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2025 Volvo EX30 aims to be its most sustainable vehicle



Volvo, a renowned Swedish automaker known for its commitment to sustainability, is setting its sights on producing its most environmentally conscious vehicle yet with the introduction of the 2025 Volvo EX30. This upcoming model represents a significant step forward in the company’s ongoing efforts to minimize its environmental footprint and create a more sustainable future for the automotive industry.

With the 2025 Volvo EX30, the company aims to revolutionize the way vehicles are built, ensuring that every aspect of the manufacturing process aligns with its ambitious sustainability goals. From the sourcing of materials to the assembly line, Volvo is implementing innovative practices and cutting-edge technologies to minimize energy consumption, reduce waste, and lower carbon emissions.

One of the key focuses of the EX30’s sustainable production is the use of recycled and eco-friendly materials. Volvo plans to incorporate a high percentage of recycled and renewable materials throughout the vehicle’s construction, including responsibly sourced metals, plastics, and textiles. By minimizing the reliance on virgin materials, the company aims to reduce its environmental impact and promote a circular economy.

Furthermore, the 2025 Volvo EX30 will be manufactured in a state-of-the-art facility designed to maximize energy efficiency and minimize waste. The production plant will utilize renewable energy sources, such as solar and wind power, to power its operations. Additionally, advanced waste management systems will be in place to ensure that any byproducts or waste generated during production are properly recycled or repurposed.


To further bolster its commitment to sustainability, Volvo is working closely with its supply chain partners to ensure they adhere to the same rigorous environmental standards. By fostering transparency and collaboration throughout the supply chain, Volvo aims to promote sustainable practices not only within its own operations but across the entire automotive industry.

In a statement, Henrik Green, CEO of Volvo, expressed the company’s vision for the 2025 Volvo EX30, saying, “Our goal is to create a vehicle that not only delivers exceptional performance and comfort but also embodies our commitment to sustainability. We believe that by pushing the boundaries of what is possible in terms of sustainable production, we can inspire other manufacturers to follow suit and collectively work towards a greener future.”

The 2025 Volvo EX30 is poised to become a flagship model for the company’s sustainability efforts. By combining advanced technology, eco-friendly materials, and responsible manufacturing practices, Volvo aims to set a new standard for sustainable vehicle production. As the automotive industry continues its shift towards sustainability, Volvo’s commitment to environmental stewardship places them at the forefront of this important movement.

What are the dimensions of the EX30?

The 2025 Volvo EX30 is Volvo’s smallest SUV ever. It measures 4,234 millimetres long, with a 2,649-mm wheelbase. For context, that’s 19.1 cm shorter than the Volvo XC40, which was previously the smallest SUV in the brand’s line-up. The EX30’s width is 2,032 mm including the mirrors; and its height is 1,552 mm. Its equal overhangs at the front and rear emphasize its SUV proportions.

At the front end, the EX30 has a closed grille, as do most EVs. The headlights feature a digital rendering of Volvo’s signature “Thor’s Hammer” headlight design. Five exterior colours will be available, all of which will be offered in Canada, including Cloud Blue and Moss Yellow. The latter is inspired by the lichen that grows on the rocks along the Swedish coast. (Are Volvos still Swedish? They pull significant inspiration from their Swedish heritage, but the brand has been owned by Chinese company Geely Holding Group since 2010.)


What is the range of the Volvo EX30?

In Canada, the 2025 Volvo EX30 will be available in two configurations. The Volvo EX30 Single Motor Extended Range comes with one motor mounted to the rear axle to create rear-wheel-drive (RWD). This motor produces 268 horsepower and 253 pound-feet of torque. With this setup, the EX30 will go from zero to 100 kilometres per hour in 5.3 seconds.

The Volvo EX30 Single Motor Extended Range has an estimated range of 442.5 kilometres, converted from U.S. EPA estimates. (Canadian testing accounts for our climate, so range figures may come down when Canada-specific specs are released closer to launch.)

In the Volvo EX30 Twin Motor Performance, a rear 211-hp motor is paired with a 211-hp motor on the front axle to generate a total of 422 hp and 400 lb-ft of torque. As each motor is powered, this creates all-wheel-drive (AWD). This configuration goes from zero to 100 km/h in 3.6 seconds, which Volvo says makes this the brand’s fastest-accelerating car ever. The Volvo EX30 Twin Motor Performance has an estimated range of 426.5 km when converting from U.S. EPA estimates.

