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Worldwide Marketing Resource Management Industry to 2026 – Featuring IBM, SAP SE and Teradata Among Others

Dublin, Feb. 16, 2021 (GLOBE NEWSWIRE) — The “Global Marketing Resource Management Market By Component, By Deployment Type, By Enterprise Size, By End User, By Region, Industry Analysis and Forecast, 2020 – 2026” report has been added to ResearchAndMarkets.com’s offering. The Global Marketing Resource Management Market size is expected to reach $6.5 billion by 2026, rising at a market growth of 13.8% CAGR during the forecast period. Marketing Resource Management (MRM) refers to a technology utilized to effectively manage the workforce and associated technology and operations like planning, production, and design of marketing processes. The advent of MRM applications has assisted businesses in their planning and budgeting activities. Marketing divisions can efficiently plan their budgets, specify the expenses types, and closeouts with the help of functions like budgeting and planning.The rising trend of digitization, coupled with the growing deployment of cloud-based MRM solutions across the world, acting as a major driver for the market. Organizations are increasingly adopting cloud and software-as-a-service (SaaS)-based solutions to develop a marketing ecosystem that is extremely cost-effective and customizable. Moreover, the incorporation of MRM with artificial intelligence (AI) and big data tools for data-driven marketing is fueling the growth of the market.These technologically advanced solutions help companies in assessing the effectiveness of their digital marketing assets and take corrective steps for the highest profits. The increasing organizational demand for customized brand imaging is another driving force behind the market growth. MRM is programmed to provide customer-centric content for improved brand experience with new customer profiles and better market presence of the organization, which is increasing its adoption by numerous organizations. Other aspects such as fast urbanization, growing expenditure capacities of the consumers, and comprehensive research and development (R&D) in the domain of information technology (IT), are expected to boost the growth of the market.By ComponentBased on Component, the market is segmented into Solutions and Services. Solutions segment is further bifurcated across Marketing Asset Management, Project Management, Brand & Advertisement Management, Financial Management, Capacity Planning Management and Others. The solutions segment is expected to procure a higher market size over the forecast years. This is because, marketing resource management solutions handle critical business problems associated with the management of marketing budgets, marketing calendars, and digital assets. With the help of marketing resource management solutions, companies are empowered to develop, upgrade, and maintain content to improve content sharing and collaboration, and publishing, ensure rapid TTM, expand brand awareness, drive online traffic and sales, and improve customer experience and satisfaction.By Deployment TypeBased on Deployment Type, the market is segmented into On-premise and Cloud. The on-premises segment is expected to garner a major portion of market size over the forecast period in the marketing resource management market. The installation of the on-premise marketing resource management solution is massive owing to the associated advantages of configuration & multiple customization options and low vendor dependency.By Enterprise SizeBased on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. The large enterprises segment is expected to hold a bigger market share over the forecast years. The deployment of marketing resource management solutions among large enterprises is massive due to the increasing assimilation of advanced technologies, broad product portfolio, many resources and complex workflows increase the deployment of marketing resource management solutions among large enterprises.By End UserBased on End User, the market is segmented into Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others. The manufacturing segment procured the highest market size in 2019. MRM solutions are extensively utilized in the manufacturing sector to efficiently store, search, and distribute digital assets. These solutions can ease out asset management and collaboration within and outside the organization. Further, the manufacturing sector is observing a change toward digital campaigns. This factor is creating growth possibilities for MRM solutions in the manufacturing sector.By RegionBased on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America is anticipated to acquire the highest revenue share over the forecast years due to the existence of numerous marketing resource management vendors and growing adoption of cutting-edge technologies to decrease manual tasks and simplify workflows among North American enterprises. The rising trend of digitization and the increasing utilization of cloud-based MRM solutions in the Asia Pacific region are anticipated to boost the regional market growth. Companies in the Asia Pacific region are quickly moving toward Software-as-a-Service (SaaS) and cloud-based solutions to efficiently create a marketing ecosystem that is highly customizable and cost-effective.The major strategies followed by the market participants are Product Launches and Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the major forerunner in the Marketing Resource Management Market. Companies such as Oracle Corporation, Adobe, Inc., IBM Corporation, Teradata Corporation, and HCL Technologies Ltd., SAS Institute, Inc., SAP SE are some of the key innovators in the market.