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Why Media Sage Jay Rosen Has The Tyee on His New York Radar –



On Oct. 23, news media pros, students, tech innovators and entrepreneurs gathered in Brooklyn for the first day of Hearken’s Engagement Innovation Summit.

Hearken, a company that creates tools for “public-powered journalism,” said those attending shared the goal “of cultivating community and improving democracy through information sharing.”

The stakes were Trump-sized. As the website put it: “With profoundly important elections coming up in the United States and across the world, this gathering had a special track on how innovators are creating engaged elections coverage.”

As the opening session got going, Geoff Dembicki walked onto the stage. He was there to talk about his work covering the climate emergency for The Tyee.

Why was a journalist from British Columbia helping to kick off this summit of U.S. journalists and democracy advocates readying themselves for their nation’s critical national election?

The Tyee had been invited to tell its story by Jay Rosen, the noted New York University professor who closely monitors digital journalism and heads a research initiative called the Membership Puzzle Project.

Membership, because Rosen and others are coming to the conclusion that the future of independent journalism rests on publications that involve their audience as members. Not just members who contribute financial support — though that is crucial — but also members who help inform and frame the publication’s areas of reporting.

Puzzle, because news organizations are still trying to figure out how best to grow and involve their membership — and for many it’s a race to survive.

That’s where The Tyee comes in. For over a decade we’ve invited readers to help pay for special reporting projects, and sometimes advise us where to focus our efforts.

This year, we built on that record when deciding how to cover the federal election. We made a close study of what Rosen calls The Citizen’s Agenda, and incorporated a lot of his ideas.

In mid-May, we asked readers to “Help shape the Tyee’s federal election coverage.” What questions did they think The Tyee should investigate — and put to candidates — during the campaign?

We received 600 responses, which we sifted and refined into 10 potential questions. We then asked readers to vote on their favourites so we could reduce the list to a manageable five issues. This time we received 2,000 responses. The fundraising drive we held at the same time exceeded our target, allowing us to add an additional question.

Our readers’ top question: “Do you agree Canada should be on an emergency footing regarding climate change, and if so what actions will your party take?’”

To read all six of the final questions, see this story’s sidebar. And here is the report we issued on all the stories — about 100 total — we produced during a very busy election season.

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‘Audience-first journalism.’ The Tyee’s Geoff Dembicki (top) joined Jay Rosen in opening the Hearken Engagement Innovation Summit.

So, back to Brooklyn. On stage for that first session, Rosen laid out elements of The Citizen’s Agenda, a concept he proposed in November 2018 on his widely read blog PressThink.

Its principles start with “know who your community is.” Then ask them, he says, “What do you want the candidates to be discussing as they compete for votes?”

If the process is done right, “journalists covering the campaign have what they need to name, frame and synthesize the citizen’s agenda. The product is a ranked list, a priority sketch. The top 8-10 issues or problems that voters most want the candidates to be talking about.”

This was not the first time Rosen had floated the idea. Nor was it the last (here’s a recent twitter thread by Rosen that cites The Tyee.) And his original inspiration was an experiment run by the Charlotte Observer in North Carolina way back in 1992.

But this year Rosen concluded that you — The Tyee’s readers — had participated in a model worth sharing with the new wave of U.S. independent media. That’s why he invited a Tyee rep to present with him at Hearken. (Luckily for us, Dembicki had just moved to Brooklyn.)

Rosen started the session by sharing his Citizen’s Agenda concept with the Hearken crowd.

Then Dembicki explained how British Columbia became home to a long-running independent site for news, ideas and solutions that depends on the financial support of its readers (we call them Tyee Builders) to do top-notch journalism.

How at The Tyee he’d gone from intern to reporter to globally known author of Are We Screwed?, a book on the climate crisis challenge.

And how this autumn Tyee Builders had empowered him to draw on his expertise to write a number of pieces addressing their prime question for the federal election.

Rosen’s prescription had played out very well at The Tyee, Dembicki told the audience, and so they might consider a similar approach. Ask your readers to tell you their coverage priorities. Treat them as members in the effort. And deliver and report back. That’s the formula that Rosen recommends and which The Tyee has put into practice.

By all accounts, attendees of the Engagement Innovation Summit were inspired by what Rosen and Dembicki shared and many intend to follow suit.

