adplus-dvertising
Connect with us

Tech

I Love That Respawn Is Willing To Take Risks With Apex Legends' Storytelling – GameSpot

Published

 on


Unlike most other triple-A games that launch after weeks or months of preview events and trailers, Apex Legends was announced and released on the same day. It was a bold strategy on Respawn’s part–a move that could have doomed the Titanfall spin-off from the beginning, especially since fans were clamoring for Titanfall 3, not another battle royale game. But the game didn’t die out, and Respawn’s willingness to continually advertise Apex Legends with unorthodox methods has allowed the battle royale to thrive in an industry that is, now more than ever, always battling for your time.

In preparation for Season 4: Assimilation and the one-year anniversary of Apex Legends, Respawn utilized another risky strategy: killing off a character before he even had a chance to appear in the game. The move concludes a months-long cat-and-mouse game between Respawn and the Apex Legends’ community, one that has ultimately done a stellar job at selling the story behind the game.

If you haven’t been keeping up with Apex Legends over the past few months, here’s a refresher. Revenant has been a name that’s been circulating in the community since 2019 when dataminers discovered the name in the game’s files. It’s been theorized for a while that the character would be added as a playable legend–something that seemed all but confirmed when an Apex Legends developer released, seemingly on accident, an image that featured the character in an early concept of Octane’s Gauntlet on Kings Canyon. When pressed by news outlets for further details or confirmation on Revenant’s existence, Respawn remained coy on the matter.

Revenant’s inclusion in the game seemed even more certain during Season 3: Meltdown, though, specifically during the Halloween-themed Fight or Fright event, which saw Pathfinder accidentally wandering into a different dimension, the setting of the Shadowfall mode. The announcer and host of the mode was a robotic entity whose overall shape and voice lines matched that of the datamined Revenant files. Given Respawn’s track record of teasing legends ahead of their release through in-game hints, it seemed likely Revenant would be Season 4’s new character.

Then Respawn dropped a bombshell during its Season 4 Reveal Devstream: the season would add ex-MMA fighter Forge to Apex Legends, not Revenant. To lend credence to the reveal, dataminers found files for Forge in Apex Legends long before the announcement–some dating back nearly as far as the ones for Revenant. For all intents and purposes, it seemed like fans had just gotten the prediction wrong. Several members of the community then assumed that Forge would come to Apex Legends first, to be followed by Revenant later–maybe within the same season or perhaps at the start of Season 5. The game itself seemed to further support this theory, with in-game assets changing to reflect the arrival of Forge and only minor details hinting at Revenant’s further involvement. Respawn followed-up these map changes with the announcement that an interview featuring Forge would debut on January 27. The interview would be held in the Sorting Factory on World’s Edge, and a news station set even appeared in the in-game location ahead of the video.

This was all revealed to be a smokescreen, however. During the interview, Revenant appeared and stabbed Forge in the back. In the game, the interview set was trashed and Forge’s chair was replaced by a death box that contains his medallion (which is unlocked as a gun charm if you loot it). After promoting Forge for nearly a week, Respawn just killed the character off–his reveal and inclusion in Apex Legends designed for a plot twist and shocking reveal of a completely different character.

Telling their dedicated playerbase that they’re going to do one thing when they actually plan on flipping the script is not a normal strategy for video game developers to take. Blizzard and Ubisoft do not announce new Overwatch Heroes or Rainbow Six Siege Operators only to then turn around and kill said characters before players even have a chance to try them. Tricking your playerbase and getting them hyped for something that never actually arrives in hopes the surprise twist will draw even greater interest can backfire if players think that you’re now delivering something that’s less than what you originally announced.

