Media
Launch of next generation Intelligent Media Reputation Crawler opens up new business opportunities – GlobeNewswire
Copenhagen, Nov. 26, 2020 (GLOBE NEWSWIRE) — After extensive and successful testing, Hypefactors will launch version 4.0 of the Intelligent Media Reputation Crawler in the Hypefactors tech platform. This will benefit all current and future customers as well as open up new business segments and opportunities. The launch is planned for Monday 30. November 2020.
As one of few media intelligence companies in the world, Hypefactors has developed a proprietary advanced crawler technology, searching, finding, and enriching relevant media mentions in near real-time.
With version 4.0, more than 4 million articles are streamed in continuously, as big data and enriched using custom-built automated machine learning (ML) solutions. Add to this that more than 2 million social media posts, pictures, and videos are processed daily. The machine-learning-based Artificial Intelligence (AI) enables a unique level of automation, scale and precision combined that is unreported in science and business. This specialized application of AI on media data turns our big data into smart data for the users.
Highlights of version 4.0 are:
- Machine-learned advertisement detector
- AI-assisted automated detection of new relevant media sources
- Global media impact indicators
- Time-series analysis using AI-based publication date recognition across all languages
- More accurate impression/readership estimation
- Unmatched machine-learned reputation assessment
Through these updates, more media sources from non-Western regions have been added, incl. from Latin America, the Middle East, and Asia. Also, more niche sites and blogs have been added. This has significantly expanded our global media coverage.
The development providing users with the market’s most accurate streams of relevant media data, has been made possible using recent theoretical advances in machine learning, and supported by Google and Amazon cloud solutions through the Silicon Valley-based accelerator Founder Friendly Labs, in which Hypefactors was invited to join in 2019.
The milestone implementation will provide new business potential beyond the communications departments. R&D, Business Intelligence, Marketing, and Sales could benefit from injecting relevant and smart media intelligence data into their operations.
Hypefactors’ unique tech assets are now even stronger. The Intelligent Media Reputation Crawler vers. 4.0 strengthens the company’s platform and technological asset base and is expected to make a positive contribution to the commercial development of the company.
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About Hypefactors A/S
Hypefactors is an integrated AI-powered Earned Media tech platform to support better media intelligence and reputation management.
Hypefactors combine data, analytics, technology, and tools to provide a unified and easy-to-use experience. With all the tools to automate and ease the work, and all the facts to document the results. In addition to media monitoring across the different media channels, the platform provides access to a number of facts, incl. automated documentation of the monetary value and quality assessment of each third party media mention. The platform also contains other time-saving tools such as automatically-generated media reports and a mobile app giving access to real-time media mentions. The company is listed at Nasdaq Growth Market in Copenhagen, Denmark.
For more information, please contact:
Casper Janns, CEO: Tlf.: +45 20167481, e-mail: cj@hypefactors.com
Pierre André Montjovet, Chairman of the Board: Tlf: +41 (0)78 922 33 0,
e-mail: p.montjovet@heritage.ch
Hypefactors A/S
Kronprinsessegade 8B
1306 Copenhagen K
Denmark
www.hypefactors.com
Certified Adviser
Kapital Partner ApS
Jesper Ilsøe, tlf. +4526802728
Jernbanegade 4
1608 Copenhagen V
Denmark
www.kaptalpartner.dk
Media
'ScienceUpFirst': Social media campaign targets COVID-19 misinformation with science – CP24 Toronto's Breaking News


Fakiha Baig, The Canadian Press
Published Monday, January 25, 2021 8:42AM EST
Last Updated Monday, January 25, 2021 5:20PM EST
EDMONTON – Microsoft founder Bill Gates did not create the virus that causes COVID-19 and he is not forcing microchips into your body through vaccinations.
Those pieces of misinformation are examples of what a group of Canadian scientists and health professionals is trying to discredit through a new campaign tackling inaccurate theories about the pandemic.
About 40 misinformation debunkers are using the hashtag #ScienceUpFirst to provide science-based evidence on social media.
“There’s been misinformation about all kinds of things that you can do to treat COVID with crazy treatments like cow urine and bleach,” said Prof. Timothy Caulfield, Canadian research chair in health law and policy at the University of Alberta.
