adplus-dvertising
Connect with us

Tech

How Google's 'Privacy Sandbox' Will Target Ads Without Singling Users Out | OneZero – OneZero

Published

 on


A handful of new standards will personalize ads without the privacy violations of today

The main Google search page
Photo: Christian Wiediger/Unsplash

The internet is about to experience a dramatic shift toward privacy.

Today, advertisers like Facebook and Google use cookies to track people as they interact with different websites, building profiles for the sake of targeted marketing. But on Wednesday, Google — a giant in the global digital ad market — announced that it would stop using this kind of system to track individuals across the web. Instead, it plans to develop methods to target ads without using individual browsing histories.

One such method would create groups of users with similar interests, allowing advertisers to target groups of people without pinpointing any individual. It would also keep data on your devices: Instead of allowing companies to track you across every website, Google’s Chrome browser would generate an anonymous profile of your interests and use it to request an appropriate advertisement for you.

To build a system like this, Google and its partners have constructed a series of new technologies under the banner of the privacy sandbox, which is advertised as a way of hiding individual users “in the crowd.” The privacy sandbox is no single technology but is instead a handful of new standards that would allow advertising to continue to exist and work similarly to today, without the gross privacy violations enabled by tracking cookies.

One of the most notable technologies in the privacy sandbox is a proposed web standard called federated learning of cohorts (FLoC). This is the standard that builds interest groups locally in the browser without ever sending individual data to a server. When a page wants to display an ad, it would request one based on the cohort the user has been placed in — rather than their specific browsing history.

Another proposed standard, FLEDGE, would allow advertisers to create “custom audiences” without using the cookies that power this capability today. Custom audiences allow advertisers to target previous visitors of a website — a practice called retargeting. It’s what makes it possible for those shoes you checked out once to follow you in ads around the internet.

Also included in the privacy sandbox are proposals that hide your home network’s IP address from websites and a new technology that would automatically block requests for information from your device when it becomes clear a site is asking for too much.

The privacy sandbox is still a Band-Aid solution: It improves privacy but makes obvious compromises in order for advertising to continue to appeal to buyers.

Some of these standards, as proposed, have significant holes in them: FLoC, for example, anonymizes users in groups, but individuals in those groups can be easily de-anonymized and tracked if a site knows their email address or other personal information. That means if you’re signed into Facebook, for example, the company would easily be able to figure out which group you’re in and link that information to your advertising profile on its site. The proposal for FLoC admits as much but does not satisfyingly address how users could mitigate this.

All of these standards make it clear that Google is finally beginning to push privacy improvements on the web. But it’s worth nothing that a large reason for Google’s sudden interest in privacy is that its business is under threat.

Last March, Apple announced that it would block tracking cookies by default in Safari on iOS and macOS, a move that meant advertisers were suddenly unable to follow the people using those products around the web almost overnight. Google risks losing users, who are becoming increasingly privacy aware, if it doesn’t adapt quickly to compete on privacy.

Luckily for Google, it develops the world’s most popular desktop browser, Chrome, and is able to implement new ad targeting systems more or less single-handedly. While the company has proposed its privacy sandbox projects as web standards for adoption by all, it’s not clear whether other browsers, such as Mozilla’s Firefox or Apple’s Safari, plan to implement the core standards.

Recent meetings of the standards group have, however, been heavily attended by publishers and advertisers, such as the BBC, the New York Times, IAB, and Facebook. Getting publishers onboard with the new technology, which supports their advertising business models, could make it easier to force the hand of the other browsers.

By introducing these new web standards, Google is ensuring that it can both continue to sell targeted advertising and push privacy on the web forward.

Which explains why, on the whole, the privacy sandbox is still a Band-Aid solution: It improves privacy but makes obvious compromises in order for advertising to continue to appeal to buyers. Such is the tension: Targeted advertising still needs to be fueled by data somehow, and there are always going to be loopholes that allow technology to be abused, as tracking cookies were for decades.

But advertising isn’t necessarily bad. Tim Hwang’s fantastic book Subprime Attention Crisis examines the tension between advertising’s privacy nightmares and how the best, weirdest parts of the internet have historically been supported by advertising, describing it as the “time bomb at the heart of the internet.”