Every EX30 comes with a 69-kWh battery, 64 kWh of which are accessible. In its single-motor variant, the Volvo EX30 uses a lithium iron phosphate battery, but in the dual-motor, it employs an NMC battery made from lithium, nickel, manganese, and cobalt. The charging rate of 153 kW recovers power from 10 to 80 per cent in 26.5 minutes at a sufficiently powerful Level 3 charger.


Is the Volvo EX30 sustainably built?


Volvo says it examined not only the EX30 itself, but also its entire life cycle in its goal of reducing its carbon footprint. Over 200,000 kms of driving, the EX30 produces a carbon footprint of less than 30 tonnes. (This figure is based on using European electricity for charging. Regions with different electricity sources would produce different results.) According to Volvo, this figure is 25 per cent lower in the EX30 than it was for the electric C40 and XC40 models. The brand aims to reduce its overall per-car CO2 emissions by 40 per cent by 2025, versus 2018 levels.

Several factors contribute to that improvement in sustainability. One is simply the size of the vehicle. The EX30 is the smallest SUV Volvo has ever built, so it requires less material to produce. The EX30 also incorporates more recycled content than previous vehicles. Volvo says 25 per cent of the aluminum used to build the EX30 is recycled, along with 17 per cent of the steel and 17 per cent of the plastics.


The textiles found in the interior also incorporate recycled materials. For example, the wool blend uses 70 per cent recycled polyester, and the denim fabric is woven with fibres that would otherwise be waste material from the denim clothing recycling process. At the end of its life cycle, the EX30’s materials are designed to be 95-per-cent recoverable.


The manufacturing process has also been considered. The Volvo EX30 will be built at a facility in China that uses 100-per-cent climate-neutral electricity, as well as other climate-neutral energy sources. The brand is asking the same of its Tier 1 suppliers.


How much interior space does the EX30 have?

In the Volvo EX30, front headroom is 1,059 millimetres; and rear headroom is 972 millimetres. Front legroom is 1,051 mm, and rear legroom is 820 mm. The front-row figures are generous, but compare those second-row figures to the XC40’s 994 mm and 917 mm, respectively, and it’s clear this will be a tight space. Cargo space with the rear seats folded is 904 litres.


Four interior designs that Volvo dubs “rooms” will be offered, laid out with various sustainably sourced materials. All four will be offered in Canada, though precisely which interiors will be offered with which exteriors will be determined closer to launch.


The EX30 has five preset Swedish-inspired ambient colour themes, such as sunset and northern lights. Each theme can be paired to an ambient soundscape. A modular centre console has pull-out cup holders that can be retracted to free up space. Rear passengers receive dedicated phone pockets in the front seatbacks; and a slide-out storage drawer in the back of the centre console.


The Volvo EX30 has only one screen


2025 Volvo EX30

The centrepiece of the minimalist dashboard is a 12.3-inch vertically oriented touchscreen infotainment system. This is the only screen in the cabin. The EX30 does not have an instrument cluster, digital or otherwise. Driving information such as speed and remaining charge live at the top of the infotainment screen, while navigation, media, and other controls are laid out below.


Controls for all functions are fully digital. Volvo says a contextual bar keeps the most relevant ones accessible when they’ll be required. A calm mode can be activated that removes all but the most important information from the screen.


The infotainment system is based on Google built-in and uses Google Assistant, Google Maps navigation, and apps downloadable from Google Play. This can be powered by 5G data where it’s available. But Volvo hasn’t forgotten the iPhone users this time around. The EX30 will be the first Volvo car to include wireless Apple CarPlay functionality.

What’s special about the Volvo EX30’s sound system?

As an automotive first, Volvo is integrating what the brand calls a “soundbar” into the EX30. Inspired by home audio design, the soundbar lays out several speaker cones of varying sizes in a single component that spans the width of the dashboard. Because it tucks all the forward speakers underneath the dash, it allows for more storage space in the doors. This configuration will be offered both with the base audio system and the upgraded Harman Kardon premium sound system. Volvo has also pulled the window switches off the doors and into the centre console.


How safe is the Volvo EX30?

There’s still much to learn about this in the coming months. What we currently know is the EX30 is a city car, so Volvo put a lot of emphasis on city safety. For example, the EX30 is equipped with a safe-exit alert that warns occupants if they’re about to open a door into the path of a cyclist or pedestrian. A new-to-Volvo intersection-collision mitigation system detects if a vehicle turns into your path unexpectedly, and brakes automatically.