Caulfield is spearheading the #ScienceUpFirst movement.
“And now we’re in the middle of trying to roll out the vaccine and we know that misinformation is having an adverse impact on vaccination.
“Things like the vaccine will change your DNA. No, it won’t. The idea that the vaccine is associated with infertility. No, it’s not,” Caulfield said Monday in a phone interview.
“There is just an incredible amount of misinformation out there about COVID. I’ve been studying misinformation for decades. I’ve never seen anything like this.”
He said the campaign was already trending on Twitter on Monday, the day of its launch.
Caulfield is known for taking actor Gwyneth Paltrow’s wellness brand Goop to task in his book “Is Gwyneth Paltrow Wrong about Everything?” as well as for a Netflix series called “A User’s Guide to Cheating Death.”
The initiative is in collaboration with the Canadian Association of Science Centres, COVID-19 Resources Canada, and the Health Law Institute at the University of Alberta.
“There’s been research that has shown that the spread of misinformation is having an adverse impact on health and science policy, it’s led to increased stigma and discrimination, and it’s just added to the chaotic information environment that we all have to deal with,” Caufield said.
“The evidence tells us that debunking does work if you do it well, so we’re trying to do it well. We’re trying to listen. We’re trying to be empathetic in our approach. We’re trying to be creative in our messaging and, hopefully, even if we move the needle a little bit, we can make a difference.”
A spokesperson for #ScienceUpFirst says the campaign is pushing to involve Canadian athletes and celebrities to get the word out about tackling misinformation.
This report by The Canadian Press was first published Jan. 25, 2021.
Media
New social media campaign targets COVID-19 misinformation with science – Global News
Microsoft founder Bill Gates did not create the virus that causes COVID-19 and he is not forcing microchips into your body through vaccinations.
Those pieces of misinformation are examples of what a group of Canadian scientists and health professionals is trying to discredit through a new campaign tackling inaccurate theories about the pandemic.
About 40 misinformation debunkers are using the hashtag #ScienceUpFirst to provide science-based evidence on social media.
“There’s been misinformation about all kinds of things that you can do to treat COVID with crazy treatments like cow urine and bleach,” said Prof. Timothy Caulfield, Canadian research chair in health law and policy at the University of Alberta.
Caulfield is spearheading the #ScienceUpFirst movement.
“And now we’re in the middle of trying to roll out the vaccine and we know that misinformation is having an adverse impact on vaccination.
“Things like the vaccine will change your DNA. No, it won’t. The idea that the vaccine is associated with infertility. No, it’s not,” Caulfield said Monday in a phone interview.
“There is just an incredible amount of misinformation out there about COVID. I’ve been studying misinformation for decades. I’ve never seen anything like this.”

He said the campaign was already trending on Twitter on Monday, the day of its launch.
Read more:
Cabbage, cavemen and miracle cures: how fast-moving COVID-19 science can confuse the public
Caulfield is known for taking Gwyneth Paltrow’s wellness brand Goop to task in his book Is Gwyneth Paltrow Wrong about Everything? and a Netflix series A User’s Guide to Cheating Death.
[ Sign up for our Health IQ newsletter for the latest coronavirus updates ]
The initiative is in collaboration with the Canadian Association of Science Centres, COVID-19 Resources Canada, and the Health Law Institute at the University of Alberta.

“There’s been research that has shown that the spread of misinformation is having an adverse impact on health and science policy, it’s led to increased stigma and discrimination, and it’s just added to the chaotic information environment that we all have to deal with,” Caufield said.
“The evidence tells us that debunking does work if you do it well, so we’re trying to do it well. We’re trying to listen. We’re trying to be empathetic in our approach. We’re trying to be creative in our messaging and, hopefully, even if we move the needle a little bit, we can make a difference.”
A spokesperson for #ScienceUpFirst says the campaign is pushing to involve Canadian athletes and celebrities to get the word out about tackling misinformation.
© 2021 The Canadian Press
Media
Social Media Reacts To Trump's Second Articles Of Impeachment Being Delivered To The Senate – Forbes


On Monday, members of the U.S. House of Representatives walked the article of impeachment against former Donald Trump to the U.S. Senate. Nine members from the House, led by Rep. Jamie Raskin (D-Maryland), will serve as managers – acting as prosecutors – in the trial, which is set to begin on February 9.
