Think about the last time you picked up a book from the store. What was the first thing that caught your eye? More than likely, it was the cover of the book. The cover is one of the most important aspects of any piece of marketing, and it’s especially important for books. Why product packaging, the beauty and design of it are so important and how to make customer-friendly packaging that will help sell your books? Keep reading to find out whether you are running a small handmade cupcake business or waiting for some great casino bonuses!
Many marketing rules often overlap with the laws of life. This rule works especially well in the mass-market retail market. Numerous marketing studies show that one out of three consumers make a decision about purchasing a mass-market product directly at the point of sale. The manufacturer has only about 10 seconds to make a favorable impression. How attractive the new label and name prove to be, and how closely they match the inner perceptions and tastes of most consumers, determines the fate of the product from trial purchases to regular consumption.
There are fewer and fewer opportunities for a manufacturer or retailer to make regular contact with the customer. Consequently, today it is necessary to think much more carefully and plan all marketing communications of the company: packaging, price, advertising, publicity, sales support and others.
Interestingly, the role of packaging and labels and point-of-sale design is increasing, while the role of traditional advertising is declining. The results of marketing studies have shown that the main reason for choosing mineral water, as well as the requirements for the product are:
- purity and environmental friendliness of the drink;
- healthful effect.
During the preparation of alternative creative solutions was an opportunity to test different approaches to create a product. This included testing different graphic solutions:
- types of fonts (straight or slanted, chopped or serif, etc.)
- colours, both the main element and the background of the label;
- content of the main graphic element (lake, droplet, “clean” graphics, and more).
Comparing the test results for different creative solutions makes a reasoned conclusion about which image, expressed in graphics, is closest to consumers. Most consumers described labels using images directly related to water and freshness:
- a spring high in the mountains;
- a forest stream;
- a mountain waterfall;
- ice cubes;
- natural scenery;
- dew, droplets, and more.
Therefore, all the visuals have to be related to the themes above. The association game is very serious for marketing; words, colours, design, texture, everything. You need to be able to sell a product in maybe a few seconds while you have a customer’s attention and be able to grab it.
Trials and testings are absolutely necessary for you to make a customer-friendly packaging. Next time you want to reinvent your design, make at least 5 more alternatives and make strangers choose which of them, in their opinion, is more buy-able.
Once you catch that intuition, you will navigate through it with more ease and more creative approaches. Still, the rules are the same: packaging is important, sometimes maybe even more than the quality.
Story from the Cyber Frontlines
Long ago, but not too far away, in one of my past lives, I used to manage the online operations for a bustling retail brand. It was a colorful, kid-friendly virtual wonderland known for its cheeky prints, chirpy characters, and evergreen joie de vivre. However, there was another side to this fun façade, an unseen realm perpetually under siege. Among the numerous safety protocols and countless lines of code, we fought an incessant cyber-war, forever alight with skirmishes and strategic defenses.
Armoring the Cyber Stronghold
Selecting the right platform is the cornerstone of any secure online presence. In our story, we opted for a reputable e-commerce platform with significant market presence and advanced inbuilt safety features. Reliable platforms usually mean fewer vulnerabilities. They also come with a dedicated security team that regularly rolls out updates and patches. During my years at the helm, I witnessed a flurry of urgent midnight updates, each one addressing newly discovered vulnerabilities. The vital lesson here is to ensure you install these patches promptly and regularly.
SSL certificates, though they may sound technical, are one of the easiest yet powerful security upgrades you can adopt. This encryption tool prevented potential interception of sensitive information between the user’s browser and our site—yet another bulwark to impede the progress of cyber invaders.
We cannot talk about fortifications without discussing the potential armor breaches. Unfortunately, human error, often in the form of weak password policies, is a recurrent kink in the armor. To counter these vulnerabilities, we maintained a robust password policy requiring a mix of alphanumeric and special characters. This policy, when paired with mandatory regular updates, significantly enhanced our safety measures.
Lastly, we utilized an assortment of digital security tools. Website firewalls, security plugins, scanner tools, and even the humble CAPTCHA contributed to presenting advanced cyber deterrence. Access to these tools depended on the chosen platform, a factor to consider when setting up a secure online presence.
Lessons from the Cyber Kingdoms
One of the many retail websites that have significantly benefitted from implementing robust website security measures is well-known children’s brand. Implementing thorough security protocols, up-to-date SSL certificates, and regular security audits resulted in a drastic reduction in data breach.