The on-board driver attention monitor scans for drowsiness, distraction, and other concerns 13 times per second. A new generation of parking assist will be offered that automates the throttle, braking, and steering systems to negotiate traditional parking spots, parallel parking, curved spaces, and angled parking.


Will Canada get the Volvo EX30 Cross Country?


2025 Volvo EX30

We know there will be a Volvo EX30 Cross Country with more ground clearance, skid plates, and alternate wheel designs. In the markets globally where it will be offered, orders will open sometime in 2024. As of this writing, it’s not yet clear whether this version is coming to Canada.


How much does a Volvo EX30 cost?

We’re a way off from being able to answer that question. Canadian deliveries will start in the summer of 2024, and pricing will be announced closer to that launch timeframe. Volvo says we can expect the cost to be similar to an equivalent vehicle with an internal-combustion engine.

As of this writing, pre-orders and deposits have not yet opened in Canada for the 2025 Volvo EX30. Look for that to happen shortly.


The Future of MSP IT Companies



MSPs require tools that enable them to provide a comprehensive managed services experience, which means having one platform with all of the essential productivity, data availability, and security tools combined into an easy-to-use package.

This is one of the many pros of MSPs, as they can offer a one-stop shop for all of your IT needs.

Cybersecurity and emerging technology, including automation, are major trends for MSPs who look forward to the future. In coming research briefs we’ll address these topics more in-depth.

  1. Reliability

Opting for the appropriate managed service provider (MSP) for your business is a critical decision, which has far-reaching effects on daily operations. Finding a partner that is reliable and can meet all of its IT needs is essential to meeting those objectives successfully.


A reliable MSP will conduct an intensive assessment of your company’s infrastructure and processes to fully comprehend your IT requirements, offering services that best suit them for data plans, telecom options, business applications, and hardware needs.

MSPs also provide 24/7 monitoring and support, meaning if a problem does arise it can be handled instantly compared to waiting for assistance from an overburdened in-house tech team. This ensures consistent service, reducing downtime and lost revenue as a result.

  1. Scalability

As an MSP, your goal should be to expand the services you offer and increase revenue – whether that means expanding customer bases or adding innovative technologies.

But it is also essential to bear in mind that not all changes are scalable; some could impede on your business’s efficiency, leading to more expenses than profits – this phenomenon is known as diseconomies of scale, and it could spell doom for your enterprise.

Implementing new software solutions such as Tanium may require upgrading your infrastructure, which takes time and money. Working with an experienced IT partner is highly recommended to ensure that any upgrades made are scalable – they have evaluated many solutions that may work for your business and know which are ideal.

  1. Security

MSP companies can provide businesses with essential cybersecurity services that will assist in maintaining security. MSP companies can assist businesses with software deployment, patch management and configuration control as well as the creation and implementation of an unified threat detection and response platform to detect evolving threats.

An MSP can be an invaluable asset to smaller businesses with limited IT resources, but it must balance client needs against budgetary limitations and the risk of cyber breaches.

Customers should review MSP contracts carefully to ensure they provide adequate security measures, limit attack surface by enforcing multifactor authentication (MFA) on all accounts, and track unexplained failures in authentication. In addition, it’s wise to regularly review and delete MSP accounts when they’re no longer managing infrastructure.

  1. Flexibility

An outstanding MSP provides more than just scalability; they also have the flexibility needed to help clients find solutions tailored specifically to meet business needs and budget constraints, helping to avoid costly organizational downtime.

Working from home and cloud management are driving managed services market growth well past 2020, so MSPs that offer their clients access to tools and support will be well positioned to capitalize on this market shift and remain profitable long term.

An MSP that can offer additional services will also be able to reduce customer churn and boost its revenue per client, such as IT strategy consulting or backup and recovery solutions.

  1. Efficiency

MSPs offer many businesses an efficient and cost-effective method for handling IT. Their services tend to be much cheaper than what it would cost an enterprise to implement and manage on their own, and provide more flexibility and scalability than when the task falls on them alone.

MSPs typically specialize in specific aspects of technology or vendor management, enabling them to provide more effective IT solutions than an in-house team could. A good MSP also serves as a single point of contact and becomes familiar with their client’s business over time.

