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Ted Cruz Faces Ridicule On Social Media For Cancun Trip – Forbes

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Sen. Ted Cruz (R-Texas) was trending across social media on Thursday after he flew to Cancun, Mexico while much of his home state suffered under record cold conditions that have left much of the state without power.

“With school cancelled for the week, our girls asked to take a trip with friends. Wanting to be a good dad, I flew down with them last night and am flying back this afternoon,” he said in the statement. “My staff and I are in constant communication with state and local leaders to get to the bottom of what happened in Texas. We want our power back, our water on, and our homes warm. My team and I will continue using all our resources to keep Texans informed and safe.”

However, it didn’t take long for the media to call out the Texas senator and his weak response as to why he opted to fly south of the border during such a crisis. Merciless memes soon trended across social media as did hashtags such as #TedFled.

The official account for The Recount (@therecount), shared Cruz’s response, “Sen. Ted Cruz at the Cancún airport: ‘Yesterday my daughters asked if they could take a trip with some friends, and Heidi and I agreed, so I flew down with them last night, dropped them off here and now I’m headed back to Texas.'”

MSNBC producer Kyle Griffin (@kylegriffin1) posted, “Texas state Rep. Chris Turner to CNN on Ted Cruz: ‘As far as I’m concerned, it would be fine if he remained in Cancun. He doesn’t do anything for us in Texas or in Washington, so I don’t know that we’re gonna notice when he comes back.'”

CNBC’s Carl Quintanilla (@carlquintanilla) posted, “It’s Blame Your Daughter At Work Day.”

There was of course no shortage of humor across social media, which has already allowed the average user with some Photoshop skills and/or some quick wit to become a political satirist.

Texas resident Warren Holleman (@WarrenHolleman) posted a photo of Cruz apparently wearing a Lonestar State themed mask and offered, “Question: What did it take to finally get Ted Cruz to wear a mask during a pandemic that killed a half million Americans? Answer: A Texas power outage that he wanted to secretly escape from.”

Lawyer Bradley P. Moss (@BradMossEsq) proved he could have a career in stand up if the lawyer thing doesn’t work out, “You’re telling me an adult male in his 50s with the legal name Rafael Cruz is going to do a there and back trip from Texas to Cancun in less than one day with a stuffed carryon bag…. and suddenly CBP and DEA are not going to interrogate him for 6 hours?”

Greg Price (@greg_price11) saw a comparison to The Simpsons‘ corrupt Mayor Quimby in which the mayor vowed not to leave Springfield during a crisis:

Rogelio Garcia Lawyer (@LawyerRogelio) shared a ‘Photoshopped’ still from the film Titanic, with a fitting punchline:

There were plenty of images of Cruz from the airport posted in “current events” such as the storming of the capitol, as well as historic images such as the destruction of the Hindenburg while in another tweet Cruz’s face replaced Jason Alexander from a classic episode of Seinfeld.

However, the best of them all may have been on an image that included former New Jersey Governor Chris Christie with Cruz added along with Sen. Bernie Sanders from the Biden inauguration – a trifecta of references.

While there is a lot of hate on social media right now, this good humored calling out of an elected official seemed to be almost unifying in some ways.

“In one sense, the turmoil around Cruz’s ill-timed vacation says a lot about his own tone-deafness in media matters,” explained technology analyst Charles King of Pund-IT.

“It may be that Cruz simply, and mistakenly, believed that the Teflon coating former President Trump seems to enjoy extends to himself,” added King.

Heading to Cancun during a crisis was certainly a bad decision and it was easy for users on social media to call it out.

“Fear Of Missing Out (FOMO) is a powerful motivator for people to lose their cool and let their opinions rip online,” said Josh Crandall, principal analyst at Netpop Research. “When times are tough and people are at wits end with pandemic tension, seeing that public officials are skipping out on their responsibilities is too much to overlook.

“Everybody’s a critic these days, everybody is watching. Welcome to social media surveillance society,” added Crandall.

“A larger issue is to underscore how social media can act like a very large bullhorn that can disseminate ideas and images to unfathomably large audiences,” said King. “However, that’s a double-edged sword that can cut especially deep when personal errors or failings come into view. There’s an old joke that on the Internet, nobody knows you’re a dog. Conversely, on social media, everybody knows when you’ve made a dumb mistake.”