<div class="js-video-player-new av-video-player av-desktop-player av-video-on-demand is-vid-loading is-vid-noseek is-vid-show-controls " tabindex="0" data-id="2106661831" data-promo-id="0" data-video=""adCall":"host":"http://pubads.g.doubleclick.net/gampad/ads?","params":"iu":"/8264/vasia-gamespot/desktop/gamespot.com","impl":"s","gdfp_req":1,"env":"vp","output":"xml_vmap1","unviewed_position_start":1,"url":"[referrer_url]","correlator":"[timestamp]","cmsid":11409,"vid":6452059,"pp":"vpaid_js","custParams":"ptype":"feature_article","cid":"gs-1100-6473157","game":"apex-legends","genre":"action,first-person,shooter,tactical","con":"xbox-one,playstation-4,pc","publisher":"electronic-arts","embed":"autoplay","category":"games","partner":"desktop/gamespot.com","vid":6452059,"soundBasedSize":"normal":"640×480","muted":"640×483","none":"640×480","daiSsbUrl":"https://dai.google.com/ondemand/hls/content/2459129/vid/6452059/master.m3u8","daiMidRollHost":2500176,"adPartner":"desktop/gamespot.com","ageGateCookieName":"videoAgeGateBirthday","autoplay":false,"cms":"pi","contentRating":13,"countdownTime":0,"cuePoints":null,"datePublished":1580160960,"desktopAdPartner":"desktop%2Fgamespot.com","device":"other","guid":"gs-2300-6452059","id":6452059,"isDevice":false,"isLiveStream":false,"lengthSeconds":129,"mapp":"gamespot","mobileAdPartner":"mobile_web%2Fgamespot.com_mobile","partner":"gamespot","postPlayMax":100,"premium":false,"screenMediumThumb":"https://gamespot1.cbsistatic.com/uploads/screen_medium/368/3687506/3629510-gameplay_apexforgedeathboxlocation_20200127_aaron-sampson_gameplay.jpg","seekablePlaybacks":["html5","uvpjs"],"share":"linkUrl":"https://www.gamespot.com/videos/how-to-get-forges-gun-charm-now-in-apex-legends-ga/2300-6452059/","embedUrl":"https://www.gamespot.com/videos/embed/6452059/","embedHtml":"640":"","480":"","siteType":"responsive web","startMuted":false,"startTime":0,"title":"How%20To%20Get%20Forge%27s%20Gun%20Charm%20Now%20In%20Apex%20Legends%20-%20Gameplay","tracking":["name":"SiteCatalyst","category":"qos","enabled":true,"params":["name":"charSet","value":"UTF-8","name":"currencyCode","value":"USD","name":"siteType","value":"responsive web","name":"trackingServer","value":"om.cbsi.com","name":"visitorNamespace","value":"cbsinteractive","name":"heartbeatTrackingServer","value":"cbsinteractive.hb.omtrdc.net","name":"heartbeatVisitorMarketingCloudOrgId","value":"10D31225525FF5790A490D4D@AdobeOrg","name":"partnerID","value":"gamespot","name":"siteCode","value":"gamespot","name":"brand","value":"gamespot","name":"account","value":"cbsigamespotsite","name":"edition","value":"asia"],"name":"CNetTracking","category":"tracking","enabled":true,"params":["name":"host","value":"https://dw.cbsi.com/levt/video/e.gif?","name":"siteid","value":"6","name":"adastid","value":"597","name":"medastid","value":"599"],"name":"ComScore_ss","category":"qos","enabled":true,"params":["name":"c2","value":"3005086","name":"publishersSecret","value":"2cb08ca4d095dd734a374dff8422c2e5","name":"c3","value":"","name":"partnerID","value":"gamespot","name":"c4","value":"gamespot"],"name":"NielsenTracking","category":"tracking","enabled":true,"params":["name":"host","value":"https://secure-us.imrworldwide.com/cgi-bin/m?","name":"scCI","value":"us-200330","name":"scC6","value":"vc,c01"],"name":"MuxQOSPluginJS","category":"qos","enabled":true,"params":["name":"propertyKey","value":"b7d6e48b7461a61cb6e863a62"]],"trackingAccount":"cbsigamespotsite","trackingCookie":"XCLGFbrowser","trackingPrimaryId":"cbsigamespotsite","trackingSiteCode":"gs","userId":0,"uvpHi5Ima":"https://s0.2mdn.net/instream/html5/ima3.js","uvpc":"","videoAdMobilePartner":"mobile_web%2Fgamespot.com_mobile","videoAdPartner":"desktop%2Fgamespot.com","videoAssetSource":"GameSpot","videoStreams":"adaptive_stream":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_700,1000,1800,2500,3200,4000,8000,master.m3u8","adaptive_dash":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_700,1000,1800,2500,3200,4000,8000,master.mpd","adaptive_hd":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_8000,master.m3u8","adaptive_high":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_2500,master.m3u8","adaptive_low":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_700,master.m3u8","adaptive_restricted":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_700,1000,1800,2500,master.m3u8","videoType":"video-on-demand","watchedCookieDays":1,"watchedCookieName":"watchedVideoIds"” data-non-iframe-embed=”1″ readability=”8.267429760666″>

