It only takes a minute to feel productive on social media.
You answer a few tweets, click like on a few photos you see on Facebook, and post a new recipe on Instagram. This micro-productivity teases your brain and gives you dopamine rewards that feel legitimate, almost like real work.
Then the minute ends. Did you accomplish anything? Maybe not.
The problem is that moving from one app to another so quickly causes tension because our brains are not wired to make that many decisions so quickly. We’re always on overload, even as those feelings of extreme productivity make us feel good about our work.
Feeling good is not the same as accomplishing something. Our brains don’t quite grasp that, because finishing a task is often the goal, not making progress.
Think of it this way. Let’s say you need to type up a report for your boss about a new project starting this fall. You need to put some thought into the work, and type up sections that are insightful.
The entire process might take you an hour or two, and when you are done, you have a finished document you can share with others. The project can move forward, other people can contribute to the effort, and you have added real value to the firm.
On social media, you can type just as much text, click as many buttons, and even transmit the same number of bits and bytes. In fact, you can probably produce more text and send more information over digital channels. Your fingers might hurt, your back aches — the laptop still chirps at you that it needs a charge. You drink coffee and have to think hard.
But look back at the time you spent. Sharing those tweets, posting that content for others to see, and clicking all of those links mimics real work but when you are done, you might not have anything to show for it but a few memes and quips you transmitted to the masses. No project moves forward, no coworkers can finish their own tasks, the company won’t be able to show you did anything that is quantifiable.
It’s not good news for anyone.
Now, if you work in social media marketing and schedule posts for a content marketing effort, this is not true for you. You can accomplish great things for a company and advance a cause. Most of us don’t have a job like that. We’re all living in the illusion of real work on social media and doing “stuff” that seems helpful and purposeful, but it isn’t.
How do you change that? I’m not about to suggest you avoid the apps altogether. For one thing, that doesn’t work. Quitting platforms just means you will find other ways to do fake work, because fake work is far easier and, as I mentioned, makes you feel like you are accomplishing as much (if not more) when you are constantly clicking and sharing.
Instead, I recommend a totally different strategy. It’s called timed usage, and it’s an idea I’ve been mentioning quite often lately. (I even wrote a book about it.) The idea is to set a timer for any activity that feels like real work as a way to make sure you don’t overload your brain. It means, you set a goal for social media (and other tasks like email) within a set window, and then move on to something else when the clock runs out.
It works. I’ve been timing myself doing tasks online for years. It teaches you to set parameters so you can avoid getting stuck in a loop of unproductivity that feels productive. If you want to try the system, here’s a quick challenge to test your social media obsession.
If you try the challenge, ping me by email so we can compare notes. After that, try timing yourself when you use social media and stop clicking once the timer runs out.
Wonder Media Network’s Jenny Kaplan Mulls Podcaster’s Next Move – Forbes
Wonder Media Network Chief Executive Jenny Kaplan is figuring out how to turn her passion for podcasts into a business that can remain viable over the long run.
The New York-based company, which Kaplan co-founded in 2018, aims to appeal to audiences either overlooked or ignored by the mainstream media.
“We really wanted to start an organization that was a media company that was based in politics, business and culture, where women were perhaps our first core audience but where we had this big mission of amplifying underrepresented voices,” Kaplan said in an interview.
Wonder Media Network makes money selling advertising and sponsorships on its line-up of 26 original shows, including Encyclopedia Wommanica, The Brown Girls Guide to Politics, and Majority 54. It also produces podcasts for corporate clients such as Microsoft
, and Spotify for a fee.
Wonder Media Network is facing the same competitive pressures for advertisers and listeners that lead to the sales in recent months of Bill Simmons’ Ringer Podcast network, Wondery and Stitcher. The industry consolidation shows no signs of slowing
“As more and more people produce podcasts, discoverability gets harder,” Kaplan said in an interview. “So we have been approached (about a sale) and are open to conversations. Our goal from the beginning has been to create a company that can be successful on its own and produces the kinds of shows that we want.”
Kaplan declined to be more specific about a potential Wonder Media Network sale.
Unlike other podcasters, Wonder Media Network typically doesn’t sell ads using pricing based on CPMs, or cost per thousand (listeners), preferring monthly or seasonal deals.
According to Kaplan, the company’s approach to advertising enables it create better-produced ads that fit seamlessly with the content Wonder Media Network is creating.
“They sound better and feel better to the listeners, the hosts and the sponsors,” she said.
Kaplan funded Wonder Media Network launch along with Chief Marketing Officer Shira Atkins, who also co-founded the company. New Media Ventures, a venture fund and a network of investors that backs progressive-minded companies, has also invested in Wonder Media. According to Kaplan, Wonder Media Network was cash-flow positive and profitable in less than a year and continues to make money.
