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How Agents Can Thrive In Ontario's Shifting Real Estate Markets – Storeys

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STOREYS Custom Studio

It’s no longer a question: Ontario’s real estate markets are shifting.

After more than two years of upheaval driven by the pandemic, a slew of factors (most primarily: rising interest rates and inflation) are working together to ultimately drive home prices down, province wide, when compared to 2021.

But balancing out does not mean plummeting, and this time of readjustment doesn’t automatically equate to red flags. In fact, for many, these shifts open windows of opportunity.

“As much as we’re comparing to last year — which was record numbers, let’s keep that in perspective — it’s still a very solid market because of the demand, ultimately,” says Stefani KonidisBroker, Division Manager, and Vice President of Johnston & Daniel.

READ: Go Global: This Brokerage Empowers Realtors to Sell on a Luxury Stage

Konidis explains that for agents, who work with both buyers and sellers, the current market readjustments pose opportunities for success on both sides of real estate’s coin.

Time for Buyers to Bite?

The present moment is a special one for buyers who have been waiting on the sidelines, as the slow creep of increasing interest rates helps push list prices down.

Of course, this evolution doesn’t serve everyone; many buyers are discouraged — if not totally immobilized — by rising rates (hence the impact on housing prices at all). However, in the case of those with wiggle room in their monthly finances, this shift may bring forth exactly the opportunity they’ve been waiting for.

“The buyers really have an opportunity right now,” says Konidis, explaining how those on the market for a new home can now take advantage of a mortgage rate they’ve recently secured. “For buyers right now, to get those rates that they maybe locked into 20 days ago . . . now is a time, potentially, for them to get into something.”

For Sellers, Strategy is Key

For agents to support sellers through a balancing market, Konidis encourages a conservative approach, but she also emphasizes that what we’re seeing in today’s real estate scene isn’t new. And with knowledge from previous years of data comes power.

“We’re professionals, and we market and sell properties, regardless of the market conditions. So we can react, confidently and calmly, because chances are, in most cases, we’ve seen a market like this in the past,” she explains. “When I look at some of the dips and valleys that I saw from April [2022]’s data — I’ll say it — when I look at 2017 data, it looked a little the same. And the sky didn’t fall in on the market in 2017, it just slowed down a little bit, for a little while.”

With this insight in their tool belts, agents can enter initial discussions with sellers with pricing strategies at the ready. From activity in the surrounding area and individual building trends (for condos), through to showing appointment counts and each listing’s unique characteristics, many variables inform a property’s asking price; the goal is to “price as sharply as possible” from the start.

Konidis also recommends laying out a timeline for when it may be appropriate to discuss price adjustments, so a seller isn’t taken by surprise if that time does come.

“A conservative approach, right now, is a cautious way to keep your clients in your confidence. [We are trusted advisors.] If you’re giving them context and you’re saying ‘I think this is a more appropriate way — given the landscape — to proceed,’ I think they’ll appreciate that,” Konidis says. “And investors might have a different lens than an end user. But that being said, agents will adjust their comments accordingly.”

A Solid Foundation

Beyond coming to a client’s table with market knowledge and strategic plans, agents are wise to lay their roots within a solid foundation, and navigate the market with a reputable brokerage behind their name. Known and respected as an enriching workplace for realtors — both the seasoned set, and those new to the industry — Johnston & Daniel offers exactly this type of platform.

To be a part of the J&D team means a network of insight and support is at your fingertips; collaboration, tech innovation, and even marketing support are all on offer, in-house. An evolving market presents the perfect opportunity to bolster your foundation, and J&D is perfectly positioned to help you thrive.

Cover image: Ph1 – 409 Bloor Street E (Johnston & Daniel)


This article was produced in partnership with STOREYS Custom Studio.

Written By
STOREYS Custom Studio

Content by STOREYS Custom Studio is created in partnership with companies and brands looking to tell their own stor(e)y.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

The Canadian Press. All rights reserved.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

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