Tech
4 lessons Microsoft can learn from the Apple Mac Studio – PCWorld
Apple’s new Mac Studio not only includes what could be the most powerful processor in the PC landscape, but also exposes (and solves!) many of the weaknesses of its direct rival, Microsoft’s Surface Studio. If Microsoft takes these lessons to heart, however, imagine what a Surface Studio 3 could look like!
Microsoft’s gorgeous all-in-one hasn’t been refreshed in years, but its iconic swiveling 28-inch PixelSense touch display captured both hearts and minds when the $4,100 Surface Studio first debuted in 2017. Now, Apple’s Mac Studio, a $3,999 small-form-factor Mac, has stepped in to fill the void, with the $1,599 Apple Studio Display sitting alongside.
Microsoft’s hardware division has held its head high throughout the last decade or so, shipping everything from tablets to laptops to unique combinations of the two. Apple, meanwhile, has garnered a reputation for quietly watching trends take hold, adopting them, and trumpeting the outcome as something new. That criticism doesn’t really hold true here. In fact, Apple has set some new standards that Microsoft might learn from.
Apple
1.) Shipping it
Simply put, it’s been three and a half years since Microsoft announced the Surface Studio 2 in October 2018, about eighteen months after the Surface Studio shipped in April 2017. Yes, the pandemic has played a role, as has Microsoft’s other priorities. But with a seventh-gen Intel Core chip inside the Surface Studio 2 as well as an aging Nvidia GeForce GTX 1070, it’s hard to argue that the Surface Studio 2 is the preferred tool for creators within the Windows ecosystem.
Instead, that role falls to the Surface Laptop Studio, which trades some of the resolution offered by other Surface devices for a high refresh-rate screen. Some issues with the high-refresh-rate capabilities and performance held the Surface Laptop Studio back from an Editor’s Choice award, but it’s clearly the best Surface Microsoft makes at the moment. And it’s available, of course — as is the Mac Studio.
2.) A standalone display
The way in which the Surface Studio 2’s massive 28-inch 4500×3000 display raises and lowers, transforming from an IMAX-like monitor to an artist’s easel, is an iconic experience that’s intrinsically tied to the Surface Studio line. But it doesn’t have to be. The way in which the Studio was constructed — with the components built into the base, rather than behind the screen — doesn’t preclude the hinged display from being sold separately, replacing the Studio’s CPU and motherboard with a solid support instead.
Apple’s approach of designing a standalone hardware chassis and selling a separate display is Apple’s pay-through-the-nose business model, once again. But the Mac Studio allows customers to buy up to four of its $1,599, 5K Apple Studio Displays — which, of course, you can buy separately. This is exactly what Studio (or just technology fans) have been asking for for years, and there’s no reason Microsoft couldn’t do the same, if it chose to. Why not empower customers to pair their best computer with Microsoft’s best display, or the best available monitors in the wide-open PC ecosystem?
Apple
Remember, the Mac Studio has both HDMI and Thunderbolt out. There’s absolutely nothing “Apple-y,” such as a proprietary connector, that requires the Mac Studio to pair with an Apple Studio Display. Would a Mac creator pair a Mac Studio with a touchscreen Surface display that could be swiveled down and inked upon? I bet they would.
3.) Desktop performance
Clearly, the most jaw-dropping aspect of Apple’s launch was Apple’s announcement of both its “monster” chip, the Apple M1 Ultra processor, and the fact that it would be built into what is essentially a small-form factor PC. That’s an enormous bar to clear for a PC industry that’s predicated upon the powerful but power-hungry X86 CPU architecture.
But the integrated Surface Studio 2 launched with mobile components inside of it — and it really didn’t need to. If Microsoft’s going to continue with the integrated all-in-one approach, replace the laptop hardware with more powerful parts, including a GPU that can challenge what Apple offers. Make the base a little bigger.
Mark Hachman / IDG
Today, the Surface Studio 2’s base has about half the volume of the Mac Studio — 219 cubic inches to 111 cubic inches. But does absolutely anyone care how thick an all-in-one PC’s base is? I’m going to argue the answer is no — you’re looking at the screen, not the hardware it’s mounted upon. If anyone at Microsoft objects, buy them a ticket to Cupertino. It can’t be that hard.
4.) Ports, ports, ports
I made this point in a Twitter exchange this week: I don’t mind how many ports a laptop includes, I mind how useful they are. The Mac Studio with an M1 Ultra inside includes four Thunderbolt 4 ports on the rear and two more on the front. (There’s also two USB-A ports, and even a headphone jack!) That’s a massive amount of bandwidth, suitable for the aforementioned multiple Mac Studio displays as well as other external devices.
Apple
The Surface Studio 2 included four USB 3.0 Type A ports, and put them all on the rear of the Studio. That was simply a dumb decision, even if the Studio debuted before the ubiquity of USB-C and the growing influence of Thunderbolt technology. If and when a Surface Studio 3 debuts, I’d like to see Microsoft approach the ports issue in much the same way Apple does.
