Last reviewed: November 2026
Canada News Media is an independent digital news organization based in Edmonton, Alberta. Since 2019 we have reported on the stories that shape life in this country, with particular attention to communities whose voices are too often left out of national coverage, including Black Canadians, Indigenous peoples, and other underrepresented groups. This page explains how we work, the standards we hold ourselves to, and how readers can hold us accountable.
Our mission and values
We exist to deliver accurate, fair, and useful journalism to Canadian readers. We believe a healthy democracy depends on a public that is well informed, and that the press has a duty to report honestly even when the truth is inconvenient. Our coverage is guided by three commitments: accuracy above speed, fairness toward every person and group we write about, and a steady focus on the public interest.
Editorial independence
Our newsroom makes its own decisions about what to cover and how to cover it. No advertiser, sponsor, business partner, or outside party directs our reporting or influences the conclusions of a story. When a commercial relationship touches on a subject we are reporting, we disclose it plainly so readers can judge for themselves. Editorial staff, not the business side of the organization, decide what is published.
Accuracy and verification
We verify information before we publish it. Reporters confirm facts with primary sources wherever possible, including official records, named experts, and people with direct knowledge of events. We do not publish rumour as fact. When we report a claim that we cannot independently confirm, we say so clearly and attribute it to its source. If a story relies on data or statistics, we cite where the numbers come from, favouring named Canadian sources such as Statistics Canada, the Bank of Canada, and Canada Mortgage and Housing Corporation.
Sourcing and attribution
We name our sources whenever we can, because named sources allow readers to weigh credibility. We grant anonymity only when a source faces a real risk of harm, legal jeopardy, or loss of livelihood, and only when the information they provide is important and cannot be obtained another way. When we use an anonymous source, a senior editor knows the source’s identity and approves its use. We never allow anonymous sources to make personal attacks.
Fairness and the right of reply
When our reporting raises questions about a person or organization, we make a genuine effort to reach them for comment before publication, and we represent their response fairly. People and institutions we write about have a right to respond to claims made against them, and we give them reasonable opportunity to do so.
Diversity and representation
Our commitment to underrepresented communities shapes both what we cover and how we cover it. We seek out a range of voices, we are careful with language that describes identity, and we work to avoid stereotypes and assumptions. We treat the communities we report on as audiences we serve, not subjects we observe from a distance.
Separation of news and commercial content
We clearly distinguish independent journalism from any sponsored, paid, or partner content. Material that is paid for or supplied by a third party is labelled as such, and any commercial outbound links carry the appropriate disclosure. Advertising never determines our editorial coverage. Advertisers and sponsors do not review or approve our news stories before publication.
Some articles, including our Amazon.ca product guides, contain affiliate links, and Canada News Media may earn a commission when readers buy through them. These links are marked, and our Affiliate Disclosure explains how they work. Our Sponsored Content and Guest Posts page sets out how paid content is labelled.
Press releases
We publish press releases from companies, governments, agencies and organizations in a separate Press Releases section. Each release is clearly marked as a press release and names the organization or agency that issued it. Releases appear as issued: Canada News Media does not write them, and the claims in them are the issuer’s own, not ours. Some releases are published for a fee. Payment buys placement in the Press Releases section only; it does not buy news coverage or any say over our reporting. When a release is newsworthy, our newsroom may report on the subject separately in an original story, which follows the same standards as all our journalism, including independent verification and the right of reply.
Wire services, licensed content and photos
Some articles, photos and videos on our site come from news agencies. Canada News Media holds a paid licence for content from The Canadian Press, including articles, photos and video, and a paid licence for Reuters photos and selected Reuters articles. Agency material is credited to its source, for example “The Canadian Press” or “REUTERS/” followed by the photographer’s name. Photos from The Associated Press are credited as “AP Photo/” followed by the photographer’s name. Other images are credited to their owner or source. We choose photos that show the actual people, places and events in the story.
Conflicts of interest
Our editors, reporters and contributors must tell the managing editor about any personal, financial, family or political interest connected to a subject they are covering, and they do not report on people or organizations in which they have such an interest. Columnists and guest contributors who write about their own profession or business identify that affiliation in their author profile or in the article. Staff do not accept gifts, payment or favours from people or organizations they cover. When Canada News Media itself has a commercial relationship with a company or organization that appears in our reporting, such as an advertiser, sponsor or affiliate partner, we disclose that relationship to readers.
Editorial review
Every story must meet written editorial standards set by our editors: primary sources, in-line attribution, links to original reporting, Canadian Press style, and no invented facts, quotes or numbers. Stories involving allegations against a named person, active court cases, minors, or anyone who could be harmed by being identified are held for review by an editor before publication.
Our editors set and update these standards, review published work, and correct errors under our Corrections Policy. Responsibility for everything we publish rests with Canada News Media.
Corrections and accountability
We make mistakes, and when we do we correct them openly and promptly. Our approach to corrections is described in detail on our Corrections Policy page, which also lists the corrections we have published. Readers who believe we have published an error are encouraged to contact us so we can review it.
Ownership and funding
Canada News Media is independently owned and published by Jonsmarts Holding Inc., a privately held company based in Edmonton, Alberta. It has no outside investors or corporate parent with a say in its journalism, and no advertiser, sponsor, client or funder has any say over our news coverage. Our Ownership and Funding page explains how we earn revenue and will list any grants or public funding we receive. Questions about our ownership or funding can be sent through our contact page.
Contact
We welcome questions, story tips, and feedback. You can reach our newsroom at our Edmonton office, 8515 106a Avenue NW, Edmonton, Alberta, by email at [email protected], by phone at 587-794-2598, or through our contact page. See also our Fact Checking Policy and About Us page.