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Tyee publisher Jeanette Ageson and Jay Rosen on the streets of Vancouver. ‘A portion of the readership that feels strongly about the Tyee supports it for the others,’ notes the NYU prof.

Rosen was in Vancouver earlier this month and dropped in at The Tyee’s offices where we exchanged updates. He was happy to say the Membership Puzzle Project will continue another year at least. We were happy to say our current drive to add 500 new monthly Builders was on track to succeed.

We asked him: “You watch the important trends in the evolution of journalism. Where do you see The Tyee fitting into a key trend or two, and where do we buck trends?”

“A portion of the readership that feels strongly about the Tyee supports it for the others,” he responded. “That fits into the trend toward membership models in news.”

“At the same time, there is no talk of paywalls, which would not be a good fit within The Tyee’s tradition,” Rosen added. “That bucks the much larger trend toward subscription.” 
We pointed out that “The Tyee is gambling on The Guardian model — one type of membership model, without a paywall. Are we crazy?”
“I don’t think it’s crazy at all,” Rosen said. “But you need fans who are passionate about your site. The site in turn has to be passionate about something big — in your case equity and environment in British Columbia. No ‘view from nowhere’ allowed.”

When Rosen talks of “the view from nowhere,” he’s keying off the thinking of philosopher Thomas Nagel. Self-styled “traditional” news media, he says, claim their carefully cultivated “objective” voice is superior. That non-committal voice simply makes their biases harder to spot and address, he says. The resulting reporting, in trying to appear “balanced,” too often gives equal time and weight to harmful actors and false claims.

Rosen has said the “voice from nowhere” stems from “arrogance born of monopoly” in traditional media.

Breaking down that monopoly is a main reason The Tyee was established in 2003.

Perhaps it’s clear now why we are pleased to be on Rosen’s radar, as we and our members enter an exciting year in which we transform into a non-profit organization.

Rosen predicts that the future belongs to “engagement journalism” that is “audience-first and public-powered.” We could not agree more.

Happy holidays, readers. Our comment threads will be closed until Jan. 2 to give our moderators a break. See you in 2020!  [Tyee]

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Media Advisory: Premier Furey, Minister Coady and Minister Haggie to Announce Mandatory Vaccination Policy – News Releases – Government of Newfoundland and Labrador



The Honourable Andrew Furey, Premier of Newfoundland and Labrador, the Honourable Siobhan Coady, Deputy Premier and President of Treasury Board, and the Honourable John Haggie, Minister of Health and Community Services, will announce the province’s mandatory vaccination policy today (Friday, October 15) at 1:00 p.m. at the Media Centre, East Block, Confederation Building.

The event will be live-streamed on the Government of Newfoundland and Labrador’s Facebook and YouTube accounts. Media covering the announcement will have the opportunity to join in person in the media centre or by teleconference. Media planning to attend this event should register with Jillian Hood ( by 11:00 a.m.

Technical Briefing

Prior to the event, a technical briefing for media will be held at 12:00 p.m.

Media attending the briefing will have the opportunity to join in person in the media centre or by teleconference. Media who wish to participate in the technical briefing should RSVP to Jillian Hood (, who will provide the details and the required information.

Media must join the teleconference at 11:45 a.m. (NST) to be included on the call. For sound quality purposes, registered media are asked to use a land line if at all possible.


Media contacts
Meghan McCabe
Office of the Premier

Victoria Barbour
Treasury Board Secretariat

Lesley Clarke
Health and Community Services
709-729-6986, 699-2910

2021 10 15
9:11 am

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In 2022 Mobile Will Replace Direct Mail As The Top Local Media Advertising Platform – Forbes



In yet another sign that marketers are allocating more of the ad budget to digital media. In 2022, BIA projects for the first time, in the local marketplace, more ad dollars will be allocated to mobile than any other medium including direct mail.

As the ad marketplace continues to recover post-pandemic, BIA forecasts local media ad spend to total $161.5 billion, a year-over-year increase of 10.1%. In 2022, BIA still expects more ad dollars will be spent on traditional media ($84.6billion) than will digital media ($76.8 billion). Although BIA forecasts local digital ad spend to exceed local traditional media in 2023. The digital duopoly of Google ($26.8 billion) and Facebook ($14.3 billion) is projected to account for slightly over half of all digital ad dollars spent locally next year. In addition, with mid-term elections set for November 2022, BIA expects $7.5 billion in total political ad spend. 

