Connect with us

Media

From Instagram to TikTok: How social media evolved this decade – CNN

Published

 on


Instagram racked up over 100,000 users in less than a week, making it one of the fastest growing apps ever at the time. By December, it had hit 1 million sign-ups. Instagram cofounder Kevin Systrom predicted at the time that “communicating via images” would “take off” in the years to come.
By the end of the decade, Instagram had more than 1 billion users and was part of one of the most valuable tech companies in the world. But it’s also working to beat back a newer rival — TikTok — which is growing fast and looks as novel as Instagram did in the early 2010s.
Instagram cofounders  Mike Krieger (left) and Kevin Systrom at their office in San Francisco in 2011.
Instagram’s evolution throughout the decade mirrors the evolution of the broader social media landscape over that time. It started out as a runaway success in the App Store at a time when small startups still appeared to have a fighting chance to compete with more established companies. In 2012, it got acquired by Facebook (FB) for a then-astounding $1 billion in a sign of the consolidation to come across the tech industry. In recent years, Instagram has been copying features from rival networks such as Snapchat (SNAP) and TikTok to adapt to shifting user habits. Like its parent company, Instagram has also had to confront the dark sides of its platform, from misinformation to online bullying.
“When Instagram started, it was primarily about following people without their approval, it was about sharing permanent photos with a wide group of people, and it was about sharing relatively frequently,” said Josh Miller, a former product lead at Facebook.
Now, Instagram — like so much of the social media industry — is focusing on ephemeral posts, experimenting with 15-second music videos and offering options to share privately rather than just publicly.
/*==================================
TIMELINE
==================================*/
/*—– STYLES —–*/
.mod
width: 90%;
width: calc(100% – 40px);
clear: both;
margin: 0 50px 0 10px;

.timeline-title
color: #262626;
margin-bottom: 0;
font-family: CNN Business,CNN,Helvetica Neue,Helvetica,Arial,Utkal,sans-serif;

.source p
font-family: CNN Business,CNN,Helvetica Neue,Helvetica,Arial,Utkal,sans-serif;
font-size: 12px;
color: #8c8c8c;
letter-spacing: .5px;

.timeline
line-height: 1.4em;
list-style: none;
margin: 0;
padding: 0;
width: 90%;

.event-title
font-size: 1.375em;
margin-bottom: 1rem;
font-weight: 600;
color: #262626;

.timeline-divider
float: left;
clear: both;
margin: 0 50px 0 0;
width: 100%;
max-width: 300px;
height: 0;
margin-top: 15px;
border-bottom: #e6e6e6 1px solid;

p
margin: 0;

/*—– TIMELINE ITEM —–*/
.timeline-item
padding-left: 40px;
position: relative;

.timeline-item:last-child
padding-bottom: 0;

/*—– TIMELINE INFO —–*/
.timeline-info
font-family: CNN Business,CNN,Helvetica Neue,Helvetica,Arial,Utkal,sans-serif;
font-size:16px;
color: #262626;
letter-spacing: 0px;
margin: 0 0 .25em 0;
/* text-transform: uppercase; */

.timeline-info span
font-weight: 700;

/*—– TIMELINE MARKER —–*/
.timeline-marker
position: absolute;
top: 0;
bottom: 0;
left: 0;
width: 8px;

.timeline-marker:before
background: #00c59e;
border: 3px solid transparent;
border-radius: 100%;
content: “”;
display: block;
height: 8px;
position: absolute;
top: 4px;
left: 0;
width: 8px;
transition: background 0.3s ease-in-out, border 0.3s ease-in-out !important;

.timeline-marker:after
content: “”;
width: 3px;
background: #d9d9d9;
display: block;
position: absolute;
top: 24px;
bottom: 0;
left: 6px;

.timeline-item:last-child .timeline-marker:after
content: none;

.timeline-item:not(.period, .start):hover .timeline-marker:before
background: transparent;
border: 3px solid #00c59e;

/*—– TIMELINE CONTENT —–*/
.timeline-content
padding-bottom: 16px;
color: #444;

.timeline-content ul
padding:0px 0px 0px 20px;

.timeline-content ul li
font-family: CNN Business,CNN,Helvetica Neue,Helvetica,Arial,Utkal,sans-serif;
padding-bottom:5px;
list-style-type:circle;
font-size:16px;
line-height:24px;
color: #262626;
letter-spacing: 0px;
margin: 0 0 .25em 0;