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No borders when it comes to social media beauty trends – CKOM News Talk Sports

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Can’t find your favourite moisturizer or mascara in a store? Social media may be to blame.

Videos featuring beauty products are more popular than ever and people are buying them up.

Marjorie Delbaere, associate dean of research and associate professor at the Edwards School of Business, says social media influencers are helping us decide where to spend our money. And she says the trend is something marketers are constantly trying to learn more about.

“When people we admire talk about different brands on social media platforms, that has a very big influence on our decisions as consumers in terms of what brands we actually use and what we go out and buy,” Delbaere said.

And she says it’s because we think we have a relationship or friendship with people we commonly see on social media, whether that’s real or just how we feel.

“People that are active online and on social media talking about different beauty trends and beauty products, they have really large followings and it’s because they have this recognized expertise or really deep interest in that topic of beauty and so we listen to them and we trust them when they say things,” Delbaere said.

The most popular kinds of videos are “hauls,” in which influencers talks about a bunch of things they just bought or when they list off their favourite products.

Social media influence is not limited to geography so we are seeing these outages and trends in Saskatchewan.

One product that’s hard to come by locally is CeraVe, which makes cleansers, moisturizers and serums.

According to one Saskatoon Shoppers Drug Mart, the products are out of stock due to excessive consumer demand from social media activity. Supply challenges are expected to continue for months.

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There will be 3.09 billion social media users by the end of the year – Financial Post

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Learn how to run successful social media marketing campaigns for under $40

Postmedia may earn an affiliate commission from purchases made through our links on this page.

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This article was created by StackCommerce. Postmedia may earn an affiliate commission from purchases made through our links on this page.

Social media is one of the most versatile and effective tools for marketing on the planet. It enables a brand to directly correspond with their audience, grow users, and convert sales — without having to spend a penny. It doesn’t matter if you run a small local shop or a big national company, social media marketing is a must.

Not convinced? The data speaks for itself — the number of worldwide social media users is expected to hit 3.09 billion by the end of 2021. That’s a ton of brand ambassadors, potential clients and customers looking for your products or services.

Consider strategy

Don’t throw good money after bad. When allocating your marketing dollars, you need to know what you want to broadcast and how. Do you want to build brand awareness? Anticipation for a product launch? Or are you established and looking to increase email subscribers, boost sales, or change a narrative? Your strategy will define your path.

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Platform performance

Building a brand or boosting sales not only depends on your messaging, but it also depends on your audience. You need to broadcast your message on the right platform to reach your target demographic and make those marketing dollars work for you. Think of where your customers hang out on social media and engage with them there. If your intended audience is nearing retirement age, you may not want to run a paid campaign on TikTok.

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Stellar execution

Many people all across the world spend a generous portion of their days looking at one social media platform or another. However, it’s a useless tool if you don’t know how to execute a social media marketing campaign with precision. Understanding the technical limitations of different platforms is a must for any new or growing business.

A little social media knowledge can go along way. With the right training, you can be assured your customers will not only see what you’re putting out there (despite ever-changing algorithms) but also be receptive to your message. The 2021 Social Media Marketing Bootcamp Certification Bundle gives you the know-how to execute social media marketing with accuracy to see an expected return on your investment.

You will learn the tools and tips you need to get the best results from your paid and organic campaigns, explore advanced Facebook features and functions, how to run successful ads on Facebook, discover how to maximize your Instagram business strategy, boost your LinkedIn reach and create an outstanding professional impression, and much more.

Social media is a great marketing resource that gives you real-time feedback on your efforts. The 2021 Social Media Marketing Bootcamp Certification Bundle retails for over $2500 and is on sale for $37.99, a discount of 98 per cent.

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    This marketing channel is making a comeback for businesses during COVID

In-depth reporting on the innovation economy from The Logic, brought to you in partnership with the Financial Post.

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Mikhaila Peterson: How we built the Jordan Peterson media empire – National Post

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In 2016 my dad, Jordan Peterson, went viral. That sudden fame and all the controversy that came with it was incredibly hard on my family, but it also opened up boatloads of opportunity. My dad took advantage of it all.

He said yes to everything that came his way, especially podcast invitations, and his family helped him make time for it all. I’ve been the CEO of his company Luminate Enterprises, Ltd., since the beginning of 2018, when he published his book 12 Rules for Life.

