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How to Make Customer-Friendly Packaging: The Importance of Book Covers

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Think about the last time you picked up a book from the store. What was the first thing that caught your eye? More than likely, it was the cover of the book. The cover is one of the most important aspects of any piece of marketing, and it’s especially important for books. Why product packaging, the beauty and design of it are so important and how to make customer-friendly packaging that will help sell your books? Keep reading to find out whether you are running a small handmade cupcake business or waiting for some great casino bonuses!

 

Packaging

Many marketing rules often overlap with the laws of life. This rule works especially well in the mass-market retail market. Numerous marketing studies show that one out of three consumers make a decision about purchasing a mass-market product directly at the point of sale. The manufacturer has only about 10 seconds to make a favorable impression. How attractive the new label and name prove to be, and how closely they match the inner perceptions and tastes of most consumers, determines the fate of the product from trial purchases to regular consumption.

There are fewer and fewer opportunities for a manufacturer or retailer to make regular contact with the customer. Consequently, today it is necessary to think much more carefully and plan all marketing communications of the company: packaging, price, advertising, publicity, sales support and others.

Interestingly, the role of packaging and labels and point-of-sale design is increasing, while the role of traditional advertising is declining. The results of marketing studies have shown that the main reason for choosing mineral water, as well as the requirements for the product are:

  • thirst-quenching;
  • purity and environmental friendliness of the drink;
  • healthful effect.

 

During the preparation of alternative creative solutions was an opportunity to test different approaches to create a product. This included testing different graphic solutions:

  • types of fonts (straight or slanted, chopped or serif, etc.)
  • colours, both the main element and the background of the label;
  • content of the main graphic element (lake, droplet, “clean” graphics, and more).

Comparing the test results for different creative solutions makes a reasoned conclusion about which image, expressed in graphics, is closest to consumers. Most consumers described labels using images directly related to water and freshness:

  • a spring high in the mountains;
  • a forest stream;
  • a mountain waterfall;
  • ice cubes;
  • natural scenery;
  • dew, droplets, and more.

Therefore, all the visuals have to be related to the themes above. The association game is very serious for marketing; words, colours, design, texture, everything. You need to be able to sell a product in maybe a few seconds while you have a customer’s attention and be able to grab it.

Trials and testings are absolutely necessary for you to make a customer-friendly packaging. Next time you want to reinvent your design, make at least 5 more alternatives and make strangers choose which of them, in their opinion, is more buy-able.

Once you catch that intuition, you will navigate through it with more ease and more creative approaches. Still, the rules are the same: packaging is important, sometimes maybe even more than the quality.

 

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‘McGregor-Mayweather rematch in the making’

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Los Angeles, United States of America (USA)- Fighthype.com has reported that Conor McGregor and Floyd Mayweather are in discussions over holding a second bout.

Mayweather beat McGregor in their huge clash back in June 2017 but McGregor has hinted at a possible rematch in a post on his Instagram account.

The UFC superstar posted a cryptic post hinting at a second bout by sharing a picture of their 2017 clash and writing, “I accept.”

However, it’s uncertain as to whether a rematch between the pair would be another exhibition bout, or whether Mayweather would make it one more professional fight.

Meanwhile, YouTuber, Jake Paul, has repeatedly claimed that Mayweather still hasn’t paid him following last year’s exhibition bout. Their eight-round exhibition bout went to a draw as Mayweather was unable to knockout Paul, “Floyd Mayweather is broke. I have been saying it all the time. I think he probably spent it on the girls he pays to be around him. He’s hard to hit, but even harder to collect money from. Who should I fight next?”

However, Mayweather has since dismissed the accusations claiming that Paul has suggested that the pair should have a second exhibition bout.

“This is the guy who said he didn’t get paid, which we know is truly false, which is why I don’t entertain the bull*** a lot of the time. We know he got paid and if he didn’t get paid he wouldn’t be trying to get another payday. It is so crazy that Logan Paul wants to do an exhibition again but it is the same guy that said he didn’t get paid. It is what it is,” said Mayweather.

Mayweather was expected to earn US$64 million from the fight, with Logan receiving US$18.5 million of the purse.

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G7: Canada to elevate small Commonwealth nations' concerns – CTV News

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KIGALI, Rwanda –

Prime Minister Justin Trudeau headed to the G7 summit in Germany on Saturday without a consensus from the Commonwealth to condemn the Russian invasion of Ukraine, but with a chorus of countries calling for help to overcome the fallout of the war.

