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Media Beat: July 15, 2021 | FYIMusicNews – FYI Music News

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An intentional typo?

Former Raptor now with the Los Angeles Clippers, Serge Ibaka has made a name for himself off the court with a YouTube cooking series called How Hungry Are You? Home delivery food service MakeGoodFood.ca saw him as a good fit for a celebrity endorsement, but is this TTC ad intentional, or did it slip through a gauntlet of proofreaders?. You decide.

Jonathan Pie’s discourse on today’s very much not so great Britain

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In the ‘how to waste money to help indigenous populations’ dept.

Lack of access to high speed internet and training in digital skills are significant barriers for Canada’s rapidly growing numbers of Indigenous youth, according to a new report  released Tuesday by RBC.

The report, entitled “Building Bandwidth: Preparing Indigenous Youth for a Digital Future,” is based on 18 months of research, including interviews and surveys with Indigenous youth from across the country, and data from sources including the Statistics Canada.

In the past 10 years, various governments have already spent or committed the better part of $100M to upgrade bandwidth, but in more cases than not the speeds have failed to serve business needs and bandwidth hogs like Netflix. Another study will generate plenty of media attention and perhaps even raise hopes, but it’s just one more case of well-intentioned bureaucratic sandbagging a problem that could just as easily be resolved with getting what needs to be done, done. At least that’s my view.

France hits Google with big ticket fine over news use dispute

France’s competition regulator fined Google US$592M on Tuesday for failing to negotiate in good faith with French publishers in a dispute over payments for their news.

The agency threatened fines of another 900,000 euros (around $1M) per day if Google doesn’t come up with proposals within two months on how it will compensate publishers and news agencies for their content. – AP

Clear Channel to give free outdoor ads to Black-owned brands

The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands, to launch the initiative called Clear Channel Compass.

The scheme is open to both physical and online retailers and service providers, and Jamie will oversee a selection process to help choose eight businesses whose campaigns will run within the first year of the scheme. – Omar Oakes, Mediatel News

Millennial meltdown

During the “decade of delusion” (2010-2020) the marketing industry’s obsession with “millennials” was near perfect. At one point, Prof. Mark Ritson calculated that mentions of millennials in the press were over 40 times as great as the mention of any other generation.

It was literally impossible to attend a business meeting or conference without getting an earful of insufferable claptrap about this new species of human and how, in order to cash in on their abundant wealth and spending power, it was necessary to understand their unique zeitgeist. As usual, it all turned out to be a lot of research horseshit and marketing nonsense.

Sadly, the reality of the millennial generation has turned out to be a very disheartening story. Many of them are approaching 40 and are clearly not the economic and social wunderkinds our industry worshiped. This week The San Francisco Chronicle had a front-page story on the plight of millennials. It’s not the story you would have anticipated reading several years ago.

Here are some of the headlines:
   – “Millennials are one of the poorest generations ever.”
   – “73% of surveyed Millennials say they are ‘not optimistic’ about their financial futures”
   – The net worth of a millennial today is about $8,000. This is 34% lower than other generations.
   – Although they constitute 22% of US population, they own only 5% of US wealth.

Of course, nobody in advertising ever learns anything. The research and marketing industries are now selling us the same bullshit about Gen Z that they did about millennials. And, as usual, gullible numbskulls are buying it. – Bob Hoffman, The Ad Contrarian

Google boss Sundar Pichai in the hot seat

When I asked about whether the Chinese model of the internet – much more authoritarian, big on surveillance – is in the ascendant, Pichai said the free and open internet “is being attacked”. Importantly, he didn’t refer to China directly but he went on to say: “None of our major products and services are available in China.”

With legislators and regulators proving slow, ineffective, and easy to lobby – and a pandemic taking up plenty of bandwidth – right now the democratic West is largely leaving it to people like Sundar Pichai to decide where we should all be heading.

He doesn’t think he should have all that responsibility. Do you? –Amol Rajan, BBC News

Facebook plans to pay $1B to creators to use its products

The $1 billion will be allocated among creators of all types, giving influencers an incentive for creating and posting original content to Facebook, the social network said. Influencers will be able to earn money by using specific Facebook and Instagram features or by hitting certain milestones. If a creator live streams on a regular basis, for instance, they can earn cash. – Taylor Lorenz, The New York Times

Twitter sees jump in govt demands to remove content of reporters, news outlets

In its transparency report published on Wednesday, Twitter said verified accounts of 199 journalists and news outlets on its platform faced 361 legal demands from governments to remove content in the second half of 2020, up 26% from the first half of the year. India submitted most of the removal requests, followed by Turkey, Pakistan and Russia. – Sheila Dang & Elizabeth Culliford, Reuters

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CBC grapples with how to program an Olympics in the social media age – The Globe and Mail

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After dozens of Olympics on television, you might think it would be easy for a network programmer to figure out which sports Canadian audiences want to watch. But conventional wisdom goes only so far. “In a Winter Games, it’s pretty much: hockey, figure skating, curling – and then you sort everything else out,” said Chris Irwin, the executive producer and head of production for CBC Olympics, in a recent interview. “But a Summer Games, once you get past the big three – athletics, aquatics, gymnastics – everyone in the room has a different opinion.”

