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A Look Behind The Plague Doctor Mask – Forbes

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Plague doctors, or at least images of plague doctors, are having a bit of a cultural moment again, roughly 300 years after their actual heyday. They’ve become popular motifs for stickers, pins, masks, t-shirts, and even stuffed animals during the Covid-19 pandemic (your faithful correspondent is a particularly gleeful collector). But what’s the reality behind the iconic mask?

Not Just Any Doctor

Plague doctors were government contractors. When the plague struck a European town, the local government hired a doctor specifically to treat plague patients. Some of those contracts still survive in various historical archives around Europe today, mostly in places like France, Germany, Italy, and the Netherlands, and they spell out the plague doctor’s responsibilities, the limits of their practice, and how much the city would pay them.

A plague doctor’s salary could range from a few florins a month to full room, board, and expenses – but it meant the doctor had to treat even the poorest patients, who wouldn’t have been able to pay on their own, and couldn’t refuse to go into a plague-stricken home or neighborhood. On the other hand, plague doctor contracts also forbade plague doctors from treating people who didn’t already have the plague, and they had to stay isolated from the rest of the community when they weren’t elbow-deep in plague victims. Both of those restrictions were meant to keep plague doctors from carrying the disease to uninfected people.

When the plague struck a city, it might already have a doctor or two, usually running a private practice in town. Those guys were not plague doctors, however. For one thing, they ran their own practices, instead of having a contract with the local government. And although they could treat plague patients if they wanted to, many preferred to avoid the risk – for good reason. In 1348, when the plague first reached Italy, many communities found themselves without doctors, because they all died of the plague or ran away. Plague doctor contracts were an effort to fix that problem.

Shocking, when medieval and Renaissance cities tried to hire doctors to do dangerous, depressing, highly stigmatized work that also put huge restrictions on how they lived, doctors weren’t exactly falling over each other to compete for the job. Plague doctors were often newly-trained physicians or surgeons who needed to gain experience and make names for themselves, or else they were doctors who had trouble finding other work or keeping a practice running. Sometimes they weren’t even doctors at all, just people who were willing to wade into the quarantine zone and do their best.

Here To Help

Plague doctors look menacing and spooky today, and they were even more terrifying in the 1600s and 1700s, because when a plague doctor showed up in your neighborhood, it was a sign that things were about to get a lot worse. Of course, that wasn’t the plague doctor’s fault.

In theory, plague doctors were trying to ease suffering and maybe even save lives, but neither they nor their patients had any illusions; plague was nearly always fatal. The best a plague doctor could do was drain blood and lymph from the swollen buboes that gave the bubonic plague its name – but sometimes that only helped spread the infection. By the time the plague doctor appeared on your doorstep, you were already doomed, so a nominally helpful figure became an omen of death.

In practice, the most useful thing most plague doctors could do was to keep records of the number of infections and deaths in their community. Sometimes they also served as witnesses while their patients drew up wills. Once in a very great while they performed autopsies in an effort to understand the disease that had ravaged Europe off and on for centuries.

Dressed for Success

For the first few centuries of bubonic plague outbreaks in Europe, 1348 to 1619, plague doctors didn’t have a particular costume. Around 1619, however, a court physician to Louis XII of France (and later the more famous Louis XIV) named Charles de Lorme proposed a costume to protect plague doctors from their patients’ illness. It caught on elsewhere in continental Europe (there are no known examples from the UK) and became the iconic Plague Doctor costume we know today.

To people who understand how bacteria and viruses spread, and who are used to seeing modern healthcare workers in protective equipment like surgical gowns and respirator masks, the plague doctor costume is clearly a stroke of genius. A long leather gown covered the doctor from head to toe, and beneath the gown they wore leather leggings, boots, and gloves. The beak-like mask, which was originally supposed to be just 6 inches long, was stuffed with dried flowers, strong-smelling herbs, and camphor or vinegar-soaked sponges.

Plague doctors also carried a wooden cane, which let them examine, undress, and direct patients without having to touch them or even get too close. Canes also make handy tools for enforcing social distancing, which was actually something medieval and Renaissance people had realized could slow the spread of plague. They topped the outfit off with a wide-brimmed leather hat, which was mostly a badge of office in case the mask was somehow too vague.

That looks like an early version of a respirator mask and surgical gown, but de Lorme devised the idea to protect not against germs, but against miasma – bad-smelling air which was believed, up until the 1800s, to be the source of diseases. In reality, the plague doctor costume probably did protect the wearer against droplets from coughing, in the case of pneumonic plague, or splattered blood and lymph in the case of bubonic plague. Most importantly, though, the waxed leather probably protected against fleas, which turned out to be the real carriers of the plague.

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Slack researcher discusses the fear, loathing and excitement surrounding AI in the workplace

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SAN FRANCISCO (AP) — Artificial intelligence‘s recent rise to the forefront of business has left most office workers wondering how often they should use the technology and whether a computer will eventually replace them.

