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The Game Awards Continues Destroying The Oscars With Record 103 Million Viewers In 2022

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The Game Awards have quietly become the single most watched awards ceremony in the world over the past few years. While yes, part of this is a global interest in video games, and the work creator and host Geoff Keighley has put in to cultivating the show’s presence, reputation and importance, it’s also about how it’s embraced modern technology in a way other, more traditional award shows have simply failed to match.

Today, it’s been announced that The Game Awards has shattered all its previous viewership records with 103 million total viewers across YouTube, Twitch, Twitter, Steam, Facebook, TikTok Live and Instagram Live. That’s up 20% from last year, and includes 1.9 million peak concurrent viewers on Twitch alone, also up 20% over 2021.

The viewership growth of The Game Awards has been astonishing over most of the last decade, as laid evidenced in previous numbers:

  • 2022: 103 Million
  • 2021: 85 Million
  • 2020: 83 Million
  • 2019: 45.2 Million
  • 2018: 26.2 Million
  • 2017: 11.5 Million
  • 2016: 3.8 Million
  • 2015: 2.3 MIllion
  • 2014: 1.9 Million

This year’s big “success” story elsewhere in entertainment was the Oscars getting up to 16.6 million viewers in 2022, up from a disastrous 10.5 million in 2021. But this of course is exclusive to network TV, drastically limiting the overall reach of the show because you just cannot stream it nearly anywhere, and certainly not on all the various social platforms that The Game Awards has embraced. We see similar, even lower viewership for the Emmys, the Grammys, and so on.

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Of course, we don’t have a direct way to compare revenue. TV ads for the Oscars are still likely bringing in more money than Twitch inserts for The Game Awards. Though Keighley’s show also does big brand deals with sponsors, and serves a dual purpose as a launchpad for world premiere trailers and footage for upcoming games. In that sense, it has almost replaced the flailing E3 show in the summer in terms of being the year’s biggest singular event for gaming debuts, in addition to its awards themselves that the industry now has deemed prestigious enough to really mean something, which was not the case back in the SpikeTV VGA era.

But yes, we’ve reached a point where The Game Awards is veering toward having ten times the total audience of something like the Oscars. That means a bigger show, more advertisers and sponsors in the future, no doubt. And as ever, more world premieres. How long will this kind of growth continue? Guess we’ll check back in 2023.

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Makeup tutorial: Blue and green are great eyeliner alternatives

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Colourful eyeliner is the trendiest way to make the eyes pop this spring.

While black and brown eyeliner are staples, blue and green are great alternatives if you’re looking to step out of your comfort zone. Here’s a high-low comparison of luxury brand Make Up For Ever Aqua Resist Color Pencil Eyeliner ($32.50) versus drugstore brand Annabelle Smoothliner ($11).

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Apple announces May 7 special event, hints at possible next-gen Apple Pencil

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There may be some cool stuff en route for Apple’s special event on May 7, which was announced on Tuesday.

The company may have also dropped some interesting hints into the invitation, including a pencil icon that could indicate a next-gen Apple Pencil within the works.

In a post on X, Apple CEO Cook shared the artwork for the event with the caption “Pencil us in for May 7!” The executive also added a pencil emoji to the post, which further corroborates the fact that Apple will indeed launch new iPads and potentially a new Apple Pencil at its special “Let Loose” event on May 7.

The last time Apple launched a new generation Apple Pencil was in 2018, excluding a cheaper USB-C version that was introduced in late 2023. With the most recent generation, Apple updated the Apple Pencil with a matte design, better grip, a new double-tap gesture, and magnetic charging.

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Additional rumors have also hinted that the next-gen Apple Pencil could feature Find My integration, which would help users track and find their lost Apple Pencil, just like with AirPods and AirTags.

Stay tuned for additional details as they become available.

Via 9to5Mac and @tim_cook

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How Technology Can Drive Culture Change in Software Organisations – InfoQ.com

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Technological improvements like containers, VMs, infrastructure-as-code, software-defined-networking, collaborative version control, and CI/CD can make it possible to fix cultural issues around organisational dynamics and bad product delivery. According to Nigel Kersten, software leaders should leverage tech to create positive changes in organisational dynamics and relationships between teams.

Nigel Kersten spoke about how technology can drive culture change at FlowCon France 2024.

Cultural change efforts across larger tech organizations tend to fail often. The most common problem is a failure to define what “cultural change” actually means, Kersten said. “Culture” is far too broad a term, and unless you identify specific and actionable issues that you want to address, you won’t succeed:

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First, you’ll find that everyone has a different idea of what “culture” means and a different set of issues in mind, which makes progress difficult. Secondly, you’ll find that without a more specific and concrete set of goals, people will lack confidence that they can create any kind of impact, and will feel helpless.

In most software organisations, it is technological improvements that make it possible to fix the sorts of issues around organisational dynamics and bad product delivery, Kersten said. Improvements don’t automatically happen due to new tech capabilities, but they do become possible if leaders take advantage of them, he added.

Kersten argued that most technologists want to learn new things, as there’s a natural incentive there for their own careers:

If they understand what the business is trying to achieve and why, and you’re regularly listening to your teams in the way good leaders do, then suggestions for new tech will naturally emerge.

The job of a tech leader is to work out how to leverage this new tech to create positive changes in organisational dynamics and relationships between teams, Kersten mentioned.

Tech that creates simplified abstractions over complexity drives the greatest cultural change, Kersten said. Think of containers, VMs, infrastructure-as-code, software-defined-networking, collaborative version control, and CI/CD:

The tools in this space all enable subject matter experts to bundle up their expertise and make it usable by a larger group of people.

This democratisation makes it easier to have that larger group work towards a common goal, which allows teams to work at their own pace without waiting for someone else to fulfil their request, ultimately making it easier to solve problems for your users, Kersten concluded.

InfoQ interviewed Nigel Kersten about driving culture change with technology.

InfoQ: You mentioned in your talk that getting to fast flow or doing platform engineering well is much more than a shift in culture. What’s needed to support technological change in organizations?

Nigel Kersten: If you’re an organisational leader, the very best thing you can do to enable technical change is to create engaged, satisfied teams with clear context around your business goals, incentivise them to look for continuous improvements, and then give them the time, space, and support to investigate new technologies.

Common examples here are anything to do with automation. If teams have the space to learn new skills and apply them to automate manual tasks, then it’s a relatively simple next step to expose that automation to other teams and to start creating self-service interfaces. This could be something as simple as the remediation of a certain kind of issue in production, or updating a configuration setting.

InfoQ: What are the things that we can or cannot improve with software?

Kersten: Software won’t help you if you don’t have a strategy, if you don’t have a clear vision, and if you don’t have a clear set of goals you want your organisation to achieve. It won’t help you fix diversity issues on your teams, and it won’t help you create psychological safety, which we know is a primary driver of successful teams.

Software can help you with improving internal and external feedback loops, speeding up decision-making, inter-team interactions, and the impact that teams can have on the business, but not without conscious effort from leadership. Software by itself is never a magic bullet.

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