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‘Thanks Brandon’ Now Countering ‘Let's Go Brandon' On Social Media – Forbes

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Last month, the “Let’s Go Brandon” meme/phrase took social media by storm essentially becoming a “G-rated” variant of not so civil expression “F**K Joe Biden!” The “R-rated” version had begun as a chant at sporting events including college football games in the late summer.

Not surprisingly, the crass phrase then made the rounds on social media but then evolved into the more friendly, “Let’s Go Brandon,” version following the October 2, 2021 NBC Sports broadcast of the NASCAR Xfinity Series race, which was won by driver Brandon Brown. Chants of “F**k Joe Biden” could be heard in the background as reporter Kelli Stavast reportedly incorrectly described what was said as “Let’s go, Brandon.”

Footage of that interview went viral, and the phrase “Let’s Go Brandon” became a war chant among conservatives. Yet, as the UK’s Independent newspaper reported, the phase has infiltrated mainstream popular culture,” with rappers Loza Alexander and Bryson Gray each recording respective songs with the phase as a title. Alexander’s reached the top iTunes Top Hip-Hop/Rap Songs list and reached number 38 on the Billboard Hot 100 this past week. Gray’s song also reached the top spot on iTunes, and debuted last month at number 28 on the US Hot 100.

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Not everyone is thrilled by the popularity of the slogan, especially the motorsports series where it began.

On Friday, NASCAR’s President Steve Phelps said that his organization doesn’t want to be associated with politics from either side of the aisle. He has also said that NASCAR will pursue legal action against any use of its trademarks appearing with the slogan. His comments came after former baseball star Lenny Dkystra posted a photo on Twitter earlier this week of an individual wearing a “Let’s Go, Brandon” t-shirt along NASCAR’s color bars.

“It’s an unfortunate situation and I feel for Brandon, I feel for Kelli,” Phelps told The Associated Press via NBCNews on Saturday. “I think unfortunately it speaks to the state of where we are as a country. We do not want to associate ourselves with politics, the left or the right.”

ThanksBrandon

As BGR.com had reported last month, the White House seemed well aware of the “Let’s Go Brandon” slogan and attempted to take over the narrative when the @POTUS account posted a meeting of President Biden with an actual individual named “Brandon.”

“I’m fighting every day to pass my Build Back Better Agenda for folks like Brandon. His story is like so many I’ve heard across the country. Folks are just looking for a fighting chance and to be treated with the dignity they deserve – and that’s what my agenda is all about,” the tweet read.

That tweet, which had some 13,000 likes, was only retweeted about 2,500 – and clearly didn’t take the Internet by storm, as may have been the plan. But did start to challenge the narrative, and over the past couple of weeks #ThankYouBrandon has begun to trend alongside #LetsGoBrandon.

On Saturday the more organic hashtag #ThanksBrandon began to go viral as supporters of President Joe Biden reacted to the passage of Biden’s bipartisan $1.2 trillion infrastructure bill on Friday.

Author Kimberley Johnson (@AuthorKimberley) was among those who started the ball rolling with the hashtag, tweeting, “#ThankYouBrandon is trending because Democratic voters are flipping the script and taking back the narrative.”

“For making our lives your priority, #ThanksBrandon,” tweeted reporter Sarah Reese Jones (@PoliticusSarah).

While these competing hashtags reinforce that there remains a deep divide in the country, but perhaps things have become a little more civil.

“Social media is all about these hashtags and slogans that appear over and over again,” said technology analyst Roger Entner of Recon Analytics. “This is the social part of social media. What we are seeing here is the attempt of the left to own a slogan that the right has used. We have seen this before to varying levels of success.”

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Psychology group says infinite scrolling and other social media features are ‘particularly risky’ to youth mental health – NBC News

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A top psychology group is urging technology companies and legislators to take greater steps to protect adolescents’ mental health, arguing that social media platforms are built for adults and are “not inherently suitable for youth.”

Social media features such as endless scrolling and push notifications are “particularly risky” to young people, whose developing brains are less able to disengage from addictive experiences and are more sensitive to distractions, the American Psychological Association wrote in a report released Tuesday.

But age restrictions on social media platforms alone don’t fully address the dangers, especially since many kids easily find workarounds to such limits. Instead, social media companies need to make fundamental design changes, the group said in its report.

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“The platforms seem to be designed to keep kids engaged for as long as possible, to keep them on there. And kids are just not able to resist those impulses as effectively as adults,” APA chief science officer Mitch Prinstein said in a phone interview. He added that more than half of teens report at least one symptom of clinical dependency on social media

“The fact that this is interfering with their in-person interactions, their time when they should be doing schoolwork, and — most importantly — their sleep has really important implications,” Prinstein said.

The report did not offer specific changes that social media companies can implement. Prinstein suggested one option could be to change the default experience of social media accounts for children, with functions such as endless scrolling or alerts shut off.

