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From the Best in the Legacy Market to the best in the Legal Market, Ghost Drops is On the Way

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How do you go from underground champion to legal market darling? The transition isn’t for the faint of heart, but iconic legacy market cannabis brand Ghost Drops is making its play.

Holding nothing back, the brand is putting all of its considerable resources into the effort. That means trotting out a genetics catalogue that’s not only an exclusive resource, but one that’s easily among the best around. There are also the partnerships that the brand has established with some of the most creative geneticists and cultivators to be found. Add in the sheer energy that the brand is known for and you have a potent recipe for success.

It’s not all business as usual while entering a different market. Ghost Drops is also making changes that position the company to make a successful leap. One of them involves hiring  Gene Bernaudo as the new CEO. He’ll also be functioning as the interim COO. Known for his former work as President of Ignite, Bernaudo is a double threat. Along with an impressive history of  global market experience, he also knows what it takes to build cannabis brands in Canada. His excitement about what Ghost Drops can become is infectious.

His outlook for the endeavour is bright, even while acknowledging the strategy has caught some off guard. “The news we’re transitioning to the legal market might come as a shock to some of our fan base, but we actually believe the news will be received well,” says Bernaudo. “Ultimately, everything we do, we do for our ‘Ghostfam’ community.” He adds the move will be a good thing for the current base, since the products will be easier to obtain.

The Ghost Drops fan base – its Ghostfam – is nothing to take lightly. It includes over 80,000 site subscribers as well as a healthy 78% recurring customer rate. Social media is also something that indicates the brand’s community is a solid one; there are more than 20,000 Ghost Drops followers on Instagram alone.

What’s the plan? As Bernaudo outlines it, Ghost Drops aims to engage in a mass conversion of its loyal legacy base to the legal market. Up to now, that’s something no other company has been able to accomplish. While some things will change, Bernaudo emphasizes that the core values of the company and the focus on innovation and quality will remain in the forefront.

Bernaudo does see the effort as a means of shifting away from the current status quo and working toward something bigger and better. He also sees it as a battle that must be won, given the current state of the legal market..

“This play is part of our fight for the people – for our customers and future customers, our geneticists and cultivators, our industry, and for everyone who wants to see a different future for cannabis,” says Bernaudo. “We’re fighting to change the system: to dismantle stigmas and stereotypes, to elevate cannabis culture and give voice to our community.”

The timeline for the launch is a short one. Currently, the goal is to have Ghost Drops firmly active in the legal market before the end of 2021. To do that, the company will lead off with a product that’s already proven to be a fan favourite: First Class Funk. Bernaudo sees this move as confirmation the brand isn’t going to compromise on quality in order to enter the legal market. Instead, it will put its best foot forward from the very beginning.

Other products are being prepared as well and will appear in the market according to the new strategy. Those releases will continue to exhibit the same energy and drive that long-time fans have come to know.

Bernaudo has made it clear that Ghost Drops will continue crafting the best cannabis products, creating new communities, and taking on the naysayers with the same passion and verve as in the past. He assures past customers that what they’re used to will still be there even as the company looks to expand its reach.

In short, the legal market isn’t going to change Ghost Drops. The plans being launched by  Gene Bernaudo and his team indicate that Ghost Drops will be the instrument for changing the legal market for the better. The Ghost Drops plan, he says, is to finally make the legal market what it was supposed to be in the first place.

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Trump names Brendan Carr, senior GOP leader at FCC, to lead the agency

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WEST PALM BEACH, Fla. (AP) — President-elect Donald Trump on Sunday named Brendan Carr, the senior Republican on the Federal Communications Commission, as the new chairman of the agency tasked with regulating broadcasting, telecommunications and broadband.

Carr is a longtime member of the commission and served previously as the FCC’s general counsel. He has been unanimously confirmed by the Senate three times and was nominated by both Trump and President Joe Biden to the commission.

The FCC is an independent agency that is overseen by Congress, but Trump has suggested he wanted to bring it under tighter White House control, in part to use the agency to punish TV networks that cover him in a way he doesn’t like.

Carr has of late embraced Trump’s ideas about social media and tech. Carr wrote a section devoted to the FCC in “ Project 2025,” a sweeping blueprint for gutting the federal workforce and dismantling federal agencies in a second Trump administration produced by the conservative Heritage Foundation.

Trump has claimed he doesn’t know anything about Project 2025, but many of its themes have aligned with his statements.

Carr said in a statement congratulating Trump on his win that he believed “the FCC will have an important role to play reining in Big Tech, ensuring that broadcasters operate in the public interest, and unleashing economic growth.”

“Commissioner Carr is a warrior for Free Speech, and has fought against the regulatory Lawfare that has stifled Americans’ Freedoms, and held back our Economy,” Trump said in a statement on Sunday. “He will end the regulatory onslaught that has been crippling America’s Job Creators and Innovators, and ensure that the FCC delivers for rural America.”

The five-person commission has a 3-2 Democratic majority until next year, when Trump gets to appoint a new member.

Carr has made appearances on Fox News Channel, including when he slammed Democratic Vice President Kamala Harris ’ appearance on “ Saturday Night Live” the weekend before the election — charging that the network didn’t offer equal time to Trump.

Also a prolific writer of op-eds, Carr wrote in an opinion piece for The Wall Street Journal last month decrying an FCC decision to revoke a federal award for Elon Musk’s satellite service, Starlink. He said the move couldn’t be explained “by any objective application of the facts, the law or sound policy.”