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.).Unique Offerings from the Publisher Exhaustive coverageHighest number of market tables and figuresSubscription based model availableGuaranteed best priceAssured post sales research support with 10% customization free Key Topics Covered: Chapter 1. Market Scope & Methodology1.1 Market Definition1.2 Objectives1.3 Market Scope1.4 Segmentation1.4.1 Global Marketing Resource Management Market, by Component1.4.2 Global Marketing Resource Management Market, by Deployment Type1.4.3 Global Marketing Resource Management Market, by Enterprise Size1.4.4 Global Marketing Resource Management Market, by End User1.4.5 Global Marketing Resource Management Market, by Geography1.5 Methodology for the researchChapter 2. Market Overview2.1 Introduction2.1.1 Overview2.1.2 Executive Summary2.1.3 Market Composition and Scenario2.2 Key Factors Impacting the Market2.2.1 Market Drivers2.2.2 Market RestraintsChapter 3. Competition Analysis – Global3.1 Cardinal Matrix3.2 Recent Industry Wide Strategic Developments3.2.1 Partnerships, Collaborations and Agreements3.2.2 Product Launches and Product Expansions3.2.3 Acquisition and Mergers3.3 Top Winning Strategies3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018, Apr – 2020, Nov) Leading Players3.3.3 Key Strategic Move: (Product Launches and Product Expansions : 2016, Apr – 2020, Nov) Leading PlayersChapter 4. Global Marketing Resource Management Market by Component4.1 Global Marketing Resource Management Solutions Market by Region4.2 Global Marketing Resource Management Market by Solutions Type4.2.1 Global Marketing Resource Management Marketing Asset Management Market by Region4.2.2 Global Marketing Resource Management Project Management Market by Region4.2.3 Global Marketing Resource Management Brand & Advertisement Management Market by Region4.2.4 Global Marketing Resource Management Financial Management Market by Region4.2.5 Global Marketing Resource Management Capacity Planning Management Market by Region4.2.6 Global Other Solutions Type Marketing Resource Management Market by Region4.3 Global Marketing Resource Management Services Market by RegionChapter 5. Global Marketing Resource Management Market by Deployment Type5.1 Global On-premise Marketing Resource Management Market by Region5.2 Global Cloud Marketing Resource Management Market by RegionChapter 6. Global Marketing Resource Management Market by Enterprise Size6.1 Global Large Enterprises Marketing Resource Management Market by Region6.2 Global Small & Medium Enterprises Marketing Resource Management Market by RegionChapter 7. Global Marketing Resource Management Market by End User7.1 Global Manufacturing Marketing Resource Management Market by Region7.2 Global Consumer Goods & Retail Marketing Resource Management Market by Region7.3 Global Travel & Hospitality Marketing Resource Management Market by Region7.4 Global Healthcare Marketing Resource Management Market by Region7.5 Global Telecom & IT Marketing Resource Management Market by Region7.6 Global BFSI Marketing Resource Management Market by Region7.7 Global Others Marketing Resource Management Market by RegionChapter 8. Global Marketing Resource Management Market by Region8.1 North America Marketing Resource Management Market8.2 Europe Marketing Resource Management Market8.3 Asia Pacific Marketing Resource Management Market8.4 LAMEA Marketing Resource Management MarketChapter 9. Company Profiles9.1 IBM Corporation9.1.1 Company Overview9.1.2 Financial Analysis9.1.3 Regional & Segmental Analysis9.1.4 Research & Development Expenses9.1.5 Recent strategies and developments:9.1.5.1 Partnerships, Collaborations, and Agreements:9.1.5.2 Product Launches and Product Expansions:9.1.6 SWOT Analysis9.2 SAP SE9.2.1 Company Overview9.2.2 Financial Analysis9.2.3 Segmental and Regional Analysis9.2.4 Research & Development Expense9.2.1 Recent strategies and developments:9.2.1.1 Partnerships, Collaborations, and Agreements:9.2.1.2 Product Launches and Product Expansions:9.2.1.3 Acquisition and Mergers:9.2.2 SWOT Analysis9.3 Teradata Corporation9.3.1 Company Overview9.3.2 Financial Analysis9.3.3 Regional Analysis9.3.4 Research & Development Expense9.3.5 Recent strategies and developments:9.3.5.1 Partnerships, Collaborations, and Agreements:9.3.5.2 Product Launches and Product Expansions:9.3.5.3 Acquisition and Mergers:9.3.6 SWOT Analysis9.4 Microsoft Corporation9.4.1 Company Overview9.4.2 Financial Analysis9.4.3 Segmental and Regional Analysis9.4.4 Research & Development Expenses9.4.5 Recent strategies and developments:9.4.5.1 Partnerships, Collaborations, and Agreements:9.4.5.2 Product Launches and Product Expansions:9.4.5.3 Acquisition and Mergers:9.4.6 SWOT Analysis9.5 HCL Technologies Ltd. (HCL Enterprises)9.5.1 Company Overview9.5.2 Financial Analysis9.5.3 Segmental and Regional Analysis9.5.4 Research & Development Expense9.5.5 Recent strategies and developments:9.5.5.1 Partnerships, Collaborations, and Agreements:9.5.5.2 Product Launches and Product Expansions:9.5.5.3 Acquisition and Mergers:9.5.6 SWOT Analysis9.6 Adobe, Inc.9.6.1 Company Overview9.6.2 Financial Analysis9.6.3 Segmental and Regional Analysis9.6.4 Research & Development Expense9.6.5 Recent strategies and developments:9.6.5.1 Partnerships, Collaborations, and Agreements:9.6.5.2 Acquisition and Mergers:9.6.6 SWOT Analysis9.7 Oracle Corporation9.7.1 Company Overview9.7.2 Financial Analysis9.7.3 Segmental and Regional Analysis9.7.4 Research & Development Expense9.7.5 Recent strategies and developments:9.7.5.1 Acquisition and Mergers:9.7.5.2 Product Launches and Product Expansions:9.7.6 SWOT Analysis9.8 Infor, Inc. (Koch Industries)9.8.1 Company Overview9.8.2 Recent strategies and developments:9.8.2.1 Partnerships, Collaborations, and Agreements:9.9 SAS Institute, Inc.9.9.1 Company Overview9.9.2 Recent strategies and developments:9.9.2.1 Product Launches and Product Expansions:9.9.2.2 Partnerships, Collaborations, and Agreements:9.10. North Plains Systems Corporation (Aclate, Inc.)9.10.1 Company OverviewFor more information about this report visit https://www.researchandmarkets.com/r/70xbhv CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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In Oregon, Scientists Find a Virus Variant With a Worrying Mutation – Yahoo News