Next year local ad spend for mobile is expected to reach $34.0 billion, accounting for 21% of all ad dollars. Direct Mail, which had been the leader in local ad spend for many years, is expected to total $33.4 billion (20.7%) in ad spend. BIA ad spend forecast for PC/laptop is forecast at $27.5 billion (17.1%). Local advertisers are projected to allocate $21.0 billion in 2022 (13.0%) for television. Rounding out the top five will be local radio at $12.7 billion (7.9%).

When local television ad spend is broken out, BIA projects terrestrial TV to garner $19.3 billion in ad dollars next year and an additional $1.7 billion being allocated toward digital. Overall, local television ad revenue will have a strong year-over-year increase of 26.5%. Helping to drive the growth for local TV will be the political dollars. BIA estimates that local broadcast TV will total $3.4 billion next year in political ad dollars, making it the largest product category for the medium.

Similarly, for local radio, a large majority of ad dollars are expected to be allocated to over-the-air ($11.0 billion) with $1.7 billion going to digital. Radio, which doesn’t get the political ad dollars that television receives, will still benefit as more employees commute to and from work.

In a press release Rick Ducey, managing director of BIA Advisory Services, points to four reasons why mobile has surpassed direct mail and is expected to be the top advertising medium in 2022 and beyond:

·       COVID’s impact on consumer’s increased time spent with mobile and other digital media making digital the place to find and target consumers.

·       Digital’s overall momentum in winning more revenue share of media time from traditional media.

·       The rise of virtual consumer channels like delivery, curbside pickup and e-commerce in top categories like retail, restaurants, CPG where physical channels like retail store visits decline.

·       Greater consumer acceptance and use of virtual and e-commerce channels.

The growth in mobile ad spend has been driven by the change in media habits begun during the pandemic. eMarketer recently released a report that said mobile now accounts for one-third of all screen time every day. In 2021 daily time spent with mobile (non-voice) is expected to average 4 hours and 23 minutes, compared to 3 hours and 45 minutes in 2019. eMarketer expects mobile usage to increase by six minutes in both 2022 and 2023. In addition, time spent with mobile will account for over half (54.8%) of the nearly eight hours U.S. adults spend daily with digital media.

Within mobile, smartphone usage is the largest. The daily time spent with smartphones is expected to reach three hours and ten minutes in 2021, compared to 2 hours and 34 minutes in 2019. Smart phones usage now accounts for nearly one-quarter of total media time spent. Among the reasons cited for the leap in smartphone usage has been social media consumption led by TikTok, podcasting, gaming and shopping.

Among the results from Mary Meeker’s latest annual Internet Trends report is that mobile has become the first screen. Meeker also noted that nowadays three-quarters of web users regularly shop online with younger age groups more likely to use a mobile device for e-commerce.

Additionally, with the roll-out of the high-speed 5G, viewing to streaming video on mobile devices is expected to increase.

BIA expects mobile will continue to generate the most local ad dollars of any platform in the upcoming years.

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FSJ RCMP responds to social media post | – Local news from Northeast BC –



Constable Chad Neustaeter, Media Relations Officer for Fort St. John RCMP, says it would be appropriate to describe what was actually occurring. He says this same individual has been arrested for Mischief, Loss of Enjoyment to Property after the property owner reported the individual for busking, panhandling and making customers feel uncomfortable in late September.

The business owner knew the man had a court condition not to attend the property, and knowing the individual was breaching conditions of his release, called police.

“In this instance, a new frontline police officer to Fort St John was given the opportunity to work through the investigation process and was conducting police checks to determine if there were in fact conditions and what those conditions were in order to make an educated decision that was in everyone’s best interest,” said Neustaeter.

The author of the social media post asked the question ‘what are we paying them for?’ Neustaeter says officers were conducting a full investigation on behalf of the complainant.

“During the investigation, the man was apologetic to police. The lead investigating officer exercised discretion and released the man who said he would leave. The business was updated accordingly and were satisfied with the actions of police.”

Neustaeter says there is often more than meets the eye of the public when it comes to policing.

“In this case, the public also did not get a chance to see the conclusion when the man walked away and the business owner was satisfied.”

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