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SpaceX launched 60 more Starlink satellites but failed to stick the landing – Yahoo Movies Canada

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Worldwide Marketing Resource Management Industry to 2026 – Featuring IBM, SAP SE and Teradata Among Others

Dublin, Feb. 16, 2021 (GLOBE NEWSWIRE) — The “Global Marketing Resource Management Market By Component, By Deployment Type, By Enterprise Size, By End User, By Region, Industry Analysis and Forecast, 2020 – 2026” report has been added to ResearchAndMarkets.com’s offering. The Global Marketing Resource Management Market size is expected to reach $6.5 billion by 2026, rising at a market growth of 13.8% CAGR during the forecast period. Marketing Resource Management (MRM) refers to a technology utilized to effectively manage the workforce and associated technology and operations like planning, production, and design of marketing processes. The advent of MRM applications has assisted businesses in their planning and budgeting activities. Marketing divisions can efficiently plan their budgets, specify the expenses types, and closeouts with the help of functions like budgeting and planning.The rising trend of digitization, coupled with the growing deployment of cloud-based MRM solutions across the world, acting as a major driver for the market. Organizations are increasingly adopting cloud and software-as-a-service (SaaS)-based solutions to develop a marketing ecosystem that is extremely cost-effective and customizable. Moreover, the incorporation of MRM with artificial intelligence (AI) and big data tools for data-driven marketing is fueling the growth of the market.These technologically advanced solutions help companies in assessing the effectiveness of their digital marketing assets and take corrective steps for the highest profits. The increasing organizational demand for customized brand imaging is another driving force behind the market growth. MRM is programmed to provide customer-centric content for improved brand experience with new customer profiles and better market presence of the organization, which is increasing its adoption by numerous organizations. Other aspects such as fast urbanization, growing expenditure capacities of the consumers, and comprehensive research and development (R&D) in the domain of information technology (IT), are expected to boost the growth of the market.By ComponentBased on Component, the market is segmented into Solutions and Services. Solutions segment is further bifurcated across Marketing Asset Management, Project Management, Brand & Advertisement Management, Financial Management, Capacity Planning Management and Others. The solutions segment is expected to procure a higher market size over the forecast years. This is because, marketing resource management solutions handle critical business problems associated with the management of marketing budgets, marketing calendars, and digital assets. With the help of marketing resource management solutions, companies are empowered to develop, upgrade, and maintain content to improve content sharing and collaboration, and publishing, ensure rapid TTM, expand brand awareness, drive online traffic and sales, and improve customer experience and satisfaction.By Deployment TypeBased on Deployment Type, the market is segmented into On-premise and Cloud. The on-premises segment is expected to garner a major portion of market size over the forecast period in the marketing resource management market. The installation of the on-premise marketing resource management solution is massive owing to the associated advantages of configuration & multiple customization options and low vendor dependency.By Enterprise SizeBased on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. The large enterprises segment is expected to hold a bigger market share over the forecast years. The deployment of marketing resource management solutions among large enterprises is massive due to the increasing assimilation of advanced technologies, broad product portfolio, many resources and complex workflows increase the deployment of marketing resource management solutions among large enterprises.By End UserBased on End User, the market is segmented into Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others. The manufacturing segment procured the highest market size in 2019. MRM solutions are extensively utilized in the manufacturing sector to efficiently store, search, and distribute digital assets. These solutions can ease out asset management and collaboration within and outside the organization. Further, the manufacturing sector is observing a change toward digital campaigns. This factor is creating growth possibilities for MRM solutions in the manufacturing sector.By RegionBased on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America is anticipated to acquire the highest revenue share over the forecast years due to the existence of numerous marketing resource management vendors and growing adoption of cutting-edge technologies to decrease manual tasks and simplify workflows among North American enterprises. The rising trend of digitization and the increasing utilization of cloud-based MRM solutions in the Asia Pacific region are anticipated to boost the regional market growth. Companies in the Asia Pacific region are quickly moving toward Software-as-a-Service (SaaS) and cloud-based solutions to efficiently create a marketing ecosystem that is highly customizable and cost-effective.The major strategies followed by the market participants are Product Launches and Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the major forerunner in the Marketing Resource Management Market. Companies such as Oracle Corporation, Adobe, Inc., IBM Corporation, Teradata Corporation, and HCL Technologies Ltd., SAS Institute, Inc., SAP SE are some of the key innovators in the market.