Outsourcing certain technology functions to a Canadian IT company can also lower overhead costs by freeing up internal employees to focus more on revenue-generating activities, leading to greater productivity and efficiency within a company.


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Apple Releases iOS 17 With StandBy, Live Voicemail, Improved Autocorrect, FaceTime Video Messages and Tons More



Apple today released iOS 17 and iPadOS 17, the latest operating system updates that are designed for the iPhone and iPad. As with all of Apple’s software updates, ‌iOS 17‌ and ‌iPadOS 17‌ are available for free. ‌iOS 17‌ is compatible with the ‌iPhone‌ XR/‌iPhone‌ XS and later, while ‌iPadOS 17‌ runs on the iPad mini 5 and later, the ‌iPad‌ 6 and later, iPad Air 3 and later, the second-generation 12.9-inch iPad Pro and later, all 11-inch ‌iPad Pro‌ models, and the 10.5-inch ‌iPad Pro‌.

Apple’s updated software, which is build 21A329, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes for the updates to propagate to all users due to high demand.

While you download ‌iOS 17‌, make sure to check out our dedicated iOS 17 roundup for a full rundown of all of the features in the update. We’ve highlighted a few of the most notable additions below, but this is a huge update with hundreds of changes.

‌iOS 17‌ expands on last year’s Lock Screen updates with the addition of interactive widgets and StandBy, a new feature that turns the ‌iPhone‌ into a mini home hub when it is charging. You can now see voicemail transcriptions in real time, and leave video messages in FaceTime. ‌FaceTime‌ also now works on the Apple TV with tvOS 17.


With NameDrop, exchanging contacts is as simple as touching two phones together, and Messages has been overhauled with new safety features and updates to the way that stickers work. Autocorrect is better than ever, Spotlight search has been improved, private browsing in Safari is more secure with Face ID lock, and there’s now a mood tracking feature in the Health app.

Passwords can be shared in iCloud Keychain and AirTags can be shared among family members too, plus there are new features for the AirPods Pro. Apple has also added updates to Siri, Mail, Reminders, Notes, Home, and more. Full release notes for the update are below.

iOS 17 brings big updates to Phone, Messages, and FaceTime that give you new ways to express yourself as you communicate. StandBy delivers a new full-screen experience with glanceable information designed to view from a distance when you turn iPhone on its side while charging. AirDrop makes it easier to share and connect with those around you and adds NameDrop for contact sharing. Enhancements to the keyboard make entering text faster and easier than ever before. iOS 17 also includes updates to Widgets, Safari, Music, AirPlay, and more.

– Contact Posters let you customize how you appear on other people’s devices when you call them with a customized poster
– Live Voicemail displays a live transcription as someone leaves a message and allows you to pick up the call

– Stickers iMessage app brings all your stickers into one place including Live Stickers, Memoji, Animoji, emoji stickers, and your third party sticker packs
– Live Stickers can be created by lifting the subject from photos or videos and stylizing them with effects like Shiny, Puffy, Comic, and Outline
– Check In automatically notifies a family member or friend when you arrive at a destination safely and can share helpful information with them in case of a delay
– Audio message transcription is available for audio messages you receive so you can read them in the moment and listen later
– Search improvements help you find messages faster by allowing you to combine search filters such as people, keywords, and content types like photos or links to find exactly what you are looking for
– Swipe to reply to a message inline by swiping to the right on any bubble
– One-time verification code cleanup automatically deletes verification codes from the Messages app after using them with AutoFill in other apps

– Leave a video or audio message to capture exactly what you want to say when someone does not pick up your FaceTime call
– Enjoy FaceTime calls on Apple TV by using your iPhone as a camera (Apple TV 4K 2nd generation and later)
– Reactions layer 3D effects like hearts, balloons, confetti, and more around you in video calls and can be triggered with gestures
– Video effects allow you to adjust the intensity of Studio Lighting and Portrait mode

– Full-screen experience with glanceable information like clocks, photos, and widgets designed to view from a distance when iPhone is on its side and charging in places such as your nightstand, kitchen counter, or desk
– Clocks are available in a variety of styles including Digital, Analog, Solar, Float, and World Clock, with elements you can personalize like the accent color
– Photos automatically shuffle through your best shots or showcase a specific album you choose
– Widgets give you access to information at a distance and appear in Smart Stacks that deliver the right information at the right time
– Night Mode lets clocks, photos, and widgets take on a red tone in low light
– Preferred view per MagSafe charger remembers your preference for each place you charge with MagSafe, whether that’s a clock, photos, or widgets

