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The makeup industry is still failing people with dark skin – Global News

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Melissa Vincent was 12 years old when she tried on makeup for the first time.

But when she smoothed foundation on her face, it was cakey and heavy, she said. Even worse, it didn’t blend easily into her skin tone.

“I couldn’t find anything that worked for me,” the 25-year-old Toronto resident told Global News.

READ MORE: From acne to dark spots, the most important skincare steps for Black skin

For many people of colour, struggling to find makeup that matches their skin tone is a familiar experience. The beauty industry itself has often come under attack for not being inclusive of its diverse customer base.

Are some brands lagging behind?

In an informal survey in 2018, Toronto-based Makeup for Melanin Girls founder Tomi Gbeleyi polled 5,500 women about the beauty industry. Gbeleyi found 80 per cent of women faced challenges in finding a foundation that matched their skin tone, Bustle reported.

Nielsen market research group found that African-American women spend $7.5 billion annually on beauty products, and spend 80 per cent more on ethnically targeted beauty products than their non-Black counterparts.

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And Canadians spend more on prestige beauty products than any other country in the world, with the NPD group reporting that we spend on average $1.4 billion annually on luxury beauty brands.






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The most important skincare steps for Black skin


The most important skincare steps for Black skin

In fact, it wasn’t until Grammy-winning musician Rihanna launched her highly acclaimed makeup line Fenty Beauty in 2017 that boasted 50 foundation shades that brands began to rethink their own shade ranges. This has now been dubbed the “Fenty Effect.”

Makeup artist Aniya Nandy who teaches cosmetic management at Humber College in Toronto, says some brands are still lagging behind.

“The brands that are going to make money are the ones that cater to their minority customers like Fenty has,” she said.

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Makeup brands like Yves Saint Laurent, Givenchy, Tarte Cosmetics, I.T. Cosmetics and Beautyblender have faced swift backlash for limited shade ranges that excluded nonwhite people.

Although Tarte, I.T. and Beautyblender have since expanded their shade ranges, most major drugstore and prestige brands have only expanded their shade ranges in the last four years in response to consumer pressure generated by Fenty’s debut.


A collection of foundations by Fenty Beauty. Getty Images

But even when brands do boast 40 colours, people of colour may still find themselves at a loss.

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Black hair care: Canadians open about their hair journeys


Black hair care: Canadians open about their hair journeys

It’s not just about one single colour

Complexion makeup can’t be defined by just one colour, it’s also about undertones and varying pigmentations all over the face, particularly for nonwhite people.

Stellar makeup founder Monika Deol says that when it comes to foundation, more choices doesn’t necessarily mean better results.

“Brands think that having 100 different foundation colours means they are doing a good job, but that’s not necessarily true,” says Deol, who is South Asian.

“It’s about having a number of colours that address each undertone.” 

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Where you live can also be a factor. Even in a country as diverse as Canada, finding your shade is dependent on whether your local drug store stocks every single shade in a 40 colour brand.

Most Canadians go to Shoppers Drug Mart for their beauty needs, market research group ProdegeMR suggests

But Toronto makeup artist Elle St. Aubyn said that it’s been a struggle to find her shade at a drugstore.

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“I just want to be able to go into the drugstore and find makeup that suits me,” says Aubyn.

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“With drugstore brands, even though there are some darker shades, there’s still something missing. There’s a bit of an ashiness. When things aren’t made with people of colour in mind, it’s never quite right.” 

In a statement from Shoppers Drug Mart Corporation to Global News, Kelly Jessop, vice president of category management says Shoppers Drug Mart has put an emphasis on listening to customers.


Foundation selection at a local Shoppers Drug Mart. Photo By Genelle Levy

“We understand their current needs and work hard to anticipate what they’ll be looking for in our stores in the future. Industry trends, product innovation, new brands and what resonates with our customers are all factors that play a role in the decision we make.”

READ MORE: ‘Hair Love’: Short film encourages Black girls to embrace their hair

Shoppers Drug Mart Corp. also noted that they’ve recently included the British brand Revolution Makeup in their online store and 600 of their physical locations.

Revolution Makeup “serves to represent and champion a diverse set of customers” and offers over 40 shades in several of their foundation products, according to their site.

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Makeup comes down to science

Science and innovation are often underrated in conversations about diversity in the beauty industry. But you can’t create makeup without chemistry, even in clean, natural brands.

