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Children’s health: Foods marketed to kids are higher in sugar

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Experts say children can be persistent in wanting certain food items. skaman306/Getty Images
  • Researchers say packaged foods marketed to children contain higher levels of sugar and are lower in essential nutrients than other products.
  • They said cereal and toaster pastries had the most child-appealing marketing among the products they studied.
  • Experts say more education for parents as well as government regulation on product marketing to children are needed.

Foods marketed at kids with the most child-appealing packaging are often higher in sugar and lower in vital nutrients than those with less appealing packaging.

That’s according to a Canadian study published today in the journal PLOS ONE.

Researchers looked at nearly 6,000 individual food products relevant to children’s diets and reported that around 13% of them contained child-appealing marketing, with the power of that marketing varying from product to product.

In general, however, though there was a weak correlation between marketing power and general nutrient levels, the researchers said the foods that were evaluated to be the most appealing to children were higher in sugar — with an average of 14.7 grams versus 9 grams — compared to standard packaging.

“While this study found variability in nutritional quality and composition depending on the food category and the nutrient, results showed that in many cases, products with child-appealing packaging were higher in nutrients of concern – in particular, total sugars, free sugars, and sodium — than products with non-child-appealing packaging,” the researchers from the University of Toronto and the University of Ottawa wrote in a press release.

Of all the foods studied, only two categories had more than 50% child-appealing marketing: cereal and toaster pastries. These were among the products most aggressively marketed to kids.

The study looked specifically at the Canadian food market, but experts say it’s likely the same processes and conclusions apply to the United States.

“It is impossible to know without collecting the data, but in my experience, heavily processed foods high in salt, sugar, and fat are relentlessly marketed to kids in the U.S.,” Dr. Natasha Agbai, a pediatrician based in San Francisco, told Medical News Today.

 

How does one determine what is “child-appealing” and what isn’t?

This was a core challenge the researchers attempted to address with a codified system based on a dozen individual categories.

“The current lack of standardization in terms of definitions and methodologies for evaluating child-appeal is concerning,” the researchers wrote.

“The specific marketing techniques that were displayed on product packages varied across food categories,” they said. “However, core techniques that have traditionally been found to be used in child-appealing marketing, such as having a child-appealing visual design, appeals to fun or cool and the use of characters remained popular across the sample.”

Of course, children aren’t usually buying cereals or pastries for themselves, but what appeals to kids often influences their parents.

“The ‘nag factor’ or ‘pester power’ is a term used to describe the influence that children, especially toddlers and preschoolers, have on their parents’ purchasing decisions,” Agbai explained. “Marketers recognize that children can successfully negotiate purchases by constantly pestering or nagging their parents to buy a product they desire. The idea is that the more a child asks for a product, the more likely the parent is to give in and make the purchase.

“This phenomenon is a potent force in the retail industry, as children can sway their parents’ purchasing decisions, making them a valuable demographic to target for companies,” she added.

 

To help curb the marketing of less healthy foods directly to kids, the researchers suggested that policymakers implement more aggressive marketing restrictions to protect children.

Dr.. Daniel Ganjian, FAAP, a pediatrician at Providence Saint John’s Health Center in California, agreed, noting that doctors have a role to play as well.

“Parenting and pediatric groups should come out with a best-practices policy for children’s marketing,” Ganjian told Medical News Today. “Then parents should only buy from stores and organizations that follow this policy. Another way is to ask the government to regulate the marketing of unhealthy foods to kids.”

Parents have a role to play, too.

“For parents, it’s becoming aware of what is truly healthy and unhealthy for their kids,” Jesse Feder, RDN, a dietitian based in Florida, told Medical News Today.

“Learning what these foods can do to your kids can help parents understand the severity of the situation,” he added. “Teaching your kids why certain foods are bad and others are good and instilling healthy eating habits is important. Successful policies include the addition of nutrition information on menus in restaurants in the U.S., increasing healthy food availability in poor neighborhoods, reducing the amount of food swamps, and decreasing the sizes of drinks and items available in fast food chains, to name a few.”

 

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Canada to donate up to 200,000 vaccine doses to combat mpox outbreaks in Africa

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The Canadian government says it will donate up to 200,000 vaccine doses to fight the mpox outbreak in Congo and other African countries.

It says the donated doses of Imvamune will come from Canada’s existing supply and will not affect the country’s preparedness for mpox cases in this country.

Minister of Health Mark Holland says the donation “will help to protect those in the most affected regions of Africa and will help prevent further spread of the virus.”

Dr. Madhukar Pai, Canada research chair in epidemiology and global health, says although the donation is welcome, it is a very small portion of the estimated 10 million vaccine doses needed to control the outbreak.

Vaccine donations from wealthier countries have only recently started arriving in Africa, almost a month after the World Health Organization declared the mpox outbreak a public health emergency of international concern.

A few days after the declaration in August, Global Affairs Canada announced a contribution of $1 million for mpox surveillance, diagnostic tools, research and community awareness in Africa.

On Thursday, the Africa Centres for Disease Control and Prevention said mpox is still on the rise and that testing rates are “insufficient” across the continent.

