In Sony’s Q3 earnings report, the company recently implied that it was waiting to see what the price of the Xbox Series X was going to be before deciding on the price of the PS5. I know that saying a console needs to be priced competitively is a bit like saying water is wet. Everyone knows price is a huge factor when it comes to any sort of purchase. Sony implying as much isn’t out of the ordinary, but it is an interesting marketing tactic if that’s what it’s going for.
Sony CFO Hiroki Totoki explained that competition in the console industry is something the company needs to consider before discussing the price of the PlayStation 5.
What is not very clear or visible is because we are competing in the space, so it’s very difficult to discuss anything about the price at this point of time, and depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay
So it’s a question of balance, and because it’s a balancing act it’s very difficult to say anything concrete at this point of time, but when I said smooth transition, we mean that we will definitely choose the optimal approach and that we will try to have the best balance so that we will be profitable in the life, during the life of this product.
His comments were translated by VGC, so the exact wording may be a little off, but it’s difficult to mistake the implications. When it comes to consoles, the Xbox Series X is the PS5’s main competition. As much as I love the Nintendo Switch, I don’t think that Sony sees it as much of a threat — though that could be changing as more AAA blockbusters are released on it.
I have no insight as to how the price of the PlayStation 4 was actually determined, but from the outside looking in, a lot of people noticed how Sony was quick to flaunt the PS4 for being $100 less than the Xbox One at launch. The PS4’s price was also never publicly announced until after we had found out the Xbox One was going to cost $500.
The Xbox One seemed expensive in that regard, making the PS4 a much more appealing purchase, but in reality, the Xbox One wasn’t being sold at a huge gain for Microsoft. Xbox Chief Marketing Officer Yusuf Mehdi said that at the time that Microsoft was “looking to break even or low margin at worst.” The PS4 was only $400 and Sony reportedly took a loss of about $60 on each console sold, hoping that software and services like PlayStation Plus would bridge the gap.
Sony doesn’t want to price the PS5 too high.
Sony certainly doesn’t want to make the same mistake again at pricing the PS5 abnormally high. When the PS3 launched in 2006 (a year after the Xbox 360 hit the market), it came to store shelves at a whopping $600. Sony would eventually take a $3.5 billion loss on the PS3 in 2007 and 2008.
Xbox head Phil Spencer has already stated in an interview with The Verge that the Xbox Series X, known at the time as Project Scarlett, “will not be out of position on power or price.” You shouldn’t expect it to be incredibly cheap as it is a premium console, but Microsoft also knows it can’t price it too high in fear of alienating its consumers. Plus, Microsoft is in a better position now to take a hit if it sells it at a loss. If Sony’s comments are any indication, we can expect the PS5 to be priced even lower or at the same level as the Xbox Series X.
Sony’s most powerful console… for now
Not everyone will be able to make the jump to next-gen when it releases. If you’re one of those people, it’s still worth it to upgrade to a PlayStation 4 Pro. It offers some amazing games at steadier frame rates than its PS4 Slim counterpart.
Samsung Galaxy Z Flip 4, Galaxy Z Fold 4 receive 50,000 bookings in just 12 hours! – HT Tech
Samsung Galaxy Z Flip 4 and Galaxy Z Fold 4 have received 50,000 bookings in a mere 12 hours. Here is what the company informs.
The recently launched Samsung premium smartphones, Samsung Galaxy Z Flip 4 and Galaxy Z Fold 4, have garnered more than 50,000 pre- bookings in less than 12 hours, the company informed. The information was provided by Raju Pullan, Senior Vice President and Head of MX sales at Samsung India. The record figures came on Day 1 of the pre-booking opening for foldables on August 16, according to a report by IANS.
“Samsung is targeting to sell 1.5 times more foldable phones this year. We are confident of meeting our target because the new foldable phones come with huge upgrades as compared to last year,” Pullan told IANS. Meanwhile, according to a report by PTI, Samsung also feels the ongoing worries on inflation are unlikely to dent the demand for mobile phones in India, adding that it sees a healthy double-digit growth in volumes this year.
Aditya Babbar, Samsung’s head of product marketing said, “All our internal estimates show that the market will grow at a healthy number and we will outpace at 2x.” In the premium category alone, it is looking at a 1.5-times growth in sales over the last year, he added.
It can be known that Samsung has launched a total of 16 devices across various customer segments this year with the Samsung Galaxy Z Flip 4 and Galaxy Z Fold 4 being the latest. According to a report by PTI, the newly-launched phones in the premium segment will be stocked in 10,000 stores and will be available at 12,000 points to aid the overall sales.
Samsung Galaxy Z Flip 4 Price
Priced at Rs. 89,999 for the 8GB+128GB variant and Rs. 94,999 for the 8GB+256GB variant, the Samsung Galaxy Z Flip 4 is available in several colour options including Bora Purple, Graphite, and Pink Gold colours.
Samsung Galaxy Z Fold 4 Price
Priced at Rs. 1,54,999 for the 12GB+256GB variant and Rs. 1,64,999 for the 12GB+512GB variant, the Samsung Galaxy Z Fold 4 is available in Graygreen, Beige and Phantom Black colours.
