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Google decides to block resource-heavy ads that secretly drains your device battery and network data – Digital Information World

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Google announced that it will start blocking resource-heavy ads from its Chrome browser starting from late August 2020.

According to Marshall Vale, Product Manager, Chrome, they have recently found out that some of the heavy ads are responsible to put a lot of strain on the users’ battery or their home network data, without them ever knowing about it until it is too late and the damage has already been done!

Most of these ads mine cryptocurrency are improperly programmed, thus resulted as increased usage on the network. This is the reason why they can put so much strain on the battery life, draining it to no bounds. On the other hand, or maybe simultaneously, they strain already heavily saturated networks, which the user only gets to know about once they receive huge bills from the network provider companies!

There is a criterion by which Google’s Chrome will block ads. If an ad uses the thresholds of 4MB of network data, 15 seconds of CPU usage in any 30 seconds, or 60 seconds of total CPU usage, it will be blocked right away.

As per Google, only 0.3% of ads surpass these thresholds, and they account for up to 27% of network data used by ads and up to 28% of all ad CPU usage.

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When Chrome will block such ads, it will show an error page in the place or frame where these ads were supposed to be shown.

In Chrome 80 that was rolled out by Google recently, there is an option of Heavy Ad Intervention. This feature basically unloads those ads that use heavy resources like CPU, battery, GPU, memory, and bandwidth.

This feature can be Enabled by opening a new tab and pasting “chrome://flags/#enable-heavy-ad-intervention” in the address bar.

By retaining this feature and further amplifying the notion of blocking such ads in the Chrome browser, Google has made an effort to show to its users that it cares for them. These ads have always been a hassle in one way or the other, and it is nice to know that finally there is a hope to get them blocked.



Google has been doing a lot of other things to make its users happy too of lately. Some tweaks here, some minor changes there. Recently it has been playing around with Chrome’s Dark Mode, and favicons, while dealing with corrupt Chrome extensions or releasing Vital Tool to let the users check the vitality of their Chrome browser. And many more!

It seems that every week, there is one good news after another from Google, and it is quite relieving especially in such crucial times of the coronavirus pandemic when the entire world is already going through so much.

These efforts by Google are commendable and much appreciated.

Read next: Google Chrome Is Working On Media Feeds Feature That Will Allow Websites To Suggest Videos In The Browser

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Meta Expands VR Operating System to Third-Party Hardware Makers – MacRumors

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Facebook parent company Meta today announced the upcoming expansion of Meta Horizon OS, a virtual and augmented reality operating system that will be available to third-party hardware manufacturers that want to design their own headsets.


Right now, Meta sells the Quest line of headsets, but the company wants to provide the software for third-party VR and AR products in the future, much like Microsoft offers Windows for all manner of third-party PCs.

Meta Horizon OS is the mixed reality operating system that Meta created for its own Quest headsets, and it has support for eye, face, hand, and body tracking along with passthrough, spatial anchors, scene understanding, and other features. There is a “social layer” that will allow the identities, avatars, and friends of users to move between virtual spaces on different devices.

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According to Meta, multiple companies are working on devices that will use Meta Horizon OS. ASUS ROG is developing a performance gaming headset and Lenovo is working on mixed reality devices for productivity, learning, and entertainment. Meta says that it is also creating a limited edition version of Meta Quest in partnership with Xbox.

With the expansion of Meta Horizon OS to third-party hardware manufacturers, Meta is making it easier for any developer to ship VR software on the platform by removing barriers between the Horizon Store and App Lab.

By creating an operating system that can be used by other hardware manufacturers, Meta is inserting itself into the growing AR/VR ecosystem and creating opportunities for it to outpace Apple in mixed reality development. Apple launched the Vision Pro headset earlier this year, but software is lacking given the high price and limited distribution of the device.

According to a report from earlier today, interest in the Vision Pro is already waning at Apple’s retail locations with fewer people requesting demos.

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Brian's Randoms from Sea Otter 2024 – Pinkbike.com

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There have been more launches in the past two weeks than any other two-week period I can remember since I started sweeping floors at Freedom Bike Shop back in 2001. Yes, that means I’m very old. It also means that after several years of delayed product releases, some brands have finally cleared out enough inventory to share what they’ve been working on.

The Pinkbike team came down to Sea Otter this year with mixed expectations, and there were definitely some weird vibes. Everyone is concerned for the remaining Kona employees, and more than one brand expressed that their plan is to #surviveto2025. But overall we loved catching up with everyone, the weather was great, and somehow there was even more gear to cover. The industry might be going through a tough time, but ultimately riding bikes is still ridiculously fun and bike tech is as interesting as ever.

And on that note, here are a few of the random things that caught my eye during the show.

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OutsideBrendan works smarter not harder, and dog Bubbie(?) is awesome.



I mistakenly thought it was a garage project kind of thing, but it’s a real brand with a promo video and everything.





And with that, it’s time to face my expense report. Until next year, Sea Otter!

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We tried these three beauty products this week. Here are our thoughts – Vancouver Sun

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Article content

Skin Caviar Eye Lift Serum

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They say: A luxury serum that firms, smooths and lifts the eye area. The dual-chamber product features the Swiss skin-care brand’s Cellular Complex to ‘restore youthfulness to the eye contour,’ along with a blend of caviar components.

We say: Our tester applied one pump of this serum to the eye area daily. Gently dabbed onto skin, the serum gave an instant boost of hydration. The liquid-serum formula was lightweight and non-sticky, providing an easy base for any additional skin-care or makeup products. With use, our tester reported fine lines and firmness were noticeably improved.

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$760 | Holt Renfrew, holtrenfrew.com

Marc Anthony

Strictly Curls Curl Envy Leave-In Conditioner

They say: A leave-in hair conditioner formulated for curly hair. Boasting strand-smoothing ingredients such as avocado oil, Vitamin E and shea butter, the spray can be used on course, fine, thick or thin curls to promote softness, fight frizz and lock in hydration.

We say: Our tester spritzed this conditioner on her ultra-curly, frizz prone coif. The spray format makes application easy and mess-free. Used both as a de-tangler on freshly washed hair and as a curl pick-me-up in between washes, she found it left curls looking formed, smooth and not stiff.

$12.97 | Mass retailers, walmart.ca

Three buzzed-about beauty products we tried this week.

Ghlee

Lip Balm 

They say: A nourishing lip balm that features antioxidant-rich ghee, along with mango seed butter and Vitamin E to hydrate lips. Available in Original, Rose, Chai, Mango-Papaya and Mint.

We say: This lip balm gives a dose of smoothing hydration with one swipe. Our tester loved the rose iteration, which boasted the scent of a fresh bloom. It’s the kind of balm you keep reaching for in your bag, she reports.

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