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Why rent is so expensive in Canadian cities (that aren’t Toronto or Vancouver)

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When rent goes up, it often goes up most dramatically in major urban centers. And, sure enough, Toronto and Vancouver have consistently been in the spotlight as rental prices have skyrocketed over the last year. A two-bedroom apartment in the Ontario capital averaged $1,765 a month in 2022, while the same place in Vancouver soared to $2,002, according to the latest Canada Mortgage and Housing Corporation (CMHC).

But it isn’t just a problem for Canada’s biggest cities.

Across the country, high-interest rates have left would-be homeowners renting rather than buying, driving up demand in the rental market. Stable youth employment has also boosted demand, as has an uptick in net migration, the report said, given that young people and new immigrants tend to rent rather than buy.

But every region has its own unique factors driving up the cost of rent, from an improved economy in the West to the impact of students returning to campus in college towns.

Here’s a look at what’s happening in some of those other rental markets.

Calgary

Janice Rourke, 67, recently received a notice that rent in her downtown apartment was going up nearly 24 per cent, an increase it blamed on the rising price of utilities, maintenance and other costs. (Alberta doesn’t have a cap on rent increases, though it does limit how often rent can be raised.)

“That was a huge surprise, when I saw the amount,” said Rourke, who is currently between jobs and said it will be a struggle to afford the new monthly bill.

Janice Rourke sits in the dining room of her downtown Calgary apartment.
Janice Rourke says she was surprised to see a notice that the rent for her Calgary apartment was going up nearly 25 per cent. (Paula Duhatschek/CBC)

She’s considered searching for a less expensive place, but says the prices of nearby apartments haven’t been much better.

In Calgary, the average price of a two-bedroom rental apartment grew six per cent last year to $1,466 a month, according to the CMHC.

“It’s getting harder and harder to find safe, affordable accommodation,” said Rourke.

Existing tenants like Rourke and those on the hunt for a first apartment are facing a tight rental market in Calgary these days. Last year, the city’s vacancy rate for purpose-built rentals dropped to 2.7 per cent, its lowest since 2014 when the previous oil boom of the early 2010s lured many people to Alberta.

Rental demand has, this time, again been buoyed by a record-high level of immigration and an uptick in “in-migration” — people moving to the province from elsewhere in Canada — lured by Alberta’s relative affordability and available jobs.

“This [provincial migration] is significant, because we haven’t seen this for a lot of years,” said Michael Mak, CMHC’s analyst for the region.

What makes today different from previous boom times, Mak said, is that the current economic growth isn’t entirely linked to strong commodity prices, though those certainly played a role. Employment has also grown in other sectors, especially technology.

“Nowadays, it’s a much more diversified economy,” said Mak.

Kitchener-Cambridge-Waterloo

The rental market in Kitchener-Cambridge-Waterloo, a cluster of three small cities some 90 kilometres southwest of Toronto, has been tight for several years, with a vacancy rate hovering around two per cent. In 2022, it dipped even further to 1.2 per cent, the region’s lowest in two decades.

Meanwhile, apartment rental prices grew by more than seven per cent — faster growth than the nearby markets of Toronto, Guelph and London, according to the CMHC report. The average price for a two-bedroom rental is now $1,469.

Sana Banu, a recent graduate of Conestoga College and president of the students’ union, recalls moving to the region in 2018 as an international student and easily finding a room to rent near the Kitchener campus.

Sana Banu is president of Conestoga Students Incorporated.
Sana Banu, president of Conestoga Students Incorporated, says trying to find a place to rent in the Ontario region of Kitchener-Cambridge-Waterloo is putting students in increasingly precarious circumstances. (Carmen Groleau/CBC)

“[Today,] there is no availability anymore within the vicinity of the campus,” said Banu.

The return of students to campus, after so much remote learning during the pandemic, has been among the drivers of the tight rental market, according to CMHC. The region is home to Conestoga College, Wilfrid Laurier University and the University of Waterloo.

While all students contribute to demand for rentals, Banu says international students are less likely than domestic students to have family near campus, and more likely to rent while they study.

The number of international students studying in Canada has been on the rise for years, and while their numbers dipped during the outset of the pandemic, the CMHC says there’s since been a “strong rebound” of study permits issued in Ontario.   

The CMHC report says a surge in permanent resident admissions in the region has also likely contributed to demand for rentals, as has employment growth in its high-tech sector.

As rental options become fewer and farther between, Banu says more students are commuting from outside the region, couch surfing or piling multiple roommates into the same bedroom. As students become more desperate, she’s also concerned they’ll also be more likely to fall for rental scams.

“There is not enough supply for the demand that we have right now,” she said.

Halifax

A man in a suit smiles for the camera.
Kelvin Ndoro is a senior analyst with the Canada Mortgage and Housing Corporation (CMHC), based in Halifax. (Canada Mortgage and Housing Corporation)

Both international and, increasingly, inter-provincial migration have contributed to high demand for rentals in Halifax. Nova Scotia gained 17,319 people from international migration and 14,079 from within Canada between July 2021 and July 2022, according to the province’s Department of Finance.