Jason Kindrachuk, Canada research chair in emerging viruses at the University of Manitoba, said donating vaccines, in addition to supporting surveillance and diagnostic tests, is “massively important.”

But Kindrachuk, who has worked on the ground in Congo during the epidemic, also said that the international response to the mpox outbreak is “better late than never (but) better never late.”

“It would have been fantastic for us globally to not be in this position by having provided doses a much, much longer time prior than when we are,” he said, noting that the outbreak of clade I mpox in Congo started in early 2023.

Clade II mpox, endemic in regions of West Africa, came to the world’s attention even earlier — in 2022 — as that strain of virus spread to other countries, including Canada.

Two doses are recommended for mpox vaccination, so the donation may only benefit 100,000 people, Pai said.

Pai questioned whether Canada is contributing enough, as the federal government hasn’t said what percentage of its mpox vaccine stockpile it is donating.

“Small donations are simply not going to help end this crisis. We need to show greater solidarity and support,” he said in an email.

“That is the biggest lesson from the COVID-19 pandemic — our collective safety is tied with that of other nations.”

This report by The Canadian Press was first published Sept. 13, 2024.

Canadian Press health coverage receives support through a partnership with the Canadian Medical Association. CP is solely responsible for this content.

The Canadian Press. All rights reserved.

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How many Nova Scotians are on the doctor wait-list? Number hit 160,000 in June

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HALIFAX – The Nova Scotia government says it could be months before it reveals how many people are on the wait-list for a family doctor.

The head of the province’s health authority told reporters Wednesday that the government won’t release updated data until the 160,000 people who were on the wait-list in June are contacted to verify whether they still need primary care.

Karen Oldfield said Nova Scotia Health is working on validating the primary care wait-list data before posting new numbers, and that work may take a matter of months. The most recent public wait-list figures are from June 1, when 160,234 people, or about 16 per cent of the population, were on it.

“It’s going to take time to make 160,000 calls,” Oldfield said. “We are not talking weeks, we are talking months.”

The interim CEO and president of Nova Scotia Health said people on the list are being asked where they live, whether they still need a family doctor, and to give an update on their health.

A spokesperson with the province’s Health Department says the government and its health authority are “working hard” to turn the wait-list registry into a useful tool, adding that the data will be shared once it is validated.

Nova Scotia’s NDP are calling on Premier Tim Houston to immediately release statistics on how many people are looking for a family doctor. On Tuesday, the NDP introduced a bill that would require the health minister to make the number public every month.

“It is unacceptable for the list to be more than three months out of date,” NDP Leader Claudia Chender said Tuesday.

Chender said releasing this data regularly is vital so Nova Scotians can track the government’s progress on its main 2021 campaign promise: fixing health care.

The number of people in need of a family doctor has more than doubled between the 2021 summer election campaign and June 2024. Since September 2021 about 300 doctors have been added to the provincial health system, the Health Department said.

“We’ll know if Tim Houston is keeping his 2021 election promise to fix health care when Nova Scotians are attached to primary care,” Chender said.

This report by The Canadian Press was first published Sept. 11, 2024.

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Newfoundland and Labrador monitoring rise in whooping cough cases: medical officer

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ST. JOHN’S, N.L. – Newfoundland and Labrador‘s chief medical officer is monitoring the rise of whooping cough infections across the province as cases of the highly contagious disease continue to grow across Canada.

Dr. Janice Fitzgerald says that so far this year, the province has recorded 230 confirmed cases of the vaccine-preventable respiratory tract infection, also known as pertussis.

Late last month, Quebec reported more than 11,000 cases during the same time period, while Ontario counted 470 cases, well above the five-year average of 98. In Quebec, the majority of patients are between the ages of 10 and 14.

Meanwhile, New Brunswick has declared a whooping cough outbreak across the province. A total of 141 cases were reported by last month, exceeding the five-year average of 34.

The disease can lead to severe complications among vulnerable populations including infants, who are at the highest risk of suffering from complications like pneumonia and seizures. Symptoms may start with a runny nose, mild fever and cough, then progress to severe coughing accompanied by a distinctive “whooping” sound during inhalation.

“The public, especially pregnant people and those in close contact with infants, are encouraged to be aware of symptoms related to pertussis and to ensure vaccinations are up to date,” Newfoundland and Labrador’s Health Department said in a statement.

Whooping cough can be treated with antibiotics, but vaccination is the most effective way to control the spread of the disease. As a result, the province has expanded immunization efforts this school year. While booster doses are already offered in Grade 9, the vaccine is now being offered to Grade 8 students as well.

Public health officials say whooping cough is a cyclical disease that increases every two to five or six years.

Meanwhile, New Brunswick’s acting chief medical officer of health expects the current case count to get worse before tapering off.

A rise in whooping cough cases has also been reported in the United States and elsewhere. The Pan American Health Organization issued an alert in July encouraging countries to ramp up their surveillance and vaccination coverage.

This report by The Canadian Press was first published Sept. 10, 2024.

The Canadian Press. All rights reserved.

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