It’s possible that Microsoft will actually ship a Surface Studio 3 later this year. And yes, if that’s true, it might be difficult to steer the ship in a new direction so late in the game. But so many of these design directions have been asked for, for years. It’s just unfortunate that Apple has been the company that answered the call.
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Tech
How to Preorder the PlayStation 5 Pro in Canada
Sony has made it easy for Canadian consumers to preorder the PlayStation 5 Pro in Canada directly from PlayStation’s official website. Here’s how:
- Visit the Official Website: Go to direct.playstation.com and navigate to the PS5 Pro section once preorders go live on September 26, 2024.
- Create or Log in to Your PlayStation Account: If you don’t have a PlayStation account, you will need to create one. Existing users can simply log in to proceed.
- Place Your Preorder: Once logged in, follow the instructions to preorder your PS5 Pro. Ensure you have a valid payment method ready and double-check your shipping information for accuracy.
Preorder Through Major Canadian Retailers
While preordering directly from PlayStation is a popular option, you can also secure your PS5 Pro through trusted Canadian retailers. These retailers are expected to offer preorders on or after September 26:
- Best Buy Canada
- Walmart Canada
- EB Games (GameStop)
- Amazon Canada
- The Source
Steps to Preorder via Canadian Retailers:
- Visit Retailer Websites: Search for “PlayStation 5 Pro” on the website of your preferred retailer starting on September 26.
- Create or Log in to Your Account: If you’re shopping online, having an account with the retailer can speed up the preorder process.
- Preorder in Store: For those who prefer in-person shopping, check with local stores regarding availability and preorder policies.
3. Sign Up for Notifications
Many retailers and websites offer the option to sign up for notifications when the preorder goes live. If you’re worried about missing out due to high demand, this can be a useful option.
- Visit Retailer Sites: Look for a “Notify Me” or “Email Alerts” option and enter your email to stay informed.
- Use PlayStation Alerts: Sign up for notifications directly through Sony to be one of the first to know when preorders are available.
4. Prepare for High Demand
Preordering the PS5 Pro is expected to be competitive, with high demand likely to result in quick sellouts, just as with the initial release of the original PS5. To maximize your chances of securing a preorder:
- Act Quickly: Be prepared to place your order as soon as preorders open. Timing is key, as stock can run out within minutes.
- Double-Check Payment Information: Ensure your credit card or payment method is ready to go. Any delays during the checkout process could result in losing your spot.
- Stay Informed: Monitor PlayStation and retailer websites for updates on restocks or additional preorder windows.
Final Thoughts
The PlayStation 5 Pro is set to take gaming to the next level with its enhanced performance, graphics, and new features. Canadian gamers should be ready to act fast when preorders open on September 26, 2024, to secure their console ahead of the holiday season. Whether you choose to preorder through PlayStation’s official website or your preferred retailer, following the steps outlined above will help ensure a smooth and successful preorder experience.
For more details on the PS5 Pro and to preorder, visit direct.playstation.com or stay tuned to updates from major Canadian retailers.
Tech
Introducing the PlayStation 5 Pro: The Next Evolution in Gaming
Since the PlayStation 5 (PS5) launched four years ago, PlayStation has continuously evolved to meet the demands of its players. Today, we are excited to announce the next step in this journey: the PlayStation 5 Pro. Designed for the most dedicated players and game creators, the PS5 Pro brings groundbreaking advancements in gaming hardware, raising the bar for what’s possible.
Key Features of the PS5 Pro
The PS5 Pro comes equipped with several key performance enhancements, addressing the requests of gamers for smoother, higher-quality graphics at a consistent 60 frames per second (FPS). The console’s standout features include:
- Upgraded GPU: The PS5 Pro’s GPU boasts 67% more Compute Units than the current PS5, combined with 28% faster memory. This allows for up to 45% faster rendering speeds, ensuring a smoother gaming experience.
- Advanced Ray Tracing: Ray tracing capabilities have been significantly enhanced, with reflections and refractions of light being processed at double or triple the speed of the current PS5, creating more dynamic visuals.
- AI-Driven Upscaling: Introducing PlayStation Spectral Super Resolution, an AI-based upscaling technology that adds extraordinary detail to images, resulting in sharper image clarity.
- Backward Compatibility & Game Boost: More than 8,500 PS4 games playable on PS5 Pro will benefit from PS5 Pro Game Boost, stabilizing or enhancing performance. PS4 games will also see improved resolution on select titles.
- VRR & 8K Support: The PS5 Pro supports Variable Refresh Rate (VRR) and 8K gaming for the ultimate visual experience, while also launching with the latest wireless technology, Wi-Fi 7, in supported regions.
