|
|
Do you know what social media success looks like for your business?
Like most areas of marketing, results vary based on industry, target audience, and the ability to create content that attracts customers.
Rival IQ released its annual Social Media Benchmark Report for 2023, where brands in 14 industries compare their social media performance against other brands in the same competitive landscape.
The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 companies across numerous industries, ranging from food & beverage to tech.
The Facebook following of the companies analyzed ranges from 25,000 – 1,000,0000, and all have over 5,000 followers on Instagram, TikTok, and Twitter.
The following are the top insights marketing professionals need to know.
Between 2019-2022 all industries have seen a drop in overall engagement on Facebook, Instagram, and Twitter.
Facebook and Twitter only showed a slight change in engagement.
For Facebook, it dropped to 0.06% in 2021, maintaining that rate the following year. For Twitter, it dropped 0.01% between 2019-2022.
Weekly posting over time for both networks has fallen from 5.8 to 5 posts per week on Facebook and 5.4 to 3.9 posts per week on Twitter.
On the other hand, Instagram saw a much larger drop, from 1.22% to 0.47%. But unlike Facebook and Twitter, weekly posting on this platform has increased from 4.3 to 4.5 posts per week.
Across all industries, Facebook’s median engagement rate per post by followers is 0.06%.
The median number of weekly posts across all industries is 5.04, with media posting the most at 73.5 times weekly. This is likely because media companies publish more news content than brands in other industries.
Across all industries, Instagram’s median engagement rate per post by followers is 0.47%.
The median number of weekly posts across all industries is 4.6, with sports teams posting the most at 15.6 times weekly.
Across all industries, TikTok’s median engagement rate per post by followers is 5.69%.
The median number of videos per week across all industries is 1.75, with media posting the most at 4.2 times weekly.
Across all industries, Twitter’s median engagement rate per post by followers is 0.035%.
The median number of weekly tweets across all industries is 3.91, with media tweeting the most at 70.2 times weekly.
The best types of posts on each social network vary by industry.
Photo and video posts drive the most engagement on Facebook, while link and status posts have the least.
Screenshot from Rival IQ, March 2023For Instagram, the data indicates that businesses should focus content creation efforts on Reels, carousels, and photos. Video posts not uploaded as Reels tend to have the least engagement.
On Twitter, posts with photos, videos, and statuses show the most engagement, while Tweets with links tend to have the least.
Hashtags vary significantly across industries and platforms. Holiday hashtags tend to generate the most engagement across all industries, while contests and giveaways have dropped in popularity compared to previous years.
Screenshot from Rival IQ, March 2023The key takeaway is that each industry’s audience is slightly different. While food & beverage brands see the best engagement with Instagram Reels, higher education brands see the best engagement with Instagram carousels.
To get the most out of your social media strategy, find ways to transform your content into the format that gets the best engagement on each of the top social networks. This will ensure you reach the most potential customers with the content they enjoy consuming.
For 100+ pages of industry-specific insights, visit Rival IQ and download the 2023 Social Media Bookmark Report.
Featured Image: 13_Phunkod/Shutterstock
The content in this section is supplied by GlobeNewswire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content.
Effort to Increases News Flow to Investors via Social Media
ARLINGTON, Va., March 30, 2023 (GLOBE NEWSWIRE) — Edge Total Intelligence Inc. (“edgeTI” or the “Company”) (TSXV: CTRL, OTCQB: UNFYF, FSE: Q5i), is pleased to announce it has engaged Toronto-based marketing firm Outside the Box Capital, the acquired and rebranded firm of former North Equities Corp. to provide marketing services via social media channels to investors.
Outside the Box Capital specializes in social media platforms and will be able to facilitate greater awareness and widespread dissemination of the Company’s news into these channels.
“We strive to support companies with an under told story that are doing something extremely innovative,” said Jason Coles, CEO of Outside the Box Capital. “We are thrilled to be working alongside edgeTI during this exciting time in the AI space. We’ll be introducing edgeTI to a broader audience and getting it the recognition it deserves.”
The initial term of the engagement is 6 months and the agreement may be terminated by either party at any time before 6 months. The Company will pay North Equities a cash fee of $100,000 across the term of services. Per the terms of the contract Outside the Box Capital will not receive any stock nor will the firm conduct or route any trades to any trading firm or desk.
About edgeTI
edgeTI helps customers sustain situational awareness and accelerate data-driven action with its real-time digital operations software, edgeCore™. Global enterprises, service providers, and governments are more profitable when insight and action are united to deliver fluid experiences via the platform’s low-code development capability and composable experiences. With edgeCore, customers improve their margins and agility by rapidly transforming siloed systems and data across evolving, complex situations in business, technology, and cross-domain operations — helping them achieve the impossible.