Those were among the highlights of a recent study conducted by the workplace communications platform Slack. After conducting in-depth interviews with 5,000 desktop workers, Slack concluded there are five types of AI personalities in the workplace: “The Maximalist” who regularly uses AI on their jobs; “The Underground” who covertly uses AI; “The Rebel,” who abhors AI; “The Superfan” who is excited about AI but still hasn’t used it; and “The Observer” who is taking a wait-and-see approach.

Only 50% of the respondents fell under the Maximalist or Underground categories, posing a challenge for businesses that want their workers to embrace AI technology. The Associated Press recently discussed the excitement and tension surrounding AI at work with Christina Janzer, Slack’s senior vice president of research and analytics.

Q: What do you make about the wide range of perceptions about AI at work?

A: It shows people are experiencing AI in very different ways, so they have very different emotions about it. Understanding those emotions will help understand what is going to drive usage of AI. If people are feeling guilty or nervous about it, they are not going to use it. So we have to understand where people are, then point them toward learning to value this new technology.

Q: The Maximalist and The Underground both seem to be early adopters of AI at work, but what is different about their attitudes?

A: Maximalists are all in on AI. They are getting value out of it, they are excited about it, and they are actively sharing that they are using it, which is a really big driver for usage among others.

The Underground is the one that is really interesting to me because they are using it, but they are hiding it. There are different reasons for that. They are worried they are going to be seen as incompetent. They are worried that AI is going to be seen as cheating. And so with them, we have an opportunity to provide clear guidelines to help them know that AI usage is celebrated and encouraged. But right now they don’t have guidelines from their companies and they don’t feel particularly encouraged to use it.

Overall, there is more excitement about AI than not, so I think that’s great We just need to figure out how to harness that.

Q: What about the 19% of workers who fell under the Rebel description in Slack’s study?

A: Rebels tend to be women, which is really interesting. Three out of five rebels are women, which I obviously don’t like to see. Also, rebels tend to be older. At a high level, men are adopting the technology at higher rates than women.

Q: Why do you think more women than men are resisting AI?

A: Women are more likely to see AI as a threat, more likely to worry that AI is going to take over their jobs. To me, that points to women not feeling as trusted in the workplace as men do. If you feel trusted by your manager, you are more likely to experiment with AI. Women are reluctant to adopt a technology that might be seen as a replacement for them whereas men may have more confidence that isn’t going to happen because they feel more trusted.

Q: What are some of the things employers should be doing if they want their workers to embrace AI on the job?

A: We are seeing three out of five desk workers don’t even have clear guidelines with AI, because their companies just aren’t telling them anything, so that’s a huge opportunity.

Another opportunity to encourage AI usage in the open. If we can create a culture where it’s celebrated, where people can see the way people are using it, then they can know that it’s accepted and celebrated. Then they can be inspired.

The third thing is we have to create a culture of experimentation where people feel comfortable trying it out, testing it, getting comfortable with it because a lot of people just don’t know where to start. The reality is you can start small, you don’t have to completely change your job. Having AI write an email or summarize content is a great place to start so you can start to understand what this technology can do.

Q: Do you think the fears about people losing their jobs because of AI are warranted?

A: People with AI are going to replace people without AI.

The Canadian Press. All rights reserved.

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Biden administration to provide $325 million for new Michigan semiconductor factory

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WASHINGTON (AP) — The Biden administration said Tuesday that it would provide up to $325 million to Hemlock Semiconductor for a new factory, a move that could help give Democrats a political edge in the swing state of Michigan ahead of election day.

The funding would support 180 manufacturing jobs in Saginaw County, where Republicans and Democrats were neck-in-neck for the past two presidential elections. There would also be construction jobs tied to the factory that would produce hyper-pure polysilicon, a building block for electronics and solar panels, among other technologies.

Commerce Secretary Gina Raimondo said on a call with reporters that the funding came from the CHIPS and Science Act, which President Joe Biden signed into law in 2022. It’s part of a broader industrial strategy that the campaign of Vice President Kamala Harris, the Democratic nominee, supports, while Republican nominee Donald Trump, the former president, sees tariff hikes and income tax cuts as better to support manufacturing.

“What we’ve been able to do with the CHIPS Act is not just build a few new factories, but fundamentally revitalize the semiconductor ecosystem in our country with American workers,” Raimondo said. “All of this is because of the vision of the Biden-Harris administration.”

A senior administration official said the timing of the announcement reflected the negotiating process for reaching terms on the grant, rather than any political considerations. The official insisted on anonymity to discuss the process.

After site work, Hemlock Semiconductor plans to begin construction in 2026 and then start production in 2028, the official said.

Running in 2016, Trump narrowly won Saginaw County and Michigan as a whole. But in 2020 against Biden, both Saginaw County and Michigan flipped to the Democrats.