Makeup is a formulation of different natural and chemical ingredients. Research and development not only comprises the testing phase, but also the creation and cosmetic chemistry behind a product.

In 2018, the Statista database reported L’Oreal spent just over $1.3 trillion on research and development in comparison with Estee Lauder who spent only $267.8 million in the same category. 

Liquid foundations are first created in a lab from an emulsion (a combination of oil and water) before pigments are added says Seneca College professor and cosmetic scientist Ivana Knezevic.






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‘Does your hair get wet?’: Black Canadians on how others perceive their hair


‘Does your hair get wet?’: Black Canadians on how others perceive their hair

There are four industry-standard pigments used to create foundations: red, yellow, black and white. 

“When used in different ratios they can achieve a huge range of shades,” said the Toronto-based cosmetic scientist.

But sometimes in order for a brand to create a quality product for darker skin tones reformulation is required, and that’s where things get complicated.

“There’s the cost of the chemical itself,” says Knezevic.

READ MORE: How to take care of Black hair, from heat damage to breakage

“Then there’s the matter of how easy or how complicated it is to include in the formula. There could be quality assurance issues. Maybe under certain conditions the original formula used for past products won’t work. So then the formula has to be reformulated and then that adds costs.” 

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In 2012, L’Oreal committed to that reformulation process, and African-American cosmetic scientist Balanda Atis created a breakthrough formulation that would become a game-changer for how foundations were created for people of colour.

Atis used ultramarine blue to create darker foundation shades now worn by Lancome ambassador Lupita Nyong’o. In a documentary titled The Spectrum, Atis explained that in order to create deeper shades “you don’t necessarily go blacker, you go deeper in colour.”






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How learning to love their afro-textured hair led to self-love


How learning to love their afro-textured hair led to self-love

In 2014 the L’Oreal Multicultural Lab was established to create products tailored to people of colour in the 140 countries where L’Oreal products are sold. 

In the past, brands have been the ones to control the conversation around makeup.


Experts say there are four industry-standard pigments used to create foundations: red, yellow, black and white. Getty Images

Nandy says that 20 years ago brands used to be more selective about who they were going to market to, whether it was young women or older upper-middle-class women who shopped in department stores.

Back then, brands marketed to their ideal clients.

“Now it’s gone in the direction of marketing to everyone,” Nandy said. “Brands like Glossier are consumer-friendly. They’re telling consumers you don’t have to be a professional makeup artist to look good, and it’s empowering the consumer.”

Twelve years later, Vincent says she is noticing a change when it comes to shopping for makeup as a woman of colour.






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Black Canadians give their hair care tips, advice


Black Canadians give their hair care tips, advice

She was recently able to find her shade in Glossier’s Perfecting Skin Tint. When she reached out to the brand’s Instagram page to get assistance with colour matching, they mailed her two extra shade options free of charge so that she wouldn’t have to sustain extra shipping costs.

“I don’t think I’ve ever experienced that before. The beauty industry has been a historically racist institution.”

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She says many Black people have felt excluded in the beauty industry for decades.

“That gesture felt like a small act of trying to repair that relationship, and it allowed me to have more trust in the product.” 

Genelle Levy is a freelance journalist who focuses on culture and social issues. Her work has appeared in USA Today, Toronto Life and TeenVogue. She is also a contributing editor at the creative nonfiction magazine Narratively.com. 

© 2020 Global News

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Samsung's Galaxy Z Fold 4 and Flip 4 feature new 'Light' battery-saving mode – MobileSyrup

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Samsung’s latest flagships running One UI 4.1.1 feature a new battery-boosting performance profile. This profile hidden in the settings on the Z Flip 4 and the Z Fold 4 is in a new section called ‘Performance Profile.’

In this settings section, there are two options called ‘Standard’ and ‘Light.’ The Light profile is described as prioritizing “battery life and cooling efficiency over processing speed.”

A user on Reddit that got their hands on a Galaxy Z Fold 4 early has put both modes to the test.

According to ‘Dudi4PoLFr‘, with Light mode turned on, benchmarking apps seem to drop about 20 percent of raw performance. This should, in theory, result in battery savings while still offering better overall performance than the Z Fold 3.

It’s also worth noting that the Galaxy Fold 4 and Flip 4 feature a Snapdragon 8+ Gen 1 processor, which Qualcomm says is 30 percent more efficient than previous device Samsung devices.

