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Why employers may need to bend toward a more flexible future to stay competitive – CBC.ca

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You don’t have to convince Ross Simmonds about the benefits of remote work.

The founder and CEO of Foundation Marketing has been leading the way on that front, running his business as “remote first” since it started in 2014.

While the company may officially be based in Halifax, it employs team members as far away as Ireland and Nigeria.

“I like to say we’re based on the internet,” said Simmonds, whose 30-plus staff also includes people in the U.S. and a half-dozen Canadian provinces.

The long-term provision of more flexible work will remain a key draw for employees in Canada’s future economy and also for organizations looking to retain their services, employers and experts say.

It’s already the case in a COVID-altered work world that millions of Canadians are used to doing things differently and don’t necessarily want to go back to the way things were.

“Workers, at this point, who work online have come to expect to be able to continue to work online,” said Eddy Ng, the Smith Professor of Equity & Inclusion in Business at Queen’s University in Kingston, Ont.

Talent retention

Some Canadian employers are factoring this reality into their thinking as they shape their approach to their business.

Megan Smith, the head of HR for SAP Canada, says organizations that want to attract the best talent are going to have to offer some degree of flexible work arrangements for their employees. (Submitted by Megan Smith)

At software giant SAP Canada, the organization is bending toward a more flexible future — one that many employers will have to contend with as they compete for talent, said SAP Canada vice-president and head of HR Megan Smith.

“Most talent, at this point, expects some degree of flexibility in where and when they work,” Smith said. “So organizations that really want to attract the best talent are going to want to offer some degree of that.”

WATCH | The momentum toward more flexible employment: 

Flexibility expected to be key to return to work

11 days ago

With more people returning to their offices, many employers are acknowledging that flexibility and a few perks will be needed to entice workers back to their desks. 2:01

Simmonds said it’s already clear people are moving toward jobs that provide that.

Foundation Marketing has been fielding inquiries about job opportunities from people at other companies who have been told they are going back to the office.

“That’s when we see a spike for the number of applicants applying for our roles,” said Simmonds.

Binod Sundararajan, the interim director of Dalhousie University’s Rowe School of Business, said companies are weighing what they are going to get by bringing people back to the office, including the impact on corporate culture. (Submitted by Binod Sundararajan)

Binod Sundararajan, the interim director of Dalhousie University’s Rowe School of Business, said companies are weighing what they are “going to get by bringing people back,” including the impact on corporate culture.

But that consideration is taking place amid an awareness that they have workers who want more flexibility, he said.

Varying preferences

Canada has more than four million people working at home, according to Statistics Canada’s latest labour force survey. That group would include many people whose remote work experience began with the arrival of the COVID-19 pandemic.

Janet Candido, the founder and principal of the Toronto-based Candido Consulting Group, has observed a shifting set of employee preferences over the course of the pandemic.

Janet Candido, a Toronto-based HR consultant, says that at this point in the pandemic, there’s a demand for flexibility in work arrangements among those people who have been working at home. (Submitted by Janet Candido)

At the start, Candido heard employees expressing a strong desire to be able to work at home. Then some people found the home-work environment tough to adjust to, she said.

“Now that pendulum seems to have swung back, where people really do want not necessarily to work remotely all the time,” said Candido. “They want the flexibility now.”

But Candido, too, notes she has seen people leaving their jobs in recent months because they found a new employer that permits remote work.

Meanwhile, Simmonds said he’s seen organizations that are trying to implement a blend of office and remote work — a development he views as “a good step forward.”

When flexibility is offered to workers, Simmonds said, it’s key to convey to people they won’t be “viewed negatively” for preferring a remote setup, if that’s what works best for them.

“Don’t be afraid to go hybrid, but in doing so, don’t discipline those who do not embrace fully coming back to the office,” he said.

Less commuting, more options

The more traditional a company’s working arrangements, the more limited its hiring choices may be — at least when compared to organizations offering more flexible options.

WATCH | Are we seeing the new normal with remote work? 

Working from home ‘the new normal’ now, hiring expert says

2 days ago

Tanya Gullison with human resources consultancy LHH says companies that insist on having everyone in the office five days a week are going to be left behind in the job market, even after the pandemic is over. 1:14

“If you need everybody to come into the office, they need to be [living] within commuting distance,” said Candido.

That lack of a commute is one of the reasons Simmonds favoured remote work for Foundation Marketing. He thought others would feel the same way.

“I had a hypothesis that there was a lot of other people out there in the world who would get a lot of value for not having to do the commute and not having to work in an office building,” Simmonds said.

He said he also believed “it would be a competitive advantage to be able to be fully remote, because you would be able to attract some of the brightest and greatest minds, with no limit to their location.”

What about those left behind

There are, however, many workers for whom remote work won’t be an option in future — and not only because of the jobs they currently have.

Because to move to a job that can be done remotely, a person has to have a certain set of baseline digital skills that may not be easily acquired outside of a work or school context.

Eddy Ng is the Smith Professor of Equity & Inclusion in Business at Queen’s University. (Submitted by Eddy Ng)

“If they want to be part of the remote economy, they have to have new skills,” said Ng, noting this is a long-term problem that policy-makers have failed to solve.

And while some may see remote work as having potential to help alleviate some barriers for these workers, Ng said the reality is very different.

“The availability of workers who are underrepresented is simply not there,” said Ng, explaining these same people are often in jobs that do “not permit them to actually retrain or retool.”

There’s a need for employers to take a long-term view, Ng said, and be willing to invest in people to help them gain the broader skills required to move toward new employment.

