Apple devices like iPads and Apple Watches are big financial investments, but they can often be worth it.
iPads are useful productivity and creativity tools that can help you with your job or hobbies, and they’re also great for gaming if you want a big screen.
Apple Watches are wrist-mounted companions that can help you cut the smartphone from your life with handy tools and notification handling, and they’re also great for fitness tracking.
Usually, we’d recommend buying an iPad or Apple Watch, but there are three big reasons why right now would be the worst time to buy one of these tablets or smartwatches. Here they are.
The September Apple event
On September 15, Apple is hosting its first event in a long time. We’re expecting the company to launch the Apple Watch 6 and iPad Air 4 – there’s talk of perhaps the iPhone 12 being shown off too, but it’s more likely that Apple’s smartphones will be held back until an October event.
The new Apple tablet and smartwatch might appeal to you more than current models do, so it’s worth waiting until their debut before buying such a piece of tech, just in case you want the new ones more.
Even if you’ve got your heart set on an older model you may want to wait until September 15 to buy them. Apple frequently reduces the price of its older products when it shows off new versions, so the Apple event could bring with it price cuts for older Apple Watches and iPads, or at least older iPad Air models, as it’s that line that we’re expecting an update to.
So maybe wait a little while for the Apple event to see if either of those eventualities turns out to be the case.
If you’re in no rush to buy a new Apple Watch or iPad, it wouldn’t hurt to wait a couple of months until late November – that’s when the Black Friday deals period is, and we could see the price of some iPads and Apple Watches drop significantly during the season.
Usually the two-year-old Apple Watch sees the best discounts of any of Apple’s smartwatches – this year that’ll be the Apple Watch 4, though we could see the Apple Watch 5 get some meaty discounts too. You can find our predictions in our Black Friday Apple Watch deals guide.
Deals for iPads can be a bit more scattered, but between Black Friday and Cyber Monday afterwards, we’d expect the price of lots of types of iPads, and iPad accessories, to get reduced.
Even if the iPad or Apple Watch you’re looking into buying doesn’t end up getting a deal, the price over Black Friday won’t be higher than it is now, so there’s no harm in waiting if you don’t need your new gadget straight away.
New IFA devices
The final reason that you might want to hold off on buying an iPad or Apple Watch is that IFA 2020 occurred recently, and the annual tech event brought with it a huge collection of competitor gadgets you might want to consider instead.
Cheap Android tablets were the real winner of IFA 2020, with loads launched that you might prefer over an entry-level iPad. There were a couple of really interesting wearables shown off too, including the Honor Watch ES and Honor Watch GS Pro that have plenty of features Apple Watches don’t.
We’d recommend checking our IFA 2020 coverage to see if any of the new products appeal to you more than an iPad or Apple Watch. If you’ve got your heart set on owning an Apple product, these gadgets won’t appeal to you, but if you’re more open-minded you might find something you like.
In case, after all these points, you’re still determined to buy a new iPad or Apple Watch now, we’ve put the prices of all the newest models below, so you can see which you prefer.
5G smartphone teardowns confirm benefits of radio system integration – Electronic Products & Technology
Global tech market advisory firm, ABI Research, using the teardown expertise of System Plus Consulting, unpacked two 5G smartphones to confirm that smartphone OEMs are extending fully integrated modem-RF system designs to support 5G and LTE implementations over their flagship devices. The teardowns analysis shows that Qualcomm’s RFFE system design covers both sub-6 Gigahertz (GHz) and Millimeter Wave (mmWave) 5G options, as well as LTE frequency bands, which will enable OEMs to efficiently and cost-effectively integrate 5G with 3G/4G into complex form factors. Such a fully integrated modem-RF system design is vital to drive wider adoption of 5G beyond the traditional smartphone market.
“Of particular interest in these teardowns is the use of mmWave modules, which are showing signs of increasing adoption as they aim to reach markets beyond North America. The use of these modules will be even more crucial for enabling new and complex form factor designs, such as foldable phones, to support mmWave access,” states David McQueen, Research Director at ABI Research.
Smartphone OEMs favour integrated system solutions
With 5G smartphone sales expanding rapidly, the RFFE has now replaced the modem/chipset as the largest revenue growth opportunity in the industry.
“High design and RF components sourcing complexity are evident in 5G, so smartphone OEMs are seeking to favour integrated system solutions to accelerate time to market while differentiating in terms of performance and overall power consumption,” McQueen explains. “Optimizing integration between 3G/4G and 5G using a single supplier could not only provide a superior system design, enabling the production of cost-effective, smaller form factors, and low-power consuming devices, but it also has the potential to support newer features, such as 5G Carrier Aggregation (CA) and Dynamic Spectrum Sharing (DSS). Furthermore, 5G mmWave ecosystem momentum is gathering pace as the complexity of integration in smartphones is addressed through a fully integrated and miniaturized mmWave RF module design, which appears to have already matured enough to support ultra-thin foldable smartphone designs.”
Handling the complexity of the entire cellular radio systems for OEMs can only be achieved if the modem-to-antenna system as a whole is taken into consideration, including co-existing mmWave/sub-6 RFFEs.
