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Your own personalized ‘SportsCenter’? ESPN working on that for upcoming streaming service

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BRISTOL, Conn. (AP) — ESPN is looking at using artificial intelligence to create personalized “SportsCenter” shows for subscribers to its Flagship streaming service that is expected to launch in fall 2025, the network’s chief executive said Wednesday.

The idea is one of several in the works that were discussed at a news conference by ESPN Chairman Jimmy Pitaro, including a “Where to Watch” guide that debuted on Wednesday on ESPN.com and the ESPN app.

The personalized “SportsCenter” would be reminiscent of a popular wrinkle that NBC Sports offered through its Peacock streaming service during the Olympics, where the voice of broadcaster Al Michaels was used to create highlights packages tailored to individual interests.

ESPN had few other details of how it is working to do something similar for its signature highlights show. The Flagship streaming service is expected to include much of the programming on ESPN’s main channel and some other offshoots, marketed to people who have abandoned cable or satellite TV subscriptions.

The “Where to Watch” feature is billed as an easy-to-use guide for sports fans to find where to watch any sports event on ESPN platforms and beyond, including broadcast, cable and regional sports networks and streaming services.

“Simplifying discovery of sporting events and where a fan can watch has become increasingly important as sports viewing has become fragmented across networks and platforms,” said Brian Marshall, vice president for sports product and technology for Disney Entertainment and ESPN.

ESPN said it is designed for fans to customize searches to prioritize their favorite teams and sports. Fans will be able to use the service to click to events, if they are pay television or ESPN+ subscribers. Some partner networks, including NESN and Monumental Sports, will also be included.

Pitaro said that ESPN has talked to various leagues and commissioners about how ESPN streaming can be a potential solution for troubled regional sports networks in getting a specific team’s games to its fans.

“We want to be at least part of the solution here,” Pitaro said.

Venu Sports, ESPN’s streaming partnership with Fox and Warner Bros. Discovery that was set to begin offering live sports events this fall has been put on hold after a federal judge earlier this month granted a preliminary injunction after a challenge by FuboTV. Venu Sports operators have been accused of violating antitrust laws.

“We respectfully disagree with the court decision,” Pitaro said, adding ESPN believes it is giving another option to consumers.

ESPN also announced Wednesday that it has extended a rights agreement with the U.S. Tennis Association that would keep U.S. Open coverage on the network, on ABC and streaming services through 2037.

___

AP sports:

The Canadian Press. All rights reserved.

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United Airlines will offer free internet on flights using service from Elon Musk’s SpaceX

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CHICAGO (AP) — United Airlines has struck a deal with Elon Musk’s SpaceX to offer satellite-based Starlink WiFi service on flights within the next several years.

The airline said Friday the service will be free to passengers.

United said it will begin testing the service early next year and begin offering it on some flights by later in 2025.

Financial details of the deal were not disclosed.

The announcement comes as airlines rush to offer more amenities as a way to stand out when passengers pick a carrier for a trip. United’s goal is to make sitting on a plane pretty much like being on the ground when it comes to browsing the internet, streaming entertainment and playing games.

“Everything you can do on the ground, you’ll soon be able to do on board a United plane at 35,000 feet, just about anywhere in the world,” CEO Scott Kirby said in announcing the deal.

The airline says Starlink will allow passengers to get internet access even over oceans and polar regions where traditional cell or Wi-Fi signals may be weak or missing.

The Canadian Press. All rights reserved.



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Roots sees room for expansion in activewear, reports $5.2M Q2 loss and sales drop

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TORONTO – Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.

The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.

“It’s an area … you will see us continue to expand upon,” she told analysts on a Friday call.

The Toronto-based retailer’s push into activewear has taken shape over many years and included several turns as the official designer and supplier of Team Canada’s Olympic uniform.

But consumers have had plenty of choice when it comes to workout gear and other apparel suited to their sporting needs. On top of the slew of athletic brands like Nike and Adidas, shoppers have also gravitated toward Lululemon Athletica Inc., Alo and Vuori, ramping up competition in the activewear category.

Roach feels Roots’ toehold in the category stems from the fit, feel and following its merchandise has cultivated.

“Our product really resonates with (shoppers) because you can wear it through multiple different use cases and occasions,” she said.

“We’ve been seeing customers come back again and again for some of these core products in our activewear collection.”

Her remarks came the same day as Roots revealed it lost $5.2 million in its latest quarter compared with a loss of $5.3 million in the same quarter last year.

The company said the second-quarter loss amounted to 13 cents per diluted share for the quarter ended Aug. 3, the same as a year earlier.

In presenting the results, Roach reminded analysts that the first half of the year is usually “seasonally small,” representing just 30 per cent of the company’s annual sales.

Sales for the second quarter totalled $47.7 million, down from $49.4 million in the same quarter last year.

The move lower came as direct-to-consumer sales amounted to $36.4 million, down from $37.1 million a year earlier, as comparable sales edged down 0.2 per cent.

The numbers reflect the fact that Roots continued to grapple with inventory challenges in the company’s Cooper fleece line that first cropped up in its previous quarter.

Roots recently began to use artificial intelligence to assist with daily inventory replenishments and said more tools helping with allocation will go live in the next quarter.

Beyond that time period, the company intends to keep exploring AI and renovate more of its stores.

It will also re-evaluate its design ranks.

Roots announced Friday that chief product officer Karuna Scheinfeld has stepped down.

Rather than fill the role, the company plans to hire senior level design talent with international experience in the outdoor and activewear sectors who will take on tasks previously done by the chief product officer.

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:ROOT)

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Trudeau says Ukraine can strike deep into Russia with NATO arms, Putin hints at war

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OTTAWA – Prime Minister Justin Trudeau says Ukraine should be allowed to strike deep inside Russia, regardless of Moscow threatening that this would draw Canada and its allies into direct war.

Russian President Vladimir Putin has warned that the NATO military alliance would draw itself into war if it allows Ukraine to use donated weapons to make long-range strikes inside Russia.

His comments come five weeks after Ukrainian forces stormed the border and put parts of Russian territory under foreign occupation for the first time since the Second World War.

Trudeau says Canada “fully supports Ukraine using long-range weaponry” to prevent Russian strikes on hospitals and daycares across the country.

He says Ukraine must win in fighting back against Russia’s invasion, or it will encourage other large countries to try absorbing their neighbours.

In May, Washington began allowing Ukraine to use American weaponry to strike inside Russia, but only for targets near the border being used to attack Ukraine’s second-largest city, Kharkiv.

“Canada fully supports Ukraine using long-range weaponry to prevent and interdict Russia’s continued ability to degrade Ukrainian civilians (and) infrastructure, and mostly to kill innocent civilians in their unjust war,” Trudeau told reporters at a news conference in Sainte-Anne-de-Bellevue, Que., on Friday.

“(Putin) is trying to deeply destabilize the international rules-based order that protects us all, not just in every democracy around the world, but in all countries around the world,” Trudeau said.

This report by The Canadian Press was first published Sept. 13, 2024.

— With files from the Associated Press.

The Canadian Press. All rights reserved.



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