.timeline-content li:last-child
margin-bottom: 0;

/*—– TIMELINE PERIOD —–*/
.period
padding: 0;

.period .timeline-info
display: none;

.period .timeline-marker:before
background: transparent;
content: “”;
width: 15px;
height: auto;
border: none;
border-radius: 0;
top: 0;
bottom: 30px;
position: absolute;
border-top: 0px solid #d9d9d9;
border-bottom: 3px solid #d9d9d9;

.period .timeline-marker:after
content: “”;
height: 32px;
top: auto;

.period .timeline-content
padding: 40px 0 70px;

.period .timeline-title
margin: 0;

/*—– TIMELINE FIRST PERIOD—–*/
.start
padding: 0;

.start .timeline-info
display: none;

.start .timeline-marker:before
background: transparent;
content: “”;
width: 15px;
height: auto;
border: none;
border-radius: 0;
top: 0;
bottom: 30px;
position: absolute;
border-top: 0px solid #d9d9d9;
border-bottom: 3px solid #d9d9d9;

.start .timeline-marker:after
content: “”;
height: 32px;
top: auto;

.start .timeline-content
padding: 20px 0 55px;

.start .timeline-title
margin: 0;

/*—– @MEDIA —–*/
@media screen and (max-width: 540px)
.timeline
width:98%;

.mod
width: 85%;
width: calc(100% – 20px);

.timeline-divider
width: 100%;
max-width: 540px;

.timeline-marker:before
width: 8px;
height: 8px;

.timeline-title
font-size:18px;

.timeline-info
font-size:15px;

.timeline-content ul
margin-bottom:5px;

.timeline-content ul li
padding-bottom:0px;
list-style-type:circle;
font-size:15px;
line-height:22px;
font-weight:400;

  • How the social media landscape evolved in the 2010s: A Timeline

  • 2010: Instagram launches in October of this year and quickly tops one million users.

  • 2011: Snapchat and Google Plus launch. Only one of them would survive the decade.

    • On the eve of its IPO, Facebook agrees to acquire Instagram for $1 billion, a staggering sum at the time.
    • Facebook hits one billion monthly active users, a milestone figure that highlights its staggering reach. By the end of the decade, it would have well over 2 billion active users.
    • Twitter goes public but hits a rough patch on Wall Street as investors realize the size of its audience will never compare to Facebook.
    • The Wall Street Journal reports Snapchat turned down a $3 billion acquisition offer from Facebook.
  • 2014: Facebook buys WhatsApp for a staggering $22 billion, consolidating its power over the social media market.

  • 2015: Social network Friendster shuts down citing “the evolving landscape in our challenging industry” and the online community not “engaging” as much as it had hoped.

  • 2016: Facebook, Twitter and Google come under fire for the role that their platforms played in spreading misinformation during the 2016 presidential election.

    • Twitter shuts down Vine, a beloved app for sharing six second video clips.
    • Bytedance, a Chinese startup, buys Musical.ly, a lip sync platform and later moves its users to TikTok.
  • 2018: Facebook, Twitter and Google face mounting privacy scrutiny in the wake of the Cambridge Analytica data scandal.

  • 2019: Elizabeth Warren calls for breaking up Facebook by unraveling its acquisitions of Instagram and WhatsApp.