In the entertainment realm, TV networks that are programming a new show might base decisions on the performance of similar fare: if CSI Miami pulls in 10 million viewers on Thursdays in primetime, it’s a safe bet CSI: Poughkeepsie would do more or less the same. That works for sports, too: Networks can project with some accuracy the viewership numbers for a typical Yankees or Maple Leafs game.

But the relative rarity of the Olympic Games, combined with their changing locations and the head-swirling developments in both technology and viewer habits, have made historical comparisons of little use for the Tokyo Games, which will unfold 11½ to 16 hours ahead of viewers watching across Canada.

“It’s definitely part science, part art form,” Irwin said.

What to watch at the Tokyo Olympics: Everything you need to know about the Summer Games

Looking at data from the 2018 Games in Pyeongchang, “you have the right time zone [as Tokyo], but it’s winter sports, so nothing is relevant. You go back to Rio, and it’s summer sports on the same schedule, but nothing is relevant from a time-zone perspective,” he said. “So, when you get people weighing in and saying, ‘The highest-rated sporting hour in Rio was this [particular event],’ you say, ‘Yes, but that’s because it was at 9 o’clock eastern time and it followed that big, huge other thing.’ And then you try to map that to Tokyo, and [that same sport] is at 8 a.m. and the available audience is one-tenth of what it is [in primetime].

“So, the last comparable Olympics with information that could help you make better decisions was [the Beijing Games in] 2008 – and you can imagine how irrelevant that research is. Nobody was watching streaming. There wasn’t even an app in 2010,” for the Vancouver Games. “So the idea that people [might watch the Olympics] on their phones, and in their beds and on trains and planes and everything, was just non-existent until this cycle.”

Canadians will have a dizzying array of ways to access these Games: five broadcast channels (the main CBC network, which will devote 23 hours every weekday, and 24 hours on weekend days, to coverage; two channels each of CBC’s sub-licensees, TSN and Sportsnet); up to 20 livestreams at once on CBC’s Gem app, the new CBC Olympics app, and the CBC Olympics website. Amazon Prime will have a CBC Olympics hub filled with live games and replays. Select bits of content will run on YouTube, Twitter, Facebook and Instagram. CBC Sports even started up a TikTok account for Tokyo.

“As we look at these Olympics and [the 2022 Winter Games] coming up, and Paris [in 2024] down the road, I’m convinced it’s our responsibility not to just expect Canadians to come to the main channel and watch it like they used to,” said Chris Wilson, the executive director of CBC Sports and Olympics. We’ve got to challenge ourselves to present the Olympic content in different ways, on different platforms and be very creative with our partners.”

Mindful of its role as a public broadcaster, the CBC will be offering the opening ceremony, which airs Friday morning, in eight Indigenous languages on its online platforms: Eastern Cree, Dehcho Dene, Denesuline, Gwichʼin, Inuktitut, Inuvialuktun, Sahtu Dene and Tlicho.

And while TSN and Sportsnet are only available to paying subscribers, all of the action airing on those cable networks will also be available free on the CBC’s streaming platforms.

That free and universal access – at least for those who have broadband internet – contrasts with the United States, where NBC will spread content across its over-the-air network and several of its pay cable channels. And it is using the Games to push subscriptions to its new streaming service, Peacock.

The CBC is also treating these Games as a promotional opportunity. “We’re certainly interested to see if we can drive additional awareness and additional free subscriptions to Gem,” Wilson said. “There’s no question that Gem is a massive part of our future.”

During the Games themselves, all of those online platforms will help Irwin and his team take the country’s pulse on a continuing basis: They’ll be able to see, in real time, what people are engaging with, what they’re sharing. “Actual clicks, actual minutes, actual numbers, when [viewers] joined, when they left: There are some very specific things that the digital and social metrics can tell us all about what the country is thinking, what the users are thinking,” Irwin said. But, he adds, those numbers need to be read with some caution. Social media is not a perfect proxy for the wider world.