“In my view, it amounted to nothing more than regulatory lawfare against one of the left’s top targets: Mr. Musk,” Carr wrote.

The Canadian Press. All rights reserved.



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Trudeau touts carbon levy to global audience |

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Prime Minister Justin Trudeau is defending his embattled carbon-pricing program on the world stage, and he argues that misinformation is threatening environmental progress. He spoke at a conference held by the anti-poverty group Global Citizen, ahead of the G20 leaders summit in Brazil, and said fighting climate change is not in conflict with affordability. (Nov. 17, 2024)



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BYU quarterback Jake Retzlaff brings touchdowns and Jewish teachings to predominantly Mormon school

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PROVO, Utah (AP) — Shortly after sunset on Saturday, Rabbi Chaim Zippel clasped an overflowing cup of wine and a tin of smelling spices as he marked the end of the Sabbath with a small Jewish congregation at his home near Provo, which doubles as the county’s only synagogue.

The conclusion of the ceremony known as Havdalah set off a mad dash to change into blue and white fan gear and drive to the football stadium at nearby Brigham Young University, the Utah private school run by The Church of Jesus Christ of Latter-day Saints.

Zippel never expected to become a BYU fan, or even a football follower, but that changed when the school where 98.5% of students belong to the faith known widely as the Mormon church added its first Jewish quarterback to the roster.

With Jake Retzlaff at the helm, the Cougars won nine straight games in what was shaping up to be a storied season before a loss Saturday against the Kansas Jayhawks ended their undefeated run. Even so, BYU — ranked No. 14 in the AP Top 25 — could end the season at the top of the Big 12 Conference with a chance to make the College Football Playoff.

Retzlaff has earned a hero’s embrace by rabbis and others in Provo’s tiny but tight-knit Jewish community while also becoming a favorite of the broader BYU fan base that lovingly calls him the “BYJew.”

One of just three Jewish students in a student body of 35,000, the quarterback and team co-captain who worked his way into the starting lineup has used his newfound stardom to teach others about his own faith while taking steps to learn more about Judaism for himself.

“I came here thinking I might not fit in with the culture, so this will be a place where I can just focus on school and football,” Retzlaff told The Associated Press. “But I found that, in a way, I do fit. People are curious. And when everybody around you is so faith-oriented, it makes you want to explore your faith more.”

The junior college transfer from Corona, California, formed a fast friendship with the Utah rabbi when he came to BYU in 2023. The two began studying Judaism fundamentals each week in the campus library, which would help Retzlaff speak confidently about his faith in public and in his many required religion classes.

BYU undergraduates must take classes about the Book of Mormon, the gospel of Jesus Christ and the faith’s core belief that families can be together forever if marriages are performed in temples. Retzlaff said he was surprised to find many references to the Jewish people in the Book of Mormon. Some classmates and fans have even called him “the chosen one,” referring to both his success on the field and a Latter-day Saint belief that members of the Jewish faith are God’s chosen people.

“It’s a lot of respect, honestly. They’re putting me on a mantel sometimes, and I’m like, ‘Whoa guys, I don’t know about that,'” he said with a laugh.

Retzlaff, 21, has embraced becoming an ambassador for his faith in college football and in a state where only 0.2% of residents are Jewish. The redshirt junior wears a silver Star of David necklace on campus and attends dinners on Shabbat, the Jewish day of rest, at the rabbi’s house during the offseason.

He led Utah County’s first public Hanukkah menorah lighting last year at Provo’s historic courthouse, brought a kosher food truck to a team weight training and wrapped tefillin with Zippel in the BYU stadium. The tefillin ritual performed by Jewish men involves strapping black boxes containing Torah verses to the arm and forehead as a way of connecting to God.

“I told Jake, I said, after doing this here, after connecting to God on your terms inside the stadium, no amount of pressure will ever get to you,” Zippel said. “I think there’s no greater example of finding your corner of the world where you’re supposed to make your impact and making that impact.”

Retzlaff is affiliated with the Reform denomination of Judaism, which melds Jewish tradition with modern sensibilities, often prioritizing altruistic values and personal choice over a strict interpretation of Jewish law. He plays football on Friday nights and Saturdays during Shabbat and says sports have become a way to connect with his faith and to inspire young Jewish athletes.

Among them is Hunter Smith, a 14-year-old high school quarterback from Chicago who flew to Utah with his dad, brother and a group of Jewish friends to watch Retzlaff play. The brothers sported Retzlaff’s No. 12 jerseys, and their father Cameron wore a “BYJew” T-shirt depicting Retzlaff emerging from a Star of David, the most recognizable symbol of the faith.

“Being the only Jewish quarterback in my area that I know of, I feel like I get to pave my own path in a way,” Smith said during Saturday’s game. “Jake’s the only Jewish quarterback in college football, so he’s someone I can relate to and is like a role model for me, someone I can really look up to.”

When Retzlaff lit Provo’s giant menorah last December, Zippel said he was touched to hear the quarterback speak about the importance of his visibility at a time when some Jewish students didn’t feel safe expressing their religious identity on their own campuses amid heightened antisemitism in the United States.

His presence has been especially impactful for BYU alumna Malka Moya, 30, who had struggled to navigate her intersecting identities on the campus as someone who is both Jewish and a Latter-day Saint.

“Jake feels very comfortable wearing his Star of David all the time,” said Moya, who lives near Provo. “I haven’t always been very comfortable with expressing my Jewish identity. But, more recently, I feel like if he can do it, I can do it.”



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