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Coronavirus testing at a Virginia Garcia clinic in Hillsboro, Ore., May 1, 2020. (Ruth Fremson/The New York Times)

Scientists in Oregon have spotted a homegrown version of a fast-spreading variant of the coronavirus that first surfaced in Britain — but now it’s combined with a mutation that may make the variant less susceptible to vaccines.

The researchers have so far found just a single case of this formidable combination, but genetic analysis suggested that the variant had been acquired in the community and did not arise in the patient.

“We didn’t import this from elsewhere in the world — it occurred spontaneously,” said Brian O’Roak, a geneticist at Oregon Health and Science University who led the work. He and his colleagues participate in the Centers for Disease Control and Prevention’s effort to track variants, and they have deposited their results in databases shared by scientists.

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The variant originally identified in Britain, called B.1.1.7, has been spreading rapidly across the United States, and accounts for at least 2,500 cases in 46 states. This form of the virus is both more contagious and more deadly than the original version, and it is expected to account for most U.S. infections in a few weeks.

The new version that surfaced in Oregon has the same backbone, but also a mutation — E484K, or “Eek” — seen in variants of the virus circulating in South Africa, Brazil and New York City.

Lab studies and clinical trials in South Africa indicate that the Eek mutation renders the current vaccines less effective by blunting the body’s immune response. (The vaccines still work, but the findings are worrying enough that Pfizer-BioNTech and Moderna have begun testing new versions of their vaccines designed to defeat the variant found in South Africa.)

The B.1.1.7 variant with Eek also has emerged in Britain, designated as a “variant of concern” by scientists. But the virus identified in Oregon seems to have evolved independently, O’Roak said.

O’Roak and his colleagues found the variant among coronavirus samples collected by the Oregon State Public Health Lab across the state, including some from an outbreak in a health care setting. Of the 13 test results they analyzed, 10 turned out to be B.1.1.7 alone, and one the combination.

Other experts said the discovery was not surprising, because the Eek mutation has arisen in forms of the virus all over the world. But the mutation’s occurrence in B.1.1.7 is worth watching, they said.

In Britain, this version of the variant accounts for a small number of cases. But by the time the combination evolved there, B.1.1.7 had already spread through the country.

“We’re at the point where B.1.1.7 is just being introduced” into the United States, said Stacia Wyman, an expert in computational genomics at the University of California, Berkeley. “As it evolves, and as it slowly becomes the dominant thing, it could accumulate more mutations.”

Viral mutations may enhance or weaken one another. For example, the variants identified in South Africa and Brazil contain many of the same mutations, including Eek. But the Brazilian version has a mutation, K417N, that is not present in the version from South Africa.

