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4 million Canadians have a criminal record. Companies not hiring them are missing out, say advocates

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During her time in prison, Emily O’Brien came to the conclusion that it would be difficult to find a job after her release, so she developed an idea for starting her own business.

Now as chief executive of her company, Comeback Snacks, O’Brien makes a point of hiring people with criminal records.

That makes her something of an exception in Canadian business.

A new report being released Wednesday says many Canadian companies remain unwilling to hire people with criminal records, even when they have the skills or experience needed for the job.

“When I was in prison, I met people in there with so much talent,” O’Brien said in an interview with CBC News. “I really think that businesses are missing out.”

The report is based on interviews of 400 hiring managers at Canadian companies, conducted on behalf of the John Howard Society of Ontario, a non-profit agency that advocates for humane responses to crime and its causes.

Photo of Safiyah Husein against backdrop of a window overlooking Queen Street East in Toronto.
Safiyah Husein is a senior policy analyst for the John Howard Society of Ontario. She says research from the U.S. and other jurisdictions suggests workers with criminal records have lower job turnover, equal or better job performance, and no higher risk of workplace misconduct than employees without a record. (Mike Crawley/CBC)

More than half of those interviewed said their businesses run criminal record checks on job candidates, and roughly four in 10 of those said they automatically reject anyone with a record, regardless of the specifics.

“It didn’t matter whether the record was old, what type of offence it was, whether it was relevant to the position,” said Safiyah Husein, senior policy analyst for the John Howard Society of Ontario.

Stereotypes and biases

Some four million Canadians have a criminal record on the books, according to a federal government estimate.

“That’s our neighbours, our friends, our family,” Husein said in an interview.  “Hiring people with criminal records is really vital for a successful reintegration. It allows people to support themselves and their families, it prevents future reoffending.”

Three-quarters of the hiring managers who participated in the interviews said they had never knowingly employed anyone with a criminal record, despite the latest figures from Statistics Canada show more than 700,000 job vacancies across the country.

Husein says stereotypes and biases held about people with criminal records are at the root of the reluctance to hire.

The Ontario Courthouse at 361 University Avenue in Toronto is photographed on Monday, May 2, 2022.
Some four million Canadians have a criminal record, according to federal government figures. (Christopher Katsarov/The Canadian Press)

“People generally believe that somebody with past criminal justice involvement would not be trustworthy, would have a risk of further incidents on the job, and this is just not the case,” she said.

Husein points to research cited in the report from the U.S. and other jurisdictions that suggests people with a criminal past have lower job turnover, equal or better job performance, and no higher risk of workplace misconduct than employees without a record.

“People that had experience hiring people with criminal records actually had very positive views of them,” she said.

Report urges federal, provincial policy changes

The report urges changes in policies at the provincial and federal levels, as well as changes in practices among businesses.

In Ontario, there are currently no provisions in the Employment Standards Act governing how employers use criminal record checks in hiring. Refusing to hire someone on the basis they have a criminal record is not considered  discrimination under the province’s Human Rights Code, even if the record is unrelated to their job duties.

The report suggests companies adopt what are called “fair chance” hiring policies.

 

Why this small business owner hires people with criminal records

 

Emily O’Brien, founder of Comeback Snacks, on the challenges that people face finding a job after serving time in prison.

This would include not conducting record checks on applicants until they are given a conditional job offer. When a would-be employee does have a record, the hiring manager would assess whether that record directly relates to the job duties and would adversely affect their work.

O’Brien says “a combination of bad characters, bad substances, and just going through a really tough time emotionally” led to her conviction for smuggling narcotics into Canada.

“How can I make a comeback? How can I turn this around?,” O’Brien says she asked herself during her prison term. “And as I was talking with my other fellow inmates, I realized that we all had so much potential and we all just needed another chance.”

Her company is small, and the manufacturing and distribution work is contracted out to larger firms, so she doesn’t currently have full-time staff. But she does hire people part-time to help with marketing events, such as in-store sampling and festivals. And since she launched, the company in 2020 has hired eight people who’ve been through the justice system.

“They have been the best, they have been so reliable,” said O’Brien.

“When you come out of prison, if you just get that one chance, you’re going to work so hard to keep that, because that might be the last one you get.”

The interviews with hiring managers were conducted by a research team led by Kemi Anazodo, an assistant professor at at the University of Windsor’s Odette School of Business, as part of a larger study focused on employment and reintegration issues.

 

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Looking for the next mystery bestseller? This crime bookstore can solve the case

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WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.

Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.

For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.

Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.

The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.

At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.

“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.

“It never didn’t seem like a good idea.”

In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.

But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.

Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.

“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.

Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.

The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.

Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.

For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.

Wendy Bumsted said that eventually changed in his later years.

Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.

The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.

In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.

After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.

“We were not a store…that had to figure out how to get books to people when they weren’t here.”

He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.

“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.

Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.

Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.

“One of the great things about physical books is that they can be there for you when you are ready for them.”

This report by The Canadian Press was first published on Sept. 15, 2024.



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Labour Minister praises Air Canada, pilots union for avoiding disruptive strike

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MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.

Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.

MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”

The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.

The airline now says flights will continue as normal while union members vote on the tentative four-year contract.

Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.

This report from The Canadian Press was first published Sept. 15, 2024.

Companies in this story: (TSX:AC)

The Canadian Press. All rights reserved.



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As plant-based milk becomes more popular, brands look for new ways to compete

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When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.

To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.

“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.

She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.

Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.

The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.

“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.

Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.

Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.

A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.

Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.

It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.

Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.

Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.

“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.

Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.

Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.

Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.

However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.

“I would say oat is the big up-and-coming product,” said Feldman.

Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).

“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”

The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.

It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.

Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.

For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.

Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.

“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.

The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.

“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.

It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.

“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.

Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.

Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.

“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.

This report by The Canadian Press was first published Sept. 15, 2024.



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