You need a javascript enabled browser to watch videos.

Click To Unmute

How To Get Forge’s Gun Charm Now In Apex Legends – Gameplay

Want us to remember this setting for all your devices?

Sign up or Sign in now!

Please use a html5 video capable browser to watch videos.

This video has an invalid file format.

Sorry, but you can’t access this content!

Please enter your date of birth to view this video

By clicking ‘enter’, you agree to GameSpot’s

Terms of Use and
Privacy Policy

But this unorthodox strategy works for the story that Respawn is telling. Even without a single-player campaign, Apex Legends does indeed have an overarching plot, and Respawn is willing to subvert the expectations of how to market a games-as-a-service title in order to stick to its narrative vision.

In a traditional single-player game, Forge’s story would likely transpire over several cutscenes and in-game conversations, only for his murder to catch players by surprise. Respawn has managed to capture this shock value by selling this narrative through a Twitter account that acts as a news station for events that occur in the Titanfall and Apex Legends universe. So, of course, Forge would be announced as the new character with no tease to Revenant’s involvement–reporters don’t know how events will transpire ahead of time, they talk about the news as it happens. This means Respawn (which, again, is roleplaying as a news station entity) is as surprised as the rest of us when it comes to the narrative Apex Legends is building. Respawn is acting as if it’s not an all-knowing overseer of its world, which allows the developer to have a bit more fun with us, its audience, by leading us in one direction before surprising us with something else entirely. It’s a nice bit of meta storytelling in a genre that traditionally hasn’t told stories outside of cinematic trailers.

And all that being said, it’s still not a foregone conclusion that Respawn has finished tricking us yet and that Forge is definitely out for good. The gun charm in Forge’s death box describes the man as “often imitated but never defeated,” and the Forge in the interview has a scar on his eyebrow while all previous images have had no scar–which could imply that the Forge that Revenant killed is just a body double. There is still no definitive proof that Forge is dead and that Revenant will be the new playable legend. With the style of storytelling it’s using for Apex Legends, Respawn has put its fans into a position where we’ll be guessing right up until Season 4 begins to see which character actually gets added.

And ya know what? That’s kind of exciting.