The same success was echoed in another kid’s e-commerce platform that faced attempted breaches. Here, strong password policies, combined with additional layers of verification, staved off any potential security breach. You can read more about their success story here.
Navigating the Cyber Seas
Merely having top-tier security systems is not enough. The rolling out of these measures confronts two significant barriers – technical difficulties and cost issues. However, these challenges are conquerable with effective planning and strategies.
To tackle technical difficulties, investing in a dedicated IT team and providing them with the necessary resources and training is crucial. This team, capable of handling any technical issue, can implement updates and fixes diligently, securing your website from potential breaches.
In addressing cost issues, consider it an investment. Remember that the potential harm a security breach can wreak ranges from financial losses to irreversible damages to reputation. Adopt a tiered implementation approach, starting with affordable solutions such as strong password policies, gradual enhancements to SSL certificates, and eventually a holistic security system.
Being prepared always makes a world of difference. In today’s world where the cyber realm goes hand in hand with our physical space, the same holds for the security of our digital strongholds.
An Unforgettable Lesson in Website Security
Let me share an anecdote about a time when one of my clients, a prominent retailer in the children’s fashion industry, faced a massive security issue that nearly brought their brand to its knees. It was a typical Tuesday afternoon when I received a frantic call from the client. Their online store had been hacked, and customer data was compromised. It was a nightmare situation, one that they never foresaw. This experience was a wake-up call, not just for them, but for me as well, about the importance of website security, especially in the realm of kids’ retail.
The Risks of Unsecured Kids’ Retail Sites
Children are an easy target for cybercriminals. Their innocence and lack of awareness make them vulnerable to scams, fraud, and identity theft. When a kids’ retail website does not prioritize security, it exposes its young users to a host of risks.
- Children’s Data Misuse: Personal details such as names, addresses, and even photos can be harvested and used for malicious purposes. This can range from creating fake profiles to conducting targeted scams.
- Consequences of a Security Breach: In a worst-case scenario, credit card information can be stolen resulting in financial loss. The breach can lead to legal implications, not to mention, a significant loss of customer trust and brand reputation.
Why is Security Essential for Kids’ Retail Sites?
As administrators, owners, or marketers of kids’ retail sites, it is our responsibility to ensure a safe online shopping experience for our young customers. Let’s explore a few reasons why website security should be non-negotiable.
- Protecting Users’ Sensitive Information: A secure website uses encryption to protect sensitive information, ensuring that even if data is intercepted, it cannot be read or misused.
- Maintaining Brand Reputation: A secure shopping environment builds customer trust. In contrast, a single security breach can cause irreversible damage to your brand’s reputation.
Prioritize Website Security
Understanding why website security is crucial for kids’ retail sites is the first step. The next, and arguably more important step, is to take action. It’s time to review your website security measures, identify any potential vulnerabilities, and fix them. Remember, when it comes to website security, prevention is always better than cure.
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Amid India-Canada row, Elon Musk accuses Canadian PM Justin Trudeau of ‘crushing free speech’; here’s why
Amid the ongoing India-Canada row, SpaceX founder and CEO Elon Musk has slammed the Justin Trudeau government in Canada for ‘crushing free speech’ in the country. His remark came in wake of a recent order of the Canada government which issued an order to make it compulsory for online streaming services to formally register with the government for ‘regulatory controls’.
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This is not the first time the Trudeau government is accused of acting against free speech. Last year, in February 2022, Trudeau had invoked emergency powers for the first time in country’s history to arm his government with more power to respond to the trucker protests, who were opposing the vaccine mandates at that time. Three days later he invoked the War Measures Act, the predecessor to the Emergencies Act, and sent troops into Quebec and other provinces. The crisis ended, but only after the separatist group killed the cabinet minister.
Meanwhile, Canadian PM has created an uproar since he alleged India’s role in the killing of Khalistani terrorist Hardeep Singh Nijjar. India, however, has outrightly rejected his claims, calling it ‘absurd’ and ‘motivated’.
Notably, Canada has yet to provide any public evidence to support the claim about the killing of Hardeep Singh Nijjar. India has suspended its visa services in Canada, following Canadian Prime Minister Trudeau’s allegations of Indian involvement in the killing. Canada is home to about 770,000 Sikhs, the highest population outside India’s Punjab.
Amid strained ties, India issued an advisory for its citizens and those who are travelling to Canada to exercise “utmost caution in view of growing anti-India activities and politically-condoned hate crimes and criminal violence” in the country.
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