The entirety of the House Democrats, along with 10 Republicans, voted on January 13 to charge the former President with inciting insurrection earlier in January. That resulted in the storming of the Capitol Building, which left five people dead after a violent mob smashed windows, occupied offices and even the very Senate chamber where the trial will be held.
Soon after the second articles of impeachment were delivered to the Senate at around 7pm ET comments began to circulate on social media. Much of it was simply lawmakers sharing the facts – but it is clear opinions even on the very fact that a trial is being held was divided along partisan lines.
Rep. Joe Neguse (D-Colorado), was among those who delivered the articles, and made that point clear on social media, “Tonight, I had the solemn duty of joining my fellow managers in delivering the article of impeachment to the United States Senate.”
The sentiment was shared by fellow Colorado Democrat Rep. Diana DeGette, who tweeted, ” Article of Impeachment: Delivered Trial: Ready to Begin”
Sen. Elizabeth Warren (D-Mass.) (@SenWarren) at least explained why she supports the trial, “Donald Trump incited an insurrection at the US Capitol. The House has fulfilled its constitutional duty by delivering an article of impeachment to the Senate. Now the Senate must fulfill its constitutional duty by convicting and barring him from ever holding office again.”
Rep. Lee Zeldin (R-N.Y) (@RepLeeZeldin) countered, “Absolutely no one should be playing along with this total farce of an impeachment of a President who isn’t even in office anymore.”
Senator Jeff Merkley (@SenJeffMerkley) (D-Oregon) expressed frustration with his Republican colleagues and vented on social media, “Articles of Impeachment have arrived at the Senate. Only 3 of 50 Republican senators showed up. Very disturbing to see this visual message that they don’t plan to take seriously their constitutional responsibility.”
Sen. Merkley added that it was the responsibility of every Senator to hear the evidence – but as has been noted, this wasn’t actually the trial.
Media Reactions
Some in the media also have taken notice of how this unprecedented and historic trial could unfold.
Andrew Desiderio (@AndrewDesiderio), congressional reporter for Politico, posted, “SCHUMER on witnesses during the impeachment trial: ‘I don’t think there’s a need for a whole lot of witnesses. We were all witnesses.”
Andrew Prokop (@awprokop), senior politics correspondent at Vox.com, questioned the procedures as they are still unfolding, “What McConnell’s play on the organizing resolution reminds me of is Pelosi withholding the impeachment articles from the Senate last year. A kind of goofy procedural overreach that doesn’t achieve anything substantive and ends in a climbdown that’s tried to be spun as a victory”
Reporter Samantha-Jo Roth (@SamanthaJoRoth) showed some unnecessary glee in the fact that the nation will experience another Senate trial, tweeting, “Insurrection, inauguration & now impeachment trial – bring it on!”
However, legal expert Elie Honig (@eliehonig) took a less partisan approach and simply explained why the Senate trial is even necessary. He tweeted, “Yes, the Senate should be able to try a former president. Anything else would lead to unaccountable chaos. But this defense threatens to give Senators an off-ramp and potentially to derail the proceedings.”
Office Of The Former President
While it is likely that former President Trump followed Monday’s event as it unfolded, there was a clear effort to deflect as well. Earlier in the day, Trump officially opened the “Office of the Former President” but what it can actually do (if anyting) isn’t clear.
@Truth_Gazette was one of the few social media accounts to simply share the announcement, tweeting: “President Trump will always be a champion of the American People. The Office will be responsible for managing President Trump’s correspondence, public statements, appearances, and activities.”
However, it was apparent by evening that the announcement was largely just the subject of mockery across social media. There were more than 60,000 tweets by the late evening but few were supportive of the new office. Yet, it is worth noting that it did allow Trump to get back onto Twitter in quite a roundabout way – but certainly didn’t bring the expected response he would have liked.
What is also clear from social media on Monday is that opponents of the President still believe a trial will somehow heal the country. Time will tell if that is the case, or if it just another wedge that further divides the nation.
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