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‘Thanks Brandon’ Now Countering ‘Let's Go Brandon' On Social Media – Forbes

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Last month, the “Let’s Go Brandon” meme/phrase took social media by storm essentially becoming a “G-rated” variant of not so civil expression “F**K Joe Biden!” The “R-rated” version had begun as a chant at sporting events including college football games in the late summer.

Not surprisingly, the crass phrase then made the rounds on social media but then evolved into the more friendly, “Let’s Go Brandon,” version following the October 2, 2021 NBC Sports broadcast of the NASCAR Xfinity Series race, which was won by driver Brandon Brown. Chants of “F**k Joe Biden” could be heard in the background as reporter Kelli Stavast reportedly incorrectly described what was said as “Let’s go, Brandon.”

Footage of that interview went viral, and the phrase “Let’s Go Brandon” became a war chant among conservatives. Yet, as the UK’s Independent newspaper reported, the phase has infiltrated mainstream popular culture,” with rappers Loza Alexander and Bryson Gray each recording respective songs with the phase as a title. Alexander’s reached the top iTunes Top Hip-Hop/Rap Songs list and reached number 38 on the Billboard Hot 100 this past week. Gray’s song also reached the top spot on iTunes, and debuted last month at number 28 on the US Hot 100.

Not everyone is thrilled by the popularity of the slogan, especially the motorsports series where it began.

On Friday, NASCAR’s President Steve Phelps said that his organization doesn’t want to be associated with politics from either side of the aisle. He has also said that NASCAR will pursue legal action against any use of its trademarks appearing with the slogan. His comments came after former baseball star Lenny Dkystra posted a photo on Twitter earlier this week of an individual wearing a “Let’s Go, Brandon” t-shirt along NASCAR’s color bars.

“It’s an unfortunate situation and I feel for Brandon, I feel for Kelli,” Phelps told The Associated Press via NBCNews on Saturday. “I think unfortunately it speaks to the state of where we are as a country. We do not want to associate ourselves with politics, the left or the right.”

ThanksBrandon

As BGR.com had reported last month, the White House seemed well aware of the “Let’s Go Brandon” slogan and attempted to take over the narrative when the @POTUS account posted a meeting of President Biden with an actual individual named “Brandon.”

“I’m fighting every day to pass my Build Back Better Agenda for folks like Brandon. His story is like so many I’ve heard across the country. Folks are just looking for a fighting chance and to be treated with the dignity they deserve – and that’s what my agenda is all about,” the tweet read.

That tweet, which had some 13,000 likes, was only retweeted about 2,500 – and clearly didn’t take the Internet by storm, as may have been the plan. But did start to challenge the narrative, and over the past couple of weeks #ThankYouBrandon has begun to trend alongside #LetsGoBrandon.

On Saturday the more organic hashtag #ThanksBrandon began to go viral as supporters of President Joe Biden reacted to the passage of Biden’s bipartisan $1.2 trillion infrastructure bill on Friday.

Author Kimberley Johnson (@AuthorKimberley) was among those who started the ball rolling with the hashtag, tweeting, “#ThankYouBrandon is trending because Democratic voters are flipping the script and taking back the narrative.”

“For making our lives your priority, #ThanksBrandon,” tweeted reporter Sarah Reese Jones (@PoliticusSarah).

While these competing hashtags reinforce that there remains a deep divide in the country, but perhaps things have become a little more civil.

“Social media is all about these hashtags and slogans that appear over and over again,” said technology analyst Roger Entner of Recon Analytics. “This is the social part of social media. What we are seeing here is the attempt of the left to own a slogan that the right has used. We have seen this before to varying levels of success.”

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Canadiens executive vice-president Jeff Gorton marks new era, meets Montreal media – Globalnews.ca

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It’s been the talk of the town among sports fans for the past week: the Montreal Canadiens firing longtime general manager Marc Bergevin and bringing in Jeff Gorton as executive vice-president. The newly appointed VP met with the Montreal media for the first time Friday morning to mark the start of a new era.

The former New York Rangers general manager started by attempting to say a few sentences in French. When finished, he thanked owner Geoff Molson and said, “I hope that was OK.”

