Nick J. December 20, 2019
Riot Game’s MOBA has made Time Magazine’s list of the “10 Best Video Games of the 2010’s,” cementing its place as one of the best and most popular games of the decade.
League of Legends joined nine other video games on the list published by Time Magazine. League of Legends and Epic Game’s Fortnite were the only two multiplayer games on a list dominated by single-player titles. While Riot’s flagship game officially released in October 2009, it wasn’t until the 2010s that LoL grew into an institution within gaming.
While League has grown in popularity every year since its release, the late 2010s have been especially explosive for the popular multiplayer game. In an announcement for League’s 10th anniversary on October 15, 2019, Riot Games revealed that League of Legends sees a record-breaking average peak player count of over 8 million people across all regions each day.
By comparison, Valve’s Counter-Strike: Global Offensive reached a total lifetime peek of 850,485 players in March 2016, and hasn’t reached that number since.
Part of the draw of Riot’s trademark game is its free-to-play status and modest hardware requirements, helping to make the game extremely attainable and successful across the world. League of Legends falls into the “easy to understand, but difficult to master” category. The skill gap between new and veteran players is enormous, and this separation instills in users a desire to improve and to play more as Riot continuously introduced new champions and keeps the game fresh.
Esports multiplies League of Legends’ popularity
League of Legends’ mass appeal is bolstered by the world’s most popular esports scene. Riot Games runs esports leagues across the world separated by region. Hundreds of thousands tune in every week to watch their favorite teams compete against one another, and players enjoy celebrity status around the world with League’s massive audience.
Once a year, these regions come together for what is known as the League of Legends World Championships, or simply “Worlds” to those more familiar with the title.
Held in Paris, France, the 2019 League of Legends World Championship saw over 100 million viewers tune in over the course of five weeks. The grand final match between the European region’s G2 Esports and China’s FunPlusPhoenix drew 44 million peak concurrent viewers.
Riot has even created original music for the game, specifically original songs for the World Championships. Last year, Riot released POP/STARS, a hip-hop/pop hybrid song sung by the fictional pop-group K/D/A, which is comprised of League of Legends characters.
POP/STARS was recorded and performed by a quartet of female pop singers, each voicing a different League character. The song was so popular that it currently has over 111 million listens on Spotify and its music video boasts 293 million views.
League has become so influential that Riot Games and Louis Vuitton announced a partnership on September 23 of this year that included a one-of-a-kind Louis Vuitton trophy case and a League of Legends collection made by the famous fashion brand. The resulting clothing line sold out within minutes of its release in spite of some pieces costing thousands of dollars.
League of Legends joined games like Minecraft, The Elder Scrolls V: Skyrim, and mobile phenomenon Pokemon Go on the list.
Britain in talks with 6 firms about building gigafactories for EV batteries
Britain is in talks with six companies about building gigafactories to produce batteries for electric vehicles (EV), the Financial Times reported on Wednesday, citing people briefed on the discussions.
Car makers Ford Motor Co and Nissan Motor Co Ltd, conglomerates LG Corp and Samsung, and start-ups Britishvolt and InoBat Auto are in talks with the British government or local authorities about locations for potential factories and financial support, the report added .
(Reporting by Kanishka Singh in Bengaluru; Editing by Himani Sarkar)
EBay to sell South Korean unit for about $3.6 billion to Shinsegae, Naver
EBay Korea is the country’s third-largest e-commerce firm with market share of about 12.8% in 2020, according to Euromonitor. It operates the platforms Gmarket, Auction and G9.
Shinsegae, Naver and eBay Korea declined to comment.
Lotte Shopping had also been in the running, the Korea Economic Daily and other newspapers said, citing unnamed investment banking sources.
South Korea represents the world’s fourth largest e-commerce market. Driven by the coronavirus pandemic, e-commerce has soared to account for 35.8% of the retail market in 2020 compared with 28.6% in 2019, according to Euromonitor data.
Shinsegae and Naver formed a retail and e-commerce partnership in March by taking stakes worth 250 billion won in each other’s affiliates.
($1 = 1,117.7000 won)
(Reporting by Joyce Lee; Editing by Edwina Gibbs)
Canada launches long-awaited auction of 5G spectrum
The 3,500 MHz is a spectrum companies need to provide 5G, which requires more bandwidth to expand internet capabilities.The auction, initially scheduled for June 2020, is expected to take several weeks with Canadian government selling off 1,504 licenses in 172 service areas.
Smaller operators are going into the auction complaining that recent regulatory rulings have further tilted the scales in the favour of the country’s three biggest telecoms companies – BCE, Telus and Rogers Communications Inc – which together control around 90% of the market as a share of revenue.
Canadian mobile and internet consumers, meanwhile, have complained for years that their bills are among the world’s steepest. Prime Minister Justin Trudeau’s Liberal government has threatened to take action if the providers did not cut bills by 25%.
The last auction of the 600 MHz spectrum raised C$3.5 billion ($2.87 billion) for the government.
The companies have defended themselves, saying the prices they charge are falling.
Some 23 bidders including regional players such as Cogeco and Quebec’s Videotron are participating in the process. Shaw Communications did not apply to participate due to a $16 billion takeover bid from Rogers. Lawmakers and analysts have warned that market concentration will intensify if that acquisition proceeds.
In May, after Canada‘s telecoms regulator issued a ruling largely in favour of the big three on pricing for smaller companies’ access to broadband networks, internet service provider TekSavvy Inc withdrew from the auction, citing the decision.
Some experts say the government has been trying to level the playing field with its decision to set aside a proportion of spectrum in certain areas for smaller companies.
Gregory Taylor, a spectrum expert and associate professor at the University of Calgary, said he was pleased the government was auctioning off smaller geographic areas of coverage.
In previous auctions where the license covered whole provinces, “small providers could not participate because they could not hope to cover the range that was required in the license,” Taylor said.
Smaller geographic areas mean they have a better chance of fulfilling the requirements for the license, such as providing service to 90% of the population within five years of the issuance date.
The auction has no scheduled end date, although the federal ministry in charge of the spectrum auction has said winners would be announced within five days of bidding completion.
($1 = 1.2181 Canadian dollars)
(Reporting by Moira Warburton in Vancouver; Editing by David Gregorio)