<div class="js-video-player-new av-video-player av-desktop-player av-video-on-demand is-vid-loading is-vid-noseek is-vid-show-controls " tabindex="0" data-id="599877354" data-promo-id="0" data-video=""adCall":"host":"http://pubads.g.doubleclick.net/gampad/ads?","params":"iu":"/8264/vuk-gamespot/desktop/gamespot.com","impl":"s","gdfp_req":1,"env":"vp","output":"xml_vmap1","unviewed_position_start":1,"url":"[referrer_url]","correlator":"[timestamp]","cmsid":11409,"vid":6452094,"pp":"vpaid_js","custParams":"ptype":"feature_article","cid":"gs-1100-6473157","game":"apex-legends","genre":"action,first-person,shooter,tactical","con":"xbox-one,playstation-4,pc","publisher":"electronic-arts","embed":"autoplay","category":"games","partner":"desktop/gamespot.com","vid":6452094,"soundBasedSize":"normal":"640×480","muted":"640×483","none":"640×480","daiSsbUrl":"https://dai.google.com/ondemand/hls/content/2459129/vid/6452094/master.m3u8","daiMidRollHost":2500176,"adPartner":"desktop/gamespot.com","ageGateCookieName":"videoAgeGateBirthday","autoplay":true,"cms":"pi","countdownTime":0,"cuePoints":null,"datePublished":1580408100,"desktopAdPartner":"desktop%2Fgamespot.com","device":"other","guid":"gs-2300-6452094","id":6452094,"isDevice":false,"isLiveStream":false,"lengthSeconds":174,"mapp":"gamespot","mobileAdPartner":"mobile_web%2Fgamespot.com_mobile","partner":"gamespot","postPlayMax":100,"premium":false,"screenMediumThumb":"https://gamespot1.cbsistatic.com/uploads/screen_medium/1563/15636435/3630633-apexs4trailer_01302020.jpg","seekablePlaybacks":["html5","uvpjs"],"share":"linkUrl":"https://www.gamespot.com/videos/apex-legends-season-4-assimilation-launch-trailer/2300-6452094/","embedUrl":"https://www.gamespot.com/videos/embed/6452094/","embedHtml":"640":"","480":"","siteType":"responsive web","startMuted":false,"startTime":0,"title":"Apex%20Legends%20Season%204%3A%20Assimilation%20Launch%20Trailer","tracking":["name":"SiteCatalyst","category":"qos","enabled":true,"params":["name":"charSet","value":"UTF-8","name":"currencyCode","value":"USD","name":"siteType","value":"responsive web","name":"trackingServer","value":"om.cbsi.com","name":"visitorNamespace","value":"cbsinteractive","name":"heartbeatTrackingServer","value":"cbsinteractive.hb.omtrdc.net","name":"heartbeatVisitorMarketingCloudOrgId","value":"10D31225525FF5790A490D4D@AdobeOrg","name":"partnerID","value":"gamespot","name":"siteCode","value":"gamespot","name":"brand","value":"gamespot","name":"account","value":"cbsigamespotsite","name":"edition","value":"uk"],"name":"CNetTracking","category":"tracking","enabled":true,"params":["name":"host","value":"https://dw.cbsi.com/levt/video/e.gif?","name":"siteid","value":"93","name":"adastid","value":"","name":"medastid","value":"599"],"name":"ComScore_ss","category":"qos","enabled":true,"params":["name":"c2","value":"3005086","name":"publishersSecret","value":"2cb08ca4d095dd734a374dff8422c2e5","name":"c3","value":"","name":"partnerID","value":"gamespot","name":"c4","value":"gamespot"],"name":"NielsenTracking","category":"tracking","enabled":true,"params":["name":"host","value":"https://secure-us.imrworldwide.com/cgi-bin/m?","name":"scCI","value":"us-200330","name":"scC6","value":"vc,c01"],"name":"MuxQOSPluginJS","category":"qos","enabled":true,"params":["name":"propertyKey","value":"b7d6e48b7461a61cb6e863a62"]],"trackingAccount":"cbsigamespotsite","trackingCookie":"XCLGFbrowser","trackingPrimaryId":"cbsigamespotsite","trackingSiteCode":"gs","userId":0,"uvpHi5Ima":"https://s0.2mdn.net/instream/html5/ima3.js","uvpc":"","videoAdMobilePartner":"mobile_web%2Fgamespot.com_mobile","videoAdPartner":"desktop%2Fgamespot.com","videoAssetSource":"Publisher Asset","videoStreams":"adaptive_stream":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_700,1000,1800,2500,3200,4000,master.m3u8","adaptive_dash":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_700,1000,1800,2500,3200,4000,master.mpd","adaptive_hd":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_4000,master.m3u8","adaptive_high":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_2500,master.m3u8","adaptive_low":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_700,master.m3u8","adaptive_restricted":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_700,1000,1800,2500,master.m3u8","videoType":"video-on-demand","watchedCookieDays":1,"watchedCookieName":"watchedVideoIds"” data-non-iframe-embed=”1″ readability=”7.3659820958399″>

You need a javascript enabled browser to watch videos.

