Connect with us

Tech

Google been called out with Fortnite’s release on the Play Store

Published

on

You would think Fortnite already had its bases covered with how many platforms the popular battle royale game is available on. The Google Play Store was the one exception, as Epic Games was dealing with a problem and its name is Google.

History isn’t being rewritten here because, from Google’s perspective, Android is one platform it’s been unofficially available since 2018.

Before its Google Play store release, Fortnite players on Android were forced to install the game directly through a process known as sideloading. That has changed since Fortnite‘s release on the Google Play Store in 2020.

With the game’s official release on Android, the Fortnite developer puts everything on the table with how the company truly feels about Google’s policies.

“Google puts software downloadable outside of Google Play at a disadvantage. Through technical and business measures such as scary, repetitive security pop-ups for downloaded and updated software. As well as restrictive manufacturer, carrier agreements and dealings. Google public relations characterizing third-party software sources as malware, and new efforts such as Google Play Protect to outright block software obtained outside the Google Play store,” the developer said in an emailed statement. ”

“We hope that Google will revise its policies and business dealings in the near future so that all developers are free to reach and engage in commerce with customers on Android and in the Play store through open services, including payment services, that can compete on a level playing field.”

Epic Games says it won’t stop operating Fortnite on the Epic Games app and outside of the Google Play Store.

Source From: mobilesyrup.com

Source link

Harry Miller

Continue Reading

Tech

Why Did Microsoft’s Retail Stores Die as Apple Stores Thrived? – Motley Fool

Published

on


Microsoft (NASDAQ:MSFT) recently announced that it will permanently close all of its brick-and-mortar Microsoft Stores worldwide. It will also convert its four stores in New York City, London, Sydney, and Redmond, Washington into “Experience Centers” that showcase its products instead of selling them.

The closures were reportedly planned last year, according to The Verge, but significantly accelerated by the COVID-19 pandemic. The company already shuttered all its “Specialty Store” mall kiosks last year. In a press release, Microsoft VP David Porter noted that the tech giant’s “product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location.”

Image source: Microsoft.

Microsoft stated that it wouldn’t lay off any staff as part of the reorganization, and that it would continue paying its retail employees as they transferred to remote sales, training, and support positions. It also said it would “continue to invest in its digital storefronts” to reach over 1.2 billion people monthly in 190 markets.

Let’s see how this strategic shift will impact Microsoft, and why it has failed to replicate Apple‘s (NASDAQ:AAPL) success in brick-and-mortar retail over the past decade.

Will these closures dent Microsoft’s earnings?

Prior to the pandemic, Microsoft operated 72 stores in the U.S., seven stores in Canada, and one each in Puerto Rico, the U.K., and Australia. Microsoft doesn’t separately disclose its sales from those retail stores.

However, Microsoft expects the closures of its stores to result in a pre-tax charge of $450 million, or $0.05 per share, in its fiscal fourth quarter, which ends on June 30. Those charges will primarily include asset write-offs and impairments.

Back in April, Microsoft guided for 6% to 9% year-over-year revenue growth in the fourth quarter, but didn’t provide any earnings guidance. Analysts expect its revenue to rise 8% to $36.5 billion, but for its non-GAAP earnings to grow less than 1% to $1.38 per share.

Microsoft’s write-offs and impairments will be excluded from its non-GAAP earnings, so the store closures alone wouldn’t cause it to miss analysts’ expectations. However, they’ll still take a bite out of its GAAP earnings, which hit $1.71 per share in the year-ago quarter.

Why couldn’t Microsoft follow Apple’s lead?

Microsoft opened its first retail stores in 2009, eight years after Apple launched its first Apple Stores.

A community gaming event at a Microsoft Store.

Image source: Microsoft.

The brand appeal of Apple’s products over the past decade — including the iMac, iPod, iPhone, and iPad — turned Apple’s retail stores into major attractions in otherwise struggling malls. Apple has also consistently generated higher sales per square foot than any other American retailer in recent years.

Apple’s stores were so popular that malls granted them sweetheart deals to move in. Back in 2015, Green Street Advisors claimed that Apple paid less than 2% of its sales to malls, compared to an average cut of 15% for other typical tenants. Microsoft, whose stores lacked Apple’s brand appeal, likely couldn’t generate comparable sales or secure similar deals with malls.

Microsoft’s hardware business has improved significantly in recent years under CEO Satya Nadella, with new Surface devices and Xbox consoles attracting new buyers. However, these products were also widely available at other retailers, and Microsoft’s store-based community events arguably couldn’t solidify its stores as “hangouts” as Apple did with its Genius Bar and free classes.

The right decision, but a missed opportunity

Microsoft’s decision was the right move, since there wasn’t a reason to continue losing money on brick-and-mortar stores throughout the retail apocalypse and COVID-19 crisis when it sold all its products online.

The closures won’t meaningfully impact Microsoft’s long-term growth, but they mark a missed opportunity to follow Apple’s lead in strengthening its brand with retail hangouts. They’ll also reduce the number of places where Microsoft can showcase its new and upcoming hardware products.

Let’s block ads! (Why?)



Source link

Continue Reading

Tech

Ubisoft shakes up executive ranks, begins process to deal with harassment – GuelphToday

Published

on


TORONTO — A Paris-based game software developer with offices in several Canadian cities is making changes in response to complaints against several executives, including a vice-president based in Toronto.

Ubisoft says Maxime Beland, its Toronto-based vice-president of editorial, has resigned and another unidentified employee in Toronto has been fired.

Tommy Francois, a Paris-based vice-president of editorial and creative services, has been placed on disciplinary leave.

The two vice-presidents were part of a creative team that set the tone and direction of Ubisoft’s various games, which include the “Assassin’s Creed” franchise.

Ubisoft chief executive Yves Guillemot says in a public letter posted online that he has decided to “revise the composition” of its editorial department and transform its human resource processes.

Guillemot says Ubisoft will begin holding online sessions on Monday, moderated by external facilitators, in order to collect suggestions for improvement.

This report by The Canadian Press was first published July 5, 2020.

The Canadian Press

Let’s block ads! (Why?)



Source link

Continue Reading

Tech

Ubisoft shakes up executive ranks, begins process to deal with harassment – Kamsack Times

Published

on


TORONTO — A Paris-based game software developer with offices in several Canadian cities is making changes in response to complaints against several executives, including a vice-president based in Toronto.

Ubisoft says Maxime Beland, its Toronto-based vice-president of editorial, has resigned and another unidentified employee in Toronto has been fired.

article continues below

Tommy Francois, a Paris-based vice-president of editorial and creative services, has been placed on disciplinary leave.

The two vice-presidents were part of a creative team that set the tone and direction of Ubisoft’s various games, which include the “Assassin’s Creed” franchise.

Ubisoft chief executive Yves Guillemot says in a public letter posted online that he has decided to “revise the composition” of its editorial department and transform its human resource processes.

Guillemot says Ubisoft will begin holding online sessions on Monday, moderated by external facilitators, in order to collect suggestions for improvement.

This report by The Canadian Press was first published July 5, 2020.

Let’s block ads! (Why?)



Source link

Continue Reading

Trending