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Your Resume Needs to Start Strong or Risk Being Passed Over

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During a job search, your resume and LinkedIn profile are your marketing material. For marketing material to be effective, it must make a proposition to the reader, not just cliché words, product bragging, or “artistic advertising.” An effective brochure will say to the reader: “Buy this product for these specific benefits.”

The hiring manager’s primary goal is to gauge whether you meet the qualifications for an open position and whether you’ll be able to hit the ground running or require a ramp-up period. (Being a good fit for the company’s culture is determined during the phone and face-to-face interview(s).) The immediate information on your resume determines whether the reader will read your entire resume and, fingers crossed, have you participate in the interview process.

A resume should be easy to read (bullet points) and loaded with quantified achievements (e.g., Since 2011, I’ve led 9 inside sales representatives to consistently exceed a department annual sales target of $15 million). Bullet-pointed resumes are more likely to pass the ATS (Application Tracking System-software that scans resume content and searches for keywords.) and a recruiter’s screening process.

 

Compare how Robert Axelrod starts his resume versus Don Draper.

 

Robert Axelrod

555-555-555raxelrod@email.com

 

A passionate results-oriented financial business leader with a unique blend of business savvy and hedge fund expertise. An intelligent investor with keen analytical skills and business foresight, constantly researching and keeping abreast of market trends. Analyzing different investment options and selecting the best ones for my clients. Oversee large investment portfolios making investment decisions such as buying and selling assets to maximize financial gains.

How long did it take you to read Robert’s paragraph? What did you learn about Robert? Can you tell what he does? Do you know what to expect from Robert should you hire him?

Now let’s look at how Don Draper begins his resume.

 

Don Draper

555-555-5555 | don.draper@email.com

4556 Eglinton Avenue East, Suite 1807, Toronto, ON M1Y 3H8

 

Creative Director

 

  • 24 years advertising industry experience. Started as a copywriter, moved up to account manager, overseeing over $8.5 million in annual billings with Drentell, Arthur, Ashby (aka. DAA), then creative director at McMann & Tate.
  • Co-founded Sterling Cooper Draper Pryce Advertising Agency in 2004. (2020 billings: +$64 million). Currently leading a team of 12 copywriters.
  • Landed several high-profile accounts, such as Chevron Oil, Gillette, Hilton, Dow Chemicals, Mountain Dew and Ocean Spray.
  • Since 2015, advisory board member for Interactive Advertising Bureau of Canada. (IAB Canada)

 

Do you see the difference? You know what Don does. You can envision Don’s potential value to an employer. Don doesn’t attempt to present his value using flowery words, unlike most job seekers. Instead, he lists his career accomplishments and uses numbers, the language of business, to quantify his results and establish himself as someone who can bring value to a company.

I’m sure Robert is good at something, but I’m not sure what it is. Unfortunately for Robert, his resume opening doesn’t compel me to read his resume to figure out what he does well and whether he qualifies for the position he applied for.

Don’t kid yourself; it’s raining resumes. Employers, especially those that are sought after, are inundated with resumes. To have any chance of being selected for an interview, you need a resume that’s ATS friendly and a showstopper when read by a human. Who wouldn’t want to read Don’s resume?

Since I brought up ATS, which over 90% of employers use, here are five things to remember when writing an ATS-friendly resume:

 

  1. Standard formatting. (Arial, Time Roman or Veranda font, size 11-12, 2.5 cm margins) 
  2. Keyword optimization. (Read the job posting carefully and identify role-specific keywords; use these along with industry keywords throughout your resume.)
  3. Send as a Word document. (A .doc or .docx file is easily processed by all ATS systems, however, even in 2021, some ATS have trouble processing a PDF document.)
  4. Spell out abbreviations. (An ATS may not understand all abbreviations. Use long-form and acronym versions of keywords.)
  5. Include pertinent information. (The ATS scans resumes for information relevant to the position you’re applying for.)

 

Once your resume passes the employer’s ATS, you’re still not entirely out of the woods yet—your resume will now be read by a human. Therefore, you want to make your value evident to the reader. Start your resume strong, so the reader will want to read your entire resume and hopefully say to themselves, “I’ve got to meet this person!”

______________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send him your questions at artoffindingwork@gmail.com.

Business

Japan’s SoftBank returns to profit after gains at Vision Fund and other investments

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TOKYO (AP) — Japanese technology group SoftBank swung back to profitability in the July-September quarter, boosted by positive results in its Vision Fund investments.

Tokyo-based SoftBank Group Corp. reported Tuesday a fiscal second quarter profit of nearly 1.18 trillion yen ($7.7 billion), compared with a 931 billion yen loss in the year-earlier period.

Quarterly sales edged up about 6% to nearly 1.77 trillion yen ($11.5 billion).

SoftBank credited income from royalties and licensing related to its holdings in Arm, a computer chip-designing company, whose business spans smartphones, data centers, networking equipment, automotive, consumer electronic devices, and AI applications.

