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Netflix’s $2.5 billion investment in Korean content appeals to audiences worldwide

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Netflixis spending $2.5 billion on Korean content and sees opportunities beyond the Asian region, said Don Kang, Netflix’s vice president of Korean content.

Over the next four years, Netflix will invest $2.5 billion in various types of Korean content spanning TV series, films and nonfiction shows, Kang told CNBC’s “Squawk Box Asia.” He said it will double the number of nonfiction shows it is producing, from about four in 2022 to at least eight this year, reflecting the Korean audience’s demand for variety shows.

These include the reality show “Physical 100” it released earlier this year, which features a hundred contestants battling each other in a series of physically strenuous challenges.

“I think that was really the first nonfiction show to have global viewing, getting people really excited,” he said. Korean competition or nonfiction shows don’t typically travel very far outside Korea and the Asia-Pacific region, but Kang said the success of “Physical 100” is a “really positive sign.”

“Physical 100” topped Netflix’s weekly viewership for non-English TV shows for two weeks in 2022. Another Korean variety show that earned global success in 2022 was reality dating show “Single’s Inferno,” which Kang said featured in the global top 10 list.

Expanding to a global audience

Kang said he worked on the international distribution of Korean shows before joining Netflix in 2018. “Back then it was mostly romantic comedies” that received traction, he said. Distribution was limited to nearby countries like Japan and other Southeast Asian nations due to language and cultural differences in other regions, he added.

But Netflix invests in localization through subtitles and dubbing, which removes language as a first barrier to entry and “makes a world of difference,” he said.

“You can’t underestimate the … diverse tastes that people have all around the world,” Kang said, citing the thriller series “Squid Game” as an example. Netflix had considered changing its title to something with more context for international viewers, but ultimately kept its original “catchy title that provokes curiosity,” said Kang.

Netflix’s slate of Korean content announced so far for this year also diversifies away from romance, including genres like drama, apocalyptic as well as social commentary and intrigue alongside its nonfiction shows.

Kang said Korea has the ability to tell stories that convey its unique culture, but also resonate with the universal emotions of global viewers. “When a show is loved by a Korean audience, it has a very, very high likelihood of being loved by audiences … around the world.”

 

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Economy

S&P/TSX gains almost 100 points, U.S. markets also higher ahead of rate decision

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TORONTO – Strength in the base metal and technology sectors helped Canada’s main stock index gain almost 100 points on Friday, while U.S. stock markets climbed to their best week of the year.

“It’s been almost a complete opposite or retracement of what we saw last week,” said Philip Petursson, chief investment strategist at IG Wealth Management.

In New York, the Dow Jones industrial average was up 297.01 points at 41,393.78. The S&P 500 index was up 30.26 points at 5,626.02, while the Nasdaq composite was up 114.30 points at 17,683.98.

The S&P/TSX composite index closed up 93.51 points at 23,568.65.

While last week saw a “healthy” pullback on weaker economic data, this week investors appeared to be buying the dip and hoping the central bank “comes to the rescue,” said Petursson.

Next week, the U.S. Federal Reserve is widely expected to cut its key interest rate for the first time in several years after it significantly hiked it to fight inflation.

But the magnitude of that first cut has been the subject of debate, and the market appears split on whether the cut will be a quarter of a percentage point or a larger half-point reduction.

Petursson thinks it’s clear the smaller cut is coming. Economic data recently hasn’t been great, but it hasn’t been that bad either, he said — and inflation may have come down significantly, but it’s not defeated just yet.

“I think they’re going to be very steady,” he said, with one small cut at each of their three decisions scheduled for the rest of 2024, and more into 2025.

“I don’t think there’s a sense of urgency on the part of the Fed that they have to do something immediately.

A larger cut could also send the wrong message to the markets, added Petursson: that the Fed made a mistake in waiting this long to cut, or that it’s seeing concerning signs in the economy.

It would also be “counter to what they’ve signaled,” he said.

More important than the cut — other than the new tone it sets — will be what Fed chair Jerome Powell has to say, according to Petursson.

“That’s going to be more important than the size of the cut itself,” he said.

In Canada, where the central bank has already cut three times, Petursson expects two more before the year is through.

“Here, the labour situation is worse than what we see in the United States,” he said.

The Canadian dollar traded for 73.61 cents US compared with 73.58 cents US on Thursday.

The October crude oil contract was down 32 cents at US$68.65 per barrel and the October natural gas contract was down five cents at US$2.31 per mmBTU.

The December gold contract was up US$30.10 at US$2,610.70 an ounce and the December copper contract was up four cents US$4.24 a pound.

— With files from The Associated Press

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Economy

S&P/TSX composite down more than 200 points, U.S. stock markets also fall

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TORONTO – Canada’s main stock index was down more than 200 points in late-morning trading, weighed down by losses in the technology, base metal and energy sectors, while U.S. stock markets also fell.

The S&P/TSX composite index was down 239.24 points at 22,749.04.

In New York, the Dow Jones industrial average was down 312.36 points at 40,443.39. The S&P 500 index was down 80.94 points at 5,422.47, while the Nasdaq composite was down 380.17 points at 16,747.49.

The Canadian dollar traded for 73.80 cents US compared with 74.00 cents US on Thursday.

The October crude oil contract was down US$1.07 at US$68.08 per barrel and the October natural gas contract was up less than a penny at US$2.26 per mmBTU.

The December gold contract was down US$2.10 at US$2,541.00 an ounce and the December copper contract was down four cents at US$4.10 a pound.

This report by The Canadian Press was first published Sept. 6, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Economy

S&P/TSX composite up more than 150 points, U.S. stock markets also higher

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TORONTO – Canada’s main stock index was up more than 150 points in late-morning trading, helped by strength in technology, financial and energy stocks, while U.S. stock markets also pushed higher.

The S&P/TSX composite index was up 171.41 points at 23,298.39.

In New York, the Dow Jones industrial average was up 278.37 points at 41,369.79. The S&P 500 index was up 38.17 points at 5,630.35, while the Nasdaq composite was up 177.15 points at 17,733.18.

The Canadian dollar traded for 74.19 cents US compared with 74.23 cents US on Wednesday.

The October crude oil contract was up US$1.75 at US$76.27 per barrel and the October natural gas contract was up less than a penny at US$2.10 per mmBTU.

The December gold contract was up US$18.70 at US$2,556.50 an ounce and the December copper contract was down less than a penny at US$4.22 a pound.

This report by The Canadian Press was first published Aug. 29, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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