In a study published Thursday in Nature, researchers compared antibody responses to all three variants of concern — the ones identified in Britain, South Africa and Brazil. Consistent with other studies, they found that the variant that pummeled South Africa is most resistant to antibodies produced by the immune system.

But the variant circulating in Brazil was not as resistant, even though it carried the Eek mutation. “If you have the second mutation, you don’t see as bad an effect,” said Michael Diamond, a viral immunologist at Washington University in St. Louis, who led the study.

It’s too early to say whether the variant in Oregon will behave like the ones in South Africa or Brazil. But the idea that other mutations could weaken Eek’s effect is “excellent news,” Wyman said.

Overall, she said, the Oregon finding reinforces the need for people to continue to take precautions, including wearing a mask, until a substantial portion of the population is immunized.

“People need to not freak out but to continue to be vigilant,” she said. “We can’t let down our guard yet while there’s still these more transmissible variants circulating.”

This article originally appeared in The New York Times.

© 2021 The New York Times Company

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NASA rover Perseverance takes first spin on surface of Mars – Global News

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NASA’s Mars rover Perseverance has taken its first, short drive on the surface of the red planet, two weeks after the robot science lab’s picture-perfect touchdown on the floor of a massive crater, mission managers said on Friday.

The six-wheeled, car-sized astrobiology probe put a total of 6.5 meters (21.3 feet) on its odometer on Thursday during a half-hour test spin within Jezero Crater, site of an ancient, long-vanished lake bed and river delta on Mars.

Read more:
Internet sleuths crack secret message hidden on Mars Perseverance’s parachute

Taking directions from mission managers at NASA’s Jet Propulsion Laboratory (JPL) near Los Angeles, the rover rolled 4 meters (13.1 feet) forward, turned about 150 degrees to its left and then drove backward another 2.5 meters (8.2 feet).

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“It went incredibly well,” Anais Zarifian, a JPL mobility test engineer for Perseverance, said during a teleconference briefing with reporters, calling it a “huge milestone” for the mission.

NASA displayed a photo taken by the rover showing the wheel tread marks left in the reddish, sandy Martian soil after its first drive.


Click to play video 'Perseverance rover: Scientist on when we can expect samples back from Mars'



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Perseverance rover: Scientist on when we can expect samples back from Mars


Perseverance rover: Scientist on when we can expect samples back from Mars – Feb 19, 2021

Another vivid image of the surrounding landscape shows a rugged, ruddy terrain littered with large, dark boulders in the foreground and a tall outcropping of rocky, layered deposits in the distance – marking the edge of the river delta.

Some additional, short-distance test driving is planned for Friday. Perseverance is capable of averaging 200 meters of driving per day.

But JPL engineers still have additional equipment checks to run on the rover‘s many instruments before they will be ready to send the robot on a more ambitious journey as part of its primary mission to search for traces of fossilized microbial life.

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Read more:
Mars scientist from Alberta excited to begin exploration after successful rover landing

So far, Perseverance and its hardware, including its main robot arm, appear to be operating flawlessly, said Robert Hogg, deputy mission manager. The team has yet to conduct post-landing tests of the rover‘s sophisticated system to drill and collect rock samples for return to Earth via future Mars missions.

NASA announced it has named the site of Perseverance’s Feb. 18 touchdown as the “Octavia E. Butler Landing,” in honor of the award-winning American science-fiction writer. Butler, a native of Pasadena, California, died in 2006 at age 58.

(Reporting by Steve Gorman, Editing by Rosalba O’Brien)

© 2021 Reuters

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NASA's new Mars rover Perseverance hits dusty red road, ventures 21 feet in 1st trip – Chilliwack Progress – Chilliwack Progress

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NASA’s newest Mars rover hit the dusty red road this week, putting 21 feet on the odometer in its first test drive.

The Perseverance rover ventured from its landing position Thursday, two weeks after landing on the red planet to seek signs of past life.

The roundabout, back and forth drive lasted just 33 minutes and went so well that the six-wheeled rover was back on the move Friday.

During a news conference Friday, NASA’s Jet Propulsion Laboratory in Pasadena, California, shared photos of the tire tracks over and around small rocks.

“I don’t think I’ve ever been happier to see wheel tracks and I’ve seen a lot of them, said engineer Anais Zarafian. ”This is just a huge milestone for the mission.”

As soon as the system checks on Perseverance are complete, the rover will head for an ancient river delta to collect rocks for return to Earth a decade from now. Scientists are debating whether to take the smoother route to get to the nearby delta or a possibly tougher way with intriguing remnants from that once-watery time 3 billion to 4 billion years ago.

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