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Japan’s SoftBank returns to profit after gains at Vision Fund and other investments

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TOKYO (AP) — Japanese technology group SoftBank swung back to profitability in the July-September quarter, boosted by positive results in its Vision Fund investments.

Tokyo-based SoftBank Group Corp. reported Tuesday a fiscal second quarter profit of nearly 1.18 trillion yen ($7.7 billion), compared with a 931 billion yen loss in the year-earlier period.

Quarterly sales edged up about 6% to nearly 1.77 trillion yen ($11.5 billion).

SoftBank credited income from royalties and licensing related to its holdings in Arm, a computer chip-designing company, whose business spans smartphones, data centers, networking equipment, automotive, consumer electronic devices, and AI applications.

The results were also helped by the absence of losses related to SoftBank’s investment in office-space sharing venture WeWork, which hit the previous fiscal year.

WeWork, which filed for Chapter 11 bankruptcy protection in 2023, emerged from Chapter 11 in June.

SoftBank has benefitted in recent months from rising share prices in some investment, such as U.S.-based e-commerce company Coupang, Chinese mobility provider DiDi Global and Bytedance, the Chinese developer of TikTok.

SoftBank’s financial results tend to swing wildly, partly because of its sprawling investment portfolio that includes search engine Yahoo, Chinese retailer Alibaba, and artificial intelligence company Nvidia.

SoftBank makes investments in a variety of companies that it groups together in a series of Vision Funds.

The company’s founder, Masayoshi Son, is a pioneer in technology investment in Japan. SoftBank Group does not give earnings forecasts.

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Trump campaign promises unlikely to harm entrepreneurship: Shopify CFO

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Shopify Inc. executives brushed off concerns that incoming U.S. President Donald Trump will be a major detriment to many of the company’s merchants.

“There’s nothing in what we’ve heard from Trump, nor would there have been anything from (Democratic candidate) Kamala (Harris), which we think impacts the overall state of new business formation and entrepreneurship,” Shopify’s chief financial officer Jeff Hoffmeister told analysts on a call Tuesday.

“We still feel really good about all the merchants out there, all the entrepreneurs that want to start new businesses and that’s obviously not going to change with the administration.”

Hoffmeister’s comments come a week after Trump, a Republican businessman, trounced Harris in an election that will soon return him to the Oval Office.

On the campaign trail, he threatened to impose tariffs of 60 per cent on imports from China and roughly 10 per cent to 20 per cent on goods from all other countries.

If the president-elect makes good on the promise, many worry the cost of operating will soar for companies, including customers of Shopify, which sells e-commerce software to small businesses but also brands as big as Kylie Cosmetics and Victoria’s Secret.

These merchants may feel they have no choice but to pass on the increases to customers, perhaps sparking more inflation.

If Trump’s tariffs do come to fruition, Shopify’s president Harley Finkelstein pointed out China is “not a huge area” for Shopify.

However, “we can’t anticipate what every presidential administration is going to do,” he cautioned.

He likened the uncertainty facing the business community to the COVID-19 pandemic where Shopify had to help companies migrate online.

“Our job is no matter what comes the way of our merchants, we provide them with tools and service and support for them to navigate it really well,” he said.

Finkelstein was questioned about the forthcoming U.S. leadership change on a call meant to delve into Shopify’s latest earnings, which sent shares soaring 27 per cent to $158.63 shortly after Tuesday’s market open.

The Ottawa-based company, which keeps its books in U.S. dollars, reported US$828 million in net income for its third quarter, up from US$718 million in the same quarter last year, as its revenue rose 26 per cent.

Revenue for the period ended Sept. 30 totalled US$2.16 billion, up from US$1.71 billion a year earlier.

Subscription solutions revenue reached US$610 million, up from US$486 million in the same quarter last year.

Merchant solutions revenue amounted to US$1.55 billion, up from US$1.23 billion.

Shopify’s net income excluding the impact of equity investments totalled US$344 million for the quarter, up from US$173 million in the same quarter last year.

Daniel Chan, a TD Cowen analyst, said the results show Shopify has a leadership position in the e-commerce world and “a continued ability to gain market share.”

In its outlook for its fourth quarter of 2024, the company said it expects revenue to grow at a mid-to-high-twenties percentage rate on a year-over-year basis.

“Q4 guidance suggests Shopify will finish the year strong, with better-than-expected revenue growth and operating margin,” Chan pointed out in a note to investors.

This report by The Canadian Press was first published Nov. 12, 2024.

Companies in this story: (TSX:SHOP)

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RioCan cuts nearly 10 per cent staff in efficiency push as condo market slows

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TORONTO – RioCan Real Estate Investment Trust says it has cut almost 10 per cent of its staff as it deals with a slowdown in the condo market and overall pushes for greater efficiency.

The company says the cuts, which amount to around 60 employees based on its last annual filing, will mean about $9 million in restructuring charges and should translate to about $8 million in annualized cash savings.

The job cuts come as RioCan and others scale back condo development plans as the market softens, but chief executive Jonathan Gitlin says the reductions were from a companywide efficiency effort.

RioCan says it doesn’t plan to start any new construction of mixed-use properties this year and well into 2025 as it adjusts to the shifting market demand.

The company reported a net income of $96.9 million in the third quarter, up from a loss of $73.5 million last year, as it saw a $159 million boost from a favourable change in the fair value of investment properties.

RioCan reported what it says is a record-breaking 97.8 per cent occupancy rate in the quarter including retail committed occupancy of 98.6 per cent.

This report by The Canadian Press was first published Nov. 12, 2024.

Companies in this story: (TSX:REI.UN)

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