– Interactive widgets let you take actions, like mark a reminder as complete, directly from the widget by tapping it on the Home Screen, Lock Screen, or in StandBy
– iPhone widgets on Mac enable you to add widgets from your iPhone to your Mac desktop

– NameDrop lets you exchange contact information with someone new by bringing your iPhones close together
– New way to initiate AirDrop allows you to share content or start a SharePlay session over AirDrop by bringing your iPhones close together

– Improved autocorrect accuracy makes typing even easier by leveraging a powerful transformer-based language model (iPhone 12 and later)
– Easier autocorrect editing temporarily underlines corrected words and lets you revert back to what you originally typed with just a tap
– Enhanced sentence corrections can correct more types of grammatical mistakes when you finish sentences (iPhone 12 and later)
– Inline predictive text shows single and multi-word predictions as you type that can be added by tapping space bar (iPhone 12 and later)

Safari and Passwords
– Profiles keep your browsing separate for topics like work and personal, separating your history, cookies, extensions, Tab Groups, and favorites
– Private Browsing enhancements include locking your private browsing windows when you’re not using them, blocking known trackers from loading, and removing identifying tracking from URLs
– Password and passkey sharing lets you create a group of passwords to share with trusted contacts that stays up to date as members of the group make changes
– One-time verification code AutoFill from Mail autofill in Safari so you can log in without leaving the browser

– SharePlay makes it easy for everyone to control and play Apple Music in the car
– Crossfade smoothly transitions between songs by fading out the currently playing song while fading in the next so the music never stops

– Intelligent AirPlay device list makes finding the right AirPlay-compatible TV or speaker even easier by showing your devices in order of relevance, based on your preferences
– Suggested AirPlay device connections are proactively shown to you as a notification to make it even more seamless to connect to your preferred AirPlay devices
– Automatic AirPlay device connections are made between your iPhone and the most relevant AirPlay-compatible device so all you have to do is tap “Play” to begin enjoying your content

– Adaptive Audio delivers a new listening mode that dynamically blends Active Noise Cancellation and Transparency to tailor the noise control experience based on the conditions of your environment (AirPods Pro (2nd generation) with firmware version 6A300 or later)
– Personalized Volume adjusts the volume of your media in response to your environment and listening preferences over time (AirPods Pro (2nd generation) with firmware version 6A300 or later)
– Conversation Awareness lowers your media volume and enhances the voices of the people in front of the user, all while reducing background noise (AirPods Pro (2nd generation) with firmware version 6A300 or later)
– Press to mute and unmute your microphone by pressing the AirPods stem or the Digital Crown on AirPods Max when on a call (AirPods (3rd generation), AirPods Pro (1st and 2nd generation), or AirPods Max with firmware version 6A300 or later)

– Offline Maps allow you to select an area you want to access, search, and explore rich information for places to download for use when your iPhone doesn’t have a Wi-Fi or cellular signal
– EV routing improvements give you routes based on real-time EV charger availability for supported chargers

– Option to say “Siri” in addition to “Hey Siri” for an even more natural way to make requests
– Back-to-back requests can be issued without needing to reactivate Siri in between commands (iPhone 11 and later)

Visual Look Up
– Expanded domains in Visual Look Up help you discover similar recipes from photos of food, Maps information from photos of storefronts, and the meaning of signs and symbols on things like laundry tags
– Multiple or single subjects can be lifted from the background of photos and videos and placed into apps like Messages
– Visual Look Up in Video helps you learn about objects that appear in paused video frames
– Visual Look Up for subjects in photos enables you to look up information about objects you lift from photos directly from the callout bar

– State of Mind reflection allows you to log your momentary emotion and daily mood, choose what factors are having the biggest impact on you, and describe your feelings
– Interactive charts give you insights into your state of mind, how it has changed over time, and what factors may have influence such as exercise, sleep, and mindful minutes
– Mental health assessments help you understand your current risk for depression and anxiety and if you might benefit from getting support
– Screen Distance leverages the TrueDepth camera that powers Face ID to encourage you to increase the distance you view your device to reduce digital eye strain and can help reduce the risk of myopia in children

