TORONTO, JUNE 08, 2026 … This has been a stressful few years for most Canadians and sadly, that stress has made its way into the nation’s bedrooms, according to a newly released survey of 1000 Canadians by Woolroom Canada, the world’s ‘sheep to sleep’ bedding and mattress providers.
Proper attribution matters! Please refer to this as a survey by Woolroom Canada in all media mentions.
Key findings of the survey:
1) Too sleepy to be sexy?
Nationally, 40.2% of Canadians said ‘pure exhaustion’ kills their ‘sexy time’ most often.
Provincially Albertans say they are the most exhausted (44.2%) followed by BC (43.0%), Ontario (40.7%), Atlantic Canada (37.9%) Quebec (36.5%), and Manitoba (34.5%)
Except in Saskatchewan …
Saskatchewan was the least exhausted for ‘sexy time’ in the country at just 31.1%.
2) Nearly a third of Canadians hitting snooze during ‘sexy time’
Nationally, 31.4% of Canadians admit to ‘falling asleep’ (16.7%) or ‘maybe falling asleep’ (14.7%) during intimacy.’ The gender split is almost even: 32.1% of women versus 30.6% of men.
3) Provocative purchases:
Asked what ‘the most adventurous purchase they’ve made for the bedroom this year’ is, nearly a third of Canadians (30.7%) surprisingly said ‘intimate toys.’ Followed by premium sheets (18.8%), mood lighting and dimmers (13.6%), and mattress toppers (10.5%). At only a difference of .3%, Canadian women (30.8%) and men (30.5%) are united on intimate toy purchases.
4) Pets are persistent passion police:
Nationally, 48.7% of Canadians have had a ‘pet interruption’ during an ‘intimate moment’ with 28.3% reporting frequent/mortifying/weird pet interruptions. 5.0% admitted the ‘pet is strangely into watching.’
5) Snoring beats scrolling in blowing bedroom bliss:
Nationally, 7.5% of Canadians say snoring, drooling, etc. ‘kills sexy time’ most often, compared with 6.9% who blame phone notifications.
6) Rarity is real: nearly a quarter Canadians say their ‘sexy time’ is scarce:
Nationally, 24.2% of Canadians say sexy time happens rarely.
7) Canadian kids are also killing the bedroom buzz:
Nationally, 38.4% of Canadian adults say they have been interrupted or almost interrupted by kids during intimacy, including 10.7% who say ‘they were scarred forever’ by it.
8) SEXY by the Sea!
Atlantic provinces are making the boldest bedroom buys with Prince Edward Island (77.5%), Nova Scotia (39.3%), and Newfoundland/Labrador (34.5%) topping the provinces for intimate toy purchases in the last year. They were followed by Alberta (33.0%), Quebec (32.9%), Manitoba (30.4%), Saskatchewan (30.1%), Ontario (29.8%) and BC at 24.0%.
This was a pick all that apply question.
9) Canadian men are more bullish on the bedroom
While nationally, 66.5% of Canadians say ‘sexy time’ happens weekly or more. 73.4% of men optimistically say its weekly or more vs. only 59.8% of Canadian women.
10) Your bed may be begging for a better love life:
Nationally, 22.4% of Canadians say if their bed could talk, it would tell them, “I miss the romance.” 30.0% said it would tell them to “buy a new bed today.”