Halifax’s recent surge of in-migrants has been due to the province’s relatively low cost of housing and its reputation for handling the pandemic, along with the growing ability of workers to do their jobs remotely, according to the city’s economic development agency.

The CMHC report says in-migrants are generally less likely to rent and more likely to purchase homes, though this, too, has contributed to the high cost of renting.

“Local residents are having to stay in rentals longer just so that they can step up to buy a home,” said Kelvin Ndoro, CMHC’s analyst for the region.

After trending down for the last few years, the vacancy rate in Halifax held steady in 2022 at one per cent, said Ndoro. Meanwhile, the cost of rent shot up by roughly nine per cent, to an average of $1,449 for a two-bedroom apartment.

Halifax’s rental housing vacancy rate is now one per cent according to a new report by the CMHC. (Robert Short/CBC)

Amid that record-low vacancy rate, Chris Ryan, a Halifax property manager, says he gets between three to five inquiries a day from people asking if he has any inventory available.

“We’re just growing at a pace that real estate hasn’t caught up to yet,” he said.

Halifax, like Kitchener-Waterloo-Cambridge, has an abundance of post-secondary schools. And the post-pandemic return of students to campus — and international students in particular — has contributed to demand for rentals, the CMHC report noted.

International student enrolment has been on the rise there for years (aside from a dip during the pandemic), according to data from the Halifax Partnership. The economic development agency says the share of international students attending university in Halifax has grown from about 14 per cent of enrolments in 2011-12, to about 23 per cent in 2021-22.

Kyle Cook, vice-president of advocacy for the Saint Mary’s University Student Association, says the lack of student housing has left some in a precarious position.

“Often we’re hearing … that students are renting out their living rooms, hallways,and sometimes having to share two to three people in one room,” said Cook. “It’s something that is very common, especially over the last few years since COVID.”

As more people move into Halifax, others have left for nearby communities, in search of a more affordable place to live, Ndoro says.

Some young people are opting out of the rental market altogether, he said, instead choosing to live with their parents to save money.

Urgent need

There are differences in what’s fuelling rental demand throughout Canada, but also plenty of similarities. As interest rates go up, it becomes more difficult to buy, pushing more people to rent for longer.

People are also moving into Canada and within it — whether for school, work or in search of an affordable place to live — leading to heightened demand in various markets, even those where inexpensive apartments have historically been fairly easy to find.

There is also one major similarity in what is expected to solve the affordability problem: more housing supply.

“[The results of this report] reinforce the urgent need to accelerate housing supply and address supply gaps to improve housing affordability for Canadians,” the CMHC report said.

 

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What Difference Will You Make to an Employer?

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Ex-Employer (Job)

It’s common knowledge that companies don’t hire the most qualified candidates. Employers hire the person they believe will deliver the best value in exchange for their payroll cost.

Since most job seekers know the above, I’m surprised that so few mention their Employee Value Proposition (EVP). Most job seekers list their education, skills, and experience without substantiating them and expect employers to determine whether they can benefit their company; hence, most resumes and LinkedIn profiles are just a list of opinions—borderline platitudes—that are meaningless and, therefore, have no value. Job seekers need to better explain, along with providing evidence, how they’ll contribute to an employer’s success.

Employers don’t hire opinions (read: talk is cheap); they hire results.

You’re not offering anything tangible when you claim:

 

  • I’m a great communicator.
  • I’m detail oriented.
  • I’m a team player.

 

Tangible:

 

  • “At Global Dynamics, I held quarterly town hall meetings with my 22 sales reps, highlighting our accomplishments, identifying opportunity areas, and recognizing outstanding performers.”
  • “For eight years, I managed Vandelay Industries IT department, overseeing a staff of 18 and a 12-million-dollar budget while coordinating cross-specialty projects. My strong attention to detail is why I never exceeded budget.”
  • “While working at Cyberdyne Systems, I was part of the customer service team, consisting of nine of us, striving to improve our response time. Through collaboration and sharing of best practices, we reduced our average response time from 48 to 12 business hours, resulting in a 35% improvement in customer feedback ratings.”

 

These examples of tangible answers provide employers with what they most want to hear from candidates but rarely do; what value the candidate will bring to the company. Typically, job seekers present their skills, experience, and unsubstantiated opinions and expect recruiters and employers to figure out their value, which is a lazy practice.

Getting hired isn’t based on “I have an MBA in Marketing and Sales,” “I’ve been a web designer for over 15 years,” “I’m young, beautiful and energetic,” blah, blah, blah. Likewise, being rejected isn’t based on “I’m overqualified,” “I’m too old,” “I don’t have enough education,” blah, blah, blah. Getting hired depends entirely on showing employers that you can add value and substance to their company; that you’ll serve a purpose.

When you articulate a solid value offer, the “blah, blah, blah” doesn’t matter. Job seekers focus too much on the “blah, blah, blah,” and when not hired, they say, “It’s not me, it’s…” The biggest mistake I see job seekers make is focusing on the “blah, blah, blah”—their experience and education—believing this is what interests employers. Hiring managers are more interested in whether you can solve the problems the position exists to solve than in your education and experience.