The Canadian Press. All rights reserved.

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The Internet is Littered in ‘Educated Guesses’ Without the ‘Education’

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Although no one likes a know-it-all, they dominate the Internet.

The Internet began as a vast repository of information. It quickly became a breeding ground for self-proclaimed experts seeking what most people desire: recognition and money.

Today, anyone with an Internet connection and some typing skills can position themselves, regardless of their education or experience, as a subject matter expert (SME). From relationship advice, career coaching, and health and nutrition tips to citizen journalists practicing pseudo-journalism, the Internet is awash with individuals—Internet talking heads—sharing their “insights,” which are, in large part, essentially educated guesses without the education or experience.

The Internet has become a 24/7/365 sitcom where armchair experts think they’re the star.

Not long ago, years, sometimes decades, of dedicated work and acquiring education in one’s field was once required to be recognized as an expert. The knowledge and opinions of doctors, scientists, historians, et al. were respected due to their education and experience. Today, a social media account and a knack for hyperbole are all it takes to present oneself as an “expert” to achieve Internet fame that can be monetized.

On the Internet, nearly every piece of content is self-serving in some way.

The line between actual expertise and self-professed knowledge has become blurry as an out-of-focus selfie. Inadvertently, social media platforms have created an informal degree program where likes and shares are equivalent to degrees. After reading selective articles, they’ve found via and watching some TikTok videos, a person can post a video claiming they’re an herbal medicine expert. Their new “knowledge,” which their followers will absorb, claims that Panda dung tea—one of the most expensive teas in the world and isn’t what its name implies—cures everything from hypertension to existential crisis. Meanwhile, registered dietitians are shaking their heads, wondering how to compete against all the misinformation their clients are exposed to.

More disturbing are individuals obsessed with evangelizing their beliefs or conspiracy theories. These people write in-depth blog posts, such as Elvis Is Alive and the Moon Landings Were Staged, with links to obscure YouTube videos, websites, social media accounts, and blogs. Regardless of your beliefs, someone or a group on the Internet shares them, thus confirming your beliefs.

Misinformation is the Internet’s currency used to get likes, shares, and engagement; thus, it often spreads like a cosmic joke. Consider the prevalence of clickbait headlines:

  • You Won’t Believe What Taylor Swift Says About Climate Change!
  • This Bedtime Drink Melts Belly Fat While You Sleep!
  • In One Week, I Turned $10 Into $1 Million!

Titles that make outrageous claims are how the content creator gets reads and views, which generates revenue via affiliate marketing, product placement, and pay-per-click (PPC) ads. Clickbait headlines are how you end up watching a TikTok video by a purported nutrition expert adamantly asserting you can lose belly fat while you sleep by drinking, for 14 consecutive days, a concoction of raw eggs, cinnamon, and apple cider vinegar 15 minutes before going to bed.

Our constant search for answers that’ll explain our convoluted world and our desire for shortcuts to success is how Internet talking heads achieve influencer status. Because we tend to seek low-hanging fruits, we listen to those with little experience or knowledge of the topics they discuss yet are astute enough to know what most people want to hear.

There’s a trend, more disturbing than spreading misinformation, that needs to be called out: individuals who’ve never achieved significant wealth or traded stocks giving how-to-make-easy-money advice, the appeal of which is undeniable. Several people I know have lost substantial money by following the “advice” of Internet talking heads.

Anyone on social media claiming to have a foolproof money-making strategy is lying. They wouldn’t be peddling their money-making strategy if they could make easy money.

Successful people tend to be secretive.

Social media companies design their respective algorithms to serve their advertisers—their source of revenue—interest; hence, content from Internet talking heads appears most prominent in your feeds. When a video of a self-professed expert goes viral, likely because it pressed an emotional button, the more people see it, the more engagement it receives, such as likes, shares and comments, creating a cycle akin to a tornado.

Imagine scrolling through your TikTok feed and stumbling upon a “scientist” who claims they can predict the weather using only aluminum foil, copper wire, sea salt and baking soda. You chuckle, but you notice his video got over 7,000 likes, has been shared over 600 times and received over 400 comments. You think to yourself, “Maybe this guy is onto something.” What started as a quest to achieve Internet fame evolved into an Internet-wide belief that weather forecasting can be as easy as DIY crafts.

Since anyone can call themselves “an expert,” you must cultivate critical thinking skills to distinguish genuine expertise from self-professed experts’ self-promoting nonsense. While the absurdity of the Internet can be entertaining, misinformation has serious consequences. The next time you read a headline that sounds too good to be true, it’s probably an Internet talking head making an educated guess; without the education seeking Internet fame, they can monetize.

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Nick Kossovan, a self-described connoisseur of human psychology, writes about what’s

on his mind from Toronto. You can follow Nick on Twitter and Instagram @NKossovan.

 

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