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Honda’s $15B Ontario EV plant marks ‘historic day,’ Trudeau says

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Japanese automaker Honda is putting $15 billion into their Ontario operations with a new electric vehicle manufacturing plant in Alliston, Ont. with a joint $5 billion coming from the federal and Ontario governments.

Prime Minister Justin Trudeau, Ontario Premier Doug Ford and Honda executives made the announcement at the Alliston plant Thursday morning.

“This is a historic day with the largest auto investment in Canada’s history,” Trudeau said at the start of his remarks Thursday morning.

“With this investment we will be creating Canada’s first electric vehicle supply chain from start to finish.”

The $15 billion project also includes plans to retool the existing Alliston plant to make solely electric vehicles, build a battery plant nearby and two battery part facilities elsewhere in Ontario.


Click to play video: 'Honda considering an EV battery plan in Ontario according to report'
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Honda considering an EV battery plan in Ontario according to report

 


“The world is changing rapidly and we must work toward the allies in carbon neutrality to sustain the global environment. Honda is making steady progress toward our goal to make battery electric and electric vehicles represent 100 per cent of our vehicle sales by 2040,” Honda global CEO Toshihiro Mibe said.

Canada’s target is to have all newly sold consumer vehicles be emission free by 2035.

Mibe added that North America is their largest market and he sees Canada and the United States as central to the company’s future plans. Honda’s goal is to have the electric vehicle facility up and running in 2028, with an annual production target of up to 240,000 vehicles.


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The company says this will create 1,000 more jobs, in addition to the 4,200 that already exist at the assembly plant. Trudeau added there will be additional construction jobs associated with the project.

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Unlike previous electric vehicle deals inked by Ottawa and Ontario, this one does not include production subsidies.

Instead, the federal government is contributing $2.5 billion through tax credits under the already existing clean technology manufacturing program and proposed electric vehicle supply chain tax credit included in the 2024 budget.

Ontario is contributing $2.5 billion through direct help on capital costs and indirectly through covering the land servicing costs for the future facilities.

The Conservatives say that when public money goes into projects like this, there should be assurances that any jobs created will be filled by Canadians and not temporary foreign workers.

“We can’t trust that his latest announcement of $5 billion in Canadian taxpayer money to another large multinational corporation will be any different. Conservatives will not let Justin Trudeau sell out Canadian union workers and taxpayers yet again,” innovation critic Rick Perkins and trade critic Kyle Seeback said in a joint statement.

“Canadians deserve a government that will stand up for Canadian workers. Common sense Conservatives will ensure Canadians’ tax dollars are used wisely, and that any taxpayer-funded jobs are given Canadians, not foreign replacement workers.”

Stellantis subsidiary NextStar signaled plans to bring in up to 900 temporary workers, predominantly with Korea to assist in the construction of their heavily subsidized battery plant in Windsor, Ont, which received a joint $15 billion from the federal and Ontario governments.

During the Honda press conference, Trudeau said that of the 2,000 construction workers in Windsor only 72 are temporary foreign workers. He added their main job is to train Canadians on how to use specialized equipment.

The prime minister defended public money going into this deal with Honda, saying moves like this are essential to competition in a shifting global vehicle market.

“It’s a legitimate debate, but I think they’re wrong as the world is turning towards new ways of manufacturing and cleaner products, cleaner vehicles, changing the way we build things, changing what we build, countries around the world are competing for investments,” Trudeau said.

“Yes, there are politicians who sit back and say ‘No, no, no, no, no. We’ve got to balance the budget at all costs. Even if it means not investing in Canadian workers and investing in the future.’ Well, I think they’re wrong.”

Ford echoed Trudeau’s defence of moves like this in attracting investments from multi-national automakers like Honda.

“This is generational. This is decades and decades down the road. What price do you put on that? There is no price you can put on that because we’re investing into the people. The money is staying here in Ontario. It’s not going overseas. It’s not going down to the U.S. It’s staying right here in Ontario for decades and generations to come,” Ford said.

 

Past EV subsidies

The federal and Ontario governments have already put up a combined $28.2 billion in subsidies to attract battery plants from Volkswagen and Stellantis LG to St. Thomas and Windsor, Ont. respectively.  This tactic was used to attract the plants to Canada instead of the United States, which included incentives in the Inflation Reduction Act.

These subsidies are contingent on hitting hiring, construction and production targets, which are expected to be dolled out over the years, ending in 2032.

The federal government is covering two-thirds of these costs, with the Ontario government paying for the remainder.

A report from the Parliamentary Budget Officer (PBO) last September said that it will take Ottawa 20 years to break even on what the government characterized as an investment.

At the time, Innovation Minister Francois-Philippe Champagne said the PBO report did not capture broader economic impacts on the supply chain associated with increased battery production, which he said could increase the economic benefit of the subsidies.

 

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Netflix’s subscriber growth slows as gains from password-sharing crackdown subside

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Netflix on Thursday reported that its subscriber growth slowed dramatically during the summer, a sign the huge gains from the video-streaming service’s crackdown on freeloading viewers is tapering off.

The 5.1 million subscribers that Netflix added during the July-September period represented a 42% decline from the total gained during the same time last year. Even so, the company’s revenue and profit rose at a faster pace than analysts had projected, according to FactSet Research.

Netflix ended September with 282.7 million worldwide subscribers — far more than any other streaming service.

The Los Gatos, California, company earned $2.36 billion, or $5.40 per share, a 41% increase from the same time last year. Revenue climbed 15% from a year ago to $9.82 billion. Netflix management predicted the company’s revenue will rise at the same 15% year-over-year pace during the October-December period, slightly than better than analysts have been expecting.

The strong financial performance in the past quarter coupled with the upbeat forecast eclipsed any worries about slowing subscriber growth. Netflix’s stock price surged nearly 4% in extended trading after the numbers came out, building upon a more than 40% increase in the company’s shares so far this year.

The past quarter’s subscriber gains were the lowest posted in any three-month period since the beginning of last year. That drop-off indicates Netflix is shifting to a new phase after reaping the benefits from a ban on the once-rampant practice of sharing account passwords that enabled an estimated 100 million people watch its popular service without paying for it.

The crackdown, triggered by a rare loss of subscribers coming out of the pandemic in 2022, helped Netflix add 57 million subscribers from June 2022 through this June — an average of more than 7 million per quarter, while many of its industry rivals have been struggling as households curbed their discretionary spending.

Netflix’s gains also were propelled by a low-priced version of its service that included commercials for the first time in its history. The company still is only getting a small fraction of its revenue from the 2-year-old advertising push, but Netflix is intensifying its focus on that segment of its business to help boost its profits.

In a letter to shareholder, Netflix reiterated previous cautionary notes about its expansion into advertising, though the low-priced option including commercials has become its fastest growing segment.

“We have much more work to do improving our offering for advertisers, which will be a priority over the next few years,” Netflix management wrote in the letter.

As part of its evolution, Netflix has been increasingly supplementing its lineup of scripted TV series and movies with live programming, such as a Labor Day spectacle featuring renowned glutton Joey Chestnut setting a world record for gorging on hot dogs in a showdown with his longtime nemesis Takeru Kobayashi.

Netflix will be trying to attract more viewer during the current quarter with a Nov. 15 fight pitting former heavyweight champion Mike Tyson against Jake Paul, a YouTube sensation turned boxer, and two National Football League games on Christmas Day.

The Canadian Press. All rights reserved.

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