Website: https://edgeti.com
LinkedIn: www.linkedin.com/company/edgeti
YouTube: www.youtube.com/user/edgetechnologies
Twitter: www.twitter.com/edge_suite
For further Information contact:
Nick Brigman
Phone: 888-771-3343
Email: ir@edgeti.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Information and Statements
This news release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. The use of any of the words “expect”, “anticipate”, “continue”, “estimate”, “objective”, “ongoing”, “may”, “will”, “project”, “should”, “believe”, “plans”, “intends” and similar expressions are intended to identify forward-looking information or statements. The forward-looking statements and information are based on certain key expectations and assumptions made by the Company. Although the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward-looking statements and information because the Company can give no assurance that they will prove to be correct.
Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Factors which could materially affect such forward-looking information are described in the risk factors in the Company’s most recent annual management’s discussion and analysis that is available on the Company’s profile on SEDAR at www.sedar.com. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements included in this news release are expressly qualified by this cautionary statement. The forward-looking statements and information contained in this news release are made as of the date hereof and the Company undertakes no obligation to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws.
|
|
Board members of the Texas Democracy Foundation reportedly voted to put the progressive Texas Observer on hiatus and lay off its 17-person staff following prolonged economic woes and shrinking readership, marking the latest in a brutal series of closures and layoffs rocking the media industry in 2023.
The Texas Observer’s staff, who reportedly heard about the impending layoffs from a Texas Tribune article, writes a letter to the Foundation’s board asking them to reconsider the decision to close the paper and sets up an emergency GoFundMe page in a last ditch effort to find funding.
NPR cancels four podcasts—Invisibilia, Louder Than a Riot, Rough Translation and Everyone and Their Mom—and begins laying off 100 employees as part of a push to reduce a reported budget deficit of $30 million.
NPR affiliate New England Public Media announces it will lay off 17 employees—20% of its staff—by March 31 after facing “serious financial headwinds during the last three years,” New England Public Media management tells Boston public radio.
Sea Coast Media and Gannett, a media conglomerate with hundreds of papers and Sea Coast Media’s parent company, lay off 34 people and close a printing press in Portsmouth, New Hampshire as part of Gannet’s efforts to reduce the number of operating presses and prioritize digital platforms.
Three Alabama newspapers—The Birmingham News, The Huntsville Times and the Press-Register—become fully digital publications and reportedly lay off 100 people following a prolonged decrease in print paper circulation, Alabama Media Group President Tom Bates told NPR.
New York public radio station WNYC cancels radio show The Takeaway after 15 years on air after the show reportedly became too expensive to produce amid a declining audience—an unspecified number of people are laid off.
News Corp, which owns the Wall Street Journal and HarperCollins publishers, among others, expects to lay off 1,250 people across all businesses by the end of 2023, Chief Executive Robert Thomson reportedly told investors following compounding declines in profit.
The Washington Post stops publishing its video game and kids sections, leaving 20 people unemployed a little over a month after publisher Fred Ryan foreshadowed layoffs in 2023—executive editor Sally Buzbee reportedly tells employees the layoffs were geared toward staying competitive and no more are scheduled.
Vox Media, which owns The Verge, SB Nation and New York Magazine, lays off 133 people—7% of the media conglomerate’s staff— in anticipation of a declining economy, chief executive Jim Bankoff reportedly tells staff.
Entertainment company and fan platform Fandom lays off less than 50 people at affiliated GameSpot, Giant Bomb, Metacritic and TV Guide, Variety reports, mere months after Fandom acquired the four outlets, among others, for $55 million.
The Medford, Oregon-based Mail Tribune shuts down their digital publication after hiring difficulties and declining advertising sales, according to publisher and chief executive Steven Saslow—an undisclosed number of people are laid off and severance packages depend on signing a non-disclosure agreement, the Oregonian reports.
NBC News and MSNBC lay off 75 employees as part of a broader corporate reorganization.
Gannett closes a printing press in Greece, New York, as part of an increased focus on online journalism, resulting in the layoffs of 108 people.
Gannett lays off 50 employees at an Indiana printing press to “adapt to industry conditions,” a spokesperson told the Indiana Star—the press remains open and the layoffs aren’t expected to affect newspaper employees.
Bank of Canada ‘ready to act’ if financial turmoil spreads
2023 Media Layoff Tracker: Rough Year For Journalism Marked By Increasing Layoffs
What is the grocery rebate in federal budget 2023? Key questions, answered
WHO Experts Say Healthy Kids, Teens May Not Need More COVID Shots
2X Receives Strategic Growth Equity Investment from Recognize
Musk, other tech experts urge halt to further AI developments
Art collector Myriam Ullens killed outside her home in Belgium, allegedly by her stepson – Art Newspaper
Toronto Maple Leafs vs. Florida Panthers – Game #74 Preview, Projected Lines & TV Info
Comments
Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Visit our Community Guidelines for more information and details on how to adjust your email settings.
Join the Conversation