Google’s proposals attempt to improve privacy on the web by reining in the Wild West of trackers and still allowing publishers and creators to fund their work — as opposed to demonizing advertising as a legitimate business model. While it might be an imperfect fix, I’m not sure the internet we know and love could continue to exist without something like it.

Let’s block ads! (Why?)

728x90x4

Source link

Continue Reading

Tech

The Ultimate Recap of Sea Otter 2024 – Pinkbike.com

Published

 on



Tech

Vittoria Releases New Peyote & Mezcal XC Race Tires
Maxxis Team Spec Aspen ST Tire
New DT Swiss 240 DEG Hubs
Kali Protectives’ New Full Face Helmets
Industry Nine’s SOLiX M Hubs & Wheelsets
Michelin’s Aggressive New Wild Enduro Tires
Praxis’ New Flat Pedals, Stem, & Carbon Bottle Cage
Transmission Cage Upgrades from Kogel, Ceramicspeed, and Cascade Components
Randoms Round 1 – Sea Otter 2024
Madrone Cycles’ SRAM Eagle Repair Kits & Prototype Derailleur
Vorsprung’s New Telum Coil Shock
EXT’s Vaia Inverted DH Fork & Updated Coil Shocks
Randoms Round 2: New Tools, Goggles, Grips, Racks, & More – Sea Otter 2024
What’s New in Women’s MTB Apparel at Sea Otter 2024
Even More Randoms – Sea Otter 2024
Randoms Round 3: Dario’s Treasures
What’s New for the Kids at Sea Otter 2024
Deity Releases New Stems, Grips, & Pedals
Dario’s Final Sea Otter Randoms
Brian’s Randoms from Sea Otter 2024

300x250x1

Videos

With roots dating back to 1991, the Sea Otter Classic is one of the biggest biking events and tradeshows each year and brings together all sides of the biking industry from athletes to brands, spectators and consumers. Taking place in April in the sunny hills of Monterey, California, that means this event really feels like the official start to the biking season in North America. Christina Chappetta covers why it’s much different to an indoor European biking tradeshow, a World Cup racing weekend or even Crankworx mountain bike festival, in that it encompasses nearly ALL of the biking disciplines, including road cycling, enduro, downhill, dual slalom, XC, trials riding and more.

In the past fortnight, we have seen large amount of new tech releases. However, Sea Otter 2024 represents some of the first opportunities for many riders to see these things in the flesh, as well as take a deeper dive into what the product aims to do.
Welcome to a video summary from Day 2 of the Sea Otter Classic.
There are so many giveaways, interesting new products and colourful characters at Sea Otter Classic that it’s hard to stand out from the crowd. Ben Cathro takes a lap of the venue to find his favourites.



Adblock test (Why?)

728x90x4

Source link

Continue Reading

Tech

Apple iPad Air 2024: Insider Makes Hasty U-Turn On New Feature – Forbes

Published

 on


Well, that was quick. On May 18, a respected industry insider predicted a new display technology for the iPad Air that’s expected in the coming days—Apple just announced its latest special event.

The new 12.9-inch iPad Air, the report claimed, would have the same miniLED backlighting currently found on the larger iPad Pro, using the leftover inventory from the current Pro as that model switches to OLED. That was exciting news.

But now, Ross Young, the analyst who made the claim, has changed his mind. The new prediction, shared with paid subscribers only, is that the miniLED technology won’t be coming to the iPad Air, in either size.

300x250x1

While it made sense that the inventory could be maximized in this way, it now “makes sense” that it won’t.

Young says that while he’d heard from supply chain sources that it would, he’d now had contact from “even more supply chain sources” that it won’t.

And the reason this change of heart now makes sense is that this miniLED technology is expensive, so it would be surprising if it made it to the iPad Air, which is more affordable than the Pro.