Like other podcast producers, Wonder Media Network is willing to tackle complicated stories at a time when online publishers are pressuring writers to produce sensationalist clickbait content like listicles that they hope will drive traffic to their sites.
“Podcasts are getting longer and more intricate,” Kaplan said. “People want to examine perspectives and different opinions in podcasting in a much longer form.”
Wonder Media Network’s first show was Women Belong In The House, which chronicled her mother Kathy Manning’s campaign for the U.S. Congress in North Carolina and the challenges facing other female candidates seeking elected office.
Manning lost her first election in 2018 but succeeded two years later after a court-ordered redistricting made the district friendlier for Democrats. Before her victory, the seat had been in Republican hands since 1985.
“I had always been obsessed with politics and storytelling, which is why I got to journalism, to begin with, at least the storytelling side of things,” Kaplan said. “And so I had this front-row seat to look at what it’s like to run for office. I was obsessed with trying to figure out and diving into why there are so few women in office.”
Media mogul Allan Slaight dies at age 90 – moosejawtoday.com
Media mogul and philanthropist Allan Slaight, the former CEO of Standard Broadcasting and a past president of Global Television and Slaight Communications, has died. He passed away peacefully at his Toronto home Sunday. He was 90.
Born in Galt, Ont., Slaight was the son of a newspaperman who moved the family to Moose Jaw, Sask., when he bought the Moose Jaw Times-Herald in 1945 and then local radio station, CHAB-AM.
Slaight started his career at CHAB-AM in 1948 at age 17 as a reporter, going on to host late-night jazz program, Spins and Needles. Stops at CFRN, CJCA and CHED Edmonton followed before he headed east to Toronto in 1958 to join CHUM as program and promotions manager, guiding the station through its format transition to rock ‘n’ roll and unseating rival station, CKEY.
He went on to serve as program director and by 1965 was appointed Vice-President of Radio CHUM-1050 Ltd.
The following year, Slaight stepped away from conventional broadcasting and uprooted to England to establish a sales agency for pirate radio station Radio Caroline, which broadcast 12 miles off the English coast in international waters in protest of the BBC’s broadcasting monopoly.
He returned to Toronto in 1967, launching advertising and communications firm Allan Slaight Ltd., which partnered with Stephens & Towndrow to service radio and TV advertising, and where Slaight was appointed president and managing director.
By 1970, he had formed Slaight Broadcasting, raising $2.5 million to buy CFGM 1310 AM in Richmond Hill, ON. He went on to acquire a stake in CFOX Montreal, going on to merge the stations with IWC Communications, which saw Slaight acquire cable systems in Mississauga, Barrie, and Orillia as well-as CHOK Sarnia.
Later that year, he’d also acquire the debt-ridden Global Television Network, which was losing an estimated $1.5M a month.
In 1976, Slaight applied for an FM licence for a sister station to Toronto’s CFGM-AM with Q107 going to air on June 1, 1977, earning him status as the godfather of rock radio in Toronto.
From there, acquisitions like outdoor advertising business Urban Outdoors followed, and a 49% stake in Standard Broadcasting.
After a court battle, he would go on to buy 84.8 per cent of Standard’s shares for an estimated $110 million. The deal required Slaight to sell Q107 and CFGM, but brought CFRB, CKFM, CJAD-AM, CJFM-FM, Capital Radio in London, CJOH-TV, and CKTB and CJQR St. Catharines under his domain.
He continued to grow the company, branching out in the late 1980s into production and program syndication with the launch of Sound Source Networks, Standard Broadcasting’s syndication division.
In 2007, he authorized the sale of Standard Radio to Astral Media in a $1.08 billion deal. After 52 years in broadcasting and creating the largest privately held and solely owned media company in the country, Slaight stepped down as president and CEO of Standard Broadcasting, assuming the position of executive chairman of the board of directors of Slaight Communications.
At the time of his retirement, revenues exceeded $500 million, employing 1,500 full-time and 6,000 part-time employees.
In addition to broadcasting, Slaight was responsible for bringing the Toronto Raptors’ NBA franchise to Canada, holding a 39.5-per-cent share, alongside John Bitove Jr., and at one point owning 79 per cent of the team.
Over the years, the Slaight Family Foundation has also donated millions to causes from founding the Allan Slaight Radio Institute at Ryerson University to furthering music, arts, and cancer research.
