHI’s national analysis predicts expenditures will rise by 5.7 per cent in 2024, compared to 4.5 per cent in 2023 and 1.7 per cent in 2022.

This year’s health spending is estimated to represent 12.4 per cent of Canada’s gross domestic product. Excluding two years of the pandemic, it would be the highest ratio in the country’s history.

While it’s not unusual for health expenditures to outpace economic growth, the report says this could be the case for the next several years due to Canada’s growing population and its aging demographic.

Canada’s per capita spending on health care in 2022 was among the highest in the world, but still less than countries such as the United States and Sweden.

The report notes that the Canadian dental and pharmacare plans could push health-care spending even further as more people who previously couldn’t afford these services start using them.

This report by The Canadian Press was first published Nov. 7, 2024.

Canadian Press health coverage receives support through a partnership with the Canadian Medical Association. CP is solely responsible for this content.

The Canadian Press. All rights reserved.

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Trump’s victory sparks concerns over ripple effect on Canadian economy

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As Canadians wake up to news that Donald Trump will return to the White House, the president-elect’s protectionist stance is casting a spotlight on what effect his second term will have on Canada-U.S. economic ties.

Some Canadian business leaders have expressed worry over Trump’s promise to introduce a universal 10 per cent tariff on all American imports.

A Canadian Chamber of Commerce report released last month suggested those tariffs would shrink the Canadian economy, resulting in around $30 billion per year in economic costs.

More than 77 per cent of Canadian exports go to the U.S.

Canada’s manufacturing sector faces the biggest risk should Trump push forward on imposing broad tariffs, said Canadian Manufacturers and Exporters president and CEO Dennis Darby. He said the sector is the “most trade-exposed” within Canada.

“It’s in the U.S.’s best interest, it’s in our best interest, but most importantly for consumers across North America, that we’re able to trade goods, materials, ingredients, as we have under the trade agreements,” Darby said in an interview.

“It’s a more complex or complicated outcome than it would have been with the Democrats, but we’ve had to deal with this before and we’re going to do our best to deal with it again.”

American economists have also warned Trump’s plan could cause inflation and possibly a recession, which could have ripple effects in Canada.

It’s consumers who will ultimately feel the burden of any inflationary effect caused by broad tariffs, said Darby.

“A tariff tends to raise costs, and it ultimately raises prices, so that’s something that we have to be prepared for,” he said.

“It could tilt production mandates. A tariff makes goods more expensive, but on the same token, it also will make inputs for the U.S. more expensive.”

A report last month by TD economist Marc Ercolao said research shows a full-scale implementation of Trump’s tariff plan could lead to a near-five per cent reduction in Canadian export volumes to the U.S. by early-2027, relative to current baseline forecasts.

Retaliation by Canada would also increase costs for domestic producers, and push import volumes lower in the process.

“Slowing import activity mitigates some of the negative net trade impact on total GDP enough to avoid a technical recession, but still produces a period of extended stagnation through 2025 and 2026,” Ercolao said.

Since the Canada-United States-Mexico Agreement came into effect in 2020, trade between Canada and the U.S. has surged by 46 per cent, according to the Toronto Region Board of Trade.

With that deal is up for review in 2026, Canadian Chamber of Commerce president and CEO Candace Laing said the Canadian government “must collaborate effectively with the Trump administration to preserve and strengthen our bilateral economic partnership.”

“With an impressive $3.6 billion in daily trade, Canada and the United States are each other’s closest international partners. The secure and efficient flow of goods and people across our border … remains essential for the economies of both countries,” she said in a statement.

“By resisting tariffs and trade barriers that will only raise prices and hurt consumers in both countries, Canada and the United States can strengthen resilient cross-border supply chains that enhance our shared economic security.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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