I had made social media channels for him in 2013 on Facebook and in 2017 on Instagram prior to forming a company. I spent some of my time in the beginning crafting posts to put on social media for his account — something most people would’ve said was a waste of time. At the same time I worked on my own social media presence and started to gain awareness in the Paleo Diet/Health community, and slowly grew my own profile.

When booking my dad’s events, lectures, podcasts, flights and tours, and coordinating between multiple different companies got to be too much — I was working 12 hour days, as were my parents — we expanded. We hired assistants, and my husband — a business consultant — stepped in to help. My dad went on tour and we focused on his digital products.

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He already had two online products that he’d spent three decades perfecting with two other PhD’s from McGill and Harvard.

The first is a writing suite at selfauthoring.com, which helps people organize their past and present, and make a plan for the future. The second is a self-assessment at understandmyself.com, which gives people a scientifically valid personality test using the Big 5 personality traits theory. These products were easy to grow because we had worked on dad’s social media presence, and because the products work. My advice, always, is: Don’t sell something you don’t believe in — it won’t last, people will see through it.

I’m proud to say that everything we’ve worked on has done extremely well.

His first book has sold almost six-million copies worldwide. His newer book Beyond Order is out March 2, and has pre-sold over 100,000 copies. The Jordan B. Peterson Podcast and his YouTube videos reach hundreds of thousands of people with every episode, and there are hundreds of thousands of views on each blog post and newsletter and social media post.

His lectures are followed by 3.8 million subscribers on YouTube alone, with another 1.9 million on Instagram, 1.1 million on Facebook and 1.7 million on Twitter. This viewership is monetized through podcast and YouTube advertising, book sales and the sales of the three digital products, which have helped hundreds of thousands of people improve and reorganize their lives.

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We strive to deliver his message of personal responsibility with each of these components, and provide easy access to his ideas for anyone who is interested in hearing them — without hiding them behind a paywall (unlike universities and colleges). Advertising allows us to keep his ideas free.
There is a complex mechanism behind the scenes that keeps the Jordan Peterson content machine running.

Filming, video, audio and digital media production are a huge factor — we have an internal team handling this. For instance, the delivery of a single podcast episode requires over 150 components weekly. It’s not as simple as the final product looks. All content goes through rigorous quality checks, and the role, destination and timing of each piece is planned carefully.

Tour planning is done with our event agents, and work on the book is coordinated with over 50 publishers worldwide. There’s business management work — operations, legal, finance, taxes, business relationships, negotiations, etc.

On top of that, we work on driving the business forward by developing new products to help people organize their lives, innovative tools (for instance, we’re working on an app that helps university students write essays), and public initiatives — this spring we’re launching the high quality translations of Jordan’s content into 13 languages, for free.

All of this has required tremendous amounts of organization, and has not been built in a day.

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Here are the rules by which I work:

1.     Say yes to everything until you’re completely swamped with work. Then you can start saying no.

2.     Be aware that there is a lot of work that doesn’t pay at the beginning — that doesn’t mean it won’t pay off later.

3.     Make sure what you’re selling or saying is honest.

4.     Do not forsake quality for quantity.

5.     If you are an influencer incorporate a business so that you can optimize your taxes and expenses.

6.     Do  not underestimate social media platforms — they’re all different and all worth learning.

7.     Do not underestimate marketing (recognize that podcast advertising exists and is growing!)

8.     Connect and learn from other people around you. (Do free cross promotions with people who could help your online presence grow!)

9.     Work with people who have the same goal as you and learn tasks quickly.

10.  Be open to being wrong. Truthfully, when it all started, we had no idea what we were getting into — no one in our family could have even imagined the scale and opportunity that would come from a global interest in his work.

However, like I said, my dad is the type of man who said “yes” to every opportunity. Over time, we have built a network, hired people and outsourced some of the business to keep it profitable and efficient. One of the points of having a business and making money, I believe, is to employ people once you’re large enough. We hire based on the person’s capabilities, not previous experience, although that helps.

Now you can’t monetize by planning on going viral. That doesn’t happen often. However, if you are an influencer or have a small business, or a larger business for that matter, perhaps some of what we’ve learned could be helpful. As of now, I’m slowly stepping away from my dad’s business to focus on my own work.

Eventually I’ll hand it off entirely. My own podcast — The Mikhaila Peterson Podcast — is in the top 100 podcasts worldwide. I’ve successfully monetized it through ads, and I’m working on a book.

Stay tuned.

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