Among the many accolades Slaight received over the years was induction into the Broadcast Hall of Fame in 1997. He received an Honorary Doctor of Commerce from Ryerson Polytechnic University in 2000 and was appointed a Member of the Order of Canada in 2001. In 2005, he received the the Walt Grealis Special Achievement Award for his contribution to the growth and development of the Canadian music industry.
He was honoured with a star on Canada’s Walk of Fame last December.
Article reprinted, courtesy Broadcast Dialogue.
Media Beat, Sept. 23, 2021 | FYIMusicNews – FYI Music News
Who’s David Cheriton?: Meet the Canadian billionaire who made an early bet on Google and calls himself ‘cheap’
…After the US$220-million Cisco deal, “a bunch of people at Stanford thought I must know something about startups and business,” he told the Financial Post.
That included two Stanford PhD students, Larry Page and Sergey Brin, who approached Cheriton with what they believed was great internet search technology. They wanted to license the technology, and despite Cheriton’s caution (“It’s just really hard to turn your baby over to somebody else to raise it,” he told them) he connected the pair with an intellectual property lawyer, to help search for a licensing partner. Along the way, Yahoo! turned down an offer to buy the Google technology for — brace yourself — $2 million. “Everybody makes mistakes,” Cheriton said. “Not many people make that big of a mistake.” – Quentin Casey, Financial Post
Corus Entertainment Inc. says the proposed acquisition of Shaw Communications Inc. by Rogers Communications Inc. would have a “detrimental impact” on local news production, as annual payments from Shaw to Corus’s Global News television network would stop. – Alexandra Posadzki, The Globe and Mail
In court documents, the independent telecom argues that the regulator erred by reverting to the 2016 rates instead of again going through the process of calculating the cost of providing service. – Alexandra Posadzki, The Globe and Mail
The two parties voted together more than 600 times in Parliament since 2004, blocking dozens of progressive bills, data shows. – Martin Lukacs & Ben Cuthbert, The Breach
It is election day in Canada following a late summer campaign in which the focus was largely anything but digital issues: Covid, climate change, Afghanistan, and affordability all dominated the daily talking points. The digital policy issues that grabbed attention throughout the spring – Bill C-10, online harms, wireless pricing – were largely absent from the discussion and in some cases even from party platforms. Laura Tribe, the executive director of OpenMedia, joins the Law Bytes podcast to discuss digital policies and the 2021 election campaign. Our conversation walks through a wide range of issues, including the surprising omission of wireless pricing from the Liberal platform, the future of Bill C-10, and the failure of privacy reform to garner much political traction.
The podcast can be downloaded here, accessed on YouTube, and is embedded below. Subscribe to the podcast via Apple Podcast, Google Play, Spotify or the RSS feed. Updates on the podcast on Twitter at @Lawbytespod.
With the 2020/21 broadcast year now at a close, final data from Numeris confirms that Bell Media’s entertainment specialty channels continue to achieve record growth and rankings, claiming the top three spots for entertainment specialty channel among Adults 18-49 and a total of five in the Top 10 among Adults 25-54. – Press release
Publications such as Maclean’s, The Logic, select Postmedia and Black Press papers, Daily Hive, and The Epoch Times benefited from emergency funding the Trudeau government has provided during the Covid-19 pandemic. But the news outlets that received the latest round of tens of millions of dollars in 2021 emergency funding have not been disclosed to the public. The funding initiatives add to other government funding pools some of the recipients were already benefiting from. – Jonathan Bradley, Canadaland
New report highlights how Gen Z is driving music streaming growth – but don’t count out traditional radio, either
A new report detailing US Media Consumption looked at several factors that have changed American adult behaviour since the pandemic. It reveals that for the first time, more Americans are streaming video content than watching live TV. But it also contains some important insights into how 18–24-year-olds interact with audio content.
Notably, 63% of Gen Z respondents said they listen to streamed music daily. 56% of that same category (18-24) said they have never listened to an audiobook. And 44% say they have never listened to a single podcast. Around 22% of Gen Z respondents said they listen to radio daily. – Digital Music News
Piers Morgan has issued a breaking news alert about his own career, following the announcement that he is rejoining Rupert Murdoch’s News Corp after almost three decades.
The ex-Good Morning Britain presenter has signed a global deal that includes two weekly columns for the New York Post and The Sun, along with helping to launch a new channel, named talkTV.
The station will offer a mix of “hourly news bulletins, sports and entertainment shows as well as current affairs, debate, opinion and documentaries”, the group said in a statement.
The channel will launch in early 2022, with Piers Morgan’s new weeknight show being its main draw. – Roisin O’Connor, Independent (UK)
He may be 90, god bless him, but Rupert Murdoch can still smell blood in the water. GB News, it is fair to say, is a bit of a wounded beast in the shark-infested waters of the British media, not waving to its few remaining viewers, but drowning. Having previously swam away from the territory, Murdoch now spies an opportunity.
