The COVID-19 pandemic has contributed to an intense reduction in sporting activities in Canada. The case is similar to most countries worldwide. Sporting activities need close contact between players, which is impossible with the pandemic.
Professional sports leagues have been on the short end of the stick. Professional teams like the Toronto Maple Leafs, and Vancouver Canucks have had their schedules disrupted by COVID-19 protocols.
On the 22nd of March 2020, the Canadian Olympic and Paralympic committees announced that they would not send their teams to Tokyo. It was in their best interest to avoid a compromising situation that could have led to severe infections.
Reduced Attendance and Cancellation of Sporting Events
The pandemic hasn’t spared fans either. Since the onset of the pandemic, a majority of the Canadian population hasn’t attended sporting events in person. Many sports have had to innovate by finding ways to reach people on virtual platforms.
Virtual solutions are not the best because the thrill of physical attendance is lacking. The few sporting events that allow attendance have cut down the number of people allowed in a sports venue in a significant way.
Canadian teams had to cancel all seasons from the 13th of March 2020 onwards. These include:
- The National Hockey League
- Hockey Canada
- The Canadian Junior Hockey League
- The Canadian Hockey League
- The National Lacrosse League
International events such as the 2020 World Women’s Curling Championship were also not spared. Sports like golf experienced increased activity since there isn’t much player contact and interaction.
Intense Loss of Jobs
The sports industry is among other recreational sectors that experienced the immense loss of employees. Though involuntary, sporting venues had to let go of workers. Venue closures and cancellation of events are significant reasons for job loss.
The government also chose to focus on more dire sectors of the economy. Thus, funding became unavailable for the sports sector for a notable period.
The situation improved through the 2021 budget. The Canadian government committed $1.9 million to boost the arts and sports industries. The funding was to go towards recovery and helping to create middle-class jobs in the sector.
Impact of COVID-19 on Sports Betting
Unlike the United States, where sports betting is legal, some Canadian provinces still have misgivings. That aside, a source from betting.ca stated that sports betting in Canada also felt the negative impacts of the pandemic. With live games on hold, sportsbook makers had to look for alternatives to keep their customers at bay. Virtual sports betting became the in thing since live betting was impossible.
Despite the sports betting industry facing major challenges, Canadians are experiencing a slight return to normalcy. Single-event sports betting recently received a stamp of approval after approval of the C-218 bill.
Reports suggest that there is potential for the sports betting market in Canada. Single-event sports betting is potentially at US$4 billion. Soon, many sports betting operators will enter the Canadian market leading to intense growth of the economy.
COVID-19 taught many industries to improvise, and the Canadian sports betting industry was no different.
The Future of Sports Betting Post-Pandemic
Although many provinces are yet to approve of single-event sports betting, the future is bright. The Canadian government is looking to put in place an agency to watch the sports betting industry. There are some concerns about the bill. Amendments will touch on:
- Prohibiting match-fixing
- Modifications to the Criminal Code (to incorporate First Nations lottery considerations)
The legalization of single-event sports betting is a monumental move. It has the power to transform the entire Canadian sports industry only if it remains open, transparent, and has considerations on responsible betting.
What is the Way Forward for the Canadian Sports Industry Post-Pandemic?
The sports world was the first to experience the negative impacts of the pandemic. Sports authorities in Canada have closed and reopened venues several times. Although the pandemic seems unpredictable, there are measures in place to get the industry back to where it was.
Many aspects of the economy depend on the success of the Canadian sports industry. Many professional players from Canada had to join international teams to stay afloat. Without a doubt, some events are making their way back to the sports scene.
We hope that everything goes back to normal so that we get back to ticketing and registering huge fan numbers at sports venues.
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