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.).Unique Offerings from the Publisher Exhaustive coverageHighest number of market tables and figuresSubscription based model availableGuaranteed best priceAssured post sales research support with 10% customization free Key Topics Covered: Chapter 1. Market Scope & Methodology1.1 Market Definition1.2 Objectives1.3 Market Scope1.4 Segmentation1.4.1 Global Marketing Resource Management Market, by Component1.4.2 Global Marketing Resource Management Market, by Deployment Type1.4.3 Global Marketing Resource Management Market, by Enterprise Size1.4.4 Global Marketing Resource Management Market, by End User1.4.5 Global Marketing Resource Management Market, by Geography1.5 Methodology for the researchChapter 2. Market Overview2.1 Introduction2.1.1 Overview2.1.2 Executive Summary2.1.3 Market Composition and Scenario2.2 Key Factors Impacting the Market2.2.1 Market Drivers2.2.2 Market RestraintsChapter 3. Competition Analysis – Global3.1 Cardinal Matrix3.2 Recent Industry Wide Strategic Developments3.2.1 Partnerships, Collaborations and Agreements3.2.2 Product Launches and Product Expansions3.2.3 Acquisition and Mergers3.3 Top Winning Strategies3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018, Apr – 2020, Nov) Leading Players3.3.3 Key Strategic Move: (Product Launches and Product Expansions : 2016, Apr – 2020, Nov) Leading PlayersChapter 4. Global Marketing Resource Management Market by Component4.1 Global Marketing Resource Management Solutions Market by Region4.2 Global Marketing Resource Management Market by Solutions Type4.2.1 Global Marketing Resource Management Marketing Asset Management Market by Region4.2.2 Global Marketing Resource Management Project Management Market by Region4.2.3 Global Marketing Resource Management Brand & Advertisement Management Market by Region4.2.4 Global Marketing Resource Management Financial Management Market by Region4.2.5 Global Marketing Resource Management Capacity Planning Management Market by Region4.2.6 Global Other Solutions Type Marketing Resource Management Market by Region4.3 Global Marketing Resource Management Services Market by RegionChapter 5. Global Marketing Resource Management Market by Deployment Type5.1 Global On-premise Marketing Resource Management Market by Region5.2 Global Cloud Marketing Resource Management Market by RegionChapter 6. Global Marketing Resource Management Market by Enterprise Size6.1 Global Large Enterprises Marketing Resource Management Market by Region6.2 Global Small & Medium Enterprises Marketing Resource Management Market by RegionChapter 7. Global Marketing Resource Management Market by End User7.1 Global Manufacturing Marketing Resource Management Market by Region7.2 Global Consumer Goods & Retail Marketing Resource Management Market by Region7.3 Global Travel & Hospitality Marketing Resource Management Market by Region7.4 Global Healthcare Marketing Resource Management Market by Region7.5 Global Telecom & IT Marketing Resource Management Market by Region7.6 Global BFSI Marketing Resource Management Market by Region7.7 Global Others Marketing Resource Management Market by RegionChapter 8. Global Marketing Resource Management Market by Region8.1 North America Marketing Resource Management Market8.2 Europe Marketing Resource Management Market8.3 Asia Pacific Marketing Resource Management Market8.4 LAMEA Marketing Resource Management MarketChapter 9. Company Profiles9.1 IBM Corporation9.1.1 Company Overview9.1.2 Financial Analysis9.1.3 Regional & Segmental Analysis9.1.4 Research & Development Expenses9.1.5 Recent strategies and developments:9.1.5.1 Partnerships, Collaborations, and Agreements:9.1.5.2 Product Launches and Product Expansions:9.1.6 SWOT Analysis9.2 SAP SE9.2.1 Company Overview9.2.2 Financial Analysis9.2.3 Segmental and Regional Analysis9.2.4 Research & Development Expense9.2.1 Recent strategies and developments:9.2.1.1 Partnerships, Collaborations, and Agreements:9.2.1.2 Product Launches and Product Expansions:9.2.1.3 Acquisition and Mergers:9.2.2 SWOT Analysis9.3 Teradata Corporation9.3.1 Company Overview9.3.2 Financial Analysis9.3.3 Regional Analysis9.3.4 Research & Development Expense9.3.5 Recent strategies and developments:9.3.5.1 Partnerships, Collaborations, and Agreements:9.3.5.2 Product Launches and Product Expansions:9.3.5.3 Acquisition and Mergers:9.3.6 SWOT Analysis9.4 Microsoft Corporation9.4.1 Company Overview9.4.2 Financial Analysis9.4.3 Segmental and Regional Analysis9.4.4 Research & Development Expenses9.4.5 Recent strategies and developments:9.4.5.1 Partnerships, Collaborations, and Agreements:9.4.5.2 Product Launches and Product Expansions:9.4.5.3 Acquisition and Mergers:9.4.6 SWOT Analysis9.5 HCL Technologies Ltd. (HCL Enterprises)9.5.1 Company Overview9.5.2 Financial Analysis9.5.3 Segmental and Regional Analysis9.5.4 Research & Development Expense9.5.5 Recent strategies and developments:9.5.5.1 Partnerships, Collaborations, and Agreements:9.5.5.2 Product Launches and Product Expansions:9.5.5.3 Acquisition and Mergers:9.5.6 SWOT Analysis9.6 Adobe, Inc.9.6.1 Company Overview9.6.2 Financial Analysis9.6.3 Segmental and Regional Analysis9.6.4 Research & Development Expense9.6.5 Recent strategies and developments:9.6.5.1 Partnerships, Collaborations, and Agreements:9.6.5.2 Acquisition and Mergers:9.6.6 SWOT Analysis9.7 Oracle Corporation9.7.1 Company Overview9.7.2 Financial Analysis9.7.3 Segmental and Regional Analysis9.7.4 Research & Development Expense9.7.5 Recent strategies and developments:9.7.5.1 Acquisition and Mergers:9.7.5.2 Product Launches and Product Expansions:9.7.6 SWOT Analysis9.8 Infor, Inc. (Koch Industries)9.8.1 Company Overview9.8.2 Recent strategies and developments:9.8.2.1 Partnerships, Collaborations, and Agreements:9.9 SAS Institute, Inc.9.9.1 Company Overview9.9.2 Recent strategies and developments:9.9.2.1 Product Launches and Product Expansions:9.9.2.2 Partnerships, Collaborations, and Agreements:9.10. North Plains Systems Corporation (Aclate, Inc.)9.10.1 Company OverviewFor more information about this report visit https://www.researchandmarkets.com/r/70xbhv CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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NASA to launch sounding rockets into moon's shadow during solar eclipse – Phys.org