Optimized Games & Patches
Game creators have quickly embraced the new technology that comes with the PS5 Pro. Many games will receive free updates to take full advantage of the console’s new features, labeled as PS5 Pro Enhanced. Some of the highly anticipated titles include:
- Alan Wake 2
- Assassin’s Creed: Shadows
- Demon’s Souls
- Dragon’s Dogma 2
- Final Fantasy 7 Rebirth
- Gran Turismo 7
- Marvel’s Spider-Man 2
- Ratchet & Clank: Rift Apart
- Horizon Forbidden West
These updates will allow players to experience their favorite games at a higher fidelity, taking full advantage of the console’s improved graphics and performance.
Design & Compatibility
Maintaining consistency within the PS5 family, the PS5 Pro retains the same height and width as the original PS5 model. Players will also have the option to add an Ultra HD Blu-ray Disc Drive or swap console covers when available.
Additionally, the PS5 Pro is fully compatible with all existing PS5 accessories, including the PlayStation VR2, DualSense Edge, Pulse Elite, and Access controller. This ensures seamless integration into your current gaming setup.
Pricing & Availability
The PS5 Pro will be available starting November 7, 2024, at a manufacturer’s suggested retail price (MSRP) of:
- $699.99 USD
- $949.99 CAD
- £699.99 GBP
- €799.99 EUR
- ¥119,980 JPY
Each PS5 Pro comes with a 2TB SSD, a DualSense wireless controller, and a copy of Astro’s Playroom pre-installed. Pre-orders begin on September 26, 2024, and the console will be available at participating retailers and directly from PlayStation via direct.playstation.com.
The launch of the PS5 Pro marks a new chapter in PlayStation’s commitment to delivering cutting-edge gaming experiences. Whether players choose the standard PS5 or the PS5 Pro, PlayStation aims to provide the best possible gaming experience for everyone.
Preorder your PS5 Pro and step into the next generation of gaming this holiday season.
Tech
Google Unveils AI-Powered Pixel 9 Lineup Ahead of Apple’s iPhone 16 Release
Google has launched its next generation of Pixel phones, setting the stage for a head-to-head competition with Apple as both tech giants aim to integrate more advanced artificial intelligence (AI) features into their flagship devices. The unveiling took place near Google’s Mountain View headquarters, marking an early debut for the Pixel 9 lineup, which is designed to showcase the latest advancements in AI technology.
The Pixel 9 series, although a minor player in global smartphone sales, is a crucial platform for Google to demonstrate the cutting-edge capabilities of its Android operating system. With AI at the core of its strategy, Google is positioning the Pixel 9 phones as vessels for the transformative potential of AI, a trend that is expected to revolutionize the way people interact with technology.
Rick Osterloh, Google’s senior vice president overseeing the Pixel phones, emphasized the company’s commitment to AI, stating, “We are obsessed with the idea that AI can make life easier and more productive for people.” This echoes the narrative Apple is likely to push when it unveils its iPhone 16, which is also expected to feature advanced AI capabilities.
The Pixel 9 lineup will be the first to fully integrate Google’s Gemini AI technology, designed to enhance user experience through more natural, conversational interactions. The Gemini assistant, which features 10 different human-like voices, can perform a wide array of tasks, particularly if users allow access to their emails and documents.
In an on-stage demonstration, the Gemini assistant showcased its ability to generate creative ideas and even analyze images, although it did experience some hiccups when asked to identify a concert poster for singer Sabrina Carpenter.
To support these AI-driven features, Google has equipped the Pixel 9 with a special chip that enables many AI processes to be handled directly on the device. This not only improves performance but also enhances user privacy and security by reducing the need to send data to remote servers.
Google’s aggressive push into AI with the Pixel 9 comes as Apple prepares to unveil its iPhone 16, which is expected to feature its own AI advancements. However, Google’s decision to offer a one-year free subscription to its advanced Gemini Assistant, valued at $240, may pressure Apple to reconsider any plans to charge for its AI services.
The standard Pixel 9 will be priced at $800, a $100 increase from last year, while the Pixel 9 Pro will range between $1,000 and $1,100, depending on the model. Google also announced the next iteration of its foldable Pixel phone, priced at $1,800.
In addition to the new Pixel phones, Google also revealed updates to its Pixel Watch and wireless earbuds, directly challenging Apple’s dominance in the wearable tech market. These products, like the Pixel 9, are designed to integrate seamlessly with Google’s AI-driven ecosystem.
Google’s event took place against the backdrop of a significant legal challenge, with a judge recently ruling that its search engine constitutes an illegal monopoly. This ruling could lead to further court proceedings that may force Google to make significant changes to its business practices, potentially impacting its Android software or other key components of its $2 trillion empire.
Despite these legal hurdles, Google is pressing forward with its vision of an AI-powered future, using its latest devices to showcase what it believes will be the next big leap in technology. As the battle for AI supremacy heats up, consumers can expect both Google and Apple to push the boundaries of what their devices can do, making the choice between them more compelling than ever.
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