Apple iPhone 14, iPhone 14 Pro Surprise Early Release Leaked In New Report – Forbes
The next Apple special event is just days away, if the latest report is correct, and will take place on Wednesday, September 7.
That’s according to Mark Gurman at Bloomberg, who has just reported the date he believes is correct. To be fair, he wasn’t the first to predict this date. Last week, Max Weinbach floated the idea that the event would be on September 7, not September 13 as had been previously mooted. This meant that the likely release date for the next iPhones, not to mention a range of three Apple Watch models and perhaps the next AirPods Pro, could also be brought forward.
The possibility that the event could take place in the week commencing September 5 had been discounted, because the release is routinely a week later. And anyway, Monday, September 5 is a holiday, so flying in staff and press from around the world on a holiday for an event on Tuesday, September 6, seemed unlikely.
Unless, that is, the event is virtual rather than in person. Gurman believes the event is being recorded, so a virtual event is likely.
Moving the event date (virtual or in-person) to a Wednesday, though not unprecedented, is unusual. But holding an in-person event on Wednesday, September 7 would solve the problem of relocating staff and guests on a public holiday.
But a virtual event? I get the thinking behind this, and after all, Apple is very cautious about how it holds its events when Covid is not that far in the rearview mirror.
Even so, I think Gurman is wrong when he says, “The company intends to stream the event online — rather than holding an in-person gathering — continuing an approach it adopted at the start of the pandemic.”
In June, Apple staged a highly successful hybrid event, with a pre-recorded keynote played out on a huge video screen in Apple Park to hundreds of developers, selected guests, and press.
If that was possible then, why not hold a hybrid event now with a smaller guest list, as no devs would be likely to be invited?
That event began with a live appearance from Tim Cook and Craig Federighi introducing the keynote broadcast and it worked well. My guess, and it’s no more than that, is that this is the format that Apple will follow this September when it announces its new iPhones and more.
Of course, we won’t know until invites go out, and until the second they do, Apple can instead opt for a virtual-only event, something I think it would only consider if there’s a sudden spike in Covid transmissions in California. If that happens, then it has its pre-recorded keynote up its sleeve.
So, what does all this mean?
Whether the event is live or virtual, assuming it happens on Wednesday, September 7 at 10AM Pacific, then the shiny new iPhones, Apple Watches and AirPods Pro will go on sale on Friday, September 16, I believe.
Stay tuned for more details as they emerge.
Oppo's ColorOS 13 update has a built-in pixelation feature for message screenshots – The Verge
Oppo is launching its ColorOS 13 update today, and has detailed the features that are on the way for its devices as they’re upgraded to its flavor of Android 13. Oppo — which like Vivo, OnePlus, and other Chinese brands is controlled by the tech giant BBK Electronics — says the update will be arriving first on the Find X5 and Find X5 Pro this month, ahead of its release on around 33 additional models in the Find, Reno, A, F, and K ranges before the end of the year.
One of the smaller features worth calling out is a neat pixelation feature that’ll be available for screenshots in WhatsApp and Messenger chats. A new “Pixelate” option appears in the editing window, which can be tapped to automatically blur out the contact’s name and profile picture (as shown in the animation above). You can also use the tool to manually blur out the contents of messages. It could be a helpful little feature if you want to quickly share a message exchange without revealing every detail.
As you’d expect, ColorOS 13 includes many of the standard features that Google has built into this year’s Android update such as enhanced privacy settings or the ability to mirror Google Messages on a paired Chromebook. There are also some obvious similarities with Oppo sub-brand OnePlus’ recently announced OxygenOS 13 update, which runs on the same underlying codebase as ColorOS. The two updates share the same always-on display widget designs, including one for Spotify with built-in playback controls, as well as similar design tweaks that include home screen widgets and resizable folders.
But there are also some new features for ColorOS 13 that have yet to be announced for OxygenOS. For example, Oppo has announced a new “Multi-Screen Connect” screen-mirroring feature which will allow up to three windows from a phone to be displayed on a connected Windows PC. That includes two background apps alongside one direct mirror of a phone’s display. The connectivity also simplifies the transfer of files between a smartphone and Windows, according to Oppo’s announcement.
Another small-yet-potentially-handy feature is something Oppo is calling “Meeting Assistant,” which is designed to improve the reliability of calls made via Zoom, Microsoft Teams, or Google Meet by prioritizing their traffic data over other apps. It also reduces the size of incoming notifications in an attempt to make them less distracting while on a call.
Under the hood upgrades claimed for ColorOS 13 include the debut of what Oppo is calling the “Dynamic Computing Engine,” which it says will increase battery life and allow more apps to be kept open in the background.
The launch of ColorOS 13 comes just days after the official release of Android 13 for Pixel devices, making Oppo one of the first third-party Android manufacturers to start rolling out the latest version of Google’s operating system. Check out Oppo’s graphic below to see its projected timeline for the update to be available across its range of handsets.
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