Click To Unmute

Want us to remember this setting for all your devices?

Sign up or Sign in now!

Please use a html5 video capable browser to watch videos.

This video has an invalid file format.

Sorry, but you can’t access this content!

Please enter your date of birth to view this video

By clicking ‘enter’, you agree to GameSpot’s

Terms of Use and
Privacy Policy

Now Playing: Apex Legends Season 4: Assimilation Launch Trailer

Let’s block ads! (Why?)

728x90x4

Source link

Continue Reading

News

The Internet is Littered in ‘Educated Guesses’ Without the ‘Education’

Published

 on

Although no one likes a know-it-all, they dominate the Internet.

The Internet began as a vast repository of information. It quickly became a breeding ground for self-proclaimed experts seeking what most people desire: recognition and money.

Today, anyone with an Internet connection and some typing skills can position themselves, regardless of their education or experience, as a subject matter expert (SME). From relationship advice, career coaching, and health and nutrition tips to citizen journalists practicing pseudo-journalism, the Internet is awash with individuals—Internet talking heads—sharing their “insights,” which are, in large part, essentially educated guesses without the education or experience.

The Internet has become a 24/7/365 sitcom where armchair experts think they’re the star.

Not long ago, years, sometimes decades, of dedicated work and acquiring education in one’s field was once required to be recognized as an expert. The knowledge and opinions of doctors, scientists, historians, et al. were respected due to their education and experience. Today, a social media account and a knack for hyperbole are all it takes to present oneself as an “expert” to achieve Internet fame that can be monetized.

On the Internet, nearly every piece of content is self-serving in some way.

The line between actual expertise and self-professed knowledge has become blurry as an out-of-focus selfie. Inadvertently, social media platforms have created an informal degree program where likes and shares are equivalent to degrees. After reading selective articles, they’ve found via and watching some TikTok videos, a person can post a video claiming they’re an herbal medicine expert. Their new “knowledge,” which their followers will absorb, claims that Panda dung tea—one of the most expensive teas in the world and isn’t what its name implies—cures everything from hypertension to existential crisis. Meanwhile, registered dietitians are shaking their heads, wondering how to compete against all the misinformation their clients are exposed to.

More disturbing are individuals obsessed with evangelizing their beliefs or conspiracy theories. These people write in-depth blog posts, such as Elvis Is Alive and the Moon Landings Were Staged, with links to obscure YouTube videos, websites, social media accounts, and blogs. Regardless of your beliefs, someone or a group on the Internet shares them, thus confirming your beliefs.

Misinformation is the Internet’s currency used to get likes, shares, and engagement; thus, it often spreads like a cosmic joke. Consider the prevalence of clickbait headlines:

  • You Won’t Believe What Taylor Swift Says About Climate Change!
  • This Bedtime Drink Melts Belly Fat While You Sleep!
  • In One Week, I Turned $10 Into $1 Million!

Titles that make outrageous claims are how the content creator gets reads and views, which generates revenue via affiliate marketing, product placement, and pay-per-click (PPC) ads. Clickbait headlines are how you end up watching a TikTok video by a purported nutrition expert adamantly asserting you can lose belly fat while you sleep by drinking, for 14 consecutive days, a concoction of raw eggs, cinnamon, and apple cider vinegar 15 minutes before going to bed.

Our constant search for answers that’ll explain our convoluted world and our desire for shortcuts to success is how Internet talking heads achieve influencer status. Because we tend to seek low-hanging fruits, we listen to those with little experience or knowledge of the topics they discuss yet are astute enough to know what most people want to hear.