Gorton said working for the Habs is a dream. He feels like the Original Six franchise is a good fit, despite the fact that the Massachusetts-born VP grew up cheering for the Boston Bruins.

“You know, the Canadians broke my heart a lot of times. That’s my first memories, like in 1979, probably sticks out as the first one,” he told reporters.

Gorton insisted that he’s just starting out in his new role and he’s still getting a feel for the team. Regardless, the executive vice-president plans to work on player development and wants to add an analytics team.

Read more:

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“I do believe in analytics and I think that the way the game has gone, I think it’s a big piece of information that you need to have,” said Gorton.

A big piece missing from his qualifications is that Gorton doesn’t speak French. He said he’s learning — his wife even bought him lessons — and asks for patience.

“I wanted to be great at golf and I still stink. Right? So I will do my best,” he said, chuckling.

Fans seem to support his effort, saying it’s not language that will help the Habs get out of this season’s slump.

“He did some sentences in French this morning, so I think it’s a good step forward,” said fan Patrick Gervais.

Read more:

Call of the Wilde — The Montreal Canadiens’ future begins to take shape

The team is still looking for a French-speaking general manager to complement Gorton. Former Canadiens goalie Patrick Roy has expressed interest in the position. But Gorton says he has yet to draw up a shortlist, adding that it’s unlikely Bergevin’s successor will be named before Christmas.

“I don’t want to commit to anybody. I don’t want to say no to anybody so people can keep calling me if they like,” he said.

However, Global News hockey analyst Brian Wilde doesn’t expect Roy to get the job.

Instead, he said he thinks Molson and Gorton would like “someone who has a lot of experience in scouting and has some experience as an assistant general manager.”

“I think Mark Madden fits the role in Anaheim,” said Wilde.

Wilde says he liked what he heard from Gorton on Friday. But the executive vice-president kept his cards close so fans will have to wait to see what the Gorton era brings.

“I don’t think we got our answer to whether it’s going to be a full rebuild, and I think we’re going to have to wait just to see how many moves he makes,” said Wilde.

© 2021 Global News, a division of Corus Entertainment Inc.

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Montreal real estate broker fined $1500 for English-language social media ad – CTV News Montreal

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MONTREAL —
A Montreal real estate broker has picked up a hefty fine for posting a social media ad in English only.

REMAX Broker Qiang Zhong said he was issued the ticket of $1,500 by the Office québécois de la langue française (OQLF) over the post, which advertised one of his properties.

Zhong said he didn’t mind picking up the bill. “I know the government just wants to promote a French language,” he said. “I don’t have any personal emotion against this stuff.”

The fine came from a violation of Article 52 of Quebec’s French Charter, which states that, “catalogues, brochures, folders, commercial directories and any similar publications must be drawn up in French.”

The OQLF said it became aware of the infraction after a complaint on Oct. 23, 2019.

Zhong said he’s been working as a broker in Montreal for more than a decade after moving here from China, where he’s used to navigating between languages: Mandarin, the official language of Mainlaind China, and Cantonese, which is also common in his home province of Guangdong.

He said he’s still connected with his home communities, and has helped several new Chinese immigrants find homes in Montreal. He said he also encourages newcomers to learn French — the province’s official language.

“Even though I got the bill, I still love Montreal,” he said. “I could get double or triple the money in Toronto in Vancouver, but I want to stay here.”

He also said the ad brought prospective buyers to the REMAX website, which can be viewed in both French and English.

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Watch Live: Canadiens’ Jeff Gorton addresses the media – Sportsnet.ca

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Editor’s note: This stream has now ended.

For the first time since assuming the role of executive vice president of hockey operations for the Montreal Canadiens, Jeff Gorton will speak with the media — and his comments can be seen in their entirety right here on Sportsnet, starting at approximately 10:00 a.m. ET.

Gorton took on the role amid seismic changes to the Canadiens’ front office, including the departure of longtime general manager Marc Bergevin, and will be tasked with charting a course back to contention for Montreal, which has followed up a fabled run to the Stanley Cup Final with a troubled first quarter to 2021.

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