 

Not impressive: Education

Impressive: A track record of achieving tangible results.

 

You aren’t who you say you are; you are what you do.

 

If you want to be somebody who works hard, you have to actually work hard. If you want to be somebody who goes to the gym, you actually have to go to the gym. If you want to be a good friend, spouse, or colleague, you have to actually be a good friend, spouse, or colleague. Actions build reputations, not words.

The biggest challenge job seekers face today is differentiating themselves. To stand out and be memorable, don’t be like most job seekers, someone who’s all talk and no action. Any recruiter or hiring manager will tell you that the job market is heavily populated with job seekers who talk themselves up, talk a “good game” about everything they can “supposedly” do, drop names, etc., but have nothing to show for it.

More than ever, employers want to hear candidates offer a value proposition summarizing what value they bring. If you’re looking for a low-hanging fruit method to differentiate yourself, do what job seekers hardly ever do and make a hard-to-ignore value proposition.

  1. Increase sales: “Based on my experience managing Regina and Saskatoon for PharmaKorp, I’m confident that I can increase BioGen’s sales by no less than 25% in Winnipeg and the surrounding area by the end of 2025.”
  2. Reduce cost: “During my 12 years as Taco Town’s head of purchasing, I renegotiated contracts with key suppliers, resulting in 15% cost savings, saving the company over $450,000 annually. I know I can do the same for The Pasta House.”
  3. Increase customer satisfaction:“During my time at Globex Corporation, I established a systematic feedback mechanism that enabled customers to share their experiences. This led to targeted improvements, increasing our Net Promoter Score by 15 points. I can increase Dunder Mifflin’s net promoter score.”
  4. Save time: “As Zap Delivery’s dispatcher, I implemented advanced routing software that analyzed traffic patterns, reducing average delivery times by 20%. My implementation of this software at Froggy’s Delivery can reduce your delivery times by at least 20%, if not more.”

 

If you want to achieve job search success as soon as possible, structure your job search with a single thread that’s evident and consistent throughout your résumé, LinkedIn profile, cover letters and especially during interviews; clearly convey what difference you’ll make to the employer.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Netflix’s subscriber growth slows as gains from password-sharing crackdown subside

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Netflix on Thursday reported that its subscriber growth slowed dramatically during the summer, a sign the huge gains from the video-streaming service’s crackdown on freeloading viewers is tapering off.

The 5.1 million subscribers that Netflix added during the July-September period represented a 42% decline from the total gained during the same time last year. Even so, the company’s revenue and profit rose at a faster pace than analysts had projected, according to FactSet Research.

Netflix ended September with 282.7 million worldwide subscribers — far more than any other streaming service.

The Los Gatos, California, company earned $2.36 billion, or $5.40 per share, a 41% increase from the same time last year. Revenue climbed 15% from a year ago to $9.82 billion. Netflix management predicted the company’s revenue will rise at the same 15% year-over-year pace during the October-December period, slightly than better than analysts have been expecting.

The strong financial performance in the past quarter coupled with the upbeat forecast eclipsed any worries about slowing subscriber growth. Netflix’s stock price surged nearly 4% in extended trading after the numbers came out, building upon a more than 40% increase in the company’s shares so far this year.

The past quarter’s subscriber gains were the lowest posted in any three-month period since the beginning of last year. That drop-off indicates Netflix is shifting to a new phase after reaping the benefits from a ban on the once-rampant practice of sharing account passwords that enabled an estimated 100 million people watch its popular service without paying for it.

The crackdown, triggered by a rare loss of subscribers coming out of the pandemic in 2022, helped Netflix add 57 million subscribers from June 2022 through this June — an average of more than 7 million per quarter, while many of its industry rivals have been struggling as households curbed their discretionary spending.

Netflix’s gains also were propelled by a low-priced version of its service that included commercials for the first time in its history. The company still is only getting a small fraction of its revenue from the 2-year-old advertising push, but Netflix is intensifying its focus on that segment of its business to help boost its profits.

In a letter to shareholder, Netflix reiterated previous cautionary notes about its expansion into advertising, though the low-priced option including commercials has become its fastest growing segment.

“We have much more work to do improving our offering for advertisers, which will be a priority over the next few years,” Netflix management wrote in the letter.

As part of its evolution, Netflix has been increasingly supplementing its lineup of scripted TV series and movies with live programming, such as a Labor Day spectacle featuring renowned glutton Joey Chestnut setting a world record for gorging on hot dogs in a showdown with his longtime nemesis Takeru Kobayashi.

Netflix will be trying to attract more viewer during the current quarter with a Nov. 15 fight pitting former heavyweight champion Mike Tyson against Jake Paul, a YouTube sensation turned boxer, and two National Football League games on Christmas Day.

The Canadian Press. All rights reserved.

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All Magic Spells (TM) : Top Converting Magic Spell eCommerce Store

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