Source: CNN

A time before Facebook was the only game in town

At the time of Instagram’s launch, Facebook was a major player in social media, but nowhere near as dominant as it is today.
Other tech giants, including Google (GOOG) and Apple (AAPL), were also trying to make their own social networks. Snapchat launched in 2011, and Twitter went public in 2013. It felt like a lot of social networks could coexist. But with just 24 hours in a day, users only had so much attention to go around and Facebook proved to be very masterful at garnering it.
Instagram got us hooked on likes. What happens when they're gone?Instagram got us hooked on likes. What happens when they're gone?
Google has since shut down Google+, and Apple’s music-focused social network Ping never took off. Twitter’s audience stalled around 300 million monthly users, a far cry from Facebook’s 2.45 billion monthly users. Snapchat — which arguably set the tone for the decade by pioneering disappearing content — has proved to be more niche than mainstream.
“When Snapchat launched, it presented a totally different way of communicating,” said eMarketer principal analyst Debra Aho Williamson. “What ended up happening, is Snapchat has to a great extent changed the way young people communicate, but it hasn’t taken off with the older groups the way Facebook ended up taking off.”
By the end of the decade, the industry has consolidated quite a bit. Following its acquisition of Instagram, Facebook bought messaging platform WhatsApp for $22 billion in 2014. Facebook also reportedly tried to buy Snapchat for $3 billion in 2013, but founder and CEO Evan Spiegel declined.
In the second half of the decade, a number of social media applications did launch, but unlike Instagram and Snapchat, they never were seen as true competitors to Facebook. Their names — Ello, Peach, Meerkat, Mastodon, Vero — are little more than footnotes now.
The Instagram logo in 2012.The Instagram logo in 2012.
For a time, it looked like Instagram would still maintain its independent spirit even after it was acquired. “Facebook let Instagram be this little island that was pumping out standalone apps and doing things a bit differently than Facebook,” said John Barnett, who joined Instagram in 2014 as a product manager when it employed fewer than 75 people.
But that wouldn’t last. In 2018, Instagram cofounders Systrom and Mike Krieger left the company reportedly because of tensions with Facebook CEO Mark Zuckerberg over the direction of Instagram. Facebook recently added the words “from Facebook” to the Instagram app and now refers to Instagram’s public relations staff as “Facebook Company” spokespeople.
With Instagram, WhatsApp, Messenger and its eponymous app, Facebook boasts four platforms that each have more than 1 billion users. It is so dominant that a growing chorus of politicians are now calling for Facebook to be broken up. Democratic presidential candidate Elizabeth Warren has suggested Facebook should spin off Instagram in particular. Facebook’s reputation also took a major hit after revelations that Cambridge Analytica obtained the personal data of as many as 87 million Facebook users, sparking a major privacy awakening across tech.
Facebook CEO Mark Zuckerberg speaking at the company's F8 developer conference in 2010. Facebook CEO Mark Zuckerberg speaking at the company's F8 developer conference in 2010.

The rise of TikTok

As the decade came to an end, social media companies found themselves on the defensive. Once seen as useful and playful ways to keep in touch with friends and family, social networks faced a wave of criticisms for spreading misinformation, enabling election meddling and failing to protect user privacy — not to mention concerns about screen-time addiction and online bullying. As a result, Instagram and Facebook are rethinking “likes” and their impact on mental health, Twitter is working on improving well-being, and YouTube has started abbreviating subscriber counts on the platform to help address concerns from its star creators about stress.
The belief that connecting people and building platforms to share information are fundamentally good was challenged again and again.
It was against this backdrop that TikTok began to take off. Launched in 2016, TikTok is all about viral content and racking up lots of views and likes. It’s reminiscent of Vine — a popular six-second video service acquired by Twitter that was shut down in 2017.
TikTok has been downloaded almost 1.6 billion times globally.TikTok has been downloaded almost 1.6 billion times globally.
Users share videos of themselves doing things like cooking, dancing and lip-syncing. They often feature music in the background. Like Instagram, users can follow other people and “heart” or comment on videos. But the similarities stop there.
Natalie Bazarova, an associate professor at Cornell University who studies social media, said TikTok is “totally different” from Facebook and Instagram. “There is nothing there about building social connections,” she said. “It’s about using algorithms to find content that will hold your attention. It’s an entertainment-based platform.”
That differentiation has made it a hit: TikTok has been installed nearly 1.6 billion times globally to date, according to data from Sensor Tower.
(Ironically enough, it’s partly because of Instagram that TikTok gained traction. The startup flooded its competitors with ads.)
Facebook — and Instagram — have taken notice of TikTok’s success and have released their own copycats of the app. In 2018, Facebook launched an app called Lasso, which lets users create and share short videos with music and camera effects. Earlier this year, Instagram launched a new tool called “Reels” in Brazil, for sharing 15-second videos with music.

How social media will evolve in the decade to come

For ABI Research analyst Eleftheria Kouri, advancements in technology this decade drove the biggest changes in social media, from better smartphone cameras and augmented reality to faster connectivity that allows people to upload Stories or TikTok videos in seconds.
Looking ahead, she believes 5G technology has the power to advance social media even further, and make way for more interactive content and immersive games.
Miller, the former Facebook product lead, believes the next decade will get people closer to feeling like they’re in the same room as people far away.
“Many of our social media experiences are an imperfect replacement for being with someone in person,” he said. “It’s hard to predict what hardware advances will bring, but I’m hopeful that one day I’ll sit down in my apartment in Brooklyn, and I’ll look across my dining room table, and I’ll be able to have dinner with my mom in Los Angeles, sitting across from me.”

