People in Canada love to find fun things to do in their spare time. While sports, music, meeting friends and catching the latest movies are enduringly popular, gaming is also a big deal for many around the country now.

This is certainly true for online casino games, which have risen in popularity around Canada during recent years. Legal Bitcoin casino platforms are huge across the nation now and many people head to VIPCoin Casino to have fun. This site showcases what draws so many into iGaming, with its professional look, range of safe payment methods and mobile-friendly approach.

Of course, video gaming is also still massive around Canada and people love to use consoles such as the Xbox or PlayStation to relax with. This is also a sector that sees many PC gamers playing via online gaming platforms and mobile gamers downloading the latest titles to handsets such as Apple’s iPhone 13. One thing that many people have noticed recently is that gamers are spending more and more on in-game transactions – why is this?

Why do people spend more money on in-game purchases nowadays?

A 2020 survey from Top Dollar found that 90% of MMO gamers  spent money in-game. This is a huge percentage and shows that making in-game purchases is more prevalent than ever, especially for ‘free to play’ games. Why is this?

It comes down to the fact that more games include microtransactions now than before. This means that they are more accessible to gamers, who are then more likely to engage with them. In addition, many players now feel that they have saved money getting a game for free and will then be more likely to spend cash when playing.

Many gamers in Canada also feel more familiar with the concept of buying things online now and more confident in making in-game transactions as a result. Microtransactions are also more popular now because they bring new life to old gameplay, enable people to customize games, and enable them to progress further in some titles. All this must, of course, be done with caution – when you learn of the $6,000 spent on in-app purchases in Jurassic World a few years back, this becomes obvious.

How are games making this possible?

You will not be surprised to learn that game developers have dreamt up plenty of ways to enable microtransactions. Paying to access custom character skins is one, while paying to unlock loot boxes or new maps is also widely seen.

Some video games even enable you to pay to play real-money casino games in them! When it comes to games on actual internet casinos, some slots have got in on the act and allow you to buy free spins now.

In-game purchases are here to stay

In-game purchases are not only popular with gamers in Canada, but also make studios a lot of extra revenue. For these reasons, they will be going nowhere anytime soon and remain a key part of gaming moving ahead.