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The COVID-19 pandemic pushed social media to become increasingly tribal – The Conversation

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Media theorist Marshall McLuhan suggested that each media-related extension of man comes at the expense of another organ. For example, by increasing reliance on visual media, we lose touch with oral communication.

McLuhan also formulated the laws of media which states that all media aim to extend the body, and when they do so some media become obsolete, some get revived and when a new medium is pushed to its limits, it reverts to an early version.

McLuhan’s theories take on a new significance as we witness a reversion of social media, which I refer to as “tribal media.” By this, I mean media that reflects a fragment of a society consisting of like-minded people within specific political, economic, cultural and personal parameters.

Social media has now been around for two decades, and has been treated with ambivalence since its inception. The global COVID-19 pandemic may have pushed social media to its limits, and reverted it to an earlier version: chatrooms.

Until a few years ago, one of the greatest worries about the internet was how addictive it could be. However, when we studied the relationship between screen addiction and stress, we found a silver lining: There was a possibility that addiction to screens helped reduce the emotional burden of other stressors, such as financial worries or relationship problems.

The COVID-19 pandemic forced a different consideration of whether or not social media use produced stress and anxiety. Those who were searching for the potential harms of screen addiction on brain development now had to contend with life and work activities moving online.

A phone's screen showing the twitter feed for twitter spaces

Twitter Spaces is an example of how a social media platform has reverted to an earlier version of online social communication.
(Shutterstock)

Pandemic reversal

In March 2020, our research team used the occasion of the pandemic to explore whether social media causes or relieves stress. We asked respondents about the change in their patterns of different media usage as a result of the pandemic. One year later, we repeated the same question. What we found was a significant change in the nature of people’s interactions with social media — users avoided what was perceived as sensational and political content, but gravitated towards building community.

We observed this trend in another independent analysis of how older adults used social media and communications technology to cope with public health measures in response to the COVID-19 pandemic. We found that, for them, social media and new platforms such as Zoom were important only in as far as they connected them to their own families and communities.

The pandemic made social media and communication platforms the inevitable extension of us. But by bringing us into this forced global embrace, it may have also forced us to split along tribal divisions — what anthropologist Gregory Bateson refers to as schismogenesis. These divisions occur because of, and are exacerbated by, increasing conflict in communications about contentious topics such as lockdowns and mandatory vaccinations.

a group of people surrounding a banner reading WE DO NOT CONSENT

Protests against lockdowns were held globally, like this one in London, U.K. in March 2021, and the social divisions were also reflected online.
(Shutterstock)

Chatroom revival

COVID-19 revealed that social media companies are neither neutral nor benevolent. They pick their own tribes too. And when this happened, users reacted.

Research by the Pew Research Center found that more than 40 per cent of Facebook users had begun abandoning the social network before the pandemic.

This followed a chain of controversies involving selling data to Cambridge Analytica to gathering data about the psychological profile of American voters and allowing the Russians to interfere with an American election.

When Facebook was accused of profiting from the spread of misinformation, they used the same type of data-mining methods to monitor and censor posts on their platform. Users could no longer ignore the fact that Facebook gathered and capitalized on their information for corporations that would pay for the data.

As a result of this accelerated exodus, the company’s shares dropped by 25 per cent. But Facebook acquired the end-to-end encrypted group chat app WhatsApp and launched private chatrooms unregulated by censoring algorithms.

Both of these platforms represented a revival of chatrooms.

Tribal platforms

Donald Trump’s use of Twitter as his personal propaganda machine, especially in relation to his public health disinformation, pushed social media to a new edge. When Twitter blocked Trump’s account, it illustrated the power of social media in political interference. Media commentators sounded the alarm, concerned that a corporation’s meddling in determining the legitimacy of narratives sets a dangerous precedence and threatens the right to the freedom of expression.

When cultural and ideological schismogenesis surfaced in different narratives of health and safety, Twitter decisively took a position. In response, Trump created his own media platform: Truth Social.

CNN asks whether Trump’s social media platform is something to be taken seriously.

There might still be a silver lining in changing our habits with regards to tribalized media usage. Anthropologist Heidi Larson, director of The Vaccine Confidence Project, warns that centralized “censorship” of information runs a greater risk in creating conspiratorial forms of information communications. Larson suggests that targeted social media is better suited to promote trust and serve public safety.

It is not surprising that over the past two decades of globalized social media, we are now returning to the controlled-access chatrooms for people with proven ties and loyalties to each other. Whether this ‘tribalization’ is an effective response to how we cope with the stress of a world in which social media can be weaponized in times of war remains to be seen.

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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