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On TikTok, Chinese State Media Pushes Divisive Videos About U.S. Politicians

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Many of the videos attacked specific U.S. politicians before the midterm elections and pushed divisive social issues, without clear labels disclosing they were coming from state-controlled media.


TikTok accounts run by the propaganda arm of the Chinese government have accumulated millions of followers and tens of millions of views, many of them on videos editorializing about U.S. politics without clear disclosure that they were posted by a foreign government.

The accounts are managed by MediaLinks TV, a registered foreign agent and Washington D.C.-based outpost of the main Chinese Communist Party television news outlet, China Central Television. The largest of them are @Pandaorama, which features cute videos about Chinese culture, @The…Optimist, which posts about sustainability, and @NewsTokss, which features coverage of U.S. national and international news.

In the run-up to the 2022 elections, the @NewsTokss account criticized some candidates (mostly Republicans), and favored others (mostly Democrats). A video from July began with the caption “Cruz, Abbott Don’t Care About Us”; a video from October was captioned “Rubio Has Done Absolutely Nothing.” But @NewsTokss did not target only Republicans; another October video asked viewers whether they thought President Joe Biden’s promise to sign a bill codifying abortion rights was a “political manipulation tactic.” Nothing in these videos disclosed to viewers that they were being pushed by a foreign government.

The TikTok accounts run by MediaLinks do provide some information about the entity behind them: Profile bios for the accounts say, “Material distributed by MediaLinks TV LLC on behalf of CCTV. More info at DOJ, D.C.” But the vast majority of people viewing MediaLinks videos never see this language. According to data posted on LinkedIn by a MediaLinks employee, NewsToks garnered 8.3 million video views between May 8 and July 6, 2022, but only 57,600 profile views during the same 60-day period.

Moreover, American viewers who did visit the accounts’ bios might not be aware that in this case, CCTV stands for China Central TV, or that this entity is Chinese state media. NewsTokss’s “More info at DOJ, D.C.” disclaimer appears to be an oblique reference to MediaLinks’s foreign agent registration.

Chinese state media entities have long sought to use social media to influence U.S. audiences — they’ve built audiences and bought ads on Facebook and Twitter to disseminate misinformation about topics such as the detainment of Uyghurs in Xinjiang, the 2019 protests in Hong Kong and the Russian invasion of Ukraine. But this is the first report of a Chinese state media entity using TikTok to influence U.S. audiences’ opinions about U.S. politics.


Got a tip about TikTok or ByteDance? Or about Chinese state media’s social media strategy? We’d like to hear from you. Write Emily Baker-White at ebakerwhite@forbes.com or Iain Martin at iain.martin@forbes.com.


TikTok, which is owned by Beijing-based ByteDance, is the first foreign social media app to achieve mass adoption in the U.S. It is also the only major social media platform in the U.S. that does not label videos posted by Chinese state media entities, so that viewers know where their content is coming from. Several of the videos posted by @NewsTokss (including “Cruz, Abbott Don’t Care About Us”) were also posted by MediaLinks affiliate China Global Television on YouTube, Facebook, and Instagram, where each post and video is labeled as Chinese state controlled media. (Disclosure: In a previous life, Emily Baker-White, an author of this story, held policy positions at Facebook and Spotify.)

TikTok has said it is developing a global policy to address content posted by state-controlled media outlets. In a statement, TikTok spokesperson Jamie Favazza told Forbes: “We plan to introduce our state-controlled media policy and corresponding labels globally next year as part of our continued focus on media literacy. As we previously confirmed, the global rollout will include China state media.” Forbes previously reported that according to LinkedIn profiles, more than 300 employees at TikTok and ByteDance previously worked for Chinese state media.

The most popular NewsTokss videos available on TikTok today largely focus on divisive U.S. social issues like guns, abortion and structural racism — all topics that were also used by Russian election meddlers seeking to divide Americans and weaken confidence in democratic institutions. These topics were also discussed by fake Facebook and Instagram accounts linked to a China-based election influence operation earlier this year.

But @Newstokss has also found success with other subjects, including conspiracy theorist Alex Jones, Hungarian autocrat Viktor Orban and Russian president Vladimir Putin. In one NewsTokss video, taken from the Conservative Political Action Conference, Orban says “the West is at war with itself,” and “the globalists can go to hell.” In another video, Jones says that the judge in the Sandy Hook trial is “guilty of tyranny” along with “all the rest of the New World Order.” Jones’s media company, Infowars, is banned from TikTok. TikTok spokesperson Favazza said in an email that “violative content has been removed,” including the video of Jones.

TikTok is currently negotiating a contract with the U.S. government to mitigate national security threats posed by its foreign ownership. Some U.S. lawmakers have long feared that the Chinese government could use TikTok to harvest private data about American citizens, or use TikTok’s recommendation engine to influence what they see on the app. BuzzFeed News previously reported that ByteDance had instructed employees working on one of its other apps, a now-defunct news aggregator called TopBuzz, to push pro-China messages to U.S. users. ByteDance denied the claims.

On July 5, TikTok’s Head of Public Policy for the Americas, Michael Beckerman, fielded questions from CNN’s Brian Stelter about national security questions raised by the company’s Chinese ownership. Stelter asked whether the Chinese government might use TikTok to “put a thumb on the scale” in favor of certain political candidates. In response, Beckerman said: “I’m really glad you raised this issue. Look: We are not the go-to place for politics.”

Stelter also asked Beckerman about concerns that the Chinese government could use TikTok to “influence Americans’ commercial, cultural, or political behavior.” In response, Beckerman said, “Yeah, I just don’t see that.”

@NewsTokss posted six videos that day: four about mass shootings (one of which is captioned “A Uniquely American Plague”), and two about police officers killing an unarmed Black man.

The extent of MediaLinks’s operation on TikTok is unclear, but LinkedIn posts by two MediaLinks employees — one current and one former — provide some sense of scale: In addition to the post claiming that NewsToks generated 8.3 million video views within 60 days, the LinkedIn profile of a different, former producer also said that by March 2022, Pandaorama had accumulated more than 10 million views, and The Optimist had garnered another 4.5 million. Neither producer responded to an interview request.

In addition to these three main accounts, MediaLinks manages several additional TikTok accounts that cross-post its videos, including @PandaoramaTrends, @NewsToks (different from @NewsTokss), and @PandaoramaLink, which is now defunct. Two much smaller Twitter accounts, @PandaoramaLink and @Panda_Paws, also contain the MediaLinks disclosure in their account bios. Those accounts and their tweets are labeled by Twitter as “Chinese state-affiliated media.”

Though MediaLinks did not reply to multiple requests for comment, the LinkedIn post containing statistics about the NewsToks TikTok account disappeared shortly after they were sent.

 

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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