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This photo shows the three APEP sounding rockets and the support team after successful assembly. The team lead, Aroh Barjatya, is at the top center, standing next to the guardrails on the second floor. Credit: NASA/Berit Bland

NASA will launch three sounding rockets during the total solar eclipse on April 8, 2024, to study how Earth’s upper atmosphere is affected when sunlight momentarily dims over a portion of the planet.

The Atmospheric Perturbations around Eclipse Path (APEP) sounding rockets will launch from NASA’s Wallops Flight Facility in Virginia to study the disturbances in the created when the moon eclipses the sun. The sounding rockets had been previously launched and successfully recovered from White Sands Test Facility in New Mexico, during the October 2023 .

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They have been refurbished with new instrumentation and will be relaunched in April 2024. The mission is led by Aroh Barjatya, a professor of engineering physics at Embry-Riddle Aeronautical University in Florida, where he directs the Space and Atmospheric Instrumentation Lab.

The sounding rockets will launch at three different times: 45 minutes before, during, and 45 minutes after the peak local eclipse. These intervals are important to collect data on how the sun’s sudden disappearance affects the ionosphere, creating disturbances that have the potential to interfere with our communications.

The ionosphere is a region of Earth’s atmosphere that is between 55 to 310 miles (90 to 500 kilometers) above the ground. “It’s an electrified region that reflects and refracts and also impacts as the signals pass through,” said Barjatya. “Understanding the ionosphere and developing models to help us predict disturbances is crucial to making sure our increasingly communication-dependent world operates smoothly.”

