adplus-dvertising
Connect with us

Media

District M, Montreal-based digital media advertising darlings, merging with American player – Financial Post

Published

 on


The union increases the combined workforce of the digital ad players to 140, with offices in eight cities across North America

Article content

JF Cote, the co-founder of Montreal-based digital media advertising darling District M, has strung together a series of wins since starting the company eight years ago, including raising $39 million in capital, being recognized by Deloitte as a Best Managed Company and earning a nod as EY’s Entrepreneur of the Year.

Cote’s next move is to get bigger: District M and San Francisco-based Sharethrough, one of the world’s leading ad exchanges that powers over 350 billion monthly impressions, are merging. The strategic union grows the combined workforce of the digital ad players to 140, with offices in eight cities across North America.

District M raised $19-million in series C funding to fire the growth of the new company, which is awaiting a name. Cote will be CEO of the merged entity, while Sharethrough’s CEO, Dan Greenberg, takes on the title of president.

“This strategic merger agreement will allow us to have an ever more innovative offering by strengthening our presence not only in North America, but also worldwide,” Cote said in a press release. “Together, we become one of the largest ad exchanges around the globe.”

Cote views the merger as an opportunity to grow revenue, reach more publishers, drive quality and build “for the modern advertising ecosystem,” through enhanced ad concepts and a quality-first approach.

Said Greenberg of the merger: “We know that when ads are designed for comprehension, they perform better for everyone in the supply chain.

“Together with District M, we believe that taking a human-centric approach to advertising and monetization is the key to a sustainable path forward for the independent and accessible Internet.”

Let’s block ads! (Why?)

728x90x4

Source link

Continue Reading

Media

CTV National News: Social media giants sued – CTV News

Published

 on


[unable to retrieve full-text content]

CTV National News: Social media giants sued  CTV News

728x90x4

Source link

Continue Reading

Media

India’s media – captured and censored

Published

 on

Across almost every form of media in India – social, broadcast and print – Narendra Modi and the BJP hold sway.

With India amid a national election campaign, its news media is in sharp focus. Until recently it was believed that the sheer diversity of outlets ensured a range of perspectives, but now, India’s mainstream media has largely been co-opted by the Bharatiya Janata Party and Prime Minister Narendra Modi. Just how did the media in India get to this point and what does it mean for the upcoming elections?

Featuring:

Ravish Kumar – Former Host, NDTV
Shashi Shekhar Vempati – Former CEO, Prasar Bharati
Pramod Raman – Chief Editor, MediaOne
Amy Kazmin – Former South Asia Bureau Chief, Financial Times
Meena Kotwal – Founder, The Mooknayak

300x250x1

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Media

Social media lawsuit launched by Ontario school boards

Published

 on

Premier Doug Ford says that lawsuits launched by four Ontario school boards against multiple social media platforms are “nonsense” and risk becoming a distraction to the work that really matters.

The school boards, including three in the Greater Toronto Area, have launched lawsuits seeking $4.5 billion in damages against Snapchat, TikTok, and Meta, the owner of both Facebook and Instagram, for creating products that they allege negligently interfere with student learning and have caused “widespread disruption to the education system.”

But at an unrelated news conference in Ottawa on Friday, Ford said that he “disagrees” with the legal action and worries it could take the focus away from “the core values of education.”

“Let’s focus on math, reading and writing. That is what we need to do, put all the resources into the kids,” he said. “What are they spending lawyers fees to go after these massive companies that have endless cash to fight this? Let’s focus on the kids, not this other nonsense that they are looking to fight in court.”

300x250x1

Four separate but similar statements of claim were filed in Ontario’s Superior Court of JusticSocial media lawsuit launched by Ontario school boards pervasive problems such as distraction, social withdrawal, cyberbullying, a rapid escalation of aggression, and mental health challenges,” Colleen Russell-Rawlins, the director of education with the Toronto District School Board, said in a news release issued Thursday.

“It is imperative that we take steps to ensure the well-being of our youth. We are calling for measures to be implemented to mitigate these harms and prioritize the mental health and academic success of our future generation.”

The school boards are represented by Toronto-based law firm Neinstein LLP and the news release states that school boards “will not be responsible for any costs related to the lawsuit unless a successful outcome is reached.”

These lawsuits come as hundreds of school districts in the United States file similar suits.

“A strong education system is the foundation of our society and our community. Social media products and the changes in behaviour, judgement and attention that they cause pose a threat to that system and to the student population our schools serve,” Duncan Embury, the head of litigation at Neinstein LLP, said in the new release.

“We are proud to support our schools and students in this litigation with the goal of holding social media giants accountable and creating meaningful change.”

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Trending