Let’s block ads! (Why?)



Source link

Media

Media Advisory: Premier Furey to Announce Additional Measure to Address Recruitment and Retention of Physicians – News Releases – Government of Newfoundland and Labrador

Published

 on


The Honourable Andrew Furey, Premier of Newfoundland and Labrador, will announce an additional measure to address recruitment and retention of physicians today (Tuesday, August 16) at 2:15 p.m.

He will be joined by the Honourable Tom Osborne, Minister of Health and Community Services, Dr. Sohaib Al-Asaaed, Post Graduate Medical Education Associate Dean, and Dr. Mikaela Murphy, a second-year family medicine resident.

The availability will take place in Room M5M101, Faculty of Medicine, St. John’s Campus, Memorial University.

The availability will be streamed live on Facebook.

– 30 –

Media contacts
Meghan McCabe
Office of the Premier
709-729-3960
meghanmccabe@gov.nl.ca

Laura Thomas
Health and Community Services
709-729-6986, 727-0341
laurathomas@gov.nl.ca

2022 08 16
9:10 am

Adblock test (Why?)



Source link

Continue Reading

Media

Media Release – August 16, 2022 – Guelph Police – Guelph Police Service

Published

 on


Male arrested in theft of watches

A Guelph male has been charged in connection with the theft of more than a dozen watches during a break and enter last month.

Police were called July 6 to a business in the area of Silvercreek Parkway North and Woodlawn Road West. An employee had arrived to work to find a rear window smashed. Approximately 12 to 15 watches each valued at $150 were stolen.

A suspect was identified through surveillance video and arrested Sunday morning. A 66-year-old Guelph male is charged with break and enter. He will appear in a Guelph court September 23, 2022.

Arrest made following assault

A Guelph male faces assault and weapons charges after another male was attacked in the parking lot of a south-end business.

On July 9 two males known to each other were involved in a verbal altercation in a parking lot on Stone Road West. During the altercation one of the males was struck twice in the head with an object believed to be a flashlight. This caused a laceration which required stitches.

A suspect was identified and on Monday turned himself in to the Guelph Police Service. A 26-year-old Guelph male is charged with assault with a weapon, possessing a weapon for a dangerous purpose and failing to comply with probation. He will appear in bail court Wednesday.

Gassing up stolen car leads to charges

A Cambridge male who pumped gas into a stolen car in Guelph has been arrested.

On June 2, a male attended a gas station on Speedvale Avenue West driving a stolen Kia SUV. He pumped more than $49 in gas and attempted to pay using several prepaid credit cards, but was only able to cover $7.28 of the cost. The male said he would get another credit card from the vehicle but instead sped away without paying the remaining amount.

The male was identified via surveillance video and arrested Monday.

A 37-year-old Cambridge male is charged with possessing stolen property over $5,000, theft under $5,000, occupying a stolen motor vehicle and driving while suspended. He will appear in bail court Tuesday.

Total calls for service in the last 24 hours – 206

Adblock test (Why?)



Source link

Continue Reading

Media

Media are invited to attend the Mentor-Apprentice Program workshop in Yellowknife on August 17 – Government of Northwest Territories

Published

 on


The Government of the Northwest Territories (GNWT) is hosting a training workshop for Mentor-Apprentice Program (MAP) participants in Yellowknife. Media are invited to attend the last workshop taking place in the Yellowknife area, where they can experience the language program firsthand and talk to MAP participants and organizers with the Indigenous Languages and Education Secretariat.

The session will take place:

Yellowknife – Dene Kedǝ, Dëne Sųłıné, Dene Zhatıé and Tłı̨chǫ languages

Location: Aurora Tours.net /Aurora Teepee Lodge (Ingraham Trail – KM 12.4)

Date: August 17, 2022

Time: 10:15 -11:45 am

To attend one of the sessions, please RSVP to ecepublicaffairs@gov.nt.ca. High-resolution photos will be provided upon request for media use.

MAP is a way of learning a language where a fluent speaker of the language (a Mentor) teaches a language learner (an Apprentice) through immersion. The goal of the program is to have Apprentices improve their ability to understand and speak their language and help with the revitalization of Indigenous languages in the Northwest Territories.

For media requests, please contact:

ecepublicaffairs@gov.nt.ca

Public Affairs and Communications

Department of Education, Culture and Employment

Government of the Northwest Territories

Adblock test (Why?)



Source link

Continue Reading

Trending