That’s not quite all the analyst shared. He also said that there are now reports of a new iPad coming later in the year. This is a 12.9-inch iPad, with miniLED backlighting and it could arrive between October and December this year.

function loadConnatixScript(document)
if (!window.cnxel)
window.cnxel = ;
window.cnxel.cmd = [];
var iframe = document.createElement(‘iframe’);
iframe.style.display = ‘none’;
iframe.onload = function()
var iframeDoc = iframe.contentWindow.document;
var script = iframeDoc.createElement(‘script’);
script.src = ‘//cd.elements.video/player.js’ + ‘?cid=’ + ’62cec241-7d09-4462-afc2-f72f8d8ef40a’;
script.setAttribute(‘defer’, ‘1’);
script.setAttribute(‘type’, ‘text/javascript’);
iframeDoc.body.appendChild(script);
;
document.head.appendChild(iframe);

loadConnatixScript(document);

(function()
function createUniqueId()
return ‘xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx’.replace(/[xy]/g, function(c)
var r = Math.random() * 16 );

const randId = createUniqueId();
document.getElementsByClassName(‘fbs-cnx’)[0].setAttribute(‘id’, randId);
document.getElementById(randId).removeAttribute(‘class’);
(new Image()).src = ‘https://capi.elements.video/tr/si?token=’ + ’44f947fb-a5ce-41f1-a4fc-78dcf31c262a’ + ‘&cid=’ + ’62cec241-7d09-4462-afc2-f72f8d8ef40a’;
cnxel.cmd.push(function ()
cnxel(
playerId: ’44f947fb-a5ce-41f1-a4fc-78dcf31c262a’,
playlistId: ‘aff7f449-8e5d-4c43-8dca-16dfb7dc05b9’,
).render(randId);
);
)();

This is intriguing. What could it be? Assuming that the iPad Pro and iPad Air are released in May, it’s extremely unlikely either will be updated later in the year. And if the iPad Air isn’t pricey enough for miniLED to be included, what tablet could Apple be introducing that is the same size as the bigger Pro, with a pricey screen tech, which would sit between the Air and the Pro, it seems?

Young is highly reliable, but this seems slightly preposterous to me. The only other iPad in the range due a refresh is the regular iPad (at 12.9-inches, the iPad mini is clearly out of the picture) and that doesn’t seem likely either.

It seems to me that any regular iPad will almost certainly have the same screen size as now, 10.9 inches. The regular iPad only grew to this size screen in the current generation, and Apple almost never changes designs after one iteration.

Perhaps things will become clearer as the year goes on.

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Tech

Woman who left beaten dad on floor for 2 days was 'overwhelmed' with his care, judge told – CBC.ca

Published

 on


A Calgary woman who abused her sick, 77-year-old father was “overwhelmed” at the task of caring for him, a judge heard Wednesday at a sentencing hearing. 

In January, Tara Picard, 52, pleaded guilty to charges of assault and failing to provide the necessaries of life after her father (whom CBC News is not naming) was found injured on a basement floor, where he’d been lying for two days. 

On Wednesday, prosecutor Donna Spaner and defence lawyer Shaun Leochko asked the judge to allow Picard to serve her sentence in the community under conditions as part of a conditional sentence order.

300x250x1

Justice Indra Maharaj agreed to a two-year conditional sentence for Picard followed by a year of probation. 

“There is no doubt she became overwhelmed,” said Spaner in her submissions. “There is no question Ms. Picard has remorse.”

Leochko told the judge that caring for her father “was really more than [Picard] could handle.”

Maharaj heard that Picard is Indigenous and was the victim of abuse growing up. She lives in a sober dorm-style facility and is working with a mental health and addictions navigator, according to Leochko.

A ‘willingness to give back’

As part of the sentence, Picard must complete 300 hours of community service. 

Justice Maharaj commended Picard for “taking that on.”

“That shows me Ms. Picard sincerely does recognize what has happened here,” said the judge. 

“What I interpret from that is Ms. Picard’s willingness to give back to her community.”

During Picard’s plea, court heard that in November 2021, Picard and her father fought over his drinking. 

Nurses discover victim

The victim suffers from a number of medical issues, including diabetes, heart disease, dementia and alcoholism.

At the time, home-care registered nurses were assigned to help provide supplementary care.

Nurses found the victim wearing a soiled adult diaper and suffering from two black eyes with blood on his head. 

He told the nurses who discovered him that he’d been there for two days. 

Picard admitted she knew her father had fallen and she had “administered a number of physical blows.”

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Trending