Think back to October 2020 — just over six months into the COVID-19 global pandemic. It would still be three months until the first COVID-19 vaccines were beginning to be distributed. Social media channels were buzzing. Information was a hot commodity and misinformation was spreading rapidly. Haskayne’s Dr. Mehdi Mourali, PhD and his co-author Dr. Carly Drake, PhD, from North Central College, took this opportunity to dive in to see how people react to social media debates around masking. What they found was that more information was not always better.
Marnie Burkart, Jazhart Studios Inc.
Their approach was unique. Previous studies have typically focused on a misinformation and a correction. Mourali and Drake tested how participants react to an ongoing debate. This provided valuable insights not previously captured in research.
“In real life when you look at social media, people don’t just take a correction and then say, ‘Oh sorry I was wrong.’ So often what happens is that people who are spreading misinformation are doubling down,” says Mourali. “It often leads to long discussions that are not always friendly. And people observing are also affected by that.”
In their study, “The Challenge of Debunking Health Misinformation in Dynamic Social Media Conversations: Online Randomized Study of Public Masking During COVID-19,” Mourali and Drake captured the attitudes and intentions toward wearing masks in public of 500 U.S. residents and then they were randomly exposed to one of four situations and found interesting results:
- Misinformation only — negatively impacted attitudes and intentions toward masking
- Misinformation plus correction — improved attitudes and intentions toward masking.
These results were as expected from previous studies.
In addition to the above situations, some participants were exposed to:
- Misinformation plus correction plus rebuke
- Misinformation plus correction plus rebuke plus second correction.
In both these cases, any improvement in attitudes and intentions created from the initial correction were eliminated. It seems that the debate had participants beginning to doubt whether there was one correct answer and they were left feeling less confident in either direction. This doubt most likely results in inaction, in this case not wearing a mask, the same action that people who believe the misinformation would take.
“We need to investigate more these unintended consequences of getting into these debates because most people are doing it with the intention of correcting information,” says Mourali. “You can’t just ignore, you have to address this information, but what we’re finding with this research is it’s actually not that straightforward. Depending on how the debate goes people may give up on finding the truth or begin to believe there’s no objective truth at all.”
Misinformation was more likely to be shared by participants when its content was consistent with their existing beliefs. Interestingly, correcting the misinformation reduced the intention to share it on social media, and this effect persisted even after further exposure to the same misinformation.
The misinformation in the study was adapted from real Reddit posts and the corrections were adapted from responses by the International Fact Checking Network.
“We did this study early in the pandemic so actual opinions or attitudes toward masking were maybe less bipartisan as they are now,” says Mourali. “On social media people share not always with the intention to provide information. Often, it is to foster social bonds, signaling your identity and which groups you belong to.”
Communications and Social Media Specialist – Quill & Quire
Orca Book Publishers
Published: September 23, 2022
Orca Book Publishers is a successful, growing, independent Canadian children’s book publisher. With over 1200 active titles in print and digital formats and 90 new titles/year, we have a vibrant, well-respected publishing program. We are looking for a professional, motivated person to join our marketing team. The ideal candidate will bring a passion for books, strong organizational skills and a willingness to work with an amazing team. Our preference is for someone who can work in in our office in Victoria, BC, although we will consider an applicant from outside of Victoria.
Duties and Responsibilities:
Overview: Promote Orca titles, authors and brand online through a cohesive and organized presence across newsletters, social media platforms and blog. Create and manage campaigns collaboratively with the marketing and sales teams, including writing online and print copy for a variety of audiences.
- Manage a comprehensive newsletter schedule with multiple content creators and audiences, such as authors, booksellers, teachers, librarians and wholesalers.
- Write and lay out newsletter content in collaboration with the marketing and sales teams. Deploy and track newsletters according to the schedule.
- Create and schedule for Orca’s social media accounts, including maintaining a calendar of all posts and ongoing campaigns.
- Monitor social media channels to engage with the public and respond to questions. Support our authors’ social media presences and promote their events.
- Seek out ways to optimize our online engagement via creative content, targeted ads and industry partnerships. Administer a monthly social media advertising budget. Build and maintain a list of influencer contacts.
- Provide regular reporting and analysis on social media and newsletter campaigns.
- Work with the design team to create assets for newsletters, social media and other marketing promotional materials.
- Craft and revise press releases, pitches, letters, taglines and other marketing copy as needed, including working on metadata and book cover copy.
- Maintain a list of media contacts and disseminate press releases.
- Oversee the Orca blog: create content, write posts, interview authors and promote on social media.
- Produce and edit promotional video content: author interviews, book trailers and other videos as needed. Manage Orca’s YouTube channel.
- Attend and assist in the execution of local Orca events.
- Background and education in Writing, Communications, English, Journalism, Marketing and/or Publishing. Publicity experience is an asset.
- Exceptional writing skills; ability to modify writing tone to the audience. Copyediting and proofreading skills are an asset.
- Expert knowledge of contemporary social media, especially Facebook, Twitter, Instagram, Tiktok, Pinterest and LinkedIn. Ability to understand the different audiences for each. Experience with social media advertising is a plus.
- Highly efficient and organized; proven leadership and project-tracking skills along with the ability to multi-task and prioritize work across many projects at once.
- Keen interest in the Canadian children’s book publishing industry.