Trudeau and Foreign Affairs Minister Melanie Joly arrived in Kigali, the capital of Rwanda, on Wednesday for the Commonwealth Heads of Government meeting, which has been dominated by the concerns of nations that are suffering from food scarcity. Trudeau departed for the G7 talk slater in the day.

In the final communique from the Commonwealth summit, the 54 participating countries said they discussed the conflict in Ukraine, ” underscored the need to respect the territorial integrity and sovereignty of all states,” and ” emphasized that all countries must seek peaceful resolution to all disputes in accordance with international law.”

The countries stopped short of condemning Russia, as Trudeau and United Kingdom Prime Minister Boris Johnson have done throughout the summit.

“I can assure you that the topic of standing up for Ukraine was much discussed,” Trudeau said at a press conference following the conclusion of the summit, referencing “strong language” in the communique.

Most Commonwealth Nations condemned Russia’s actions at a United Nations vote in March, but 10 abstained. Among them was India, whose Prime Minister Narendra Modi opted not to attend the Commonwealth summit and instead spoke virtually with the leaders of Russia, China, Brazil and South Africa.

Trudeau said Russian President Vladimir Putin has run a disinformation campaign and has even been “telling outright lies,” including blaming the food security crisis on Western sanctions against Russia.

He said food shortage stems from Russia’s illegal actions, including blockade at key ports, as well as the deliberate targeting of Ukrainian grain storage facilities through cruise missile strikes.

“I was very clear with our friends and partners around the table, and not just clear on Russia’s responsibility, but on how Canada and the West are stepping up,” Trudeau said.

Canada will be raising the growing threat of famine at the G7 in Schloss Elmau Germany, Joly said.

She said Canada was in “listening mode” at the Commonwealth meetings, where leaders of smaller nations were able to speak without the dominating presence of the United States, Russia and China.

“What is clear to us is that Russia is weaponizing food and putting a toll on many countries around the world, and putting 50 million lives at risk,” Joly told reporters Friday in Rwanda.

Trudeau had attempted to meet with the chair of the African Union Commission, Moussa Faki Mahamat, for several days during the Commonwealth summit but the sit-down was repeatedly postponed and eventually cancelled.

Shortly after Trudeau arrived in Rwanda, the government announced Canada would dedicate a new ambassador to the African Union, which has suffered from the food shortages inflicted on the continent as a result of the warin Ukraine.

Both Ukraine President Volodymyr Zelenskyy and Putin have met with representatives of the African Union, with Russia blaming sanctions against its government for stopping the flow of grain.

At the conclusion of the Commonwealth summit, Trudeau announced $94 million in funding for various education initiatives and $120 million to support gender equality and women’s rights in Commonwealth countries.

Some of the other voices the prime minister has promised to centre at his international meetings, including the G7 summit,

belong to youth leaders who spoke at a Saturday-morning event focused on issues facing young people around the world.

Some of the delegates spoke about the devastating effects of climate change, particularly around remote island nations where infrastructure cannot withstand natural disasters and rebuilding efforts take years. The onslaught takes a toll on education and health services, one delegate told the forum.

This report by The Canadian Press was first published June 25, 2022.

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New federal task force to review Canada’s immigration, passport delays – Global News

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The federal government has created a special task force to help tackle the major delays with immigration applications and passport processing that have left Canadians frustrated.

In a statement announcing the new task force, Prime Minister Justin Trudeau said the federal government knows the delays are unacceptable, and will continue to do everything it can to improve the delivery of the services in an efficient and timely manner.

Read more:

Passport renewal wait times now online as Ottawa looks to address long lineups

Trudeau said the new task force will help guide the government to better meet the changing needs of Canadians, and continue to provide them with the high-quality services they need and deserve.

Ten cabinet members will spearhead the new committee, which will review how services are delivered, and identify gaps and areas for improvement.


Click to play video: 'New passport wait-time estimator shows system backlog'



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New passport wait-time estimator shows system backlog


New passport wait-time estimator shows system backlog – Jun 15, 2022

The committee will be expected to make recommendations outlining short- and longer-term solutions that would reduce wait times, clear out backlogs, and improve the overall quality of services provided.

Read more:

Canadian passport delays are frustrating travellers. What’s the fix?

In addition, the task force will monitor external issues, such as labour shortages around the world, which contribute to travel delays at home and abroad.

© 2022 The Canadian Press

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