There’s a trend, more disturbing than spreading misinformation, that needs to be called out: individuals who’ve never achieved significant wealth or traded stocks giving how-to-make-easy-money advice, the appeal of which is undeniable. Several people I know have lost substantial money by following the “advice” of Internet talking heads.

Anyone on social media claiming to have a foolproof money-making strategy is lying. They wouldn’t be peddling their money-making strategy if they could make easy money.

Successful people tend to be secretive.

Social media companies design their respective algorithms to serve their advertisers—their source of revenue—interest; hence, content from Internet talking heads appears most prominent in your feeds. When a video of a self-professed expert goes viral, likely because it pressed an emotional button, the more people see it, the more engagement it receives, such as likes, shares and comments, creating a cycle akin to a tornado.

Imagine scrolling through your TikTok feed and stumbling upon a “scientist” who claims they can predict the weather using only aluminum foil, copper wire, sea salt and baking soda. You chuckle, but you notice his video got over 7,000 likes, has been shared over 600 times and received over 400 comments. You think to yourself, “Maybe this guy is onto something.” What started as a quest to achieve Internet fame evolved into an Internet-wide belief that weather forecasting can be as easy as DIY crafts.

Since anyone can call themselves “an expert,” you must cultivate critical thinking skills to distinguish genuine expertise from self-professed experts’ self-promoting nonsense. While the absurdity of the Internet can be entertaining, misinformation has serious consequences. The next time you read a headline that sounds too good to be true, it’s probably an Internet talking head making an educated guess; without the education seeking Internet fame, they can monetize.

______________________________________________________________

 

Nick Kossovan, a self-described connoisseur of human psychology, writes about what’s

on his mind from Toronto. You can follow Nick on Twitter and Instagram @NKossovan.

 

Continue Reading

Tech

Tight deadlines on software projects can put safety at risk: survey

Published

 on

 

TORONTO – A new survey says a majority of software engineers and developers feel tight project deadlines can put safety at risk.

Seventy-five per cent of the 1,000 global workers who responded to the survey released Tuesday say pressure to deliver projects on time and on budget could be compromising critical aspects like safety.

The concern is even higher among engineers and developers in North America, with 77 per cent of those surveyed on the continent reporting the urgency of projects could be straining safety.

The study was conducted between July and September by research agency Coleman Parkes and commissioned by BlackBerry Ltd.’s QNX division, which builds connected-car technology.

The results reflect a timeless tug of war engineers and developers grapple with as they balance the need to meet project deadlines with regulations and safety checks that can slow down the process.

Finding that balance is an issue that developers of even the simplest appliances face because of advancements in technology, said John Wall, a senior vice-president at BlackBerry and head of QNX.

“The software is getting more complicated and there is more software whether it’s in a vehicle, robotics, a toaster, you name it… so being able to patch vulnerabilities, to prevent bad actors from doing malicious acts is becoming more and more important,” he said.

The medical, industrial and automotive industries have standardized safety measures and anything they produce undergoes rigorous testing, but that work doesn’t happen overnight. It has to be carried out from the start and then at every step of the development process.

“What makes safety and security difficult is it’s an ongoing thing,” Wall said. “It’s not something where you’ve done it, and you are finished.”

The Waterloo, Ont.-based business found 90 per cent of its survey respondents reported that organizations are prioritizing safety.

However, when asked about why safety may not be a priority for their organization, 46 per cent of those surveyed answered cost pressures and 35 per cent said a lack of resources.

That doesn’t surprise Wall. Delays have become rampant in the development of tech, and in some cases, stand to push back the launch of vehicle lines by two years, he said.

“We have to make sure that people don’t compromise on safety and security to be able to get products out quicker,” he said.

“What we don’t want to see is people cutting corners and creating unsafe situations.”

The survey also took a peek at security breaches, which have hit major companies like London Drugs, Indigo Books & Music, Giant Tiger and Ticketmaster in recent years.