I haven’t noticed that much of an increase in battery life in my testing of the Fold 4 of far. However, I’ve yet to try the foldable’s new Light mode. I’ll have a full review of the Galaxy Fold 4 up on MobileSyrup in the coming weeks.

Source: Reddit Dudi4PoLFr‘ Via: 9to5Google

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Google: Some Pixels are meant to get Android 12 instead of Android 13 – Android Authority

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Ryan Haines / Android Authority

TL;DR

  • Google has responded after some Pixels received Android 12 instead of Android 13.
  • The company says it didn’t make a mistake and that this update was indeed intentional.
  • The Pixel maker says it’ll tweak the messaging in the Android 12 update notification.

Now, Google has responded to the news in a statement obtained by Android Authority. The search giant explained that it indeed meant to push out an Android 12 update to some Pixel owners running an older version of Android 12. It just turned out that this older release coincided with Android 13’s release.

Check out the statement below:

On August 15, Pixel devices running an old version of Android 12 received a notification about a previously released Android 12 update with bug fixes. The messaging in the notification was confusing with the timing of Android 13, and is currently being changed for clarity.

Google’s statement further stresses that this Android 12 update is separate from the Android 13 OTA and that it could take a few weeks for the new update to hit your device.

We’re glad to see the company tweaking the notification for this Android 12 update, as it could’ve probably avoided a lot of confusion in the first place. The notification originally suggested that Android 12 was a new update (complete with “introducing Android 12” header), while there was no mention of Android 13 still coming.

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vivo Launches New High-performance, Color Changing V25 and V25 Pro with Enhanced Photography Features for Creative Expression – Canada NewsWire

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The new V25 series enables new dimensions of creativity with flagship-level camera technology, and stylish appearances with eye-catching colors

SHENZHEN, China, Aug. 17, 2022 /CNW/ — vivo has unveiled the latest additions to its stylish V series: V25 and V25 Pro. With superior photography features, the smartphones have been designed for users who express themselves through photos and videos. The new V25 series will give users the power to embark on a self-expression journey with its stunning camera, powered by high-performance, energy-efficient hardware, all cased in an exquisite body.

The new V25 series follows V series’ heritage of capturing exquisite moments with its superior camera capabilities and cutting-edge imaging technology. The flagship-level 64MP OIS ultra-sensing camera on the back minimizes blurry shots and supports a longer exposure time, creating clearer and brighter images and videos even in dim lighting conditions. With an eye-catching design, the Color Changing Fluorite AG Glass[1] covering the rear panel changes its hue when exposed to UV light, reflecting the dynamic personalities of users. Below its beautiful appearance lies a powerful processor with high energy-efficiency ratio and great capacity. Coupled with the newest cooling technology and fast charging capabilities, it offers a long-lasting and smooth mobile experience in various scenarios.

“vivo V series has always been about being innovative and technologically advanced, while exuding style and encouraging users to create, have fun, and explore. The new V25 and V25 Pro continue to embody this concept and provide users with fresh tools and features,” said Spark Ni, Senior Vice President and Chief Marketing Officer at vivo, “vivo understands that users want a smartphone that is aesthetically pleasing and has excellent functional attributes. With the carefully designed new devices, users can capture the best moments in life with their family and friends anywhere, any time with intuitive camera technologies, while expressing their creativity and emotions through the unique color-changing design.”

Light up portraits in the night with intuitive imaging technology

Equipped with a 64MP OIS ultra-sensing rear camera that boasts upgraded OIS and EIS capabilities and an 8MP wide-angle camera, V25 and V25 Pro deliver an excellent imaging experience and allow users to capture high-quality, super-wide shots with ease.

V25 Pro is setting new standards in night photography with the upgraded Super Night Mode feature, which accurately restores the colors and brightness of highly saturated images at night. Coupled with the new Real-Time Extreme Night Vision feature, users can manually adjust the exposure intensity when they preview an image, further improving the brightness, noise control and details of photos in real-time even in low-light environments. This gives users the freedom to play with the rear camera portrait features at night.

Easy and fun video filming experience with style

V25 Pro creates more possibilities for users to easily film and record fun and playful moments with families, friends, or pets at night. The Super Night Video feature is excellent at brightening and noise reduction in dark environments, enabling users to shoot brighter and clearer videos at night. The front cameras of V25 and V25 Pro both have the Natural Portrait video mode, which enhances the overall skin texture and clarity. Furthermore, the Hybrid Image Stabilization (OIS+EIS) feature makes video shooting clearer and more stable[2].

