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“Million Dollar Listing” Alum And Real Estate Powerhouse Fredrik Eklund Launches Proptech App, REAL – Forbes

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The pandemic has changed the way the world communicates, from remote work Zoom meetings to social media. It’s also affected the efficiency in which many industries operate, including real estate. To better enhance the way agents promote themselves and their properties, Bravo’s Million Dollar Listing alum and founder of Douglas Elliman’s top-producing brokerage, The Eklund | Gomes Team, Fredrik Eklund recently co-founded new social real estate app REAL alongside entrepreneur Thomas Ma.

REAL is a social app for real estate that fuses an Instagram-style platform with WhatsApp-style chat abilities that allows agents to promote themselves for free and create another stream of revenue. Thus, it allows agents to take better control of their business. How REAL works is that agents and consumers create profiles and curate their feed of listings. Sellers, buyers, and other agents can follow each other to get a more in-depth sense of the agent’s offerings, personality, and style that they might not get from an advertisement. Not only might this enhance an agent’s revenue, but consumers are also able to find their ideal agent that specializes in a certain region, price point, and ore. The agents are able to curate their featured images, content, and chat topics that best reflect their personal knowledge and experience. The app also features a range of price points for home sales.

“Those in the real estate industry use traditional social media to market properties, which has been a trend for years and years,” Eklund tells Forbes. “With Covid-19, however, everything moved into the palms of our hands. With so many properties being sold via WhatsApp and over FaceTime, this app allows you to scroll through something very beautiful and aspirational, but also curated to your needs. With Instagram, Facebook, and, of course, TikTok, turning into video platforms very quickly, this app is exclusively developed for real estate agents on one hand and consumers, like buyers and sellers, on the other. I call our app, REAL, a combination of Zillow, WhatsApp, and Instagram.”

With home sales moving so quickly, the app allows people to communicate in real-time and immediately get in contact with an agent via the chat capability to receive immediate information about certain listings. Not just that, but agents are also able to promote properties not yet on the market. Sellers and buyers can follow and interact with several agents at once, whether they are buying a property or listing one. The high-speed accessibility of the app also makes the user experience seamless and efficient.

The free app uses advanced AI technology to conduct specific searches tailored to a specific need. People can perform very detailed searches, whether they want to look at kitchens or living rooms, or are looking for specific home amenities like a gym, home office, or swimming pool. The app then will tailor your content to what you’re looking for.

Agents can also communicate directly with each other at lightning speed to move transactions along and share information. The Eklund | Gomes Team, which has 92 agents in five states, uses the app’s chat capabilities over text so information won’t get lost.

Eklund partnered with Hong Kong-based Ma, a licensed real estate agent and successful entrepreneur, to address the current problems in the real estate market, which includes agents paying too much to advertise their properties, excessive follow-ups from clients, slow response times, ineffective cold calling, and so much more.

“Agents are getting licensed in many different states and there’s a complete crossover happening, especially in the luxury market,” he says. “Current real estate apps, like Zillow, do not provide quick answers and MLSs are slow. I run a large team and see all facets of the market, in all price points, and how quickly it moves. People want to use their mobile phones for this, they want it to be fun, and they want it to be FAST. At the same time, they see what people around them like and look at.”

He says that agents must pay sites like Zillow to have their listings featured, and those platforms ultimately retain control over what their listing looks like online. This app allows agents to post their listings for free and control the aesthetic of their page. It also allows agents to position themselves as a leader in their market. For example, Eklund recently opened a brokerage in Stockholm, and his agents are using the app to promote their properties and become an ambassador in that city.

“With so many properties being sold via WhatsApp and over FaceTime, this app allows you to scroll through something very beautiful and aspirational, but also curated to your needs,” he says. “You can use the functions of the app to find your home, or just sit there and dream away like you’d look at a beautiful magazine featuring the most beautiful real estate.”

The global app can be downloaded in different languages and in any city or town. Since its soft launch 11 months ago, there are over 147,500 downloads and is continuing to grow. He says that unlike Instagram, REAL is a true revenue stream, which he hopes will ultimately entice real estate agents to adopt the app into their business.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

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