About 40 per cent of the survey’s respondents said they have encountered a security breach in their employer’s operating system. Those breaches resulted in major impacts for 27 per cent of respondents, moderate impacts for 42 per cent and minor impacts for 27 per cent.

“There are vulnerabilities all the time and this is what makes the job very difficult because when you ship the software, presumably the software has no security vulnerabilities, but things get discovered after the fact,” Wall said.

Security issues, he added, have really come to the forefront of the problems developers face, so “really without security, you have no safety.”

This report by The Canadian Press was first published Oct. 8, 2024.

Companies in this story: (TSX:BB)

The Canadian Press. All rights reserved.

Source link

Continue Reading

Tech

Beware of scams during Amazon’s Prime Big Deal Days sales event: cybersecurity firm

Published

 on

 

As online shoppers hunt for bargains offered by Amazon during its annual fall sale this week, cybersecurity researchers are warning Canadians to beware of an influx of scammers posing as the tech giant.

In the 30 days leading up to Amazon’s Prime Big Deal Days, taking place Tuesday and Wednesday, there were more than 1,000 newly registered Amazon-related web domains, according to Check Point Software Technologies, a company that offers cybersecurity solutions.

The company said it deemed 88 per cent of those domains malicious or suspicious, suggesting they could have been set up by scammers to prey on vulnerable consumers. One in every 54 newly created Amazon-related domain included the phrase “Amazon Prime.”

“They’re almost indiscernible from the real Amazon domain,” said Robert Falzon, head of engineering at Check Point in Canada.

“With all these domains registered that look so similar, it’s tricking a lot of people. And that’s the whole intent here.”

Falzon said Check Point Research sees an uptick in attempted scams around big online shopping days throughout the year, including Prime Days.

Scams often come in the form of phishing emails, which are deceptive messages that appear to be from a reputable source in attempt to steal sensitive information.

In this case, he said scammers posing as Amazon commonly offer “outrageous” deals that appear to be associated with Prime Days, in order to trick recipients into clicking on a malicious link.

The cybersecurity firm said it has identified and blocked 100 unique Amazon Prime-themed scam emails targeting organizations and consumers over the past two weeks.

Scammers also target Prime members with unsolicited calls, claiming urgent account issues and requesting payment information.

“It’s like Christmas for them,” said Falzon.

“People expect there to be significant savings on Prime Day, so they’re not shocked that they see something of significant value. Usually, the old adage applies: If it seems too good to be true, it probably is.”

Amazon’s website lists a number of red flags that it recommends customers watch for to identify a potential impersonation scam.

Those include false urgency, requests for personal information, or indications that the sender prefers to complete the purchase outside of the Amazon website or mobile app.

Scammers may also request that customers exclusively pay with gift cards, a claim code or PIN. Any notifications about an order or delivery for an unexpected item should also raise alarm bells, the company says.

“During busy shopping moments, we tend to see a rise in impersonation scams reported by customers,” said Amazon spokeswoman Octavia Roufogalis in a statement.

“We will continue to invest in protecting consumers and educating the public on scam avoidance. We encourage consumers to report suspected scams to us so that we can protect their accounts and refer bad actors to law enforcement to help keep consumers safe.”

Falzon added that these scams are more successful than people might think.

As of June 30, the Canadian Anti-Fraud Centre said there had been $284 million lost to fraud so far this year, affecting 15,941 victims.

But Falzon said many incidents go unreported, as some Canadians who are targeted do not know how or where to flag a scam, or may choose not to out of embarrassment.

Check Point recommends Amazon customers take precautions while shopping on Prime Days, including by checking URLs carefully, creating strong passwords on their accounts, and avoiding personal information being shared such as their birthday or social security number.

The cybersecurity company said consumers should also look for “https” at the beginning of a website URL, which indicates a secure connection, and use credit cards rather than debit cards for online shopping, which offer better protection and less liability if stolen.

This report by The Canadian Press was first published Oct. 8, 2024.

Source link

Continue Reading

Trending