- Ability to work independently, with excellent time-management skills and attention to detail.
- Ability to collaborate with a team and contribute to a supportive environment.
- Proficiency in MS Office, Adobe Acrobat, Google Drive and other general office software.
- Experience with project management software like Asana, social media management software like Hootsuite, or email programs like Constant Contact or MailChimp is an asset.
- Understanding of basic design principles with an eye for beautiful, effective and eye-catching design. Ability to create visual content for social media using software like Canva is an asset.
- Enjoy working with people and other animals in an office environment.
Orca Book Publishers is an inclusive employer with a passion for books that matter. We are strongly committed to diversity within our community and especially welcome applicants who may contribute to the further diversification of ideas.
We are also committed to ensuring that young readers see themselves reflected in the books they read. We aim to produce books that illuminate the experiences of people of all ethnicities, people with disabilities and people who identify as LGBTQ+. We have a particular interest in publishing books that celebrate the lives of Indigenous people. Our fiction includes characters from diverse backgrounds and unique family structures, and our global nonfiction celebrates the variety of ways people live and educates readers about important issues. Providing young people with exposure to diversity and the opportunity for social change through reading creates a more compassionate world. We encourage applicants to learn more about us at www.orcabook.com.
We strive to make our recruitment, assessment and selection processes as accessible as possible. If you require any accommodations at any point during the application and hiring process, please contact email@example.com. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. We offer a competitive salary and benefits package.
Please send resume and cover letter by October 7, 2022, to firstname.lastname@example.org. We thank all who apply; only those candidates who are shortlisted will be contacted.
Which team may surprise people in the NCHC, key takeaways from media day, key conference players to watch – The Rink Live
Now that the dust has settled from NCHC Media Day, The Rink Live takes an in depth look at the conference with its podcast with reporters Matt Wellens, Brad Schlossman, Jess Myers, Mick Hatten and Joe Paisley. Wellens covers Minnesota Duluth hockey, Schlossman covers the University of North Dakota, Paisley covers Colorado College and Myers interviewed two representatives from every NCHC team at media day. The group covered a variety of topics including their big takeaways from media day, which team may surprise some people in the conference race, key players throughout the league and more on this episode of The Rink Live podcast.
Biggest takeaways from Media Day:
2:30 Mick Hatten: The big turnover in personnel within the league
3:40 Brad Schlossman: Key items in commissioner Heather Weems’ address to the media
5:00 Matt Wellens: Key items in commissioner Heather Weems’ address to the media, how the conference looked at other online streaming platforms
7:10 Jess Myers: How financially sound the conference is and why, Brad on how the NCHC absorbed the pandemic
10:10 Joe Paisley: The benefits of being a single-sport league, one year of operating budget in the bank
Biggest impact players on the team you cover:
12:15 Brad Schlossman: North Dakota’s Riese Gaber
13:35 Joe Paisley: Colorado College’s Kaidan Mbereko, Brett Chorske, Gleb Veremyev, Cade Ahrenholz and Hunter McKown
15:24 Mick Hatten: SCSU’s top line of Jami Krannila, Zach Okabe and Veeti Miettinen, D Jack Peart
17:25 Matt Wellens: UMD’s Blake Biondi, Dominic James, Derek Daschke
20:15 Miami’s good power play in a tough season in 2021-22
22:25 Jess Myers transfers: North Dakota goalie Drew DeRidder, Denver forward Tristan Broz
24:10 Mick Hatten: Western Michigan F Jack Perbix
25:15 Brad Schlossman: Omaha’s Tyler Weiss, Joaquim Lemay, Jacob Guevin; Western Michigan’s Carter Berger, Zak Galambos
Brad Schlossman Memorial Question: Who will be this season’s NCHC surprise team?
28:00 Why St. Cloud State is a team to watch
35:50 Why Colorado College is a team to watch
3 Burning questions for Milwaukee Bucks media day – Behind the Buck Pass
It has been reported by Marc Stein that the Milwaukee Bucks will hold their media day this Sunday, one day after the Milwaukee Bucks are allowed to begin training camp to begin their preparations for their games in Abu Dhabi against the Atlanta Hawks. Sunday may be the day we get a formal introduction of DeMarre Carroll to the coaching staff.
We have some questions that we hope can be answered by Jon Horst, Mike Budenholzer and potentially the players involved about the upcoming 2022-23 NBA season.
Burning questions for Milwaukee Bucks media day: What is the plan with Jordan Nwora?
We looked at this situation recently and it is very confusing wondering why there hasn’t been any action on this front. Why hasn’t there been a report on whether or not Jordan Nwora will accept his qualifying offer, an offer that was extended to him months ago?
This will certainly be a question that can only be answered by General Manager Jon Horst or by Jordan Nwora himself. However, with October 1st being just over a week away and that being the deadline (unless the Bucks file for an extension) for the qualifying offer the Milwaukee Bucks extended to Nwora to expire, we should expect answers soon.
The Milwaukee Bucks have been active in making calls on players potentially available for trade, having been confirmed to have checked in on Kevin Durant and Jordan Clarkson. While neither of those players have been traded, having a $2 million salary available to add to a deal could certainly help balance out salaries. Asking Jon Horst about the Bucks being active in any ongoing trade talks could also certainly be another burning question for Sunday.
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