“However, these latest teardowns suggest signs in the industry that this approach has expanded to encompass an optimized design that now includes 4G,” McQueen points out. OEMs cannot ignore this level of integration to rationalize RFFE procurement. “Moreover, this approach ensures that OEMs’ devices can address issues such as integrating all network technologies without compromising the efficiency of the RFFE system designs and the overall device form factor. It simplifies the complex and costly sourcing processes associated with RF components, involving collaborations with multiple suppliers, which could lengthen the overall product development time and their time to market,” McQueen concludes.
Apple Shares New 'Dark Universe' Experimental Video Shot on iPhone 12 Pro – MacRumors
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Cloud9 Signs Top All-Women Valorant Team MAJKL, AT&T to Serve as Presenting Partner – TEO – The Esports Observer
The release of Valorant has already created significant forward progress for women in esports. Just last month, Spectacor Gaming’s FTW initiative became the first tournament organizer to receive official professional-level tournament status from Riot Games for an all-women tournament. Now, esports organization Cloud9 is looking to take that progress one step further with the signing of that tournament’s champion, MAJKL, as a sister team to its existing Valorant roster.
The team will now compete under the name “Cloud9 White” with the (currently) all-male team rebranding to “Cloud9 Blue.” Additionally, AT&T has expanded its deal with the organization to become the presenting partner of Cloud9 White.
While multiple teams including Dignitas and Counter Logic Gaming currently field women’s rosters in Counter-Strike: Global Offensive and/or Valorant, those teams most commonly compete in all-women events. According to Cloud9 Senior General Manager Gaylen Malone, the organization is committed to turning Cloud9 White into a true sister team competing in Valorant’s male-dominated pro scene.
She told The Esports Observer that the company’s strategy was inspired by early Korean League of Legends. In the early 2010s, many Korean LoL organizations signed 10 players divided across two rosters with similarly-themed names (Azubu Frost/Blaze, Najin Black Shield/White Sword, etc). These rosters would frequently play practice matches against one another and occasionally exchange players back and forth. “I don’t expect us to exchange players week-by-week,” said Malone, “but I do expect for the coaches and players of Cloud9 Blue to eventually look to integrate some of the women from Cloud9 White into their roster.”
Like those old Korean rosters, the teams will have scheduled practice time competing against one another and will have coaches “sharing systems across both rosters.” In addition to practicing like sister teams, Cloud9 intends to have its two rosters compete in the same tournaments. The two rosters will both aim to qualify for the game’s first official championship, First Strike, which takes place later this year.
For Malone, the decision to sign the MAJKL roster was not only due to their status as the top women’s team in the game, but their approach to competition. “The thing that stood out to me about this team is that they were already playing together and scrimming together. They weren’t a team that were all friends before Valorant and were playing for fun. They are a talented group of women who came together because they all wanted to be the best at the game and were committed to improving as a team. They were already working like a C9 team should, which is what made me so interested in them! This team was already clearly the top women’s team and they are ready to work on becoming the top Valorant talent, not just the top women’s Valorant talent.”
Shizuka Suzuki, head of sponsorships and experiential marketing at AT&T, also expressed her excitement regarding the signing and expanded partnership to TEO. She explained that both C9 and AT&T have a commitment to elevating women in gaming. AT&T recently announced a gender equality initiative for game developers called Unlocked Games.
“We’ve got a huge passion around gender equality in sponsorships overall,” Suzuki said. “Whether that be with the WNBA, whether that be women’s soccer – a lot of different areas where we’re intentionally making investments to help provide women with a platform to make sure they’re being seen by the younger generation or by others.”
In addition to its traditional sports activities, AT&T has been active in esports for several years sponsoring mobile gaming initiatives for ESL. Suzuki noted that, despite the smaller scale of many women’s esports programs, brands should take notice of the opportunities that exist in the space. “It’s almost a best-kept secret. Generally, those rights fees are a little cheaper than in men’s sports. What that allows is for companies of all marketing budget sizes to be able to go invest in world-class athletes.” She did however caution that brands need to make sure that such initiatives align with their values before entering the space.
While it remains to be seen whether Cloud9 White can compete consistently with the top teams in Valorant, the organization is setting itself up to make significant strides for women in esports, pushing one step closer to the ultimate goal of co-ed teams becoming the norm in the space.
“It’s going to take everyone,” Suzuki said. “If we all share that same passion of giving women a better opportunity, more opportunities to be seen, and certainly more content around them…it’s going to take all of us as part of that ecosystem to move the needle.”
In part, Cloud9 is able to help potentially move that needle due to groundwork previously laid by the women’s ecosystem of CS:GO. The similarity in gameplay between it and Valorant allowed for women’s teams to more easily migrate over from what is currently the most professionalized women’s esports infrastructure in the industry. Malone echoed the sentiment of this requiring a collaborative effort:
“I think that CS:GO was able to make such great strides because of the community and the TO’s pushing for it to happen. It is apparent that Valorant is making similar strides through a concerted effort between the community and the developer. Riot Games is making decisions early on to include women in competition and to ensure those women will be supported in the scene. I think that other titles could find similar success if they invested resources to the same degree while making conscious decisions to be more inclusive and provide stepping stones for women.”
That commitment from Riot Games is also part of why Cloud9 made the decision to sign a women’s roster. “We have seen opportunities to jump into women’s CS:GO in the past, but I think our relationship with Riot Games really made this a unique opportunity. Having
an open line of communication with the developer and being able to talk about long term goals, really made us want to jump in and start developing talent for Valorant.”
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5G smartphone teardowns confirm benefits of radio system integration – Electronic Products & Technology
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