He’s watched GB News make its mistakes, waited until its only serious asset, Andrew Neil, left and now he’s circling and is going to launch his own channel, talkTV, next Spring. He’s going to put it out on every available medium, including Freeview and the web, he’s going to back it with the full resources and advertising heft of his media empire, and he’s signed up Piers Morgan, the big fish that got away from GB News. Nigel Farage will be left croaking on his precarious raft, like one of the migrant dinghies in the English Channel he so loves to hate.
But the thing about talkTV is that it might actually work. – Sean O’Grady, Independent (UK)
Seventeen media associations in the Americas and other regions today called, through a public statement, for a “fair and reasonable” remuneration for the publication of journalistic content on digital platforms.
The institutions comprise more than 40,000 media from Canada, United States, Mexico, Honduras, Jamaica, Dominican Republic, Colombia, Ecuador, Peru, Brazil, Bolivia, Chile, and Argentina.
In addition to payment for content and advertising concentration, the associations pay special attention to algorithms, saying that their opacity discretionally affect the production and distribution of content. – Jamaican Observer
When Texas recently passed SB 8, it not only turned Roe v. Wade on its head, leaving millions of women more vulnerable, it unveiled the latest and trickiest weapon in the conservative culture wars.
SB 8 outsources enforcement to private citizens, allowing any person to sue abortion providers or people who “aid or abet” them. In the wake of the law taking effect, many commentators (darkly or excitedly) imagined how else this could be used: Could, say, New York confer standing on its citizens to sue gun shops?
This weapon is already being deployed throughout the country. In Tennessee, students and teachers can now sue schools if they “encounter a member of the opposite (biological) sex in a multi-occupancy restroom.” In Florida, any student who claims to have been “deprived of an athletic opportunity” because a transgender athlete took their place is now bestowed with a private cause of action against the school. Missouri recently passed the “Second Amendment Preservation Act,” which not only serves as an assault on the supremacy clause, but grants $50,000 in damages to any party whose right to bear arms is deprived. And Kentucky citizens can now file a complaint with the attorney general if a teacher within their school district teaches critical race theory resulting in withdrawn funding from the school. – Scott Pilutik, Slate
From studying usage data to conducting their proprietary quantitative and qualitative interviewing, they’ve got a bead on digital media trends and how their audience consumes content.
For both broadcasters and podcasters, monitoring the Washington Post’s activities is just plain smart. Same with the New York Times. They’re conducting and commissioning more research than most radio operations and podcast networks.
So, four main takeaways here, for commercial, public, and Christian radio, all of which can reap important lessons: – Jacobs Media
For some of the jobs available, people don’t have the right skills, or at least the skills employers say they’re looking for. Other jobs are undesirable — they offer bad pay or an unpredictable schedule, or just don’t feel worth it to unemployed workers, many of whom are rethinking their priorities. In some cases, there are a host of perfectly acceptable candidates and jobs out there, but for a multitude of reasons, they’re just not being matched.
There are also workers who are hesitant to go back — they’re nervous about Covid-19 or they have care responsibilities or something else is holding them back.
The result is a disconnected environment that doesn’t add up, though it feels like it should. – Rani Molla & Emily Stewart, recode
Politics Briefing: Quebec introduces legislation to ban pandemic-related protests near hospitals, other facilities – The Globe and Mail
Japan’s ruling party puts legacy of Abenomics in focus.
Taiwan blasts China for Pacific trade pact threats
Silver investment demand jumped 12% in 2019
Europe kicks off vaccination programs | All media content | DW | 27.12.2020 – Deutsche Welle
Iran anticipates renewed protests amid social media shutdown
News22 hours ago
Canada fossil fuel workers want victorious Trudeau to keep retraining pledge
Business22 hours ago
Police in Quebec seek man for punching nurse over wife’s COVID-19 shot
Health22 hours ago
New Zealand’s Ardern says lockdowns can end with high vaccine uptake
Business22 hours ago
BlackBerry beats quarterly revenue expectations on cybersecurity boost
Art23 hours ago
All Aboriginal art is political: you just need to learn how to read it – The Guardian
Health20 hours ago
B.C. reports 759 new COVID-19 cases and 10 deaths, 1 death in Island Health – CHEK
Tech9 hours ago
U.S. social audio app Clubhouse launches ‘wave’ feature for private chats
Politics9 hours ago
Mail-in delays and recounts: Canada’s election tallying drags on.