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“In terms of expenses, in terms of the size that we need, we don’t need to be where we are anymore, right downtown, and be spending extra money that we don’t have to spend,” he said.
SMG’s first downtown location was at 345 Fourth Ave. S., where it operated from 1979 until moving to its current space in 2007, Dubois said.
He admitted to some pangs at the thought of leaving the familiar surroundings of the downtown core, but said he particularly looks forward to some of the upgrades that will come with the new building. In addition to his role as general manger, Dubois also works on-air, hosting programs on 98COOL and CJWW. He said he and other members of the on-air team will enjoy the opportunity to work with updated equipment and studios.
“The on-air people and the news people, they all get a little bit excited about it because they know they’ll get to operate wth brand-spanking-new, state-of-the-art equipment.”
While he’s clear-eyed about the challenges ahead amid pandemic uncertainty, stiff competition and ever-changing technology, Dubois said the company’s broadcast licences aren’t going anywhere.
“We are federally regulated broadcast licensees. We will still be on the air in 2022, 2023 and so on and so forth. Whatever size staff that we have, whatever our revenue situation is, we will adapt, as we’ve been adapting.”
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