The initial roll-out in France makes sense as the fintech already offers a French product in Canada and has French and French-Canadian employees, although wider expansion in Europe is planned.
“We’re expanding to France to help millennials save more, spend less, and invest smarter,” says Phil Barrar, CEO and founder of Moka, the company formerly known as Mylo. “We’re excited to grow our company by evolving the product and expanding to another market under a new global name.”
New name
But what about that new name?
Barrar said that, despite pride in being a Canadian company, they needed a name that resonated with an international audience across multiple languages.
One of the Mylo/Moka app’s key features is the automatic round-up of daily purchases with spare change invested in personalized, diversified portfolios of low-cost ETFs.