– Sensitive Content Warnings can be enabled to prevent users from unexpectedly being shown images containing nudity in Messages, AirDrop, Contact Posters in the Phone app, and FaceTime messages
– Expanded Communication Safety protections for children now detect videos containing nudity in addition to photos that children may receive or attempt to send in Messages, AirDrop, Contact Posters in the Phone app, FaceTime messages, and the system Photo picker
– Improved sharing permissions give you even more control over what you share with apps, with an embedded photo picker and an add-only Calendar permission
– Link tracking protection removes extra information from links shared in Messages, Mail, and Safari Private Browsing that some websites use in their URLs to track you across other websites, and links still work as expected

– Assistive Access distills apps and experiences to their essential features in Phone and FaceTime, Messages, Camera, Photos, and Music, including large text, visual alternatives, and focused choices to lighten cognitive load
– Live Speech lets you type what you want to say and have it be spoken out loud in phone calls, FaceTime calls, and for in-person conversations
– Personal Voice enables users who are at risk of losing their voice to privately and securely create a voice that sounds like them on iPhone, and use it with Live Speech in phone and FaceTime calls
– Point and Speak in Magnifier Detection Mode uses iPhone to read text out loud on physical objects with small text labels, such as keypads on doors and buttons on appliances

This release also includes other features and improvements:
– Roadside Assistance via satellite lets you contact AAA to help you with vehicle issues when out of Wi-Fi or cellular range (iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max)
– Pets in the People album in Photos surfaces individual pets in the album just like friends or family members
– Photos Album widget lets you select a specific album from the Photos app to appear in the widget
– Item sharing in Find My allows you to share an AirTag or Find My network accessory with up to five other people
– Activity History in Home displays a recent history of events for door locks, garage doors, security systems, and contact sensors
– Grid Forecast in Home shows when your electrical grid has cleaner energy sources available (Contiguous US only)
– Grocery Lists in Reminders automatically group related items into sections as you add them
– Inline PDFs and document scans in Notes are presented full-width, making them easy to view and mark them up
– New Memoji stickers in Keyboard include Halo, Smirk, and Peekaboo
– App Shortcuts in Spotlight Top Hit offer you app shortcuts to your next action when you search for an app
– Redesigned Sharing tab in Fitness provides highlights of your friends’ activity like workout streaks and awards
– Email or phone number sign-in lets you sign into your iPhone with any email address or phone number listed in your Apple ID account
– New drawing tools in Freeform include a fountain pen, watercolor brush, ruler and more to create expressive boards
– Crash Detection optimizations (iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max)



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Unity Overhauls Controversial Price Hike After Game Developers Revolt



(Bloomberg) — Video-game tool maker Unity Software Inc. said Monday it’s backtracking on major aspects of a controversial new price hike, telling staff in an all-hands meeting that it’s now considering changes including a cap on potential fees.

Unity, which operates and licenses a suite of video-game development tools called the Unity Engine, set off a firestorm last week when it announced plans to charge customers for every new installation of their game after a certain threshold. The decision triggered widespread protests, leading several video-game makers to say they would boycott Unity until the policy is changed.

Under the tentative new plan, Unity will limit fees to 4% of a game’s revenue for customers making over $1 million and said that installations counted toward reaching the threshold won’t be retroactive, according to recording of the meeting reviewed by Bloomberg. Last week, Chief Executive Officer John Riccitiello delayed an all-hands meeting on the pricing changes and closed two offices after the company received what it said was a credible death threat.

The company apologized to customers on Sunday and said it would be making changes to the pricing policy.


Marc Whitten, a Unity executive, said the company hasn’t yet announced the latest changes because executives are still running them by partners and don’t want to repeat last week’s communications debacle, which led to several clarifications.

One of the most controversial elements of the policy concerned how Unity would track installations of its software. Although the company first said it would use proprietary tools, Whitten said Monday management will rely on users to self-report the data.

In the meeting, Riccitiello emphasized that the new policy is designed to generate more revenue from the company’s biggest customers and that more than 90% of Unity users won’t be affected. Several employees asked during the meeting how Unity would bounce back from what appeared to be a breach of trust. Executives said the company will have to “show, not tell” and handle future communications more carefully.

“I don’t think there’s any version of this that would have gone down a whole lot differently than what happened,” Riccitiello said. “It is a massively transformational change to our business model.”

But, he acknowledged, “I think we could have done a lot of things a lot better.”


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