A sounding rocket is able to carry science instruments between 30 and 300 miles above Earth’s surface. These altitudes are typically too high for science balloons and too low for satellites to access safely, making sounding rockets the only platforms that can carry out direct measurements in these regions. Credit: NASA’s Goddard Space Flight Center

The ionosphere forms the boundary between Earth’s lower atmosphere—where we live and breathe—and the vacuum of space. It is made up of a sea of particles that become ionized, or electrically charged, from the sun’s energy or .

When night falls, the ionosphere thins out as previously ionized particles relax and recombine back into neutral particles. However, Earth’s terrestrial weather and space weather can impact these particles, making it a dynamic region and difficult to know what the ionosphere will be like at a given time.

It’s often difficult to study short-term changes in the ionosphere during an eclipse with satellites because they may not be at the right place or time to cross the eclipse path. Since the exact date and times of the are known, NASA can launch targeted sounding rockets to study the effects of the eclipse at the right time and at all altitudes of the ionosphere.

As the eclipse shadow races through the atmosphere, it creates a rapid, localized sunset that triggers large-scale atmospheric waves and small-scale disturbances or perturbations. These perturbations affect different radio communication frequencies. Gathering the data on these perturbations will help scientists validate and improve current models that help predict potential disturbances to our communications, especially high-frequency communication.

This conceptual animation is an example of what observers might expect to see during a total solar eclipse, like the one happening over the United States on April 8, 2024. Credit: NASA’s Scientific Visualization Studio

The APEP rockets are expected to reach a maximum altitude of 260 miles (420 kilometers). Each rocket will measure charged and neutral particle density and surrounding electric and magnetic fields. “Each rocket will eject four secondary instruments the size of a two-liter soda bottle that also measure the same data points, so it’s similar to results from fifteen rockets while only launching three,” explained Barjatya. Embry-Riddle built three secondary instruments on each rocket, and the fourth one was built at Dartmouth College in New Hampshire.

In addition to the rockets, several teams across the U.S. will also be taking measurements of the ionosphere by various means. A team of students from Embry-Riddle will deploy a series of high-altitude balloons. Co-investigators from the Massachusetts Institute of Technology’s Haystack Observatory in Massachusetts and the Air Force Research Laboratory in New Mexico will operate a variety of ground-based radars taking measurements.

Using this data, a team of scientists from Embry-Riddle and Johns Hopkins University Applied Physics Laboratory are refining existing models. Together, these various investigations will help provide the puzzle pieces needed to see the bigger picture of ionospheric dynamics.

The animation depicts the waves created by ionized particles during the 2017 total solar eclipse. Credit: MIT Haystack Observatory/Shun-rong Zhang. Zhang, S.-R., Erickson, P. J., Goncharenko, L. P., Coster, A. J., Rideout, W. & Vierinen, J. (2017). Ionospheric Bow Waves and Perturbations Induced by the 21 August 2017 Solar Eclipse. Geophysical Research Letters, 44(24), 12,067-12,073. https://doi.org/10.1002/2017GL076054

When the APEP- launched during the 2023 annular solar eclipse, scientists saw a sharp reduction in the density of charged particles as the annular eclipse shadow passed over the atmosphere.

“We saw the perturbations capable of affecting radio communications in the second and third rockets, but not during the first rocket that was before peak local eclipse,” said Barjatya. “We are super excited to relaunch them during the total eclipse to see if the perturbations start at the same altitude and if their magnitude and scale remain the same.”

The next total solar eclipse over the contiguous U.S. is not until 2044, so these experiments are a rare opportunity for scientists to collect crucial data.

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Royal Sask. Museum research finds insect changes may have set stage for dinosaurs' extinction – CTV News Regina

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Research by the Royal Saskatchewan Museum (RSM) shows that ecological changes were occurring in insects at least a million years before dinosaur extinction.

Papers published in the scientific journal, Current Biology, describe the first insect fossils found in amber from Saskatchewan and the unearthing of three new ant species from an amber deposit in North Carolina, according to a release from the province.

The amber deposit from in the Big Muddy Badlands of Saskatchewan, which was formed about 67 million years ago, preserved insects that lived in a swampy redwood forest about one million years before the extinction of dinosaurs.

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“Fossils in the amber deposit seem to show that common Cretaceous insects may have been replaced on the landscape by their more modern relatives, particularly in groups such as ants, before the extinction event,” Elyssa Loewen, curatorial assistant, said.

The research team was led by Loewen and Dr. Ryan McKellar, the RSM’s curator of paleontology.