The results were also helped by the absence of losses related to SoftBank’s investment in office-space sharing venture WeWork, which hit the previous fiscal year.

WeWork, which filed for Chapter 11 bankruptcy protection in 2023, emerged from Chapter 11 in June.

SoftBank has benefitted in recent months from rising share prices in some investment, such as U.S.-based e-commerce company Coupang, Chinese mobility provider DiDi Global and Bytedance, the Chinese developer of TikTok.

SoftBank’s financial results tend to swing wildly, partly because of its sprawling investment portfolio that includes search engine Yahoo, Chinese retailer Alibaba, and artificial intelligence company Nvidia.

SoftBank makes investments in a variety of companies that it groups together in a series of Vision Funds.

The company’s founder, Masayoshi Son, is a pioneer in technology investment in Japan. SoftBank Group does not give earnings forecasts.

___

Yuri Kageyama is on X:

The Canadian Press. All rights reserved.

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Trump campaign promises unlikely to harm entrepreneurship: Shopify CFO

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Shopify Inc. executives brushed off concerns that incoming U.S. President Donald Trump will be a major detriment to many of the company’s merchants.

“There’s nothing in what we’ve heard from Trump, nor would there have been anything from (Democratic candidate) Kamala (Harris), which we think impacts the overall state of new business formation and entrepreneurship,” Shopify’s chief financial officer Jeff Hoffmeister told analysts on a call Tuesday.

“We still feel really good about all the merchants out there, all the entrepreneurs that want to start new businesses and that’s obviously not going to change with the administration.”

Hoffmeister’s comments come a week after Trump, a Republican businessman, trounced Harris in an election that will soon return him to the Oval Office.

On the campaign trail, he threatened to impose tariffs of 60 per cent on imports from China and roughly 10 per cent to 20 per cent on goods from all other countries.

If the president-elect makes good on the promise, many worry the cost of operating will soar for companies, including customers of Shopify, which sells e-commerce software to small businesses but also brands as big as Kylie Cosmetics and Victoria’s Secret.

These merchants may feel they have no choice but to pass on the increases to customers, perhaps sparking more inflation.

If Trump’s tariffs do come to fruition, Shopify’s president Harley Finkelstein pointed out China is “not a huge area” for Shopify.

However, “we can’t anticipate what every presidential administration is going to do,” he cautioned.

He likened the uncertainty facing the business community to the COVID-19 pandemic where Shopify had to help companies migrate online.

“Our job is no matter what comes the way of our merchants, we provide them with tools and service and support for them to navigate it really well,” he said.

Finkelstein was questioned about the forthcoming U.S. leadership change on a call meant to delve into Shopify’s latest earnings, which sent shares soaring 27 per cent to $158.63 shortly after Tuesday’s market open.

The Ottawa-based company, which keeps its books in U.S. dollars, reported US$828 million in net income for its third quarter, up from US$718 million in the same quarter last year, as its revenue rose 26 per cent.

Revenue for the period ended Sept. 30 totalled US$2.16 billion, up from US$1.71 billion a year earlier.

Subscription solutions revenue reached US$610 million, up from US$486 million in the same quarter last year.

Merchant solutions revenue amounted to US$1.55 billion, up from US$1.23 billion.

Shopify’s net income excluding the impact of equity investments totalled US$344 million for the quarter, up from US$173 million in the same quarter last year.

Daniel Chan, a TD Cowen analyst, said the results show Shopify has a leadership position in the e-commerce world and “a continued ability to gain market share.”

In its outlook for its fourth quarter of 2024, the company said it expects revenue to grow at a mid-to-high-twenties percentage rate on a year-over-year basis.

“Q4 guidance suggests Shopify will finish the year strong, with better-than-expected revenue growth and operating margin,” Chan pointed out in a note to investors.

This report by The Canadian Press was first published Nov. 12, 2024.

Companies in this story: (TSX:SHOP)

The Canadian Press. All rights reserved.

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RioCan cuts nearly 10 per cent staff in efficiency push as condo market slows

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TORONTO – RioCan Real Estate Investment Trust says it has cut almost 10 per cent of its staff as it deals with a slowdown in the condo market and overall pushes for greater efficiency.

The company says the cuts, which amount to around 60 employees based on its last annual filing, will mean about $9 million in restructuring charges and should translate to about $8 million in annualized cash savings.

The job cuts come as RioCan and others scale back condo development plans as the market softens, but chief executive Jonathan Gitlin says the reductions were from a companywide efficiency effort.

RioCan says it doesn’t plan to start any new construction of mixed-use properties this year and well into 2025 as it adjusts to the shifting market demand.

The company reported a net income of $96.9 million in the third quarter, up from a loss of $73.5 million last year, as it saw a $159 million boost from a favourable change in the fair value of investment properties.

RioCan reported what it says is a record-breaking 97.8 per cent occupancy rate in the quarter including retail committed occupancy of 98.6 per cent.

This report by The Canadian Press was first published Nov. 12, 2024.

Companies in this story: (TSX:REI.UN)

The Canadian Press. All rights reserved.

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