The report comes nearly a year after the APA issued a landmark health advisory on social media use in adolescence, which acknowledged that social media can be beneficial when it connects young people with peers who experience similar types of adversity offline. The advisory urged social media platforms to minimize adolescents’ online exposure to cyberbullying and cyberhate, among other recommendations.

But technology companies have made “few meaningful changes” since the advisory was released last May, the APA report said, and no federal policies have been adopted.

A spokesperson for Meta, the parent company of Facebook, Instagram and WhatsApp, disputed the assertion that there have not been changes instituted on its platforms recently. In the last year, Meta has begun showing teens a notification when they spend 20 minutes on Facebook and has added parental supervision tools that allow parents to schedule breaks from Facebook for their teens, according to a list of Meta resources for parents and teenagers. Meta also began hiding more results in Instagram’s search tool related to suicide, self-harm and eating disorders, and launched nighttime “nudges” that encourage teens to close the app when it’s late.

Prinstein said more is still needed.

“Although some platforms have experimented with modest changes, it is not enough to ensure children are safe,” he said.

TikTok and X, formerly known as Twitter, did not immediately respond to a request for comment.

Tuesday’s report comes amid broader concern over the effects of social media on young people. In March, Florida passed a law prohibiting children younger than 14 from having social media accounts and requiring parental consent for those ages 14 and 15. California lawmakers have introduced a bill to protect minors from social media addiction. Dozens of states have sued Meta for what they say are deceptive features that harm children’s and teens’ mental health. 

And last month, a book was published by social psychologist Jonathan Haidt that argues that smartphones and social media have created a “phone-based childhood,” sending adolescents’ rates of anxiety, depression and self-harm skyrocketing. 

The book, “The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness,” has been hotly debated. While it has its detractors, it instantly became a bestseller.

Prinstein said that it’s up to technology companies to protect their youngest users, but parents can also help. He recommended all devices in a family’s household go on top of the refrigerator at 9 p.m. each night to help kids — and parents — get the amount of sleep they need. He also said there is no harm in limiting or postponing a child’s use of social media.

“We have no data to suggest that kids suffer negative consequences if they delay social media use, or if their parents set it for half an hour a day, or an hour a day,” he said. 

“If anything, kids tell us, anecdotally, that they like to be able to blame it on their parents and say, ‘Sorry, my parents won’t let me stay on for more than an hour, so I have to get off,’” he added. “It kind of gives them a relief.”

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More than mere media bias: How New York prosecutors see Trump's scheme with the National Enquirer – MSNBC

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April 16, 202406:15

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Rachel Maddow looks at some of the stories The National Enquirer published about Donald Trump’s political opponents in the 2016 presidential campaign, and talks with Susanne Craig, investigative reporter for The New York Times, about how New York prosecutors view the scheme between Trump and then-publisher of The National Enquirer, David Pecker. 

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The boomer pause: the sign that shows you should really get off social media – The Guardian

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Name: The boomer pause.

Age: A split second.

Appearance: An uncomfortably long break.

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Does it refer to an entitled pause between statements to show that you, a boomer, own the room? Not quite: it refers to that awkward moment of silence between hitting “record” and speaking that boomers leave when they film their social media posts.

I’m not sure I understand. It’s like the millennial pause, but longer.

Wait – the millennial pause? A term, coined in 2021, for the telltale split-second pause millennials leave before speaking, because they came of age before TikTok.

And the boomer pause is longer, because boomers are even older? Exactly. Like a long pause before and after speaking.

So it’s a pause indicating age-related technological ineptitude? It’s more than that.

With an added note of self-satisfied indifference about how you come across? That’s part of it, I guess.

And a studied refusal to get to grips with even the most basic and user-friendly editing features? It’s just being a boomer, really.

Would you happen to have a popular example of the phenomenon to hand? Yes: Gary Barlow.

From Take That? That’s the one. On the TikTok account of his wine range, Barlow recently filmed himself grinning in front of a vineyard.

Gary Barlow has a wine range? Keep up. The clip, which has since gone viral, may be transcribed thus: (IMMENSE PAUSE). Barlow: “This is my idea of a very nice day out.” (SECOND IMMENSE PAUSE). End of video.

A boomer pause? “I thought my phone had frozen” was one of the many comments below the post.

Maybe he’s inserting a deliberate pause to … To what?

… to capture your attention. TikTok doesn’t work like that, grandad.

Anyway, I hate to break it to you, but Gary Barlow isn’t a boomer. Are you kidding? He has his own wine range, and homes worth millions in London, Oxfordshire and Santa Monica.

Barlow was born in 1971. The generally acknowledged boomer cutoff is 1964. He is technically Gen X. The boomer pause is down to the length of the gap, not the age of the pauser.

So Kylie Jenner could leave a boomer pause? She could, but she wouldn’t.

Do say: (After counting to five slowly in your head) “Hi, everybody!”

Don’t say: “I am pushing the button! It just keeps flashing this … oops, I think we’re on. Hi, everybody!”

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