“These new fossil records are closer than anyone has gotten to sampling a diverse set of insects near the extinction event, and they help researchers fill in a 17-million-year gap in the fossil record of insects around that time,” Dr. McKellar said.

The three ant species discovered in North Carolina also belonged to extinct groups that didn’t survive past the Cretaceous period.

“When combined with the work in Saskatchewan, the two recent papers show that there was a dramatic change in ant diversity sometime between 77 and 67 million years ago,” Dr. McKellar said in the release.

“Our analyses of body shapes in the fossils suggests that the turnover was not related to major differences in ecology, but it may have been related to something like the size and complexity of ant colonies. More work is needed to confirm this.”

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Meteors, UFOs or something else? Dawson City, Yukon, residents puzzled by recent sightings in night sky – CBC.ca

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Some residents in Dawson City, Yukon, say they’ve been seeing unusual things in the night sky lately — and it’s not the Northern Lights. 

But some might say it’s equally as fascinating.

Over the past few weeks, some residents have taken to social media to report seeing what they described as a fireball or meteor overhead. And last week, two residents said they both saw something similar.

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Naomi Gladish lives in Henderson Corner, a subdivision approximately 20 kilometres from downtown Dawson City. She told CBC News she saw something while walking her dog Friday morning.

“I looked up and saw a bright star,” Gladish said. “Or what I thought was a star.” 

“Within a fraction of a second, I realized it was actually moving quickly. And then as I watched it, a second later it grew a long tail.”

Dawson City resident Naomi Gladish said she saw something similar to the fireball shown in this image from the American Meteor Society. (American Meteor Society)

Gladish said the unknown object started to change into a pale blue colour, like a gas flame. Then, a few seconds later, it appeared to burn out.

“I could see fire, or coal,” Gladish said. “Like red glowing bits, breaking off of it. And then that was it. I tried watching to see if I could see any dark chunks falling from that spot, or carrying on from that spot, but the sky was dark.”

A minute or two after Gladish saw what she thought was a meteor, she heard a boom in the distance.

“My dog and I both turned our head to that exact direction that I had just seen it,” she said.”I figured it was related.”

Two women walking through snowy mountain terrain.
Naomi Gladish hiking with her sister at Tombstone Park. (Submitted by Naomi Gladish)

Dawson resident Jeff Delisle reported seeing something similar at about the same time. He then took to social media to ask if anyone else had seen it. Two people responded saying they had. 

“It flew right above me,” Delisle wrote.

“Pretty cool looking…. What is it?”

Likely not a meteor, says astronomer

Christa Van Laerhoven, president of the Yukon Astronomical Society, came across Delisle’s post and got in touch. She asked about what he’d seen, such as how long it was in the sky and the colour.

Van Laerhoven told CBC News that based on descriptions from both Delisle and Gladish, she doesn’t believe it could have been a meteor.

She says a meteor would have been moving much faster, and the colouring would have appeared differently. 

“Meteors can be any colour but … as a rule, are a consistent colour. What these people were describing had different colours. So the head looked blue and then the tail was more of an orange,” van Laerhoven said.

“That’s just something that doesn’t happen with meteors.”

a meteor
This zoomed-in still from a dashcam video captured in 2020 by Louise Cooke from Mount Lorne, Yukon, shows what one space science expert said appears to be an unusually-bright meteor travelling across the sky. (Submitted by: Louise Cooke)

Van Laehoven believes there may be another explanation for the recent unusual sightings: space junk, falling to earth.

“Space junk, when it comes in … comes through the atmosphere and starts glowing that can be more irregular, because of the variety of materials that go into a spacecraft.”

Van Laerhoven also suggested it could a very fast plane, or someone playing with rockets.

Gladish, however, doesn’t think anyone in Dawson was playing with rockets on Friday morning.

“Unless they’re talking about someone in China, or like a distant land playing with very high, powerful rockets … then sure,” she said.

“This was not something that someone in Dawson was doing … This came from much, much higher and it was much, much different to anything that would be locally caused.”

Van Laerhoven also dismissed another possibility: alien visitors.

“If aliens were coming to Earth, we would know,” she said.

“Simply because it would take them so much effort to get here that it would be very hard to imagine them getting here and not doing something dramatic enough that we would actually know about it.”

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