V25 and V25 Pro also come with a new Vlog Movie feature that improves the filming experience with video templates and tutorials to guide users on how to shoot in different scenarios, such as night, food, city and more, as well as an upgraded Multi-Style Portrait feature in the front camera that provides fun filters, enhancing the video experience. The Multi-Style Portrait feature also allows users to unleash their creativity with the Motion Blur effect, a new style which innovatively separates people from the background for a better portrait creation experience.

Clear selfies powered by auto-focus capability and leading AI algorithms

Clarity is a key consideration and an ever-growing demand of users when it comes to taking great selfies and videos. Therefore, V25 and V25 Pro have 50MP and 32MP HD front cameras respectively with autofocus and eye focus capabilities, enabling users to take clear images and videos any time of the day or night. In addition, the front cameras are equipped with AI HD Algorithm that optimizes sharpness. Moreover, V25 Pro’s industry-leading AI Skin Retouching Algorithm provides users with the airbrushed look when needed.

Spark creativity and fun through innovative color-changing design

V25 has a thin 2.5D body that is 7.79mm, while the slim body of V25 Pro is 8.62mm[3] and features an elegant 3D Curved Screen with a punch hole centered at the top of the front camera[4] . The lightweight and slim body makes both devices a comfortable fit in the hands of users. To ensure the phones stand out, vivo incorporated vivid colors into its newest models. V25 Pro comes in Surfing Blue and Starlight Black, while V25 is decked out in Aquamarine Blue, Sunrise Gold, and Diamond Black.

In addition, vivo designed the smartphones to spark creativity and fun in users with the revolutionary Color Changing Fluorite AG Glass, which enables the rear panel of the devices to display different colors at different angles when exposed to UV light. The Surfing Blue edition of V25 Pro changes from light sky blue to deep ocean blue; the Aquamarine Blue edition of V25 switches from ocean blue to bluish green; while the Sunrise Gold edition of V25 shifts from gold to reddish orange.

Powered by energy-efficient and high-performance chipsets

The new V25 series delivers robust performance and high-power efficiency to support various daily uses of its users. V25 Pro is equipped with a quasi-flagship octa-core CPU, MediaTek Dimensity 1300, with 8GB/12GB RAM + 8GB extended RAM[5], which powers exceptional 5G capabilities[6] and provides greater AI imaging capacity to effortlessly produce stunning 4K videos and ensure a smooth gaming experience. Its performance and user experience are improved thanks to the new, industry-leading Bionic Cooling System. In addition, featuring a 66W FlashCharge capability and a 4830mAh large battery, it can power up the large-capacity and high-density battery cell from 0% to 71% in 30 minutes[7].

V25 features a MediaTek Dimensity 900 processor with a high energy-efficiency ratio and 8GB/12GB RAM + 8GB extended RAM, enabling users to seamlessly play demanding games and multitask across various apps. V25 supports 44W FlashCharge that can recharge the 4500mAh battery cell from 0% to 61% in 30 minutes[8]. 

Pricing and availability

Starting from today, the V25 and V25 Pro are available in more than 20 markets across Southeast Asia, South Asia, Latin America, the Middle East and more, including India, Indonesia, Thailand, Malaysia, Pakistan, Mexico, and the UAE. The availability, pricing and specifications of each model will vary according to local market conditions and consumer preferences.

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About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.

*”Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news

[1] The Color Changing Glass is only applicable to the Surfing Blue edition of vivo V25 Pro, and the Aquamarine Blue and Sunrise Gold editions of vivo V25.

[2] The Hybrid Image Stabilization (OIS+EIS) feature and Super Night Video feature cannot be enabled at the same time.

[3] The size and weight of the phone may vary slightly depending on the process, material supplier, measurement method, etc.

[4] Actual dimensions and weight of each edition may differ due to variations in processes, measurement method, materials supplies.

[5] 8GB extended RAM is realized by software.

[6] Actual SA network compatibility depends on available networks and software. Actual 5G network mode and coverage are subject to local carrier’s network situation.

[7] Charging data is based on vivo laboratory environmental tests. Actual charging speed is subject to actual usage and may vary depending on environmental and other factors.

[8] Charging data is based on vivo laboratory environmental tests. Actual charging speed is subject to actual usage and may vary depending on environmental and other factors.

SOURCE Vivo

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