And while the CBC can simply run all of the available sports on its online platforms, it needs to aggregate the largest possible audience for the five broadcast channels at its disposal, especially the main CBC network. That’s where it will aim to show the biggest event of interest to Canadians at any given moment. Long-form competitions – including team sports, road races, golf – will be carried on TSN and Sportsnet, with the CBC main channel possibly cutting in to the final minutes.

Recognizing that many viewers can and do access results on their phones as soon as they occur, the CBC decided years ago it would prioritize live events. “That’s where the change has come to the global media [landscape],” Irwin said. “You can no longer stage the release of information in a way that makes a show [of tape-delayed content] work, or make an audience play along.”

So the broadcaster decided “live trumped everything, and that your filters to make decisions started with live – live Canadian, live of Canadian interest – and worked its way down, to delayed international events that aren’t for medals.” That made it immediately clear where an event might end up on its matrix of outlets.

Irwin knows that makes it challenging to bring in a primetime audience, but he says there is still a hunger for that communal, narrative experience. “The audience, if they love [a particular sport], they did see it when it happened live,” possibly hours before. “And we told them about it on our digital platforms and in our shows and social [media] talked about it, and our daytime show reviewed it, and we’ve interviewed athletes since it happened. But now we have a very captive audience that has made an appointment to come and watch us tonight, when they have a chance to sit down. And we’ve made them a promise that we’re going to tell them a story.”

Sign up for The Globe’s Olympic newsletter and follow all of the news, features and opinion in the leadup to the Summer Games in Tokyo.

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U.S. senators want social media to be held liable for spreading health misinformation – Global News

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Two Democratic U.S. senators on Thursday will add to the stack of bills going after Section 230 — a law that protects tech companies from being sued over content posted by users — making such platforms responsible for health-related misinformation.

The legislation introduced by Amy Klobuchar and Ben Ray Lujan requires internet platforms such as Facebook to take down health and vaccine-related misinformation during public health emergencies or be held liable for that failure.

It also directs the Department of Health & Human Services to issue guidelines on what constitutes health misinformation.

Read more:
How conspiracy theorists are using a CDC database to spread misinformation and fear

“These are some of the biggest, richest companies in the world and they must do more to prevent the spread of deadly vaccine misinformation,” Klobuchar said.

The bill quotes a study from the Center for Countering Digital Hate that found social media platforms failed to act on 95% of coronavirus-related disinformation reported to them.

Kevin Martin, a vice president of public policy at Facebook, said the company supports reforming Section 230.


Click to play video: 'Increasing concerns about COVID-19 misinformation'



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Increasing concerns about COVID-19 misinformation


Increasing concerns about COVID-19 misinformation – Feb 26, 2021

“We believe clarification on the difficult and urgent questions about health related misinformation would be helpful and look forward to working with Congress and the industry as we consider options for reform.”

The Health Misinformation Act is not the first bill targeting tech firms’ liability shield from Senator Klobuchar, who chairs the Senate antitrust subcommittee.

Read more:
Influencers say they got offered thousands to spread fake news on Pfizer COVID-19 vaccine

Earlier this year, she co-sponsored another bill called the Safe Tech Act with two fellow Democrats. It aims to make social media companies more accountable for enabling cyber-stalking, targeted harassment and discrimination on their platforms.

The chief executives of Google, Twitter and Facebook have said Section 230 is crucial to free expression on the internet. They said it gives them the tools to strike a balance between preserving free speech and moderating content, even as they appeared open to suggestions that law needs moderate changes.


Click to play video: 'Health officials warn about disinformation, conspiracies'



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Health officials warn about disinformation, conspiracies


Health officials warn about disinformation, conspiracies – Feb 26, 2021

Several Republican lawmakers have separately pushed to scrap the law entirely over decisions by tech platforms to moderate content critical of former President Donald Trump and his supporters.

There are several other pieces of legislation aimed at changing the law that have been making the rounds for over a year, including a bipartisan bill from Democrat Brian Schatz and Republican John Thune.

Trump repeatedly pushed for the legal protection to be stripped away over what he alleged was censorship against conservatives.

(Reporting by Nandita Bose in Washington; Editing by Dan Grebler and Sam Holmes)

© 2021 Reuters

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Current's 2021 Public Media Salary Survey – Current

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Earlier this year, we asked our readers to take an anonymous survey about what they earn as a public media employee. We received more than 1,900 responses. Below, you can enter your salary and use the filters to explore the results and see how you compare to similar public media professionals. Read more about our key findings and email us with any questions, comments and observations.

This survey was conducted as part of On the Money, our special coverage of money in pubmedia.

Thanks to Eric R. Schuler, quantitative/computational research methodologist with American University, who advised us on designing and fielding the survey.

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